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Facial Skincare - US - May 2014

“Despite slow sales growth and the highly saturated nature of the facial skincare category, the market does hold opportunities for products that emphasize gentle skincare, function, and convenience. At the same time, the changing landscape of the facial skincare category presents both challenges and opportunities for brands and retailers to reinvent the traditional category segmentation.”

– Shannon Romanowski, Senior Beauty and Personal Care Analyst

Some questions answered in this report include:

  • Are we seeing the lines between facial skincare segments blurring?
  • Despite below-average usage could men represent a growth opportunity? 
  • How can brands encourage increased spending despite slow sales growth?
The $5.6 billion facial skincare market has posted modest sales gains between 2008 and 2013, with slow growth expected to continue through 2018. While facial cleansers and moisturizers have posted solid growth in recent years, it has likely come at the expense of specialty skincare, including anti-aging products and fade/bleach. The adoption of multitasking formulas combined with more comprehensive skincare benefits being offered by cleansers and moisturizers has resulted in some sales cannibalization of specialized skincare segments.
 
Opportunities for incremental sales growth will stem from the growing popularity of gentle skincare products combined with consumer interest in convenience and customized results. Lastly, given the highly competitive nature of the category, creative retailing including the implementation of diagnostic tools will be critical in driving future growth. For the purposes of this report, the facial skincare market has been segmented as follows:
  • Anti-aging facial products
  • Facial cleansers including scrubs and toners 
  • Facial moisturizers 
  • Acne treatments 
  • Fade/bleach 
This report only covers the at-home facial skincare market and does not include professional services or body care products such as body wash or hand and body lotion.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                • Executive Summary

                    • The market
                      • Figure 1: Total US sales and fan chart forecast of facial skincare, at current prices, 2008-18
                    • Market factors
                      • Hispanic and Asian consumers drive category usage
                        • Figure 2: Regular use of facial skincare products, by race/Hispanic origin, March 2014
                      • Changing regulations have implications
                        • Segment performance
                          • Figure 3: Total US retail sales of facial skincare, by segment, at current prices, 2011 and 2013
                        • The consumer
                          • Facial moisturizers have highest regular reported use
                            • Figure 4: Regular use of facial skincare products, March 2014
                          • Reasons for using facial skincare vary depending on product type
                            • Figure 5: Top five reasons for using facial skincare, listed in accordance with cleansing product rankings, March 2014
                          • Facial skincare users seek functional benefits
                            • Figure 6: Top five reasons for choosing facial skincare, March 2014
                          • Lifestage appropriate, ultra-gentle products generate highest levels of interest
                            • Figure 7: Any interest in top five facial skincare benefits, by gender, March 2014
                          • What we think
                          • Issues and Insights

                              • Lines are blurring between facial skincare segments
                                • The issues
                                  • The implications
                                    • Men are below-average users of facial skincare
                                      • The issues
                                        • The implications
                                          • Category growth is slow
                                            • The issues
                                              • The implications
                                              • Trend Application

                                                  • Trend: Factory Fear
                                                    • Trend: Prepare for the Worst
                                                      • Trend: Many Mes
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Competitive environment results in slow category growth
                                                            • Facial skincare expected to see minimal gains
                                                              • Sales and forecast of facial skincare
                                                                • Figure 8: Total US sales and forecast of facial skincare, at current prices, 2008-18
                                                                • Figure 9: Total US sales and forecast of facial skincare, at inflation-adjusted prices, 2008-18
                                                              • Fan chart forecast
                                                                  • Figure 10: Total US sales and fan chart forecast of facial skincare, at current prices, 2008-18
                                                              • Market Drivers

                                                                • Key points
                                                                  • Improving economy should benefit facial skincare
                                                                    • Figure 11: University of Michigan’s index of consumer sentiment (ICS), 2007-14
                                                                    • Figure 12: Regular use of facial skincare products, by household income, March 2014
                                                                  • Hispanic and Asian consumers are heaviest users of facial skincare
                                                                    • Figure 13: Regular use of facial skincare products, by race/Hispanic origin, March 2014
                                                                    • Figure 14: Population by race and Hispanic origin, 2009-19
                                                                    • Figure 15: Household income distribution, by race and Hispanic origin of householder, 2012
                                                                  • Changing regulatory environment could have implications for category
                                                                  • Segment Performance

                                                                    • Key points
                                                                      • Anti-aging is largest segment, though sales are struggling
                                                                        • Facial cleansers, moisturizers are strongest performing segments
                                                                          • Sales of facial skincare, by segment
                                                                            • Figure 16: Total US retail sales of facial skincare, by segment, at current prices, 2011 and 2013
                                                                        • Segment Performance – Anti-aging

                                                                          • Key points
                                                                            • Anti-aging skincare struggles to grow
                                                                              • Sales and forecast of anti-aging skincare
                                                                                • Figure 17: Total US sales and forecast of anti-aging skincare, at current prices, 2008-18
                                                                            • Segment Performance – Facial Cleansers

                                                                              • Key points
                                                                                • Facial cleansers post solid sales gains
                                                                                  • Sales and forecast of facial cleansers
                                                                                    • Figure 18: Total US sales and forecast of facial cleansers, at current prices, 2008-18
                                                                                • Segment Performance – Acne Treatments

                                                                                  • Key points
                                                                                    • Slow yet steady gains expected for acne treatments
                                                                                      • Sales and forecast of acne treatments
                                                                                        • Figure 19: Total US sales and forecast of acne treatments, at current prices, 2008-18
                                                                                    • Segment Performance – Facial Moisturizers

                                                                                      • Key points
                                                                                        • Despite overlap with anti-aging, moisturizer sales are growing
                                                                                          • Sales and forecast of facial moisturizers
                                                                                            • Figure 20: Total US sales and forecast of facial moisturizers, at current prices, 2008-18
                                                                                        • Segment Performance – Fade/Bleach

                                                                                          • Key points
                                                                                            • Fade/bleach losing share to other skincare segments
                                                                                              • Sales and forecast of fade/bleach
                                                                                                • Figure 21: Total US sales and forecast of fade/bleach, at current prices, 2008-18
                                                                                            • Retail Channels

                                                                                              • Key points
                                                                                                • Sales growth is slow across all retail channels
                                                                                                  • Sales of facial skincare, by channel
                                                                                                    • Figure 22: Total US retail sales of facial skincare, by channel, at current prices, 2011-13
                                                                                                  • Improving retail experience will be essential to driving future growth
                                                                                                      • Figure 23: Total US retail sales of facial skincare, by channel, at current prices, 2008-13
                                                                                                  • Leading Companies

                                                                                                    • Key points
                                                                                                      • J&J leads facial skincare category
                                                                                                        • P&G’s struggles continue
                                                                                                          • L’Oréal, Unilever, and Galderma all post sales gains
                                                                                                            • Manufacturer sales of facial skincare
                                                                                                              • Figure 24: MULO sales of facial skincare products, by leading companies, rolling 52-weeks 2013 and 2014
                                                                                                          • Brand Share – Anti-aging

                                                                                                            • Key points
                                                                                                              • P&G’s Olay continues to decline
                                                                                                                • L’Oréal and J&J experience modest gains
                                                                                                                  • Manufacturer sales of anti-aging skincare
                                                                                                                    • Figure 25: MULO sales of anti-aging skincare, by leading companies, rolling 52 weeks 2013 and 2014
                                                                                                                    • Figure 26: Key purchase measure for the top brands of facial anti-aging, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 30, 2013 (year ago)
                                                                                                                • Brand Share – Facial Cleansers

                                                                                                                  • Key points
                                                                                                                    • J&J leads facial cleansing segment
                                                                                                                      • Gentle skincare products boost sales for Unilever, Galderma
                                                                                                                        • P&G continues to lose ground
                                                                                                                          • Manufacturer sales of facial cleansers
                                                                                                                            • Figure 27: MULO sales of facial cleansers, by leading companies, rolling 52 weeks 2013 and 2014
                                                                                                                            • Figure 28: Key purchase measure for the top brands of facial cleansers, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 30, 2013 (year ago)
                                                                                                                        • Brand Share – Acne Treatments

                                                                                                                          • Key points
                                                                                                                            • J&J dominates acne treatments, though struggles to grow sales
                                                                                                                              • Private label posting gains in an otherwise slow growth segment
                                                                                                                                • Manufacturer sales of acne treatments
                                                                                                                                  • Figure 29: MULO sales of acne treatment, by leading companies, rolling 52 weeks 2013 and 2014
                                                                                                                                  • Figure 30: Key purchase measure for the top brands of acne treatments, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 30, 2013 (year ago)
                                                                                                                              • Brand Share – Facial Moisturizers

                                                                                                                                • Key points
                                                                                                                                  • J&J leads segment, posts gains in sales and share
                                                                                                                                    • P&G’s woes continue
                                                                                                                                      • Gentle skincare brands continue to gain ground
                                                                                                                                        • Manufacturer sales of facial moisturizers
                                                                                                                                          • Figure 31: MULO sales of facial moisturizers, by leading companies, rolling 52 weeks 2013 and 2014
                                                                                                                                          • Figure 32: Key purchase measure for the top brands of facial moisturizers, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 30, 2013 (year ago)
                                                                                                                                      • Brand Share – Fade/Bleach

                                                                                                                                        • Key points
                                                                                                                                          • Sales are fading for segment leaders
                                                                                                                                            • Smaller brands, private label are winners in overall struggling segment
                                                                                                                                              • Manufacturer sales of fade/bleach
                                                                                                                                                • Figure 33: MULO sales of fade/bleach, by leading companies, rolling 52 weeks 2013 and 2014
                                                                                                                                            • Innovations and Innovators

                                                                                                                                              • New product launch trends
                                                                                                                                                • Figure 34: Top 20 facial skincare claims, by share, 2009-14
                                                                                                                                              • Category innovations
                                                                                                                                                • Eyebrow treatments
                                                                                                                                                  • Fragrance-free
                                                                                                                                                    • Instant results
                                                                                                                                                      • Masks
                                                                                                                                                        • Figure 35: Target masque bar ad, 2014
                                                                                                                                                      • Night-specific products
                                                                                                                                                        • Powders
                                                                                                                                                        • Marketing Strategies

                                                                                                                                                          • Overview of the brand landscape
                                                                                                                                                            • Celebrity endorsements
                                                                                                                                                              • Figure 36: Neutrogena Ultra Gentle Daily Cleanser TV ad, 2013
                                                                                                                                                              • Figure 37: Aveeno Positively Radiant print ad, 2014
                                                                                                                                                            • Marketing to men
                                                                                                                                                              • “Selfie” culture impacts facial skincare
                                                                                                                                                                • Figure 38: L’Oréal Revitalift Miracle Blur TV ad, 2013
                                                                                                                                                            • Social Media

                                                                                                                                                              • Key points
                                                                                                                                                                • Market overview
                                                                                                                                                                  • Key social media metrics
                                                                                                                                                                    • Figure 39: Key performance indicators, selected facial skincare brands, March 31, 2013-March 30, 2014
                                                                                                                                                                  • Brand usage and awareness
                                                                                                                                                                    • Figure 40: Brand usage and awareness of facial skincare brands, March 2014
                                                                                                                                                                  • Interaction with brands
                                                                                                                                                                    • Figure 41: Interaction with facial skincare brands, March 2014
                                                                                                                                                                  • Leading online campaigns
                                                                                                                                                                    • Branded content
                                                                                                                                                                      • Real-time marketing
                                                                                                                                                                        • Relevant corporate blogs
                                                                                                                                                                          • What we think
                                                                                                                                                                            • Online conversations
                                                                                                                                                                              • Figure 42: Online mentions, selected facial skincare brands, March 31, 2013-March 30, 2014
                                                                                                                                                                            • Where are people talking about facial skincare brands?
                                                                                                                                                                              • Figure 43: Mentions, by page type, selected facial skincare brands, March 31, 2013-March 30, 2014
                                                                                                                                                                            • What are people talking about online?
                                                                                                                                                                              • Figure 44: Mentions, by topic of conversation, selected facial skincare brands, March 31, 2013-March 30, 2014
                                                                                                                                                                          • Use of Facial Cleansing Products

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Facial cleansers enjoy regular usage
                                                                                                                                                                                • Women, younger shoppers more likely to use most facial cleansing products
                                                                                                                                                                                  • Figure 45: Use of facial cleansing products, March 2014
                                                                                                                                                                                  • Figure 46: Regular use of facial cleansing products, by gender, March 2014
                                                                                                                                                                                  • Figure 47: Regular use of facial cleansing products, by age, March 2014
                                                                                                                                                                                • Majority of facial cleansing formats experiencing an uptick in usage
                                                                                                                                                                                  • Figure 48: Types of facial cleansers/toners used, October 2007-December 2013
                                                                                                                                                                                • Neutrogena is most used facial cleansing brand
                                                                                                                                                                                  • Figure 49: Top 15 brands used of facial cleansers/toners, October 2007-December 2013
                                                                                                                                                                                • Users of facial cleansing products want healthy-looking skin
                                                                                                                                                                                  • Figure 50: Reasons for using facial cleansing products, by gender, March 2014
                                                                                                                                                                                  • Figure 51: Reasons for using facial cleansing products, by age, March 2014
                                                                                                                                                                              • Use of Facial Moisturizer

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • More than four out of 10 consumers use facial moisturizers regularly
                                                                                                                                                                                    • Women drive usage of facial moisturizer
                                                                                                                                                                                      • Figure 52: Use of facial moisturizer, March 2014
                                                                                                                                                                                      • Figure 53: Regular use of facial moisturizer, by gender and by age, March 2014
                                                                                                                                                                                    • Treating dry skin and skin health are primary reasons for using moisturizer
                                                                                                                                                                                      • Figure 54: Reasons for using facial moisturizer, by gender, March 2014
                                                                                                                                                                                      • Figure 55: Reasons for using facial moisturizer, by age, March 2014
                                                                                                                                                                                  • Use of Multiple-benefit Products

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Multiple-benefit products more likely to be occasional-use items
                                                                                                                                                                                        • Figure 56: Use of multiple-benefit products, March 2014
                                                                                                                                                                                      • Users of multiple-benefit products want even skin tone
                                                                                                                                                                                        • Figure 57: Reasons for using multiple-benefit products, by gender, March 2014
                                                                                                                                                                                        • Figure 58: Regular use of multiple-benefit products, by age, March 2014
                                                                                                                                                                                        • Figure 59: Reasons for using multiple-benefit products, by age, March 2014
                                                                                                                                                                                    • Use of Specialty Skincare Products

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Usage frequency varies by product type
                                                                                                                                                                                            • Figure 60: Any use of acne treatments and facial masks/peels, February 2013 and March 2014
                                                                                                                                                                                            • Figure 61: Use of specialty skincare products, March 2014
                                                                                                                                                                                          • Acne treatment is top priority for specialty skincare users
                                                                                                                                                                                            • Figure 62: Reasons for using specialty/treatment products, by gender, March 2014
                                                                                                                                                                                            • Figure 63: Reasons for using specialty/treatment products, by age, March 2014
                                                                                                                                                                                        • Use of Facial Skincare Products Based on Brand Usage

                                                                                                                                                                                          • Key point
                                                                                                                                                                                            • Brand use reflects differences in product use
                                                                                                                                                                                              • Figure 64: Regular use of facial skincare products, by use or aware of facial skincare brands, March 2014
                                                                                                                                                                                          • Shopping for Facial Skincare

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Shopping behavior differs by lifestage
                                                                                                                                                                                                  • Figure 65: Shopping for facial skincare, by gender, March 2014
                                                                                                                                                                                                  • Figure 66: Shopping for facial skincare, by age, March 2014
                                                                                                                                                                                              • Choosing Facial Skincare Products

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Facial skincare users seek function
                                                                                                                                                                                                    • Multiple-benefit products are important to female shoppers
                                                                                                                                                                                                      • Male shoppers motivated by convenience
                                                                                                                                                                                                        • Figure 67: Choosing facial skincare, by gender, March 2014
                                                                                                                                                                                                        • Figure 68: Choosing facial skincare, by age, March 2014
                                                                                                                                                                                                    • Interest in Product Claims and Formats

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Majority of respondents interested in lifestage appropriate products
                                                                                                                                                                                                          • Figure 69: Interest in facial skincare benefits, March 2014
                                                                                                                                                                                                        • Interest in ultra-gentle products consistent with growing category trend
                                                                                                                                                                                                          • Figure 70: Share of MULO sales of select sensitive and gentle skincare products, by segment, 2009-13
                                                                                                                                                                                                          • Figure 71: Any interest in facial skincare benefits, by gender, March 2014
                                                                                                                                                                                                        • Men, younger consumers interested in functional benefits, convenience
                                                                                                                                                                                                          • Figure 72: Any interest in facial skincare benefits, by age, March 2014
                                                                                                                                                                                                      • Attitudes Toward Facial Skincare

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Women are concerned about the impact of lifestyle on their skin
                                                                                                                                                                                                            • Roughly one third of women have a multi-step skincare routine
                                                                                                                                                                                                              • Figure 73: Attitudes toward facial skincare, by gender, March 2014
                                                                                                                                                                                                            • Older consumers more likely to be skeptical about the need for anti-aging products
                                                                                                                                                                                                              • Figure 74: Attitudes toward facial skincare, by age, March 2014
                                                                                                                                                                                                          • Race and Hispanic Origin

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Hispanic and Asian consumers highly engaged in facial skincare
                                                                                                                                                                                                                • Figure 75: Regular use of facial skincare products, by race/Hispanic origin, March 2014
                                                                                                                                                                                                              • Black shoppers look for sensitive skin and ethnic-specific products
                                                                                                                                                                                                                • Figure 76: Choosing facial skincare, by race/Hispanic origin, March 2014
                                                                                                                                                                                                              • On-the-go purchasing appeals to multicultural consumers
                                                                                                                                                                                                                • Figure 77: Any interest in facial skincare benefits, by race/Hispanic origin, March 2014
                                                                                                                                                                                                            • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                              • Usage of facial skincare products
                                                                                                                                                                                                                • Figure 78: Use of facial skincare products, March 2014
                                                                                                                                                                                                                • Figure 79: Regular use of facial skincare products, by gender, March 2014
                                                                                                                                                                                                                • Figure 80: Occasional use of facial skincare products, by gender, March 2014
                                                                                                                                                                                                                • Figure 81: Occasional use of facial skincare products, by age, March 2014
                                                                                                                                                                                                              • Reasons for using facial skincare
                                                                                                                                                                                                                • Figure 82: Reasons for using facial skincare, March 2014
                                                                                                                                                                                                                • Figure 83: Reasons for using facial cleansing products, by race/Hispanic origin, March 2014
                                                                                                                                                                                                                • Figure 84: Reasons for using facial moisturizer, by race/Hispanic origin, March 2014
                                                                                                                                                                                                                • Figure 85: Reasons for using multiple-benefit products, by race/Hispanic origin, March 2014
                                                                                                                                                                                                                • Figure 86: Reasons for using specialty/treatment products, by race/Hispanic origin, March 2014
                                                                                                                                                                                                              • Shopping for facial skincare
                                                                                                                                                                                                                • Figure 87: Shopping for facial skincare, by race/Hispanic origin, March 2014
                                                                                                                                                                                                              • Attitudes toward facial skincare
                                                                                                                                                                                                                • Figure 88: Attitudes toward facial skincare, by race/Hispanic origin, March 2014
                                                                                                                                                                                                            • Appendix – Social Media

                                                                                                                                                                                                              • Online conversations
                                                                                                                                                                                                                • Figure 89: Online mentions, selected facial skincare brands, March 31, 2013-March 30, 2014
                                                                                                                                                                                                              • Brand analysis
                                                                                                                                                                                                                • Figure 90: Clinique key social media indicators, April 2014
                                                                                                                                                                                                                • Figure 91: Olay key social media indicators, April 2014
                                                                                                                                                                                                                • Figure 92: Clean & Clear key social media indicators, April 2014
                                                                                                                                                                                                                • Figure 93: Mary Kay key social media indicators, April 2014
                                                                                                                                                                                                                • Figure 94: Murad key social media indicators, April 2014
                                                                                                                                                                                                                • Figure 95: Boots No7 key social media indicators, April 2014
                                                                                                                                                                                                              • Brand usage or awareness
                                                                                                                                                                                                                • Figure 96: Brand usage or awareness, March 2014
                                                                                                                                                                                                                • Figure 97: Olay usage or awareness, by demographics, March 2014
                                                                                                                                                                                                                • Figure 98: Mary Kay usage or awareness, by demographics, March 2014
                                                                                                                                                                                                                • Figure 99: Clean & Clear usage or awareness, by demographics, March 2014
                                                                                                                                                                                                                • Figure 100: Clinique usage or awareness, by demographics, March 2014
                                                                                                                                                                                                                • Figure 101: Boots No7 usage or awareness, by demographics, March 2014
                                                                                                                                                                                                                • Figure 102: Murad usage or awareness, by demographics, March 2014
                                                                                                                                                                                                              • Activities done
                                                                                                                                                                                                                • Figure 103: Social media interaction with facial skincare brands, March 2014
                                                                                                                                                                                                                • Figure 104: Olay – Activities done – I have looked up/talked about this brand online on social media, by demographics, March 2014
                                                                                                                                                                                                                • Figure 105: Olay – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, March 2014
                                                                                                                                                                                                                • Figure 106: Olay – Activities done – I follow/like the brand on social media because, by demographics, March 2014
                                                                                                                                                                                                                • Figure 107: Olay – Activities done – I have researched the brand on social media to, by demographics, March 2014
                                                                                                                                                                                                                • Figure 108: Mary Kay – Activities done – I have looked up/talked about this brand online on social media, by demographics, March 2014
                                                                                                                                                                                                                • Figure 109: Mary Kay – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, March 2014
                                                                                                                                                                                                                • Figure 110: Mary Kay – Activities done – I follow/like the brand on social media because, by demographics, March 2014
                                                                                                                                                                                                                • Figure 111: Mary Kay – Activities done – I have researched the brand on social media to, by demographics, March 2014
                                                                                                                                                                                                                • Figure 112: Clean & Clear – Activities done – I have looked up/talked about this brand online on social media, by demographics, March 2014
                                                                                                                                                                                                                • Figure 113: Clean & Clear – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, March 2014
                                                                                                                                                                                                                • Figure 114: Clean & Clear – Activities done – I follow/like the brand on social media because, by demographics, March 2014
                                                                                                                                                                                                                • Figure 115: Clean & Clear – Activities done – I have researched the brand on social media to, by demographics, March 2014
                                                                                                                                                                                                                • Figure 116: Clinique – Activities done – I have looked up/talked about this brand online on social media, by demographics, March 2014
                                                                                                                                                                                                                • Figure 117: Clinique – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, March 2014
                                                                                                                                                                                                                • Figure 118: Clinique – Activities done – I follow/like the brand on social media because, by demographics, March 2014
                                                                                                                                                                                                                • Figure 119: Clinique – Activities done – I have researched the brand on social media to, by demographics, March 2014
                                                                                                                                                                                                                • Figure 120: Murad – Activities done – I have looked up/talked about this brand online on social media, by demographics, March 2014
                                                                                                                                                                                                            • Appendix – Information Resources Inc. Builders Panel Data Definitions

                                                                                                                                                                                                                • Information Resources Inc. Consumer Network Metrics
                                                                                                                                                                                                                • Appendix – Trade Associations

                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                  • Galderma Laboratories, L.P.
                                                                                                                                                                                                                  • Johnson & Johnson
                                                                                                                                                                                                                  • L'Oréal USA
                                                                                                                                                                                                                  • Neutrogena Corporation
                                                                                                                                                                                                                  • Olay Company, Inc.
                                                                                                                                                                                                                  • Procter & Gamble Company (The)
                                                                                                                                                                                                                  • Procter & Gamble USA
                                                                                                                                                                                                                  • Reckitt Benckiser USA
                                                                                                                                                                                                                  • Unilever USA
                                                                                                                                                                                                                  • Walmart Stores (USA)

                                                                                                                                                                                                                  Facial Skincare - US - May 2014

                                                                                                                                                                                                                  £3,199.84 (Excl.Tax)