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- Facial Skincare - Youth - Europe - March 2011
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The European Big 5 facial skincare markets weighed in at €6.6 billion in 2010, representing an increase of 2% year on year. Young European women are enthusiastic users of facial skincare products, spending €662 million on the category in 2010.
This report looks at young consumers’ behaviour with respect to facial skincare, the factors contributing to market growth.
Introduction
Definition
Consumer research
Abbreviations
Market in Brief
Key analysis
Market size and spending
Skin condition
Cream of the crop
Cleaning up
Product watch
European Market Size and Forecast
Key points
Figure 1: Retail value sales of facial skincare, by country, 2005-15
Figure 2: Per capita spend on facial skincare per country, women, 2005 -10
Figure 3: Population aged 15+, % by age group, 2010
Figure 4: Expenditure on facial skincare by 15-24s, Big 5, 2010
Companies and Product Innovation
Key points
Figure 5: Teen skincare launches by sub-category, Europe, 2008-10
Figure 6: Teen skincare launches, by claim, Europe, 2008-10
Out damn spot
Back to Nature
High-tech teens
Wipe on, wipe off
Prestige players weigh in
The Consumer – Skin Condition and Attitudes Towards Appearance
Key points
Skin type
Figure 7: Condition of skin, 15-24-year-olds, France, Germany, GB and Spain, 2010
Attitudes towards appearance
Figure 8: Attitudes towards appearance among 15-24s, France, Germany, GB and Spain, 2010
Confidence in personal appearance
Looking younger for longer
Men’s skincare
Amount spent
GB teens in more detail
Figure 9: How money is spent in GB – 15-19s, by gender, 2010
The Consumer – Under-25s Usage of Face Creams and Lotions
Key points
Room for growth in young skincare in France and Spain
Figure 10: Frequency of using face creams and lotions, by under-25s, France, Germany, GB and Spain 2010
Under-25s use of anti-ageing products
Figure 11: Frequency of using anti-ageing/anti-wrinkle creams, by under-25s, Germany, GB and Spain, 2010
Under-25s reasons for using creams and lotions
France
Figure 12: Purpose of using face creams and lotions, by under-25s, France, 2010
Figure 13: Purpose of using face creams and lotions, by under-25s, France, 2010 (continued)
Figure 14: Types of face creams and lotions used, by demographics, France, 2010
Germany
Figure 15: Purpose of using face creams and lotions, by under-25s, Germany, 2010
Figure 16: Types of face creams and lotions used most often, by demographics, Germany, 2010
GB
Figure 17: Purpose of using face creams and lotions, by under-25s, GB, 2010
Figure 18: Types of face creams and lotions used most often, by demographics, GB, 2010
Spain
Figure 19: Purpose of using face creams and lotions, by under-25s, Spain, 2010
Figure 20: Purpose of using face creams and lotions, by under-25s, Spain, 2010 (continued)
The Consumer – Under-25s Usage of Cleansing Products
Key points
Usage of creams, milks, lotions, toners and wipes
Figure 21: Usage of cleansing cream, milk, lotion, toner and wipes, 15-19s and 20-24s, 2010
Usage of cleansers by type
Figure 22: Types of cleansing cream, milk, lotion, toner and wipes used most often, by under-25s, 2010
Figure 23: Frequency of using cleansing cream, milk, lotion, toner and wipes, by under-25s, 2010
Wipes
Figure 24: Frequency of using wipes, by under-25s, 2010
Washes
Figure 25: Frequency of using any washes, by under-25s, 2010
Appendix – Market Segmentation
Figure 26: Number of teen skincare products, Europe, 2008-10
Figure 27: Teen skincare launches by sub-category, Europe, 2008-10
Figure 28: Youth skincare launches by claim, Europe, 2008-10
Appendix – Additional Consumer Data
Germany
Figure 29: Condition of skin, by demographics, Germany, 2010
Figure 30: Agreement with selected lifestyle statements, by demographics, Germany, 2010
Figure 31: Agreement with selected lifestyle statements, by demographics, Germany, 2010
Figure 32: Agreement with selected lifestyle statements, by demographics, Germany, 2010
GB
Figure 33: Condition of skin, by demographics, GB, 2010
Figure 34: Agreement with selected lifestyle statements, by demographics, GB, 2010
Figure 35: Agreement with selected lifestyle statements, by demographics, GB, 2010
Figure 36: Agreement with selected lifestyle statements, by demographics, GB, 2010
Spain
Figure 37: Condition of skin, by demographics, Spain, 2010
Figure 38: Agreement with selected lifestyle statements, by demographics, Spain, 2010
Figure 39: Agreement with selected lifestyle statements, by demographics, Spain, 2010
Figure 40: Agreement with selected lifestyle statements, by demographics, Spain, 2010
France
Figure 41: Condition of skin, by demographics, France, 2010
Figure 42: Agreement with selected lifestyle statements, by demographics, France, 2010
Figure 43: Agreement with selected lifestyle statements, by demographics, France, 2010
Figure 44: Agreement with selected lifestyle statements, by demographics, France, 2010
Appendix – Consumer Usage of Cleansers
Germany
Figure 45: Types of cleansing cream, milk, lotion, toner and wipes used most often, by demographics, Germany, 2010
Figure 46: Frequency of use of wipes, by demographics, Germany, 2010
Figure 47: Frequency of use of any washes, by demographics, Germany, 2010
Figure 48: Frequency of use of cleansing cream, milk, lotion, toner and wipes, by demographics, Germany, 2010
Figure 49: Frequency of use of scrubs and masks, by demographics, Germany, 2010
GB
Figure 50: Frequency of use of wipes, by demographics, GB, 2010
Figure 51: Frequency of use of any washes, by demographics, GB, 2010
Figure 52: Types of cleansing cream, milk, lotion, toner and wipes used most often, by demographics, GB, 2010
Figure 53: Frequency of use of cleansing cream, milk, lotion, toner and wipes, by demographics, GB, 2010
Figure 54: Frequency of use of scrubs and masks, by demographics, GB, 2010
Figure 55: Frequency of use of scrubs and masks, by demographics, GB, 2010
Spain
Figure 56: Types of cleansing cream, milk, lotion, toner and wipes used most often, by demographics, Spain, 2010
Figure 57: Frequency of use of wipes, by demographics, Spain, 2010
Figure 58: Frequency of use of any washes, by demographics, Spain, 2010
Figure 59: Frequency of use of cleansing cream, milk, lotion, toner and wipes, by demographics, Spain, 2010
Figure 60: Frequency of use of scrubs and masks, by demographics, Spain, 2010
Figure 61: Frequency of use of scrubs and masks, by demographics, Spain, 2010
France
Figure 62: Types of cleansing cream, milk, lotion, toner and wipes used most often, by demographics, France, 2010
Figure 63: Frequency of use of cleansing cream, milk, lotion, toner and wipes, by demographics, France, 2010
Figure 64: Frequency of use of scrubs and masks, by demographics, France, 2010
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