Families Dining Out - US - September 2014
“Families want significant value for their money when they dine out together. However, this does not just encompass a low price to feed a crowd. As parents, and kids alike, begin adapting healthier eating habits, some restaurants are not filling the bill. In-home meals are not only perceived as cheaper, but parents can often control the portions and what ingredients are used. Restaurants will have to show consumers how their offerings not only satisfy the masses, but also do so without breaking their budget, or the will to eat healthy.”
– Katrina Fajardo, Foodservice Analyst
This report deals with the following issues:
- Restaurants are being utilized for convenience, as well as for special occasions, which can mean limited visits for some families
- Price remains a barrier for more frequent restaurant visits from families
- Health remains an issue for families dining out, especially in regard to kids’ meals
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