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Families Dining Out - US - September 2015

"While parents on average have higher incomes than the national average their costs of living are exponentially higher. As such, they are much more likely to report cooking at home to save money as well as using deals when they do go out to eat. Restaurants need to focus on providing value to families when they dine out."

- Caleb Bryant, Foodservice Analyst

This report covers the following areas:

  • Price is a top consideration for families
  • Parents are concerned with healthful food/drinks
  • Not all parents are the same

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Price is a top consideration for families
            • Figure 1: Families Dining Out: Changes in behavior compared to last year, “preparing food at home to save money,” June 2015
          • Parents are concerned with healthful food/drinks
            • Figure 2: Families Dining Out: Restaurant statement agreement, June 2015
          • Not all parents are the same
            • Figure 3: Families Dining Out: Top reasons for visiting a restaurant, “any rank,” June 2015
          • The opportunities
            • There is white space for healthful beverages for kids
              • Figure 4: Families Dining Out: Restaurant statement agreement, June 2015
            • Customization attracts both parents and kids
              • Figure 5: Families Dining Out: Restaurant statement agreement “My child(ren) enjoys customizing his/her own meals or beverages when dining out,” June 2015
            • Make it simple/natural
              • Figure 6: Families Dining Out: Restaurant statement agreement “Options for kids should have all-natural ingredients,” June 2015
            • What it means
            • The Market – What you need to know

              • Childhood obesity is a major concern for parents
                • Millennials are having kids, but fewer than previous generations
                  • Despite increased consumer confidence, families are trying to save money
                  • Market Factors

                    • Childhood obesity continues to be a top concern
                        • Figure 7: Percentage of US children aged 6-17 who are obese, 1976-2012
                      • Parental Millennials
                        • The economic picture for families is hazy
                          • Figure 8: Consumer Confidence Index, January 2007-June 2015
                          • Figure 9: Median income 2003 to 2013 comparison
                          • Figure 10: Median household income, by type of household, 2013
                      • Key Players – What You Need to Know

                        • Restaurants are providing more healthful meals
                          • Goodbye pop, hello milk
                            • Giving kids agency-customization is key
                            • What’s Working?

                              • Healthful meals make healthy kids
                                • Soda gets dropped by restaurants
                                  • Figure 11: Consumption of any CSD by teens aged 12-17, fall 2014
                                  • Figure 12: Consumption of any CSD by kids aged 6-11, fall 2014
                                • Give kids power through customization
                                • What’s Next?

                                  • More international items on kids menus
                                    • Natural and “free-from” ingredients
                                      • Menu items get specific
                                      • The Consumer – What You Need to Know

                                        • Dads dine out for utility, moms for a treat
                                          • Parents are heavy restaurant users but value deals
                                            • Hispanic parents desire healthful meals
                                              • Millennial parents worry about price, want variety
                                              • The Consumer – Parental Differences

                                                • Dads and moms dine out for very different reasons
                                                    • Figure 13: Families Dining Out: Top reasons for visiting a restaurant, “any rank,” June 2015
                                                • The Consumer – Dads

                                                  • Dad behaviors
                                                      • Figure 14: Families Dining Out: Restaurant statement agreement, June 2015
                                                      • Figure 15: Families Dining Out: Restaurant statement agreement, June 2015
                                                    • Marketing to Dads
                                                    • The Consumer – Moms

                                                      • Mom Behaviors
                                                          • Figure 16: Median household income, by type of household, 2013
                                                          • Figure 17: Families Dining Out: Agreement, “it is too expensive to eat out as a family,” june 2015
                                                      • The Consumer – Single Parents

                                                        • Single parents/Single moms behaviors
                                                          • Figure 18: Families Dining Out: Segment visitation in the past month, June 2015
                                                          • Figure 19: Families Dining Out: Top reasons for visiting a restaurant, “any rank,” “we deserve to go out to eat,” June 2015
                                                      • The Consumer – Parent versus Nonparent Restaurant Visitation

                                                        • Parents dine out more than general population
                                                          • Figure 20: Families Dining Out: Segment visitation in the past month, June 2015
                                                          • Figure 21: Families Dining Out: Top reasons for visiting a restaurant, “any rank,” June 2015
                                                      • The Consumer – Millennial Parents

                                                        • Millennial parents worry about price, health, and variety
                                                          • Figure 22: Families Dining Out: Changes in behavior, “more” compared to last year, June 2015
                                                          • Figure 23: Families Dining Out: Restaurant statement agreement, June 2015
                                                      • The Consumer – Dads and Technology

                                                        • Restaurant tablet interest peaks among Millennial Dads
                                                            • Figure 24: Families Dining Out: Restaurant statement agreement “my family enjoy / would enjoy visiting a restaurant with tablets on the table,” June 2015
                                                        • The Consumer – Income and dining out

                                                          • The “U” curve of low-income and affluent families
                                                            • Figure 25: Families Dining Out: Restaurant statement agreement “We try to go to restaurants that offer healthier items for everyone,” June 2015
                                                        • The Consumer – Family Size

                                                          • Large families want deals, menu options
                                                              • Figure 26: Families Dining Out: Changes in behavior compared to last year, “take advantage of kids meal pricing deals,” June 2015
                                                          • The Consumer – Hispanic Families

                                                            • Hispanic families face health issues
                                                                • Figure 27: Families Dining Out: Restaurant statement agreement, June 2015
                                                            • The Consumer – Parent Preferences by Region

                                                              • Interest in health high on the coasts, low in Midwest
                                                                  • Figure 28: Families Dining Out: Restaurant statement agreement “I wish restaurants would have low-sugar beverages options for kids, June 2015
                                                              • The Consumer – Qualitative Analysis

                                                                • Family, experiences make the perfect meals
                                                                • Menu Insights Analysis

                                                                  • “Typical” kids items dominate the menu, BFY claims on the rise
                                                                    • Figure 29: Mintel Menu Insights, incidence of kids menus by segment, Q1 2012-15
                                                                    • Figure 30: Mintel Menu Insights top items on kids menus, Q1 2015
                                                                • Key Driver Analysis

                                                                  • Methodology
                                                                    • Parents in Northeast and those visiting fine dining restaurants drive international foods
                                                                      • Figure 31: Key drivers of ordering more or the same amount of ethnically influenced foods, June 2015
                                                                  • Appendix: Data Sources and Abbreviations

                                                                    • Consumer survey data
                                                                      • Mintel Menu Insights
                                                                        • Abbreviations and terms
                                                                          • Abbreviations
                                                                            • Terms
                                                                            • Appendix: Market

                                                                                • Figure 32: Percentage of US children aged 6-17 who are obese, 1976-2012
                                                                                • Figure 33: Median income 2003 to 2013 comparison
                                                                            • Appendix: Key Driver Analysis

                                                                                  • Figure 34: Key drivers of ordering more or the same amount of ethnically influenced foods

                                                                              Companies Covered

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                                                                              Families Dining Out - US - September 2015

                                                                              £3,199.84 (Excl.Tax)