Families - UK - July 2016
“Over half of all parents believe that families today are not as close as they used to be, reflecting how the pressures of modern life are preventing them from enjoying important quality time with their children. This suggests that campaigns highlighting how products and services can bring families back together are likely to hold particular appeal, while activities that can provide family-bonding experiences are likely to see increasing demand.”
– Jack Duckett, Senior Consumer Lifestyles Analyst
This report examines the following issues:
- Encouraging families to spend more time outdoors
- Helping families save space
The pressures of modern life are impacting the amount of quality time British families get to spend together. Brands can therefore benefit from creating campaigns that will highlight how they can bring families back together, be it for a holiday, a day out, or even just an evening meal at home.
As the trend towards urbanisation continues to grow, both indoor and outdoor space is likely to become even more of a premium, driving the need for space-saving solutions, particularly for families with very young children. In terms of access to outside space, this translates into an opportunity for more outdoor activity operators to open outlets in major city centres.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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