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Family Dining - UK - December 2009

This report examines:

1. how the change in traditional family mealtimes and meal occasions is impacting on people’s shopping behaviour

2. how convenience foods and a snacking culture are changing family dining habits, and understand what this means for marketeers, retailers and suppliers.

  • Almost two-thirds of families eat something light for lunch, but have a proper evening meal. With the evening meal being so important, retailers must offer families quick and easy-to-prepare meal solutions.
  • Because a third of families plan what they eat on a day-to-day basis, food advertisers need to reach consumers when they are most receptive to the advertising message, such as using outdoor media (billboards) and radio advertising (during drive-time shows) .
  • At the weekend, a quarter of families eat together more often, opening up opportunities for manufacturers not just to catch the consumer’s eye in the run-up to the weekend but to take ownership of it.
  • People in families are more likely to feel inclined to sit at the dinner table as a result of having children, making this an opportune moment for parents to reinforce the healthy eating message.
  • Retailers should look to expand their meal deals, such as M&S Dine in for £10, to target families who need larger portion sizes, particularly as families are more likely to have cut back on eating out.
  • Two-fifths of families can be described as “Convenience Rulers”: they value family meals, and they also value convenience meal options making them key targets for cooking sauce, ready meal and other such manufacturers.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
          • Future Opportunities

            • Family night in
              • The midweek ‘faux restaurant’
                • The weekend ‘family restaurant’
                  • Reinforcing the healthy eating message
                    • Loving, affordable and healthy
                      • The loving retailer
                      • Market in Brief

                        • Family meals
                          • How families shop
                            • Food consumption habits
                              • Attitudes towards food
                                • Changing lives
                                • Internal Market Environment

                                  • Key points
                                    • The pleasures of food
                                      • Figure 1: Agreement with statements about food and cooking, by presence of children, 2005-09
                                    • Frozen foods regaining their popularity
                                      • Figure 2: Agreement with statement ‘Frozen foods are as good for you as fresh foods’, by presence of children, 2005-09
                                    • Looking for convenient meal options
                                      • Figure 3: Agreement with statements about food and cooking, by presence of children, 2005-09
                                  • Broader Market Environment

                                    • Key points
                                      • Women in the workplace
                                        • Figure 4: Working population – women, 2004-14
                                      • Changes in household composition
                                          • Figure 5: Families in the UK, by family type, 1996 and 2006
                                          • Figure 6: Trends in UK population composition, by lifestage, 2004-14
                                          • Figure 7: Changes in household composition, 2004-09 and 2009-14
                                        • The post-modern family
                                          • Concerns over childhood obesity levels
                                            • Figure 8: Current and projected levels of overweight and obese children in the UK, by age and gender, 2003 and 2010
                                          • Maintaining parental control on diets
                                            • Figure 9: Agreement with statement ‘I think children should eat what they are given’, by presence of children, 2005-09
                                          • Household expenditure
                                            • Figure 10: Percentage share of average weekly expenditure, by household composition, 2007
                                        • Changing Family Lifestyles

                                          • Key points
                                            • TV as a means of relaxation
                                              • Figure 11: Attitudes towards watching TV, by presence of children, 2005-09
                                            • Role of TV in family life
                                              • Family time
                                                • Figure 12: Attitudes towards the family, by presence of children, 2005-09
                                                • Figure 13: Agreement with statement ‘My family is more important to me than my career ‘, by gender, age and presence of children in the household, 2009
                                              • Eating a meal together
                                                • Figure 14: Trends in staying in and entertaining at home, by presence of children, 2005-09
                                            • What Do Families Eat?

                                              • Key points
                                                • Food is a necessity, despite rising food costs
                                                  • The case for convenience foods
                                                    • Figure 15: Consumption of selected convenience foods in the last 12 months, by presence of children, 2009
                                                  • Baked beans still a favourite
                                                    • Figure 16: Consumption of selected convenience foods in the last 12 months, by presence of children, 2009
                                                  • Meal kits offer authenticity
                                                  • The Retail Environment

                                                    • Key points
                                                      • Focus on the big four retailers
                                                        • Figure 17: Advertising expenditure of major grocery retailers, 2007-09*
                                                      • Helping families through the recession
                                                        • Asda
                                                          • Sainsbury’s
                                                            • Tesco
                                                              • Morrisons
                                                              • Food Shopping Habits

                                                                • Key points
                                                                  • Food costs causing a change in shopping behaviour
                                                                    • Food shopping more carefully planned
                                                                      • Figure 18: Attitudes towards food shopping, by presence of children, 2005-09
                                                                    • Food shopping is done weekly
                                                                      • Figure 19: Consumer food shopping habits, by lifestage, August 2009
                                                                  • Attitudes towards Cooking

                                                                    • Key points
                                                                      • Food preparation
                                                                        • Figure 20: Trends in food preparation, by presence of children, 2005-09
                                                                      • Changing roles in the household
                                                                        • Return to home cooking
                                                                            • Figure 21: Trends in cooking habits, May-October 2009
                                                                            • Figure 22: Changes in cooking habits in the last year, by socio-economic group, household size and presence of children in the household, October 2009
                                                                        • Eating Habits

                                                                          • Key points
                                                                            • The challenges of family dining
                                                                              • Figure 23: Eating habits at home, by lifestage, August 2009
                                                                            • Solo dining
                                                                              • Figure 24: Eating habits at home, by who the evening meal is eaten with, August 2009
                                                                            • Less formal dining
                                                                              • Evening meals are important to families
                                                                                • Figure 25: Typical evening eating habits, by lifestage, August 2009
                                                                              • Developing healthy eating habits
                                                                              • Consumption Habits

                                                                                • Key points
                                                                                  • Not really scratch cooking
                                                                                    • Figure 26: Types of food eaten for the evening meal, by lifestage, August 2009
                                                                                  • Cooking the same-old, same-old meal
                                                                                    • Figure 27: How the evening meal is planned, by socio-economic group, lifestage, presence of children in the household, working status and household size, August 2009
                                                                                • Further Analysis

                                                                                  • Key points
                                                                                    • Figure 28: Marketing groups based on food and lifestyle issues, 2009
                                                                                  • Independents
                                                                                    • Home Prides
                                                                                      • Convenience Rulers
                                                                                          • Figure 29: Consumption of selected convenience foods in the last 12 months, by target groups, 2009
                                                                                          • Figure 30: Consumption of selected convenience foods in the last 12 months, by target groups, 2009
                                                                                      • Appendix – Internal Market Environment

                                                                                          • Figure 31: Agreement with statements about food and cooking, by demographics, 2009
                                                                                          • Figure 32: Agreement with statements about food and cooking, by demographics, 2009
                                                                                      • Appendix – Broader Market Environment

                                                                                          • Figure 33: Number of births and fertility rate, 1994-2014
                                                                                          • Figure 34: Changing family unit (ie related to respondent), by demographics, 2009
                                                                                          • Figure 35: Other members of household (not related), by demographics, 2009
                                                                                          • Figure 36: Other members of household (not related), 2005-09
                                                                                          • Figure 37: Trends in UK population composition, by age, 2004-14
                                                                                          • Figure 38: Changing family unit (ie related to respondent), 2005-09
                                                                                      • Appendix – Changing Family Lifestyles

                                                                                          • Figure 39: Number of television sets, 2004-08
                                                                                          • Figure 40: Attitudes towards watching TV, by demographics, 2009
                                                                                          • Figure 41: Trends in staying in and entertaining at home, by demographics, 2009
                                                                                          • Figure 42: Attitudes towards the family, by demographics, 2009
                                                                                      • Appendix – What Do Families Eat?

                                                                                          • Figure 43: Percentage of new food products launched, by top positioning claims, January-October 2009
                                                                                      • Appendix – Food Shopping Habits

                                                                                          • Figure 44: Changes in food price inflation, percentage change 12 months to September 2009
                                                                                          • Figure 45: Attitudes towards food shopping, by demographics, 2009
                                                                                      • Appendix – Attitudes towards Cooking

                                                                                          • Figure 46: Food preparation, by demographics, 2009
                                                                                          • Figure 47: Trends in cooking habits, by demographics, October 2009
                                                                                      • Appendix – Eating Habits

                                                                                          • Figure 48: Eating habits at home, by lifestage, August 2009
                                                                                          • Figure 49: Eating habits at home, by demographics, August 2009
                                                                                          • Figure 50: Most popular typical evening eating habits, by demographics, August 2009
                                                                                          • Figure 51: Next most popular typical evening eating habits, by demographics, August 2009 (continued)
                                                                                      • Appendix – Consumption Habits

                                                                                          • Figure 52: Who the evening meal is eaten with, by demographics, August 2009
                                                                                          • Figure 53: Most popular types of food eaten for the evening meal, by demographics, August 2009
                                                                                          • Figure 54: Next most popular types of food eaten for the evening meal, by demographics, August 2009 (continued)
                                                                                      • Appendix – Further Analysis

                                                                                          • Figure 55: Target groups, by demographics, 2009
                                                                                          • Figure 56: Attitudes towards food/cooking, by target groups, 2009
                                                                                          • Figure 57: Consumption of selected convenience foods in the last 12 months, by target groups, 2009
                                                                                          • Figure 58: Consumption of selected convenience foods in the last 12 months, by target groups, 2009
                                                                                          • Figure 59: Attitudes towards food/cooking, by target groups, 2009

                                                                                      Companies Covered

                                                                                      • Aldi Stores Ltd (UK & Ireland)
                                                                                      • Asda Group Ltd
                                                                                      • Bighams Ltd
                                                                                      • Birds Eye Foods
                                                                                      • British Market Research Bureau (BMRB)
                                                                                      • British Retail Consortium
                                                                                      • British Sky Broadcasting Group plc (BSkyB)
                                                                                      • BT Group plc
                                                                                      • Cadbury Trebor Bassett
                                                                                      • Channel 4
                                                                                      • Co-operative Group
                                                                                      • Department of Health
                                                                                      • Discovery Foods Ltd
                                                                                      • Ella's Kitchen Ltd
                                                                                      • Food Standards Agency
                                                                                      • Freeview
                                                                                      • General Mills Inc
                                                                                      • Government Actuary's Department (GAD)
                                                                                      • HJ Heinz Company UK
                                                                                      • Iceland Foods Ltd
                                                                                      • ITV plc
                                                                                      • J. Sainsbury
                                                                                      • Jamie Oliver
                                                                                      • KFC Ltd (UK)
                                                                                      • Lidl (UK)
                                                                                      • Marks & Spencer
                                                                                      • McCain Foods Limited
                                                                                      • mmO2 plc
                                                                                      • Netto Foodstores Ltd
                                                                                      • Nintendo UK Entertainment Ltd
                                                                                      • Ofcom
                                                                                      • Office for National Statistics
                                                                                      • Orange plc (UK)
                                                                                      • Pizza Hut
                                                                                      • Quaker
                                                                                      • T-Mobile (UK) Ltd
                                                                                      • Tesco Plc
                                                                                      • Virgin Media Ltd
                                                                                      • Virgin Mobile
                                                                                      • Vodafone Group Plc (UK)
                                                                                      • Waitrose
                                                                                      • Wm Morrison Supermarkets
                                                                                      • YouTube, Inc.

                                                                                      Family Dining - UK - December 2009

                                                                                      US $2,478.79 (Excl.Tax)