Family Entertainment on a Budget - US - March 2009
Notwithstanding the deep recession, Americans are still spending on family entertainment. Yet they are more judicious and discerning in their spending, increasing it for some entertainment products and services, and decreasing it for others.
This report explores the family entertainment category in depth, including:
- Identification of demographics that have maintained and/or increased spending on family entertainment
- Qualities and values in family entertainment that are important to them
- Identification of numerous niche opportunities with a wide variety of demographics
- Specific recommendations for capitalizing on opportunities presented in the report
- An analysis of the segments that comprise the category; how they are faring; and their future outlook
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.