Family Leisure Trends - US - January 2015
“Technology has permeated family life, for better or for worse, and work continues to encroach upon family time. In the meantime, the definition of the ‘typical American family’ has shifted. Companies and marketers need to continue to expand how they define ‘family’ in an effort to resonate with increasingly diverse family households. ”
– Lauren Bonetto, Lifestyle & Leisure Analyst
This report discusses the following key topics:
- How families spend time together, both in and out of the house
- How parents learn about new activities
- Attitudes toward technology and physical activity
- How products and services are marketed to families\
About two thirds of all households in the US are “family households.” While family bonding and quality time is revered, the hectic pace of modern life makes family leisure time somewhat elusive for American families. Technology both aids as well as detracts from family leisure while increasingly busy school and work schedules make scheduling family leisure time a challenge.
This report examines how families spend time together, both in and out of the house. It provides analysis regarding how much time families spend together (both on weekdays and weekends), the types of activities they participate in, how parents learn about activities, and how products and services are marketed to families. It also includes analysis of parents’ attitudes toward technology and physical activity. The impact of parents’ gender, age, and race/Hispanic origin, as well as the impact of children’s age and household income are analyzed.
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