Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Family Leisure - UK - December 2009

This report provides an overview of trends in family leisure, investigating the core market factors, strengths and weaknesses, consumer dynamics, and product trends.

  • Family commitments have forced six in ten parents of under-16s to give up favourite hobbies, highlighting a market of more than eight million people that leisure operators should be doing more to tap into.
  • Pent-up demand exists for activities that have been identified by consumers as enjoyable but not convenient to do as a family, such as pub drinking, live entertainment, sport or exercise and shopping. By contrast, the most ‘family-friendly’ activities include visiting friends and relations, eating out and watching movies either at the cinema or at home.
  • Family leisure does not appear to be ‘dumbing down’: visiting cultural venues is seen as a family-friendly activity by almost half of all families, ahead of looking around the shops. Theatre, museum and gallery visiting numbers are all increasing.
  • By far, the most important factor for families when choosing leisure activities is the availability of offers and discounts: even half of more affluent families (those on household incomes over £50,000) cite this as a prime motivation.
  • A rapidly growing 65+ year old population is also playing an increasingly important role in family life. One-third of families with working mothers now rely on grandparents for childcare. Consequently, demand is growing for grandparent/grandchildren and multi-generational family leisure.
  • Key concerns for parents when choosing leisure venues include family offers and discounts, parking facilities, security and safety for the children. But pester power, ie where the children say they want to go, also plays an important role.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Key issues
        • Definition
          • Abbreviations
          • Future Opportunities

            • Battery farmed kids
              • Family bonding
                • Young/old leisure opportunities
                  • Peter Pan parents
                  • Market in Brief

                    • Discount driven families
                      • Time pressure
                        • Shape-shifting family
                          • Armchair activity
                            • Cultural bonding
                              • Couch potato kids
                                • Children’s choice
                                • Internal Market Environment

                                  • Key points
                                    • Holidays and meals out have led family leisure spend
                                      • Figure 1: Consumer expenditure on selected leisure goods and activities, 2003-08
                                    • Screen-age growth
                                      • Museum piece
                                        • Figure 2: Year trends in visitor attractions in England 2004-08
                                      • Government family initiatives
                                        • Child benefit
                                          • Tax credits
                                            • Maternity/paternity leave
                                              • Pre-school services
                                                • Free swimming
                                                  • Grandparents
                                                  • Broader Market Environment

                                                    • Key points
                                                      • Gradual recovery
                                                        • Figure 3: GDP quarterly percentage change, 2004-09
                                                      • Surge in confidence
                                                        • Figure 4: GfK NOP Consumer Confidence Index: October 2008-September 2009
                                                      • Real recovery in 2012
                                                        • Figure 5: GDP, PDI, consumer expenditure and savings, at constant 2004 prices, 2004-14
                                                      • Families cut back
                                                        • Figure 6: Impact of the recession on leisure activities, April 2009
                                                      • Changing family composition
                                                        • Figure 7: Changes in composition of the family lifestage group, 1999-2009
                                                      • Growth of grandparenting
                                                        • Figure 8: Forecast adult population trends, by lifestage, 2004-14
                                                      • Working mums
                                                        • Figure 9: Employment and unemployment, by gender, 2004-14
                                                      • Rise in young families
                                                        • Figure 10: Trends in the age structure of the UK population, by gender, 2004-14
                                                      • Clinging to the nest
                                                        • Shrinking household size
                                                          • Figure 11: UK households, by size, 2004-14
                                                        • AB families to grow further
                                                          • Figure 12: Forecast adult population trends, by socio-economic group, 2004-14
                                                        • Wired families
                                                          • Figure 13: British internet penetration at home/work/place of study or elsewhere, by gender, age, socio-economic group, region and working status, Jan 2003-Jan 2009
                                                      • Competitive Context

                                                        • Key points
                                                          • Lifestage leisure comparison
                                                            • Figure 14: Going out to do leisure activities that involve some sort of cost, by lifestage, September 2009
                                                          • Quality time is of the essence
                                                            • Figure 15: Available leisure time on weekdays, by lifestage 2009
                                                        • Strengths and Weaknesses in the Market

                                                            • Strengths
                                                              • Weaknesses
                                                              • Who’s Innovating?

                                                                • Key points
                                                                  • Boundaries blur
                                                                    • Down with the kids
                                                                      • Toddler treatments and tense teens
                                                                        • Family festival
                                                                          • Junior gastronomes
                                                                            • Multi-generational families
                                                                              • Ask the family
                                                                                • A quiet night in
                                                                                  • Taking theatre to the masses
                                                                                  • Participation Growth Trends

                                                                                    • Key points
                                                                                      • The multimedia family
                                                                                        • Figure 16: Participation trends, by family lifestage in selected leisure activities, 1999-2009
                                                                                      • The thrill of the live
                                                                                        • Culture grows, live sport slips
                                                                                          • Children’s participation levels
                                                                                            • Trends in outings, 2003-09
                                                                                              • Figure 17: Children’s participation in selected leisure trips, 2003-09
                                                                                            • Bookish kids and gig-going teens
                                                                                              • Trends in sports played, 2003-09
                                                                                                • Figure 18: Children’s participation in selected sporting activities, 2003-09
                                                                                              • Sport takes a dive…
                                                                                                • …but trampolines bounce
                                                                                                • Case Studies

                                                                                                    • Online family leisure portals
                                                                                                      • Case study – Merlin Entertainments
                                                                                                        • Case study – Kids in Museums
                                                                                                          • Case study – Wolverhampton Wanderers
                                                                                                            • Case study – East Midlands Tourism
                                                                                                              • Case study – Giraffe
                                                                                                              • What Do Families Do and How Often?

                                                                                                                • Key points
                                                                                                                  • In-home focus differentiates family leisure
                                                                                                                    • Figure 19: Frequency of taking part in leisure activities in free time on weekdays and weekends: Family lifestage vs all adults, September 2009
                                                                                                                • Family Leisure: Perceptions and Priorities

                                                                                                                  • Key points
                                                                                                                    • Meals out and movies are great for families
                                                                                                                      • Figure 20: Leisure activities may do/likely to do as a family, September 2009
                                                                                                                    • Moaning males
                                                                                                                      • Cultural targets
                                                                                                                        • Women divided on shopping
                                                                                                                          • Live entertainment potential
                                                                                                                            • Match-day dads
                                                                                                                              • Offers come first
                                                                                                                                • Figure 21: Most important factors when deciding what leisure activities to do outside of the home as a family, September 2009
                                                                                                                              • ABC1 parking
                                                                                                                                • Safety fears
                                                                                                                                  • Pester power
                                                                                                                                    • Enter- and edu-tainment
                                                                                                                                      • Weekenders the keenest discount hunters
                                                                                                                                        • Figure 22: Most important factors when deciding what leisure activities to do outside of the home as a family by leisure activities that involve some sort of cost, September 2009
                                                                                                                                      • Movie/meal deals
                                                                                                                                        • Figure 23: Most important factors when deciding what leisure activities to do outside of the home as a family, by leisure activities may do/likely to do as a family, September 2009
                                                                                                                                        • Figure 24: Next most important factors when deciding what leisure activities to do outside of the home as a family, by leisure activities may do/likely to do as a family, September 2009
                                                                                                                                    • How do People’s Leisure Habits Change When They Have Kids?

                                                                                                                                      • Key points
                                                                                                                                        • Personal hobbies sacrificed for family
                                                                                                                                          • Figure 25: Attitudes towards change in leisure habits after having children, September 2009
                                                                                                                                        • Women and young parents change the most
                                                                                                                                          • Older parents become freer
                                                                                                                                            • Demand for sociable family activities
                                                                                                                                              • Figure 26: Leisure activities may do/likely to do as a family, by most popular attitudes towards change in leisure habits after having children, September 2009
                                                                                                                                              • Figure 27: Leisure activities may do/likely to do as a family, by next most popular attitudes towards change in leisure habits after having children, September 2009
                                                                                                                                          • Appendix – Competitive Context

                                                                                                                                              • Figure 28: Going out to do leisure activities that involve some sort of cost, by demographics, September 2009
                                                                                                                                          • Appendix – What Do Families Do and How Often?

                                                                                                                                            • Leisure activities ever do
                                                                                                                                              • Figure 29: Most popular leisure activities in free time on weekdays and weekends (ever do), by demographics, September 2009
                                                                                                                                              • Figure 30: Next most popular leisure activities in free time on weekdays and weekends (ever do), by demographics, September 2009
                                                                                                                                            • Leisure activities done regularly
                                                                                                                                              • Figure 31: Most popular leisure activities done in free time on weekdays and weekends (do regularly), by demographics, September 2009
                                                                                                                                              • Figure 32: Next most popular leisure activities done in free time on weekdays and weekends (do regularly), by demographics, September 2009
                                                                                                                                            • Leisure activities done occasionally
                                                                                                                                              • Figure 33: Most popular leisure activities done in free time on weekdays and weekends (do occasionally), by demographics, September 2009
                                                                                                                                              • Figure 34: Next most popular leisure activities done in free time on weekdays and weekends (do occasionally), by demographics, September 2009
                                                                                                                                            • Leisure activities done infrequently
                                                                                                                                              • Figure 35: Most popular leisure activities done in free time on weekdays and weekends (do infrequently), by demographics, September 2009
                                                                                                                                              • Figure 36: Next most popular leisure activities done in free time on weekdays and weekends (do infrequently), by demographics, September 2009
                                                                                                                                            • Leisure activities, by going out habits
                                                                                                                                              • Figure 37: Frequency of taking part in leisure activities in free time on weekdays and weekends, by leisure activities that involve some sort of cost, September 2009
                                                                                                                                              • Figure 38: Leisure activities done in free time on weekdays and weekends (ever do), by most popular leisure activities done in free time on weekdays and weekends (ever do), September 2009
                                                                                                                                              • Figure 39: Leisure activities done in free time on weekdays and weekends (ever do), by next most popular leisure activities done in free time on weekdays and weekends (ever do), September 2009
                                                                                                                                          • Appendix – Family Leisure: Perceptions and Priorities

                                                                                                                                            • Activities that are enjoyable and good to do as a family - demographics
                                                                                                                                              • Figure 40: Most popular leisure activities that are enjoyable and good to do as a family, by demographics, September 2009
                                                                                                                                              • Figure 41: Next most popular leisure activities that are enjoyable and good to do as a family, by demographics, September 2009
                                                                                                                                            • Leisure activities that are enjoyable but not convenient to do as a family – demographics
                                                                                                                                              • Figure 42: Most popular leisure activities that are enjoyable but not convenient to do as a family, September 2009
                                                                                                                                              • Figure 43: Next most popular leisure activities that are enjoyable but not convenient to do as a family, by demographics, September 2009
                                                                                                                                              • Figure 44: Other leisure activities that are enjoyable but not convenient to do as a family, by demographics, September 2009
                                                                                                                                            • Factors in deciding leisure activities – demographics
                                                                                                                                              • Figure 45: Most popular factors when deciding what leisure activities to do outside of the home as a family, September 2009
                                                                                                                                              • Figure 46: Next most popular factors when deciding what leisure activities to do outside of the home as a family, September 2009
                                                                                                                                            • Family-friendly leisure activities, by going out habits
                                                                                                                                              • Figure 47: Leisure activities may do/likely to do as a family, by leisure activities that involve some sort of cost, September 2009
                                                                                                                                            • Factors in deciding leisure activities, by going out habits
                                                                                                                                              • Figure 48: Most important factors when deciding what leisure activities to do outside of the home as a family, by leisure activities that involve some sort of cost, September 2009
                                                                                                                                            • Leisure activities, by factors in deciding leisure activities
                                                                                                                                              • Figure 49: Leisure activities done in free time on weekdays and weekends, by most important factors when deciding what leisure activities to do outside of the home as a family, September 2009
                                                                                                                                              • Figure 50: Leisure activities done in free time on weekdays and weekends, by next most important factors when deciding what leisure activities to do outside of the home as a family, September 2009
                                                                                                                                              • Figure 51: Leisure activities done in free time on weekdays and weekends, by other important factors when deciding what leisure activities to do outside of the home as a family, September 2009
                                                                                                                                            • Family-friendly activities, by factors in deciding leisure activities
                                                                                                                                              • Figure 52: Leisure activities may do/likely to do as a family, by most important factors when deciding what leisure activities to do outside of the home as a family, September 2009
                                                                                                                                              • Figure 53: Leisure activities may do/likely to do as a family, by next most important factors when deciding what leisure activities to do outside of the home as a family, September 2009
                                                                                                                                              • Figure 54: Leisure activities may do/likely to do as a family ,by other important factors when deciding what leisure activities to do outside of the home as a family, September 2009
                                                                                                                                            • Combinations of factors in deciding leisure activities
                                                                                                                                              • Figure 55: Factors when deciding what leisure activities to do outside of the home as a family, by most important other factors, September 2009
                                                                                                                                              • Figure 56: Important factors when deciding what leisure activities to do outside of the home as a family, by next most important other factors, September 2009
                                                                                                                                          • Appendix – How do People’s Leisure Habits Change When They Have Kids?

                                                                                                                                            • Changing leisure habits - demographics
                                                                                                                                              • Figure 57: Most popular attitudes towards change in leisure habits after having children, by demographics, September 2009
                                                                                                                                              • Figure 58: Next most popular attitudes towards change in leisure habits after having children, by demographics, September 2009
                                                                                                                                            • Changing leisure habits, by going out habits
                                                                                                                                              • Figure 59: Attitudes towards change in leisure habits after having children, by leisure activities that involve some sort of cost, September 2009
                                                                                                                                            • Leisure activities, by changing leisure habits
                                                                                                                                              • Figure 60: Leisure activities done in free time on weekdays and weekends, by most popular attitudes towards change in leisure habits after having children, September 2009
                                                                                                                                              • Figure 61: Leisure activities done in free time on weekdays and weekends, by next most popular attitudes towards change in leisure habits after having children, September 2009
                                                                                                                                            • Family-friendly activities, by changing leisure habits
                                                                                                                                              • Figure 62: Most popular attitudes towards change in leisure habits after having children, by leisure activities may do/likely to do as a family, September 2009
                                                                                                                                              • Figure 63: Next most popular attitudes towards change in leisure habits after having children, by leisure activities may do/likely to do as a family, September 2009
                                                                                                                                            • Family-friendly activities, by changing leisure habits
                                                                                                                                              • Figure 64: Leisure activities may do/likely to do as a family, by most popular attitudes towards change in leisure habits after having children, September 2009
                                                                                                                                              • Figure 65: Leisure activities may do/likely to do as a family, by next most popular attitudes towards change in leisure habits after having children, September 2009
                                                                                                                                            • Factors in deciding leisure activities by changing leisure habits
                                                                                                                                              • Figure 66: Factors when deciding what leisure activities to do outside of the home as a family, by most popular attitudes towards change in leisure habits after having children, September 2009
                                                                                                                                              • Figure 67: Factors when deciding what leisure activities to do outside of the home as a family, by next most popular attitudes towards change in leisure habits after having children, September 2009
                                                                                                                                            • Combinations of changes in leisure habits
                                                                                                                                              • Figure 68: Attitudes towards change in leisure habits after having children, by most popular attitudes towards change in leisure habits after having children, September 2009
                                                                                                                                              • Figure 69: Attitudes towards change in leisure habits after having children, by next most popular attitudes towards change in leisure habits after having children, September 2009

                                                                                                                                          Companies Covered

                                                                                                                                          • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                          • Alton Towers
                                                                                                                                          • Asda Group Ltd
                                                                                                                                          • British Market Research Bureau (BMRB)
                                                                                                                                          • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                          • Chessington World of Adventures
                                                                                                                                          • Clapham House Group Plc
                                                                                                                                          • Co-operative Group
                                                                                                                                          • Confederation of British Industry
                                                                                                                                          • ELSPA
                                                                                                                                          • Facebook, Inc.
                                                                                                                                          • Gfk NOP
                                                                                                                                          • Government Actuary's Department (GAD)
                                                                                                                                          • Hasbro UK Ltd
                                                                                                                                          • J. Sainsbury
                                                                                                                                          • Lidl (UK)
                                                                                                                                          • LinkedIn
                                                                                                                                          • Marks & Spencer
                                                                                                                                          • Morgan Stanley & Co International Ltd
                                                                                                                                          • Nintendo UK Entertainment Ltd
                                                                                                                                          • Ofcom
                                                                                                                                          • Office for National Statistics
                                                                                                                                          • Tesco Plc
                                                                                                                                          • Thorpe Park
                                                                                                                                          • Twitter, Inc.
                                                                                                                                          • Virgin Media Ltd
                                                                                                                                          • Waitrose
                                                                                                                                          • Wm Morrison Supermarkets
                                                                                                                                          • YouTube, Inc.

                                                                                                                                          Family Leisure - UK - December 2009

                                                                                                                                          £1,995.00 (Excl.Tax)