Family Midscale Dining - US - September 2016
"The midscale chain is in a state of flux; while some of the biggest names in midscale dining are doing well, other chains are on the brink of bankruptcy. The successful midscale restaurants have upgraded their units and menus and have fully embraced social media as a way to connect with younger consumers. Midscales may increase visitation while still staying true to their identity by adding healthy sides, sending consumers deals, and making their restaurants more convenient for rushed consumers. "
- Caleb Bryant, Foodservice Analyst
This report discusses the following key topics:
- Midscale visitation falls behind competitors
- Midscale chains need to adapt
For the purposes of this Report, Mintel has used the following definitions:
Family Dining/Midscale Restaurants: Family dining and midscale restaurants are used interchangeably in this Report as they are the same restaurant segment. Midscale restaurants have the smallest check size of any FSR (full service restaurant), meaning midscales do have a wait staff. Midscale restaurants do not serve alcohol. Examples of midscale restaurants include: IHOP, Denny’s, Cracker Barrel, Bob Evans, and Perkins. Buffet restaurants such as Golden Corral, Old Country Buffet, and Ryan’s are also midscale restaurants.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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