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Family Midscale Restaurants - US - October 2013

“Family restaurants face increasing competition from fast food and fast casual chains, which offer value based on low prices, convenience, and easily customizable options. More modern ambiance through restaurant renovations and redesigns, convenient breakfast items, and showing value by offering more BFY foods at budget-conscious prices are the ways forward for the segment if it wants to stave off the threat of QSRs and fast casuals.”

– Julia Gallo-Torres, Category Manager, US Foodservice Reports

This report looks at the following areas:

  • Will restaurant renovations help revive the segment?
  • Can family chains fend off breakfast daypart competition?
  • Can BFY foods help family chains compete on value?

The US family midscale restaurant market experienced solid growth in 2012 and 2013 as post-recession spending power returned for many consumers, although the competitive landscape features numerous roadblocks to future growth in the form of competing concepts such as fast food chains and fast casual restaurants. While many consumers say flavor and affordability are top reasons to visit family restaurants, a number of respondents to Mintel’s consumer survey say they prefer to cook at home and that family restaurants are too expensive. Many report being motivated to visit family chains more frequently by value meals, as well as menu flexibility and an increasing number of healthy menu items.

This report covers these factors in detail, and offers close analysis of the following:

  • How economic factors impact sales and potentially, the future of the market
  • The role of demographics in driving sales, particularly families and younger consumers
  • The competitive context of the market
  • Shifts in menu item incidence
  • The marketing strategies of leading brands, including a focus on digital advertising and social media

This report also features in-depth analysis of the results of Mintel’s exclusive consumer survey, including the types of family restaurants consumers are most likely to visit, who they visit them with, preferred characteristics of family restaurants, reasons to visit them, incentives to visit them more often, and why they do not visit them.

For the purposes of this report, Mintel has used the following definitions:
Mintel defines family restaurants as full-service restaurants with checks frequently less than $15 per person. Often, these restaurants have specialized meal options for children and do not sell alcohol. Examples include International House of Pancakes (IHOP), Cracker Barrel Old Country Store, and Denny’s.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • Solid sales increases in 2012-13, but slower growth forecast into 2018
                        • Figure 1: US sales and fan chart forecast of family restaurants, at current prices, 2008-18
                      • Economic factors limit growth
                        • Figure 2: University of Michigan’s index of consumer sentiment (ICS), 2007-13
                      • Market driven by demographics
                        • The consumer
                          • Respondents most likely to use pizza and burger concepts
                            • Figure 3: Type of family midscale dining restaurant visited in the past month (any daypart), July-August 2013
                          • Value meals most likely to persuade respondents to visit family chains more often
                            • Figure 4: Restaurant characteristics that would make consumers visit family restaurants more often, July-August 2013
                          • Four in 10 do not visit family restaurants because they prefer to cook at home
                            • Figure 5: Reasons consumers have not visited a family restaurant during the past month, July-August 2013
                          • What we think
                          • Issues and Insights

                              • Will restaurant renovations help revive the segment?
                                • The issues
                                  • The insights
                                    • Can family chains fend off breakfast daypart competition?
                                      • The issues
                                        • The insights
                                          • Can BFY foods help family chains compete on value?
                                            • The issues
                                              • The insights
                                              • Trend Applications

                                                  • Trend: Moral Brands
                                                    • Trend: Prove It
                                                      • Mintel Futures: Access Anything, Anywhere
                                                      • Innovators and Innovations

                                                        • Technology allows for more convenient/faster service, brand engagement
                                                          • Restaurant space renovations make for a more inviting dining experience
                                                            • Menu overhauls that cater to demand for flavor and healthier fare
                                                              • Chains launch new breakfast items
                                                                • Kid-friendly initiatives
                                                                • Market Size and Forecast

                                                                  • Key points
                                                                    • Sales forecast to slow in the near term
                                                                      • Demographics drive sales
                                                                        • Sales and forecast of family restaurants
                                                                          • Figure 6: US sales and forecast of family restaurants, at current prices, 2008-18
                                                                          • Figure 7: US sales and forecast of family restaurants, at constant prices, 2008-18
                                                                        • Fan chart forecast
                                                                            • Figure 8: US sales and fan chart forecast of family restaurants, at current prices, 2008-18
                                                                        • Market Drivers

                                                                          • Key points
                                                                            • Sales forecast to slow as economic recovery drags on
                                                                              • Figure 9: Reasons consumers have not visited a family restaurant during the past month, July-August 2013
                                                                            • Families play an important role in the segment
                                                                              • Figure 10: Type of family midscale dining restaurant visited in the past month, by presence of children in household (any daypart), July-August 2013
                                                                              • Figure 11: Family dining characteristics that appeal to consumers, by presence of children in household (any important), July-August 2013
                                                                            • Kids’ menus show little change
                                                                              • Child population grows more slowly than general population
                                                                                • Younger consumers most apt to visit family midscale restaurants
                                                                                  • Figure 12: Type of family midscale dining restaurant visited in the past month, by age (any daypart), July-August 2013
                                                                                • Hispanics drawn to family midscale restaurants
                                                                                  • Figure 13: Type of family midscale dining restaurant visited in the past month, by Hispanic origin (any daypart), July-August 2013
                                                                              • Competitive Context

                                                                                • Key points
                                                                                  • Competition for breakfast customers causes chains to expand dayparts
                                                                                    • Family midscales offer express sites to compete with fast casual and QSR
                                                                                      • Home cooking impinges on the potential for dining out
                                                                                        • Growth of sides/salads/soups helps the segment compete on value
                                                                                        • Menu Analysis – Family Midscale Restaurants

                                                                                          • Key points
                                                                                            • Staying the course
                                                                                              • Figure 14: Menu item types, family midscale restaurants, Q2 2012-13
                                                                                              • Figure 15: Menu composition of family midscale restaurants, Q2 2012-13
                                                                                            • Breakfast-centric
                                                                                              • Figure 16: Top breakfast items at restaurants, Q2 2012-13
                                                                                            • Playing catch-up in the coffee wars
                                                                                              • Finding daypart identity
                                                                                                  • Figure 17: Top lunch menu items at family midscale restaurants Q2 2010-13
                                                                                                  • Figure 18: Top dinner menu items at family midscale restaurants Q2 2010-13
                                                                                                • A Family Health Plan
                                                                                                  • Figure 19: Top children’s menu items, Q2 2010-13
                                                                                              • Types of Family Midscale Restaurants that Consumers Prefer (Any Daypart)

                                                                                                • Key points
                                                                                                  • Family pizza restaurants are the top choice for any daypart
                                                                                                      • Figure 20: Type of family midscale dining restaurant visited in the past month, by demographics (any daypart), July-August 2013
                                                                                                    • Men are more apt to visit a range of family restaurants during any daypart
                                                                                                        • Figure 21: Type of family midscale dining restaurant visited in the past month, by gender (any daypart), July-August 2013
                                                                                                      • Matrix Generation respondents most likely to dine at family restaurants
                                                                                                          • Figure 22: Type of family midscale dining restaurant visited in the past month, by generations (any daypart), July-August 2013
                                                                                                        • Less than $25K least likely to eat at most types of family midscale
                                                                                                          • Figure 23: Type of family midscale dining restaurant visited in the past month, by household income (any daypart), July-August 2013
                                                                                                        • Affordable, social concepts attract large households
                                                                                                            • Figure 24: Type of family midscale dining restaurant visited in the past month, by household size (any daypart), July-August 2013
                                                                                                          • Millennial parents more apt than older parents to use family restaurants
                                                                                                            • Figure 25: Type of family midscale dining restaurant visited in the past month, by millennial parents (any daypart), July-August 2013
                                                                                                          • Married or not, households with kids most likely to use family midscales
                                                                                                              • Figure 26: Type of family midscale dining restaurant visited in the past month, by marital status (any daypart), July-August 2013
                                                                                                            • Family restaurants appeal most to consumers on dates and work lunches
                                                                                                                • Figure 27: Type of family midscale dining restaurant visited in the past month, by with whom consumers visit family restaurants (any daypart), July-August 2013
                                                                                                              • Lunch, dinner diners most likely to use pizza and burger brands
                                                                                                                • Figure 28: Type of family midscale dining restaurant visited in the past month, by family midscale dayparts (any daypart), July-August 2013
                                                                                                            • Types of Family Restaurants Consumers Prefer at Lunch

                                                                                                              • Key points
                                                                                                                • Respondents are most apt to use burger concepts during lunch
                                                                                                                    • Figure 29: Type of family midscale dining restaurant visited during the lunch daypart in the past month, by gender, July-August 2013
                                                                                                                  • 18-34s report most use of lunchtime family restaurants
                                                                                                                    • Figure 30: Type of family midscale dining restaurant visited during the lunch daypart in the past month, by age, July-August 2013
                                                                                                                  • Appealing to the Matrix Generation
                                                                                                                    • Figure 31: Type of family midscale dining restaurant visited during the lunch daypart in the past month, by generations, July-August 2013
                                                                                                                  • Larger households most likely to use family midscales for lunch
                                                                                                                    • Figure 32: Type of family midscale dining restaurant visited during the lunch daypart in the past month, by household size, July-August 2013
                                                                                                                  • Dessert customers most likely to lunch at a range of family restaurants
                                                                                                                      • Figure 33: Type of family midscale dining restaurant visited during the lunch daypart in the past month, by family midscale dayparts, July-August 2013
                                                                                                                  • Types of Family Restaurants Consumers Prefer at Dinner

                                                                                                                    • Key points
                                                                                                                      • Men use family midscales for dinner more than women
                                                                                                                          • Figure 34: Type of family midscale dining restaurant visited during the dinner daypart in the past month, by gender, July-August 2013
                                                                                                                        • Appealing to the unique tastes of distinct generations
                                                                                                                            • Figure 35: Type of family midscale dining restaurant visited during the dinner daypart in the past month, by generations, July-August 2013
                                                                                                                          • Households with children most apt to use family restaurants for dinner
                                                                                                                              • Figure 36: Type of family midscale dining restaurant visited during the dinner daypart in the past month, by presence of children in household, July-August 2013
                                                                                                                            • 18-34s most likely to use family segment for dinner regardless of household income
                                                                                                                                • Figure 37: Type of family midscale dining restaurant visited during the dinner daypart in the past month, by age and household income, July-August 2013
                                                                                                                              • Millennial parents especially likely to use family restaurants for dinner
                                                                                                                                • Figure 38: Type of family midscale dining restaurant visited during the dinner daypart in the past month, by millennial parents, July-August 2013
                                                                                                                              • Pizza appears most popular for dinner, whether alone or with friends, family
                                                                                                                                • Figure 39: Type of family midscale dining restaurant visited during the dinner daypart in the past month, by with whom consumers visit family restaurants, July-August 2013
                                                                                                                              • Dinner customers very likely to use family restaurants for other dayparts
                                                                                                                                • Figure 40: Type of family midscale dining restaurant visited during the dinner daypart in the past month, by family midscale dayparts, July-August 2013
                                                                                                                            • Types of Family Restaurants Consumers Prefer when Snacking and Late Night

                                                                                                                              • Key points
                                                                                                                                • Snack daypart use also leads to use of dessert and late-night dayparts
                                                                                                                                    • Figure 41: Type of family midscale dining restaurant visited during the snack daypart in the past month, by family midscale dayparts, July-August 2013
                                                                                                                                  • Late-night daypart use increases use of snack and dessert dayparts
                                                                                                                                    • Figure 42: Type of family midscale dining restaurant visited during the late-night daypart in the past month, by family midscale dayparts, July-August 2013
                                                                                                                                • Who Consumers Dine with at Family Restaurants

                                                                                                                                  • Key points
                                                                                                                                    • Most visit family restaurants with spouses/partners
                                                                                                                                        • Figure 43: Who consumers visit family restaurants with, by gender, July-August 2013
                                                                                                                                      • 18-24s most apt to visit with friends, extended family, boyfriends/girlfriends
                                                                                                                                          • Figure 44: Who consumers visit family restaurants with, by age, July-August 2013
                                                                                                                                        • Younger women more apt than younger men to visit with spouses
                                                                                                                                          • Figure 45: Who consumers visit family restaurants with, by gender and age, July-August 2013
                                                                                                                                        • Respondents with children most apt to visit with spouses/partners, children
                                                                                                                                          • Figure 46: Who consumers visit family restaurants with, by presence of children in household, July-August 2013
                                                                                                                                      • Family Midscale Restaurant Characteristics that Appeal to Consumers

                                                                                                                                        • Key points
                                                                                                                                          • More than nine in 10 say cleanliness is important
                                                                                                                                              • Figure 47: Family dining characteristics that appeal to consumers, July-August 2013
                                                                                                                                            • Women most concerned about cleanliness, well-treated staff, calories
                                                                                                                                              • Figure 48: Family dining characteristics that appeal to consumers, by gender (any important), July-August 2013
                                                                                                                                            • 18-34s show most concern about a range of important characteristics
                                                                                                                                                • Figure 49: Family dining characteristics that appeal to consumers, by age (any important), July-August 2013
                                                                                                                                              • Boomers most likely to say cleanliness and well-treated staff are important
                                                                                                                                                  • Figure 50: Family dining characteristics that appeal to consumers, by generations (any important), July-August 2013
                                                                                                                                                • Less than $25K most likely to say friendly, well-treated staff are important
                                                                                                                                                  • Figure 51: Family dining characteristics that appeal to consumers, by household income (any important), July-August 2013
                                                                                                                                                • Hispanics most likely to cite a range of characteristics as important
                                                                                                                                                    • Figure 52: Family dining characteristics that appeal to consumers, by Hispanic origin (any important), July-August 2013
                                                                                                                                                • Reasons Consumers Visit Family Midscale Restaurants

                                                                                                                                                  • Key points
                                                                                                                                                    • Flavorful, affordable food are top reasons to visit family restaurants
                                                                                                                                                        • Figure 53: Main reasons consumers visit a family restaurant, July-August 2013
                                                                                                                                                      • Women cite affordability, healthfulness more than men
                                                                                                                                                          • Figure 54: Main reasons consumers visit a family restaurant, by gender, July-August 2013
                                                                                                                                                        • Those aged 55+ most motivated by affordability, variety, and relaxed atmosphere
                                                                                                                                                            • Figure 55: Main reasons consumers visit a family restaurant, by age, July-August 2013
                                                                                                                                                          • Women 55+ more likely than men 55+ to look for affordability
                                                                                                                                                              • Figure 56: Main reasons consumers visit a family restaurant, by gender and age, July-August 2013
                                                                                                                                                            • Kid friendliness is a key strategy for attracting families
                                                                                                                                                                • Figure 57: Main reasons consumers visit a family restaurant, by presence of children in household, July-August 2013
                                                                                                                                                              • Millennial parents motivated by speedy service, kid friendliness
                                                                                                                                                                  • Figure 58: Main reasons consumers visit a family restaurant, by millennial parents, July-August 2013
                                                                                                                                                              • Restaurant Influencers that Would Make Consumers Visit Family Midscale Restaurants More Often

                                                                                                                                                                • Key points
                                                                                                                                                                  • More than half look for value prices; non-Hispanics most likely to agree
                                                                                                                                                                      • Figure 59: Restaurant characteristics that would make consumers visit family restaurants more often, by Hispanic origin, July-August 2013
                                                                                                                                                                    • Millennial parents most apt to value better desserts, healthier kids’ meals
                                                                                                                                                                      • Figure 60: Restaurant characteristics that would make consumers visit family restaurants more often, by millennial parents, July-August 2013
                                                                                                                                                                    • Customers on dates would like to see alcohol served
                                                                                                                                                                        • Figure 61: Restaurant characteristics that would make consumers visit family restaurants more often, by with whom consumers visit family restaurants, July-August 2013
                                                                                                                                                                    • Reasons Why Consumers Do Not Visit Family Midscale Restaurants

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Four in 10 respondents say they prefer to cook at home
                                                                                                                                                                            • Figure 62: Reasons consumers have not visited a family restaurant during the past month, by demographics, July-August 2013
                                                                                                                                                                          • Respondents aged 45 and older more likely to prefer cooking at home
                                                                                                                                                                              • Figure 63: Reasons consumers have not visited a family restaurant during the past month, by age, July-August 2013
                                                                                                                                                                          • Marketing Strategies

                                                                                                                                                                            • Overview of brand landscape
                                                                                                                                                                              • Company analysis: Friendly’s Ice Cream
                                                                                                                                                                                • Online initiatives
                                                                                                                                                                                  • TV presence
                                                                                                                                                                                    • Figure 64: Friendly’s, “Build Your Own Burger,” TV Ad, 2013
                                                                                                                                                                                    • Figure 65: Friendly’s, “10 Trillion Ways,” TV Ad, 2013
                                                                                                                                                                                  • Print and other
                                                                                                                                                                                    • Figure 66: Friendly’s, “Cones for Kids,” Print Ad, 2013
                                                                                                                                                                                  • Company analysis: IHOP
                                                                                                                                                                                    • Online initiatives
                                                                                                                                                                                      • Figure 67: IHOP, “Melt Away, Getaway,” Facebook Sweepstakes Ad, 2013
                                                                                                                                                                                    • TV presence
                                                                                                                                                                                      • Figure 68: IHOP, “Stuffed French Toast,” TV Ad, 2013
                                                                                                                                                                                      • Figure 69: IHOP, “Jordin Sparks National Pancake Day PSA,” TV Ad, 2013
                                                                                                                                                                                    • Print and other
                                                                                                                                                                                      • Figure 70: IHOP, “Griddle Melts,” Facebook Mobile Ad, 2013
                                                                                                                                                                                    • Company analysis: Cracker Barrel Old Country Store
                                                                                                                                                                                      • Online initiatives
                                                                                                                                                                                        • TV presence
                                                                                                                                                                                          • Figure 71: Cracker Barrel, “Wholesome Fixins,” TV Ad, 2013
                                                                                                                                                                                        • Print and other
                                                                                                                                                                                          • Figure 72: Cracker Barrel, Billboard Ads, 2013
                                                                                                                                                                                          • Figure 73: Cracker Barrel, “Brad Paisley’s Favorite Cracker Barrel Meal,” TV Ad, 2013
                                                                                                                                                                                        • Company analysis: Denny’s
                                                                                                                                                                                          • Online initiatives
                                                                                                                                                                                            • Figure 74: Denny’s, “Always Available in Golden,” Online Facebook Ad, 2013
                                                                                                                                                                                            • Figure 75: Denny’s, “Help End Childhood Hunger,” Online Facebook Ad, 2013
                                                                                                                                                                                          • TV presence
                                                                                                                                                                                            • Figure 76: Denny’s, “Omel’art,” TV Ad, 2013
                                                                                                                                                                                            • Figure 77: Denny’s, “So Many Choices,” TV Ad, 2013
                                                                                                                                                                                          • Print and other
                                                                                                                                                                                            • Company analysis: Bob Evans
                                                                                                                                                                                              • Online initiatives
                                                                                                                                                                                                • TV presence
                                                                                                                                                                                                  • Figure 78: Try Bob Evans Carry-Out Tonight
                                                                                                                                                                                                  • Figure 79: Bob Evans Gluten-Free Restaurant Menu
                                                                                                                                                                                                • Print and other
                                                                                                                                                                                                  • Figure 80: Bob Evans, Online Facebook Ad, 2013
                                                                                                                                                                                                  • Figure 81: Bob Evans, Online Facebook Ad, 2013
                                                                                                                                                                                                  • Figure 82: Bob Evans, Online Facebook Ad, 2013
                                                                                                                                                                                                • Company analysis: Golden Corral
                                                                                                                                                                                                  • Figure 83: Golden Corral, Online Facebook Ad, 2013
                                                                                                                                                                                                • Online initiatives
                                                                                                                                                                                                  • TV presence
                                                                                                                                                                                                    • Figure 84: Golden Corral, “$12.99 Premium Weekend is Back! (Spanish)” TV Ad, 2013
                                                                                                                                                                                                    • Figure 85: Golden Corral, “$12.99 Premium Weekend is Back!” TV Ad, 2013
                                                                                                                                                                                                  • Print and other
                                                                                                                                                                                                    • Figure 86: Golden Corral, Online Facebook Ad, 2013
                                                                                                                                                                                                    • Figure 87: Golden Corral, “$2.99 Kids-America’s Family Budget Act,” TV Ad, 2013
                                                                                                                                                                                                • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                  • Types of family restaurants frequented by consumers
                                                                                                                                                                                                    • Figure 88: Type of family midscale dining restaurant visited in the past month, by gender and age (any daypart), July-August 2013
                                                                                                                                                                                                    • Figure 89: Type of family midscale dining restaurant visited in the past month, by age and household income (any daypart), July-August 2013
                                                                                                                                                                                                    • Figure 90: Type of family midscale dining restaurant visited in the past month, by region (any daypart), July-August 2013
                                                                                                                                                                                                    • Figure 91: Type of family midscale dining restaurant visited during the breakfast daypart in the past month, by generations, July-August 2013
                                                                                                                                                                                                    • Figure 92: Type of family midscale dining restaurant visited during the breakfast daypart in the past month, by gender and age, July-August 2013
                                                                                                                                                                                                    • Figure 93: Type of family midscale dining restaurant visited during the breakfast daypart in the past month, by millennial parents, July-August 2013
                                                                                                                                                                                                    • Figure 94: Type of family midscale dining restaurant visited during the breakfast daypart in the past month, by with whom consumers visit family restaurants, July-August 2013
                                                                                                                                                                                                    • Figure 95: Type of family midscale dining restaurant visited during the breakfast daypart in the past month, by family midscale dayparts, July-August 2013
                                                                                                                                                                                                    • Figure 96: Type of family midscale dining restaurant visited during the lunch daypart in the past month, by household income, July-August 2013
                                                                                                                                                                                                    • Figure 97: Type of family midscale dining restaurant visited during the lunch daypart in the past month, by race/Hispanic origin, July-August 2013
                                                                                                                                                                                                    • Figure 98: Type of family midscale dining restaurant visited during the lunch daypart in the past month, by gender and age, July-August 2013
                                                                                                                                                                                                    • Figure 99: Type of family midscale dining restaurant visited during the lunch daypart in the past month, by millennial parents, July-August 2013
                                                                                                                                                                                                    • Figure 100: Type of family midscale dining restaurant visited during the lunch daypart in the past month, by age and household income, July-August 2013
                                                                                                                                                                                                    • Figure 101: Type of family midscale dining restaurant visited during the lunch daypart in the past month, by with whom consumers visit family restaurants, July-August 2013
                                                                                                                                                                                                    • Figure 102: Type of family midscale dining restaurant visited during the dinner daypart in the past month, by age, July-August 2013
                                                                                                                                                                                                    • Figure 103: Type of family midscale dining restaurant visited during the dinner daypart in the past month, by gender and age, July-August 2013
                                                                                                                                                                                                    • Figure 104: Type of family midscale dining restaurant visited during the dinner daypart in the past month, by household income, July-August 2013
                                                                                                                                                                                                    • Figure 105: Type of family midscale dining restaurant visited during the dinner daypart in the past month, by race/Hispanic origin, July-August 2013
                                                                                                                                                                                                    • Figure 106: Type of family midscale dining restaurant visited during the dinner daypart in the past month, by household size, July-August 2013
                                                                                                                                                                                                    • Figure 107: Type of family midscale dining restaurant visited during the snack daypart in the past month, by millennial parents, July-August 2013
                                                                                                                                                                                                    • Figure 108: Type of family midscale dining restaurant visited during the late-night daypart in the past month, by age, July-August 2013
                                                                                                                                                                                                    • Figure 109: Type of family midscale dining restaurant visited during the late-night daypart in the past month, by Hispanic origin, July-August 2013
                                                                                                                                                                                                  • Who consumers like to dine with at family midscale restaurants
                                                                                                                                                                                                    • Figure 110: Who consumers visit family restaurants with, by generations, July-August 2013
                                                                                                                                                                                                    • Figure 111: Who consumers visit family restaurants with, by household income, July-August 2013
                                                                                                                                                                                                    • Figure 112: Who consumers visit family restaurants with, by race/Hispanic origin, July-August 2013
                                                                                                                                                                                                    • Figure 113: Who consumers visit family restaurants with, by household size, July-August 2013
                                                                                                                                                                                                    • Figure 114: Who consumers visit family restaurants with, by age and household income, July-August 2013
                                                                                                                                                                                                  • Family restaurant characteristics that appeal to consumers
                                                                                                                                                                                                    • Figure 115: Family dining characteristics that appeal to consumers, by gender and age (any important), July-August 2013
                                                                                                                                                                                                    • Figure 116: Family dining characteristics that appeal to consumers, by with whom consumers visit family restaurants (any important), July-August 2013
                                                                                                                                                                                                    • Figure 117: Family dining characteristics that appeal to consumers, by family midscale dayparts (any important), July-August 2013
                                                                                                                                                                                                    • Figure 118: Family dining characteristics that appeal to consumers, by restaurant types (any important), July-August 2013
                                                                                                                                                                                                  • Reasons to visit family restaurants
                                                                                                                                                                                                    • Figure 119: Main reasons consumers visit a family restaurant, by generations, July-August 2013
                                                                                                                                                                                                    • Figure 120: Main reasons consumers visit a family restaurant, by household income, July-August 2013
                                                                                                                                                                                                    • Figure 121: Main reasons consumers visit a family restaurant, by Hispanic origin, July-August 2013
                                                                                                                                                                                                    • Figure 122: Main reasons consumers visit a family restaurant, by household size, July-August 2013
                                                                                                                                                                                                    • Figure 123: Main reasons consumers visit a family restaurant, by with whom consumers visit family restaurants, July-August 2013
                                                                                                                                                                                                  • Influencers in choosing casual dining restaurants more often
                                                                                                                                                                                                    • Figure 124: Restaurant characteristics that would make consumers visit family restaurants more often, by gender, July-August 2013
                                                                                                                                                                                                    • Figure 125: Restaurant characteristics that would make consumers visit family restaurants more often, by age, July-August 2013
                                                                                                                                                                                                    • Figure 126: Restaurant characteristics that would make consumers visit family restaurants more often, by household income, July-August 2013
                                                                                                                                                                                                    • Figure 127: Restaurant characteristics that would make consumers visit family restaurants more often, by household size, July-August 2013
                                                                                                                                                                                                    • Figure 128: Restaurant characteristics that would make consumers visit family restaurants more often, by age and household income, July-August 2013
                                                                                                                                                                                                    • Figure 129: Restaurant characteristics that would make consumers visit family restaurants more often, by family midscale dayparts, July-August 2013
                                                                                                                                                                                                  • Reasons consumers do not visit family restaurants
                                                                                                                                                                                                    • Figure 130: Reasons consumers have not visited a family restaurant during the past month, by gender, July-August 2013
                                                                                                                                                                                                • Appendix – Market Drivers

                                                                                                                                                                                                  • Consumer confidence
                                                                                                                                                                                                    • Figure 131: University of Michigan’s index of consumer sentiment (ICS), 2007-13
                                                                                                                                                                                                  • Unemployment
                                                                                                                                                                                                    • Figure 132: US Unemployment Rate, by month, 2002-13
                                                                                                                                                                                                    • Figure 133: US unemployment and underemployment rates, 2007-13
                                                                                                                                                                                                    • Figure 134: Number of employed civilians in US, in thousands, 2007-13
                                                                                                                                                                                                  • Food cost pressures
                                                                                                                                                                                                    • Figure 135: Changes in USDA Food Price Indexes, 2011-14
                                                                                                                                                                                                  • Obesity
                                                                                                                                                                                                    • Figure 136: American adults by weight category as determined by body mass index (BMI), 2008-June 20, 2013
                                                                                                                                                                                                  • Childhood and teen obesity – highest in decades
                                                                                                                                                                                                      • Figure 137: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                                                                                                                                                    • Racial, ethnic population growth
                                                                                                                                                                                                        • Figure 138: US population by race and Hispanic origin, 2008, 2013, and 2018
                                                                                                                                                                                                        • Figure 139: Households with children, by race and Hispanic origin of householder, 2012
                                                                                                                                                                                                      • Shifting US demographics
                                                                                                                                                                                                        • Figure 140: US population, by age, 2008-18
                                                                                                                                                                                                        • Figure 141: US households, by presence of own children, 2002-12
                                                                                                                                                                                                    • Appendix – Trade Associations

                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                      • Applebee's International Inc.
                                                                                                                                                                                                      • Big Boy Restaurants International, LLC
                                                                                                                                                                                                      • Bob Evans Farms Inc.
                                                                                                                                                                                                      • Facebook, Inc.
                                                                                                                                                                                                      • Ryan's Restaurant Group Inc.
                                                                                                                                                                                                      • Shoney's North America Corporation
                                                                                                                                                                                                      • The Cartoon Network

                                                                                                                                                                                                      Family Midscale Restaurants - US - October 2013

                                                                                                                                                                                                      £3,199.84 (Excl.Tax)