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Fashion Accessories - UK - June 2011

The fashion accessories market continues to grow, although the recession has inevitably limited the extent of that growth. One immediate effect has been that a substantial half of adults who have bought accessories in the last 12 months have cut back on the amount they spent. In addition to that, mass and mid-market retailers have limited price increases while offering more fashion-led design.

These factors, together with greater relative affordability, have ensured that the fashion accessories sector has outperformed the wider clothing market.

This report assesses the market for women’s and men’s fashion accessories, looking at consumer choices and preferences, and considers the opportunities for sales growth with the economy remaining sluggish at best.

  • One half of consumers say they have cut back on their spending on accessories, yet with eight in ten women and six in ten men have bought items in the last year. This highlights the role that accessories play in helping to keep consumers wardrobes fresh and up-to-date.
  • Under-25s buy the most, followed by 25-34s, but purchase rates are high across all age geoups which underlines the level of demand for accessories to appeal to a very broad range of tastes and fashion styles.
  • Women's first choice is handbags and six in ten women bought at least one bag in the last year.
  • The budget end of the retail spectrum benefits from a high level of purchasing with over four in ten buying fashion accessories from value retailers such as Primark and supermarkets such as Tesco. These stores have a bigger consumer base for accessories than stores such as M&S, department stores and women's fashion outlets.
  • Next is the most popular online outlet for buying accessories, thanks to its long-standing Next Directory, while clothing discounters currently have less appeal to the online shopper. Many of the latter have only recently moved into online retailing.
  • Mintel believes the older shopper could be convinced to buy a broader range of accessories if stores could offer a service helping to style customers' outfits.

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Best and worst case forecast UK value sales of accessories, 2006-16
            • Market factors
              • Figure 2: Purchasers of five or more types of accessories in last 12 months, by age, April 2011
            • Companies, brands and innovation
              • Brand research
                • Figure 3: Accessory brand recommendation – net promoter score, April 2011
              • The consumer
                • Figure 4: Purchase of accessories in last 12 months, men and women, April 2011
              • What we think?
              • Issues in the Market

                  • Is an ageing population a problem for accessories’ sales?
                    • Are men starting to shop more like women?
                      • Are fashion accessories superfluous?
                        • Can retailers do more to increase gift purchase?
                        • Future Opportunities

                            • Trend: Retired for Hire
                              • Trend: Why Buy
                              • Internal Market Environment

                                • Key points
                                  • Clothing a high priority for many
                                    • Figure 5: How important clothing is in terms of budget, 2010
                                  • A higher priority for women especially
                                    • Figure 6: How important clothing is in terms of budget, by gender, age and social grade, 2010
                                  • Looking good
                                    • Figure 7: Trends in attitudes towards personal appearance, 2006-10
                                  • Young and old make an effort
                                    • Figure 8: I like to keep up with the latest fashions, by age, 2010
                                  • Attitudes towards clothing
                                    • Figure 9: I consider accessories very important, by age, 2010
                                    • Figure 10: Attitudes towards accessories, by gender, age and socio-economic group, 2010
                                  • Spending on handbags
                                    • Figure 11: Trends in expenditure on handbags, 2006-10
                                  • Spending on other accessories
                                    • Figure 12: Trends in men’s expenditure on ties, 2006-10
                                    • Figure 13: Trends in expenditure on gloves, belts and other accessories, 2006-10
                                • Broader Market Environment

                                  • Key points
                                    • Growth and change in age structure
                                      • Figure 14: Trends in the age structure of the UK population, by gender, 2005-15
                                    • Structural shift upmarket
                                      • Figure 15: Forecast adult population trends, by socio-economic group, 2005-15
                                    • Broadband connectivity doubled in five years
                                      • Figure 16: Broadband penetration, by gender, age and socio-economic group, 2004-10
                                      • Figure 17: Broadband penetration, by gender, age and socio-economic group, 2010
                                    • Consumers saving more
                                      • Figure 18: GDP, PDI, consumer expenditure and savings, at current prices, 2006-16
                                    • Less job security
                                      • Figure 19: Employment and unemployment, by gender, 2006-16
                                  • Strengths and Weaknesses

                                    • Strengths
                                      • Weaknesses
                                      • Who’s Innovating?

                                        • Key points
                                          • Pushing accessories to centre stage
                                            • Multi-channelling to maximise sales
                                              • Selected product news
                                                • The power in a name
                                                • Market Size and Forecast

                                                  • Key points
                                                    • Market size
                                                      • Figure 20: Household final consumption expenditure on garments and accessories, 2006-10
                                                      • Figure 21: Retail value sales of men’s and women’s accessories* and handbags, 2006-16
                                                    • Handbags
                                                      • Hats
                                                        • Scarves
                                                          • Ties
                                                            • Costume jewellery
                                                              • Figure 22: UK value sales of costume jewellery, 2006-10
                                                            • Company shares
                                                              • Figure 23: Company shares in sales of luggage and handbags, 2010
                                                            • The future
                                                              • Figure 24: Best and worst case forecast UK value sales of accessories, 2006-16
                                                            • Forecast methodology
                                                            • Retailer Profiles

                                                              • Accessorize
                                                                  • Figure 25: Key financial and other performance indicators of Monsoon Accessorize Limited, 2008-09
                                                                • Claire’s Accessories
                                                                    • Figure 26: Key financial and other performance indicators of Claire’s Accessories UK Limited, 2009-10
                                                                  • Tie Rack
                                                                      • Figure 27: Key financial and performance indicators of Tie Rack Group Limited, 2009-10
                                                                    • Radley
                                                                        • Figure 28: Key financial and performance indicators of Radley + Co. Ltd., 2009-10
                                                                      • Mulberry
                                                                          • Figure 29: Key financial and performance indicators of Mulberry Group Plc, 2009-10
                                                                          • Figure 30: Mulberry Group Plc, projections for 2010-11
                                                                        • Jane Shilton
                                                                            • Figure 31: Key financial and performance indicators of Jane Shilton Plc, 2009-10
                                                                          • Ollie & Nic
                                                                            • Elliot Rhodes
                                                                              • Ri2k
                                                                                • Swarovski
                                                                                    • Figure 32: Key Financials – Swarovski UK Limited, 2007-09
                                                                                • Brand Research

                                                                                  • Brand map
                                                                                      • Figure 33: Attitudes towards and usage of accessory brands, April 2011
                                                                                    • Brand attitudes
                                                                                      • Figure 34: Attitudes, by accessory brand, April 2011
                                                                                    • Brand personality
                                                                                      • Figure 35: Accessory brand personality – macro image, April 2011
                                                                                      • Figure 36: Accessory brand personality – micro image, April 2011
                                                                                    • Correspondence analysis
                                                                                      • Brand experience
                                                                                        • Figure 37: Accessory brand usage, April 2011
                                                                                        • Figure 38: Satisfaction with various accessory brands, (%) April 2011
                                                                                        • Figure 39: Consideration of accessory brands, April 2011
                                                                                        • Figure 40: Consumer perceptions of current accessory brand performance, April 2011
                                                                                        • Figure 41: Accessory brand recommendation – Net Promoter Score, April 2011
                                                                                      • Brand index
                                                                                        • Figure 42: Accessory brand index, April 2011
                                                                                        • Figure 43: Accessory brand index vs. recommendation, April 2011
                                                                                      • Target group analysis
                                                                                        • Figure 44: Target groups, April 2011
                                                                                        • Figure 45: Accessory brand usage, by target groups, April 2011
                                                                                      • Group One – The Conformists
                                                                                        • Group Two – Simply the Best
                                                                                          • Group Three – Shelf Stalkers
                                                                                            • Group Four – Habitual Shoppers
                                                                                              • Group Five – The Individualists
                                                                                              • Consumer – Recent Purchase of Accessories

                                                                                                • Key points
                                                                                                  • Seven in ten are buyers
                                                                                                    • Figure 46: Fashion accessories bought in the last 12 months, April 2011
                                                                                                  • Discretionary buys outweigh necessities
                                                                                                    • Bags still rule
                                                                                                      • The men’s market
                                                                                                        • Repertoire analysis – high level of multiple purchase
                                                                                                          • Figure 47: Repertoire of fashion accessories bought in the last 12 months, April 2011
                                                                                                      • Consumer – Where Accessories are Bought

                                                                                                        • Key points
                                                                                                          • Casting the net wide
                                                                                                            • Figure 48: Where fashion accessories have been bought in the last 12 months, April 2011
                                                                                                          • Retail preferences
                                                                                                            • Repertoire analysis
                                                                                                              • Figure 49: Number of outlets where fashion accessories have been bought in the last 12 months, April 2011
                                                                                                            • Keen buyers look further
                                                                                                              • Figure 50: Number of outlets where fashion accessories have been bought in the last 12 months, by gender, age and socio-economic group, April 2011
                                                                                                            • Online repertoire
                                                                                                              • Figure 51: Repertoire of where fashion accessories have been bought online in the last 12 months, April 2011
                                                                                                            • Retailers’ customer profile
                                                                                                              • Figure 52: Fashion accessories bought in the last 12 months, by outlet, April 2011
                                                                                                              • Figure 53: Fashion accessories bought in the last 12 months, by outlet, April 2011 (contd)
                                                                                                          • Consumer – Attitudes Towards Buying Fashion Accessories

                                                                                                            • Key points
                                                                                                              • Belt tightening
                                                                                                                • Figure 54: Attitudes towards buying fashion accessories, April 2011
                                                                                                              • Variations
                                                                                                                  • Figure 55: Summary of differences in most popular attitudes towards buying fashion accessories, by where accessories have been bought in the last 12 months, April 2011
                                                                                                                • Buying accessories – a pleasure for many
                                                                                                                  • Figure 56: Attitudes towards shopping for fashion accessories, April 2011
                                                                                                                • Practicality
                                                                                                                  • Quality – and status?
                                                                                                                    • More demographic pointers
                                                                                                                      • Relationship between attitudes and what is bought
                                                                                                                        • Figure 57: Summary of differences in main attitudes towards shopping for fashion accessories by fashion accessories bought in the last 12 months, April 2011
                                                                                                                    • Consumer – Target Groups

                                                                                                                      • Key points
                                                                                                                          • Figure 58: Marketing targets for accessories, April 2011
                                                                                                                        • Frequent Buyers (16%)
                                                                                                                          • Who are they
                                                                                                                            • Marketing message
                                                                                                                              • Careful Buyers (39%)
                                                                                                                                • Who are they
                                                                                                                                  • Marketing message
                                                                                                                                    • Quality Seekers (19%)
                                                                                                                                      • Who are they
                                                                                                                                        • Marketing message
                                                                                                                                          • Essentials-only Buyers (26%)
                                                                                                                                            • Who are they
                                                                                                                                              • Marketing message
                                                                                                                                              • Appendix – Internal Market Background

                                                                                                                                                  • Figure 59: Attitudes towards personal appearance, by demographics, 2010
                                                                                                                                                  • Figure 60: Trends in attitudes towards accessories, 2004-08
                                                                                                                                              • Appendix – Market Size and Forecast

                                                                                                                                                  • Figure 61: Best and worst case forecast UK value sales of accessories, 2011-16
                                                                                                                                              • Appendix – Brand Research

                                                                                                                                                  • Figure 62: Brand usage, April 2011
                                                                                                                                                  • Figure 63: Brand commitment, April 2011
                                                                                                                                                  • Figure 64: Brand momentum, April 2011
                                                                                                                                                  • Figure 65: Brand diversity, April 2011
                                                                                                                                                  • Figure 66: Brand satisfaction, April 2011
                                                                                                                                                  • Figure 67: Brand recommendation, April 2011
                                                                                                                                                  • Figure 68: Brand attitudes, April 2011
                                                                                                                                                  • Figure 69: Brand image – Macro image, April 2011
                                                                                                                                                  • Figure 70: Brand image – Micro image, April 2011
                                                                                                                                                  • Figure 71: Profile of target groups, by demographics, April 2011
                                                                                                                                                  • Figure 72: Psychographic segmentation by target groups, April 2011
                                                                                                                                                  • Figure 73: Brand usage, by target groups, April 2011
                                                                                                                                                • Brand index
                                                                                                                                                  • Figure 74: Brand index, April 2011
                                                                                                                                              • Appendix – Recent Purchase of Accessories

                                                                                                                                                  • Figure 75: Most popular fashion accessories bought in the last 12 months, by demographics, April 2011
                                                                                                                                                  • Figure 76: Next most popular fashion accessories bought in the last 12 months, by demographics, April 2011
                                                                                                                                                  • Figure 77: Fashion accessories bought in the last 12 months, by repertoire of fashion accessories bought in the last 12 months, April 2011
                                                                                                                                              • Appendix – Where Accessories are Bought

                                                                                                                                                  • Figure 78: Most popular stores where fashion accessories were bought in the last 12 months, by demographics, April 2011
                                                                                                                                                  • Figure 79: Next most popular stores where fashion accessories were bought in the last 12 months, by demographics, April 2011
                                                                                                                                                  • Figure 80: Online stores where fashion accessories were bought in the last 12 months, by demographics, April 2011
                                                                                                                                                  • Figure 81: Fashion accessories bought in the last 12 months, by stores where fashion accessories were bought in the last 12 months, April 2011
                                                                                                                                                  • Figure 82: Fashion accessories bought in the last 12 months, by online stores where fashion accessories were bought in the last 12 months, April 2011
                                                                                                                                                  • Figure 83: Repertoire of where fashion accessories were bought in the last 12 months, April 2011
                                                                                                                                                  • Figure 84: Where fashion accessories were bought in the last 12 months, by repertoire of where fashion accessories were bought in the last 12 months, April 2011
                                                                                                                                                  • Figure 85: Where fashion accessories were bought online in the last 12 months, by repertoire of where fashion accessories were bought online in the last 12 months, April 2011
                                                                                                                                                  • Figure 86: Where fashion accessories were bought in the last 12 months, by repertoire of where fashion accessories were bought in the last 12 months, April 2011
                                                                                                                                              • Appendix – Attitudes Towards Buying Fashion Accessories

                                                                                                                                                  • Figure 87: Most popular attitudes towards buying fashion accessories, by demographics, April 2011
                                                                                                                                                  • Figure 88: Next most popular attitudes towards buying fashion accessories, by demographics, April 2011
                                                                                                                                                  • Figure 89: Attitudes towards buying fashion accessories, by online stores where fashion accessories were bought in the last 12 months, April 2011
                                                                                                                                                  • Figure 90: Attitudes towards buying fashion accessories, by most popular fashion accessories bought in the last 12 months, April 2011
                                                                                                                                                  • Figure 91: Attitudes towards buying fashion accessories, by next most popular fashion accessories bought in the last 12 months, April 2011
                                                                                                                                                  • Figure 92: Most popular attitudes towards shopping for fashion accessories, by demographics, April 2011
                                                                                                                                                  • Figure 93: Next most popular attitudes towards shopping for fashion accessories, by demographics, April 2011
                                                                                                                                                  • Figure 94: Attitudes towards shopping for fashion accessories, by most popular stores where fashion accessories were bought in the last 12 months, April 2011
                                                                                                                                                  • Figure 95: Attitudes towards shopping for fashion accessories by next most popular stores where fashion accessories were bought in the last 12 months, April 2011
                                                                                                                                                  • Figure 96: Attitudes towards shopping for fashion accessories by other stores where fashion accessories were bought in the last 12 months, April 2011
                                                                                                                                                  • Figure 97: Attitudes towards shopping for fashion accessories, by online stores where fashion accessories were bought in the last 12 months, April 2011
                                                                                                                                              • Appendix – Repertoire

                                                                                                                                                  • Figure 98: Repertoire of fashion accessories bought in the last 12 months, by demographics, April 2011
                                                                                                                                              • Appendix – Repertoire of Stores

                                                                                                                                                  • Figure 99: Repertoire of where fashion accessories were bought in the last 12 months, by demographics, April 2011
                                                                                                                                                  • Figure 100: Repertoire of where fashion accessories were bought online in the last 12 months, by demographics, April 2011
                                                                                                                                              • Appendix – Target Groups

                                                                                                                                                  • Figure 101: Target groups, by demographics, April 2011
                                                                                                                                                  • Figure 102: Attitudes towards buying fashion accessories, by target groups, April 2011
                                                                                                                                                  • Figure 103: Attitudes towards shopping for fashion accessories, by target groups, April 2011
                                                                                                                                                  • Figure 104: Fashion accessories bought in the last 12 months by target groups, April 2011
                                                                                                                                                  • Figure 105: Where fashion accessories were bought in the last 12 months, by target groups, April 2011

                                                                                                                                              Companies Covered

                                                                                                                                              • Abercrombie & Kent
                                                                                                                                              • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                              • All Saints
                                                                                                                                              • Amazon.co.uk
                                                                                                                                              • Aquascutum Group Plc
                                                                                                                                              • Arcadia Group
                                                                                                                                              • Asda Group Ltd
                                                                                                                                              • ASOS (UK retail sales)
                                                                                                                                              • Bank of England
                                                                                                                                              • Bhs Ltd
                                                                                                                                              • British Heart Foundation
                                                                                                                                              • British Market Research Bureau (BMRB)
                                                                                                                                              • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                              • Burberry Group Plc
                                                                                                                                              • Burton old
                                                                                                                                              • Calvin Klein, Inc.
                                                                                                                                              • Cellini
                                                                                                                                              • Claire's Accessories
                                                                                                                                              • Co-operative Group
                                                                                                                                              • Coach, Inc.
                                                                                                                                              • Debenhams Total (GTV)
                                                                                                                                              • Dorothy Perkins old
                                                                                                                                              • Elliott Rhodes
                                                                                                                                              • Facebook, Inc.
                                                                                                                                              • Fenwick Ltd Total
                                                                                                                                              • FHM Magazine
                                                                                                                                              • Freeview
                                                                                                                                              • Government Actuary's Department (GAD)
                                                                                                                                              • Gucci Group N.V.
                                                                                                                                              • H&M Hennes & Mauritz
                                                                                                                                              • Harrods Group Total
                                                                                                                                              • Harvey Nichols UK
                                                                                                                                              • Hidesign
                                                                                                                                              • House of Fraser Plc
                                                                                                                                              • Hugo Boss
                                                                                                                                              • J. Sainsbury
                                                                                                                                              • Jane Shilton Plc
                                                                                                                                              • John Lewis Plc (department store)
                                                                                                                                              • Kantar Media
                                                                                                                                              • Karen Millen
                                                                                                                                              • Lidl (UK)
                                                                                                                                              • LVMH Moët Hennessy Louis Vuitton SA
                                                                                                                                              • Marks & Spencer
                                                                                                                                              • Matalan Ltd
                                                                                                                                              • Miss Selfridge
                                                                                                                                              • Monsoon Accessorize Ltd
                                                                                                                                              • Mr Fothergill's Seeds Ltd
                                                                                                                                              • Mulberry Group
                                                                                                                                              • Net-A-Porter Ltd
                                                                                                                                              • Netto Foodstores Ltd
                                                                                                                                              • New Look Group Plc
                                                                                                                                              • Next Group
                                                                                                                                              • Office for National Statistics
                                                                                                                                              • Ollie & Nic
                                                                                                                                              • Orange plc (UK)
                                                                                                                                              • PayPal Inc.
                                                                                                                                              • Peacocks
                                                                                                                                              • Primark Stores Ltd
                                                                                                                                              • Radley
                                                                                                                                              • Ralph Lauren Ltd
                                                                                                                                              • Reiss Ltd
                                                                                                                                              • Ri2k
                                                                                                                                              • River Island Clothing Co Ltd
                                                                                                                                              • Selfridges Retail Ltd
                                                                                                                                              • Swarovski
                                                                                                                                              • T-Mobile (UK) Ltd
                                                                                                                                              • Tesco Plc
                                                                                                                                              • The TJX Companies
                                                                                                                                              • Tie Rack
                                                                                                                                              • Topman old
                                                                                                                                              • Topshop old
                                                                                                                                              • Tula Group Plc
                                                                                                                                              • Twitter, Inc.
                                                                                                                                              • Urban Outfitters UK
                                                                                                                                              • Victoria and Albert Museum
                                                                                                                                              • Virgin Media Ltd
                                                                                                                                              • Virgin Mobile
                                                                                                                                              • Vodafone Group Plc (UK)
                                                                                                                                              • Waitrose
                                                                                                                                              • Wm Morrison Supermarkets

                                                                                                                                              Fashion Accessories - UK - June 2011

                                                                                                                                              £1,995.00 (Excl.Tax)