Fashion for the Over-55s - UK - October 2011
“As the UK is getting older, the over-55s are becoming an increasingly powerful demographic, hence, understanding their attitudes and responding to their needs will be key to unlocking their sizeable value in the fashion industry. Many over-55s are hungry for more stylish fashion options for their age group. It is no longer commercially acceptable to ignore this growing customer base, which has traditionally been underserved by fashion retailers.”
– Emma Clifford, Fashion and Clothing Analyst
Some questions answered in the report include:
- How do over-55s feel about the clothes shopping experience?
- How can retailers encourage higher levels of expenditure from older consumers?
- What do over-55s look for when choosing new garments?
- Has there been any improvement to the fashion offering to older consumers?
- Is the way that over-55s dress changing?
- Where do over-55s like to shop and why?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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