Fashion Online - UK - March 2012
“Fashion retailers are capitalising on the phenomenal popularity and influence of social networks and sites such as Facebook and Twitter have become prime advertising platforms. With users sharing their opinions, experiences and interests via social networks, this channel also provides valuable insight into customers’ real wants and needs. Although the concept of “F-commerce” is in its infancy, it seems likely these sites will become hotspots for shopping as well as socialising.”
– Emma Clifford, Fashion and Clothing Analyst
Some questions answered in this report include:
- Is online shopping damaging the high street?
- How can retailers solve the problem of not being able to try clothes on before purchasing online?
- What impact is m-commerce having on the fashion industry?
- What impact is social media having on ecommerce?
- How can online retailers enhance the entertainment factor?
- Why do people shop online?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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