Fashion - Size Matters - UK - July 2011
Less than a third of women find it easy getting clothes that fit, indicating that for the remaining 20 million women in Britain shopping for clothes and finding the right size can be a struggle. The widespread consensus is that sizes vary – sometimes vastly – between different brands and retailers, fuelled by the strategic use of ‘vanity sizing’ by retailers to encourage consumer spending. This presents a major opportunity for retailers, designers and clothes manufacturers to tackle the issue of fit, by responding more closely to women’s highly variable body shapes and size requirements.
This report covers the non-standard size fashion market, which is defined as:
- Clothing for women in sizes 18 or over;
- Clothing specifically designed as petite or tall ranges and other garments bought by women under 5’3" or over 5’9";
- Menswear in sizes XL or larger.
- Childrenswear may be mentioned in passing but is not included in market sizes.
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