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Fashion Store Environments - UK - June 2009

Fashion retailers are being pulled in two directions on store design: on the one side, budgets are being cut; but on the other, many are trying to move their image high end. Achieving the two simultaneously can prove a challenge. Higher sourcing prices and narrowing margins are forcing retailers to put up prices, whilst consumers are unlikely to pay more when faced with an uninspiring store environment.

In the middle market, larger retailers are trying to present themselves as ‘designer’ stores, either by using high-gloss fixtures, lighting and flooring, or by creating mini ‘stores-within-stores’ to give a boutique feel. Among younger fashion retailers, the hunt is on for environments that will have resonance with their customers’ outlook in fashion, music and culture.

Main themes

  • How are retailers investing in their stores, both in terms of new flagships and revamping existing branches?

  • What are the strongest outside influences on how retailers are investing in their stores?

  • Why do customers choose to shop in one type of store and not another?

  • Who are the innovators in terms of store design and in-store technology?

  • How are customers ‘multi-viduals’ and how can retailers use the appropriate designs to appeal to different customers?

  • How are retailers using good store design, and incorporating technology, to move upmarket and build ambience?

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Table of contents

  1. Issues in the Market

      • Main themes
        • Definition
          • Abbreviations
          • Future Opportunities

            • Home of the Senses (trend from Mintel Inspire)
              • Keeping the over-45s happy
              • Market in Brief

                • Investment climate tightens
                  • Flagship themes
                    • Three main customer types
                      • Supermarkets and budget players need to do more
                        • What does the future hold?
                        • Internal Market Environment

                          • Key points
                            • Store investment climate tightens
                              • Increasing store size
                                • Figure 1: UK clothing retail space, by sales, outlet numbers, average size, sales area, sales per outlet and sales per m2, 2004-14
                              • Impact of international retailers and the rise of the ‘flagship’ store
                                • Trends in store design: Quirky and personalised
                                  • Online challenges the role of stores
                                    • Figure 2: Top three websites purchased from, in the last three months, by percentage, quarters ending January 2008-January 2009
                                • Broader Market Environment

                                  • Key points
                                    • Consumers to cut back spending
                                      • Figure 3: UK real personal disposable income growth, consumer expenditure growth and savings ratio, % year-on-year change, actual and projected, 2004-14
                                    • Rising prices to encourage upmarket shift
                                      • Figure 4: UK actual and projected price inflation, in clothing and footwear, 2004-14
                                    • Population moves upmarket
                                      • Figure 5: UK adult population 15+, by socio-economic group, 2004-09 and 2009-14
                                    • More over-45s and 25-34s
                                        • Figure 6: UK population, by age group and percentage change, 2004-09 and 2009-14
                                      • Rise of shopping centres
                                      • Strengths and Weaknesses in the Market

                                        • Strengths
                                          • Weaknesses
                                          • Who’s Innovating?

                                            • Key points
                                              • The ‘Bra Bus’ – La Senza takes its message out to its customers
                                                • Terra Plana: Recycling the store
                                                  • Brand experience at Nespresso and Naked
                                                    • White Stuff: The Dadaist approach
                                                      • Taking budget upmarket – Store 21
                                                        • Entertainment at Fat Face
                                                        • Competitive Context

                                                          • Key points
                                                            • Innovation in grocery
                                                              • Electrical convenience
                                                                • Entertainment
                                                                  • Customisation
                                                                  • The Consumer – Where They Shop

                                                                      • Key points
                                                                          • Figure 7: Where they shop, versus their favourite store, March 2009
                                                                        • Most frequented versus most liked stores
                                                                          • Innovations help Marks & Spencer stay on top
                                                                            • Convenience is key to supermarkets’ appeal
                                                                              • Most popular and most used
                                                                                • Figure 8: Favourite shop for buying clothes, by stores used to buy clothes, March 2009
                                                                              • Successfully targeting their audiences
                                                                                  • Figure 9: Main reasons enjoy shopping for clothes, by favourite place for buying clothes, March 2009
                                                                                • Male versus female appeal
                                                                                    • Figure 10: Main reasons enjoy shopping for clothes, by stores used to buy clothes, March 2009
                                                                                  • M&S is the favourite store
                                                                                    • M&S fails to attract under-45s
                                                                                      • Niche multiples winners among younger clothes shoppers
                                                                                        • Next underperforms among women
                                                                                          • Primark a hit with under-25s
                                                                                            • Supermarkets lack appeal
                                                                                              • Independent men
                                                                                                • Supermarkets and Debenhams are M&S’s rivals
                                                                                                • The Consumer – Main Reasons for Shopping

                                                                                                    • Key points
                                                                                                        • Figure 11: Main reasons for shopping in this store, March 2009
                                                                                                      • Product is the core factor
                                                                                                        • Women and under-35s more focused on product
                                                                                                          • Ambience matters to ABs
                                                                                                            • Over-65s want space and good signage
                                                                                                              • Women want good fitting rooms
                                                                                                              • The Consumer – Typologies

                                                                                                                • Key points
                                                                                                                    • Figure 12: Consumer typologies, March 2009
                                                                                                                  • Group 1: Product Focused (69%)
                                                                                                                    • Who are the Product Focused?
                                                                                                                      • Where do they shop?
                                                                                                                        • Marketing message:
                                                                                                                          • Group 2: Ambience Lovers (13%)
                                                                                                                            • Who are the Ambience Lovers?
                                                                                                                              • Where do they shop?
                                                                                                                                • Marketing message:
                                                                                                                                  • Group 3: Easy Browsers (18%)
                                                                                                                                    • Who are the Easy Browsers?
                                                                                                                                      • Where do they shop?
                                                                                                                                        • Marketing message:
                                                                                                                                        • Companies and Their Environments

                                                                                                                                          • M&S
                                                                                                                                            • Figure 13: M&S: Store environment summary, May 2009
                                                                                                                                          • Topshop/Topman
                                                                                                                                            • Figure 14: Topshop: Store environment summary, May 2009
                                                                                                                                          • New Look
                                                                                                                                            • Figure 15: New Look: Store environment summary, May 2009
                                                                                                                                          • Matalan
                                                                                                                                            • Store environment
                                                                                                                                              • Figure 16: Matalan: Store environment summary, May 2009
                                                                                                                                            • Peacocks
                                                                                                                                              • Figure 17: Peacocks: Store environment summary, May 2009
                                                                                                                                            • River Island
                                                                                                                                              • Figure 18: River Island: Store environment summary, May 2009
                                                                                                                                            • H&M
                                                                                                                                              • Figure 19: H&M: Store environment summary, May 2009
                                                                                                                                            • Monsoon
                                                                                                                                              • Figure 20: Monsoon: Store environment summary, May 2009
                                                                                                                                            • Debenhams
                                                                                                                                              • Figure 21: Debenhams: Store environment summary, May 2009
                                                                                                                                            • House of Fraser
                                                                                                                                              • Figure 22: House of Fraser: Store environment summary, May 2009
                                                                                                                                            • Next
                                                                                                                                              • Figure 23: Next: Store environment summary, May 2009
                                                                                                                                            • Primark
                                                                                                                                              • Figure 24: Primark: Store environment summary, May 2009
                                                                                                                                            • Bhs
                                                                                                                                              • Figure 25: Bhs: Store environment summary, May 2009
                                                                                                                                            • George at Asda
                                                                                                                                              • Figure 26: George at Asda: Store environment summary, May 2009
                                                                                                                                            • Tesco
                                                                                                                                              • Figure 27: Tesco: Store environment summary, May 2009
                                                                                                                                          • Appendix – Where They Shop

                                                                                                                                              • Figure 28: Where they shop for clothes, by gender, age and socio-economic group, March 2009
                                                                                                                                              • Figure 29: Where they shop for clothes, by gender, age and socio-economic group, March 2009
                                                                                                                                              • Figure 30: Where they shop for clothes, by gender, age and socio-economic group, March 2009
                                                                                                                                              • Figure 31: Where they shop for clothes, by region, ACORN group, daily newspaper readership and main supermarket, March 2009
                                                                                                                                              • Figure 32: Where they shop for clothes, by region, ACORN group, daily newspaper readership and main supermarket, March 2009
                                                                                                                                              • Figure 33: Where they shop for clothes, by region, ACORN group, daily newspaper readership and main supermarket, March 2009
                                                                                                                                              • Figure 34: Favourite place to buy clothes, by gender, age and socio-economic group, March 2009
                                                                                                                                              • Figure 35: Stores used to buy clothes, by favourite place for buying clothes, March 2009
                                                                                                                                              • Figure 36: Favourite place to buy clothes, by region, ACORN group, daily newspaper readership and main supermarket, March 2009
                                                                                                                                              • Figure 37: Favourite place for buying clothes, by stores used to buy clothes, March 2009
                                                                                                                                              • Figure 38: Favourite place for buying clothes by stores use to buy clothes, March 2009 (continued)
                                                                                                                                              • Figure 39: Main reasons enjoy shopping for clothes, by stores use to buy clothes, March 2009
                                                                                                                                              • Figure 40: Main reasons enjoy shopping for clothes, by stores use to buy clothes, March 2009 (continued)
                                                                                                                                              • Figure 41: Main reasons enjoy shopping for clothes, by favourite place for buying clothes, March 2009
                                                                                                                                          • Appendix – Main Reasons for Shopping

                                                                                                                                              • Figure 42: Main reasons for shopping in this store, by gender, age and socio-economic group, March 2009
                                                                                                                                              • Figure 43: Main reasons enjoy shopping for clothes by stores use to buy clothes for self or for others, March 2009
                                                                                                                                              • Figure 44: Main reasons enjoy shopping for clothes, by stores used to buy clothes, March 2009
                                                                                                                                              • Figure 45: Main reasons for shopping in this store, by gender, age and socio-economic group, March 2009
                                                                                                                                              • Figure 46: Main reasons for shopping in this store, by region, ACORN group and main supermarket, March 2009
                                                                                                                                              • Figure 47: Main reasons for shopping in this store, by region, ACORN group, daily newspaper readership and main supermarket, March 2009
                                                                                                                                          • Appendix– Consumer Typologies

                                                                                                                                              • Figure 48: Main reasons enjoy shopping for clothes, by typology, March 2009
                                                                                                                                              • Figure 49: Typologies, by demographics, March 2009
                                                                                                                                              • Figure 50: Stores use to buy clothes for self or for others, by typology, March 2009
                                                                                                                                              • Figure 51: Favourite place for buying clothes, by typology, March 2009

                                                                                                                                          Companies Covered

                                                                                                                                          • Abercrombie & Fitch Co
                                                                                                                                          • Arcadia Group
                                                                                                                                          • Asda Group Ltd
                                                                                                                                          • Beatties of London Ltd
                                                                                                                                          • Bhs Ltd
                                                                                                                                          • Bluewater Shopping Centre
                                                                                                                                          • British Market Research Bureau (BMRB)
                                                                                                                                          • Bullring
                                                                                                                                          • Burberry Group Plc
                                                                                                                                          • Chanel Ltd (UK)
                                                                                                                                          • Clarks of England USA
                                                                                                                                          • Co-operative Group
                                                                                                                                          • Currys
                                                                                                                                          • Debenhams Total (GTV)
                                                                                                                                          • Diesel
                                                                                                                                          • Dixons Retail Plc
                                                                                                                                          • Evans old
                                                                                                                                          • Fat Face Ltd
                                                                                                                                          • Freeview
                                                                                                                                          • Gianni Versace S.p.A.
                                                                                                                                          • Grupo Inditex
                                                                                                                                          • Gucci Group N.V.
                                                                                                                                          • H&M Hennes & Mauritz
                                                                                                                                          • Harrods Group Total
                                                                                                                                          • HMV Retail Ltd
                                                                                                                                          • House of Fraser Plc
                                                                                                                                          • ITV plc
                                                                                                                                          • J. Sainsbury
                                                                                                                                          • JJB Sports Plc
                                                                                                                                          • John Lewis Partnership
                                                                                                                                          • La Senza Ltd
                                                                                                                                          • Market & Opinion Research International (MORI)
                                                                                                                                          • Marks & Spencer
                                                                                                                                          • Matalan Ltd
                                                                                                                                          • Meadowhall Shopping Centre
                                                                                                                                          • Monsoon Accessorize Ltd - UK
                                                                                                                                          • New Look Group Plc
                                                                                                                                          • Next Group
                                                                                                                                          • Nike
                                                                                                                                          • Oasis Fashions Ltd - UK
                                                                                                                                          • Peacocks
                                                                                                                                          • Prada (I Pellettieri d'Italia S.p.A.)
                                                                                                                                          • Primark Stores Ltd
                                                                                                                                          • QS Group Ltd
                                                                                                                                          • River Island Clothing Co Ltd
                                                                                                                                          • Selfridges Retail Ltd
                                                                                                                                          • Somerfield
                                                                                                                                          • Tesco Plc
                                                                                                                                          • Topman old
                                                                                                                                          • Topshop old
                                                                                                                                          • Trafford Centre
                                                                                                                                          • Waitrose
                                                                                                                                          • White Stuff Ltd
                                                                                                                                          • Wm Morrison Supermarkets

                                                                                                                                          Fashion Store Environments - UK - June 2009

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