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Fast Casual Restaurants - UK - August 2011

For the purposes of this report, Mintel has defined fast casual dining as:Pharmacy-only products, which can only be sold in a premises when a pharmacist is present and under their supervisionGeneral Sales List, which can be sold in any premises.

  • a hybrid of fast foodservice and sit-down/casual outlets
  • a venue which involves limited service/counter service
  • a venue which is generally regarded as more upscale than fast food (eg often uses cutlery and crockery).

Limited-service restaurant (LSR)

For the purposes of this report, LSRs include all counter-order foodservice establishments, including quick-service restaurants, pizza shops, coffee shops, snack shops, bakeries and fast casual restaurants. The common thread is that there is no table service in these venues, so diners tend to pay before receiving the food ordered.

Buffet/carvery

Buffets and carveries largely work along similar lines, in that they are predominantly characterised by their self-service nature, with diners paying a flat fee and serving themselves from a selection of dishes presented in a communal area. However, both often incorporate an element of table service, if only in the form of drinks provision.

Cafeteria/canteen

Table service is largely absent from cafeteria and canteen-style venues. Instead, diners tend to choose from a limited/fixed menu which is either pre-plated or served pre-cooked from heater display counters. A diner tends to pay at a checkout at the end of the counter row before food is consumed. They also collect their own food and cutlery. Communal dining tables are often prevalent in these venues.

These service formats are often found in educational, medical and workplace establishments.

Food court

A food court is defined as a centralised and shared seating area for a variety of food counters serving different meals, snacks and beverages. A single or multiple operators may manage a food court. In some cases a single operator acts as a franchisee for a variety of brands. A food court is generally characterised by the self-service style of operation and the speed of delivery.

By their nature, food courts tend to be located in areas of high footfall dealing with the requirements of large volumes of consumers. Typically common locations include: retail environments such as shopping centres and outlet malls; travel hubs such as airports and railway stations; leisure venues such as theme parks and zoos; and public/staff catering venues such as hospitals and colleges.

Fast food/Quick Service Restaurants (QSR)

Fast food venues are restaurants without table service and instead are based on a counter-service model whereby consumers order, pay for and collect their food at a bar/counter. Under this service format diners generally pay for their food before they receive it.

Fast casual dining (FCD)

This is a hybrid of fast foodservice and sit-down/casual outlets. It involves limited service/counter service, although it is generally regarded as more upscale than fast food venues with its use of cutlery and crockery etc as well as greater focus on ambience and décor.

Casual dining

Full-service/table-service outlets which are usually licensed venues. Dress code is casual and service relaxed and relatively informal. This term mainly refers to mid-market venues.

Full-service restaurant

Full-service restaurants are, by definition, establishments that provide table service. Food is ordered at the table and is paid for at the end of the meal.

Fine/upscale/gourmet dining

Restaurants that exceed £20 per main course, typically serve alcoholic beverages and seat patrons at their own tables. These venues aim to create a ‘serious’ dining experience, attempt to deliver impeccable service and typically hire chefs and staff from culinary schools.

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Table of contents

  1. Introduction

      • Definition
        • Limited-service restaurant (LSR)
          • Buffet/carvery
            • Cafeteria/canteen
              • Food court
                • Fast food/Quick Service Restaurants (QSR)
                  • Fast casual dining (FCD)
                    • Casual dining
                      • Full-service restaurant
                        • Fine/upscale/gourmet dining
                          • Abbreviations
                          • Executive Summary

                              • The market
                                • Market factors
                                  • Ongoing demand remains for convenience
                                    • Consumer trends
                                      • Figure 1: Trends in the impact of the economic downturn on consumers, January 2009-July 2011
                                      • Figure 2: Consumer spending priorities, November 2009-July 2011
                                    • Companies, brands and innovation
                                      • The consumer
                                        • Table service is the most popular restaurant concept
                                          • Six in ten still see table service as an important part of the experience
                                            • Figure 3: Attitudes towards restaurant service formats, May 2011
                                          • Strong potential for Vietnamese, Caribbean and North African food
                                            • Figure 4: Interest in global street food, May 2011
                                          • What we think
                                          • Issues in the Market

                                              • What role does fast casual dining play in the overall eating out market
                                                • How can menu innovation drive sales in the fast casual market?
                                                  • What factors can the fast casual sector leverage to support growth as consumers remain cautious?
                                                    • How can the fast casual sector appeal to the slowly growing family market?
                                                    • Future Opportunities

                                                        • The Real Thing
                                                          • FSTR & HYPR
                                                          • Internal Market Environment

                                                            • Key points
                                                              • The recession hastened the pace of life
                                                                • Figure 5: Trends in agreement with lifestyle statements relating to the pace of lifestyles and convenience, 2006-10
                                                              • Over half of consumers will switch shops if it proves quicker/more convenient
                                                                • Figure 6: Trends in agreement with selected lifestyle statements, 2006-10
                                                              • Poor perceptions of fast food linger among a minority
                                                                • Figure 7: Trends in agreement with the statement ‘Fast food is all junk’, 2006-10
                                                              • The economic climate has put pressure on the lunch occasion
                                                                • Figure 8: Eating habit trends relating to homemade sandwiches and bread, June 2009-July 2011
                                                              • Seasonal menus can cut costs and boost engagement
                                                              • Broader Market Environment

                                                                • Key points
                                                                  • Recovery worse than recession for some consumers...
                                                                    • Figure 9: Trends in the impact of the economic downturn on consumers, January 2009-July 2011
                                                                  • ...but consumers continue to prioritise ‘experiences’ such as going out and dining out
                                                                    • Figure 10: Consumer spending priorities for extra money, November 2009-July 2011
                                                                  • Eating out is becoming increasingly casual in formats…
                                                                    • …and in menus
                                                                      • Ageing of the population poses a challenge for fast casual formats
                                                                        • Figure 11: Trends in the age structure of the UK population, 2006-16
                                                                        • Figure 12: Forecast adult population trends, by lifestage, 2006-16
                                                                    • Competitive Context

                                                                      • Key points
                                                                        • Fast food venues
                                                                          • Limited-service restaurants
                                                                            • In-home options
                                                                              • Figure 13: Trends in buying premium foods instead of eating out, January 2009-July 2011
                                                                          • Strengths and Weaknesses

                                                                            • Strengths
                                                                              • Weaknesses
                                                                              • Who’s Innovating?

                                                                                • Key point
                                                                                  • Actively chasing footfall
                                                                                    • Lifestyle brands
                                                                                      • Store redesigns
                                                                                        • Snack ranges
                                                                                        • Companies and Products

                                                                                          • Key points
                                                                                            • Overview
                                                                                              • Figure 14: Selected fast casual restaurant chains, by outlet number, July 2011
                                                                                            • Chilango
                                                                                              • Gourmet Burger Kitchen (GBK)
                                                                                                  • Figure 15: Key financials for Gourmet Burger Kitchen, 2009 and 2010
                                                                                                • Leon
                                                                                                    • Figure 16: Key financials for Leon UK, 2008 and 2009
                                                                                                  • Nando’s
                                                                                                      • Figure 17: Key financials for Nando's Chickenland Limited, 2009 and 2010
                                                                                                    • Pho
                                                                                                      • Tampopo
                                                                                                        • Wagamama
                                                                                                            • Figure 18: Key financials for Wagamama Limited, 2009 and 2010
                                                                                                          • YO! Sushi
                                                                                                            • Me Love Sushi
                                                                                                              • Other
                                                                                                                • Brand communication and promotion
                                                                                                                • Eating Out Venues Visited by Type Of Service

                                                                                                                  • Key points
                                                                                                                    • Table service continues to dominate in the eat in restaurant market
                                                                                                                      • Figure 19: Eating out venues visited, by type of service, May 2011
                                                                                                                  • Frequency of Visiting Restaurants, by Type Of Service

                                                                                                                    • Key points
                                                                                                                      • Limited-service venues are visited more frequently
                                                                                                                        • Figure 20: Frequency of visiting restaurants, by type of service, May 2011
                                                                                                                    • Attitudes Towards Restaurant by Service Formats

                                                                                                                      • Key points
                                                                                                                        • Traditional versus forward-thinking
                                                                                                                          • Figure 21: Attitudes towards restaurant service formats, May 2011
                                                                                                                        • Parents look for easy eating
                                                                                                                          • Technology can cater for speed and transparency
                                                                                                                            • Service still plays a key role in customer satisfaction
                                                                                                                              • Paying when you order raises the question as to what diners do if they aren’t happy with the food they receive?
                                                                                                                              • Consumer Interest in Global Street Food

                                                                                                                                • Key point
                                                                                                                                  • Over half of diners would like to try Vietnamese street food
                                                                                                                                      • Figure 22: Interest in global street food, May 2011
                                                                                                                                    • Mexican has made its mark
                                                                                                                                      • Sushi leaves one in three consumers cold
                                                                                                                                        • Vietnamese holds strong potential
                                                                                                                                          • Youngsters yearn for Caribbean
                                                                                                                                          • Fast Casual Restaurants Targeting Opportunities

                                                                                                                                            • Key points
                                                                                                                                              • Fast casual restaurants target groups
                                                                                                                                                • Figure 23: Fast casual restaurants target groups, May 2011
                                                                                                                                              • Fledglings (26% of diners)
                                                                                                                                                • Silver Service-ers (34% of diners)
                                                                                                                                                  • Fuss Free (41% of diners)
                                                                                                                                                  • Appendix – Internal Market Environment

                                                                                                                                                      • Figure 24: Agreement with selected lifestyle statements, by detailed demographics, 2010
                                                                                                                                                  • Appendix – Eating Out Venues Visited by Type of Service

                                                                                                                                                      • Figure 25: Eating out venues visited, by type of service, by detailed demographics, May 2011
                                                                                                                                                      • Figure 26: Eating out venues visited, by type of service, by venues visited, May 2011
                                                                                                                                                  • Appendix – Frequency of Types of Service Used

                                                                                                                                                      • Figure 27: Frequency of using table-service restaurants, by detailed demographics, May 2011
                                                                                                                                                      • Figure 28: Frequency of using counter-service restaurants, by detailed demographics, May 2011
                                                                                                                                                      • Figure 29: Frequency of using mixed-service restaurants, by detailed demographics, May 2011
                                                                                                                                                      • Figure 30: Frequency of using self-service restaurants, by detailed demographics, May 2011
                                                                                                                                                      • Figure 31: Frequency of using takeaway/home delivery, by detailed demographics, May 2011
                                                                                                                                                  • Appendix – Attitudes towards Restaurant Service Formats

                                                                                                                                                      • Figure 38: Attitudes towards restaurant service formats, May 2011
                                                                                                                                                      • Figure 32: Agreement with the statements ‘Table service is an important part of the experience’ and ‘I don’t like waiting to pay the bill’, by detailed demographics, May 2011
                                                                                                                                                      • Figure 33: Agreement with the statements ‘I just like to order my food with the minimum of fuss’ and ‘I prefer to order at the counter but have my food delivered to the table’, by detailed demographics, May 2011
                                                                                                                                                      • Figure 34: Agreements with the statements ‘I’m more concerned with the food than the service’ and ‘The food at self-service bars (eg in-store café, carvery) is usually poor’, by detailed demographics, May 2011
                                                                                                                                                      • Figure 35: Agreement with the statements ‘Type of service (eg table service, counter service) doesn’t affect what restaurants I go to’ and ‘Speed of service is more important to me than type of service (eg table service, counter service)’, by detailed demographics, May 2011
                                                                                                                                                      • Figure 36: Agreement with the statements ‘I have stopped going to some restaurants because of the poor service I received’ and ‘I have recommended restaurants to friends/family because of good service’, by detailed demographics, May 2011
                                                                                                                                                      • Figure 37: Agreement with the statements ‘I’m generally satisfied with the standard of service I receive at restaurants these days’ and ‘I just like to order my food with the minimum of fuss’, by detailed demographics, May 2011
                                                                                                                                                      • Figure 39: Attitudes towards restaurant service formats, by types of service at eating out venues visited, May 2011
                                                                                                                                                  • Appendix – Interest in Global Street Food

                                                                                                                                                      • Figure 40: Interest in Vietnamese street food, by detailed demographics, May 2011
                                                                                                                                                      • Figure 41: Interest in North African (eg Moroccan) street food, by detailed demographics, May 2011
                                                                                                                                                      • Figure 42: Interest in Japanese/sushi street food, by detailed demographics, May 2011
                                                                                                                                                      • Figure 43: Interest in Caribbean street food, by detailed demographics, May 2011
                                                                                                                                                      • Figure 44: Interest in Eastern European (eg Polish sausage) street food, by detailed demographics, May 2011
                                                                                                                                                      • Figure 45: Interest in Mexican street food, by detailed demographics, May 2011
                                                                                                                                                  • Appendix – Fast Casual Restaurants Targeting Opportunities

                                                                                                                                                      • Figure 46: Fast casual restaurants target groups, by detailed demographics, May 2011
                                                                                                                                                      • Figure 47: Attitudes towards restaurant service formats, by target groups, May 2011
                                                                                                                                                      • Figure 48: Types of service at eating out venues visited, by target groups, May 2011
                                                                                                                                                      • Figure 49: Frequency of table service used, by target groups, May 2011
                                                                                                                                                      • Figure 50: Frequency of counter service used, by target groups, May 2011
                                                                                                                                                      • Figure 51: Frequency of mixed service used, by target groups, May 2011
                                                                                                                                                      • Figure 52: Frequency of self-service used, by target groups, May 2011
                                                                                                                                                      • Figure 53: Frequency of takeaway/home delivery used, by target groups, May 2011
                                                                                                                                                      • Figure 54: Interest in global street food, by target groups, May 2011

                                                                                                                                                  Companies Covered

                                                                                                                                                  • British Red Cross
                                                                                                                                                  • Capricorn Venture Partners
                                                                                                                                                  • Clapham House Group Plc
                                                                                                                                                  • Coffee Nation
                                                                                                                                                  • Facebook, Inc.
                                                                                                                                                  • Gourmet Burger Kitchen
                                                                                                                                                  • Government Actuary's Department (GAD)
                                                                                                                                                  • Nandos UK
                                                                                                                                                  • Nokia Corporation (UK)
                                                                                                                                                  • Ocado Ltd
                                                                                                                                                  • Real Greek Food Company (The)
                                                                                                                                                  • Smeg UK
                                                                                                                                                  • Subway
                                                                                                                                                  • Sustainable Restaurant Association
                                                                                                                                                  • Tampopo Ltd
                                                                                                                                                  • Trafford Centre
                                                                                                                                                  • Twitter, Inc.
                                                                                                                                                  • Wagamama Ltd
                                                                                                                                                  • Waitrose
                                                                                                                                                  • YouTube, Inc.

                                                                                                                                                  Fast Casual Restaurants - UK - August 2011

                                                                                                                                                  £1,995.00 (Excl.Tax)