Fast Casual Restaurants - US - October 2011
Mintel’s exclusive consumer research finds that fast casual restaurants have a modest reach with 55% of respondents visiting a fast casual restaurant in the past month. Frequency of use proves to be steady, averaging 6.18 monthly visits or 1.5 times per week. Notably, availability of fast casual restaurants is a leading deterrent for use.
With total U.S. sales of $24.2 billion expected in 2011, fast casual sales have grown 35% since 2006, producing an impressive 23% growth when adjusted for inflation.. In this report, Mintel presents sales trends and market analysis of fast casual restaurants while incorporating proprietary research featuring consumer attitudes and behaviors toward the market.
Among the topics covered in this report are:
- Insight into how fast casual operators can leverage the strong use and above-average annual spending on dining out by American families through greater innovation on the kids’ menu and tailored marketing strategies
- Influence of the recession, shifts in population by age and health and wellness trends on the market’s growth
- A look into the competitive advantages between fast casual players and their counterparts among quick-service restaurants (QSRs) and casual dining restaurants
- Performance of the three fast casual segments, as well as restaurant analysis of leading chains from each segment
- Discussion of trends on fast casual restaurant menus, and how items are being marketed to consumers, supported by industry examples
- A look into the limited scope of fast casual media investment, as well as common themes in marketing strategies of select fast casual players
- Usage of fast casual restaurants by restaurant segment and frequency, as well as insight into why consumers don’t use fast casual chains
- Discovery of the most widely-used fast casual restaurant chains and usage by segment
- Usage of fast casual restaurants by dining occasion, with brand usage by dining occasion
- Dollars spent on most recent visit to a fast casual restaurant by dining occasion
- Perceptions of value, quality and health of fast casual food compared to QSRs and casual dining chains
- Factors that influence fast casual restaurant-goers’ decisions on where to dine, and how consumers rate restaurant performance on these attributes
- Marketing strategies that would be most valuable to consumers and provide incentive to go to a fast casual restaurant
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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