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Fast Casual Restaurants - US - October 2013

“Due to consumers’ budgets still being constrained, fast casual restaurants must find a way to provide more value in order to justify higher prices. This value proposition includes quality items and upscale yet casual experience at an affordable price. Corporate responsibility initiatives will play an increasingly important role, as will deals meant to promote trial and build loyalty.”

– Bethany Wall, Foodservice Analyst

This report looks at the following areas:

  • How fast casuals provide value through quality to justify higher prices
  • The corporate responsibility initiatives that resonate most with consumers

Fast casual restaurants are a fast-growing segment that branches many cuisine types from bakery cafés and delis to Mexican, better burger, and now pizza. Since these restaurants tend to be clustered around more urban and suburban settings, many do not participate in national advertising. How does a fast casual obtain and maintain customers effectively? Must it participate in corporate responsibility to stand out and be successful? If so, which activities are most important? What is it about fast casuals that set them apart from other restaurant segments? While their quality is higher than quick service restaurants and value is better than casual dining, is value focused on flavors and health?

Definition

For the purposes of this report, Mintel has used the following definitions:

This report examines fast casual restaurants in the US. These restaurants are positioned between limited service fast food restaurants and full-service casual dining restaurants. There is no precise definition that fits all restaurants in the segment, but the following characteristics help to distinguish fast casual from other types of limited service restaurants.

Absence of table service, although some may deliver orders to the table after customers place their order at a counter and seat themselves.
Décor that is of higher quality and creates a more upscale ambience than that typically found in fast food restaurants.
Coherent menu themes.
Focus on freshness, with products made to order with no or minimal use of frozen or canned foods/ingredients or microwaved foods.
Focus on health and natural/organic foods; may avoid use of preservatives, MSG, and other chemicals and may source animal products that are antibiotic free, vegetarian fed, free range, etc.
Focus on consumer choice, sometimes provided through an extensive selection of condiments.
The check size is between $8-10.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Market size and forecast
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • Market size and forecast
                        • Figure 1: Total US sales and fan chart forecast of fast casual restaurants, at current prices, 2008-18
                      • Market drivers and competition
                        • Insights and opportunities
                          • Marketing strategies
                            • Menu analysis
                              • Figure 2: Food items by menu section at fast casual restaurants, by incidence, Q2 2010-13
                              • Figure 3: Top 10 geographical claims for food at fast casual restaurant menus, by incidence, Q2 2010-13
                            • The consumer
                              • Figure 4: Drivers for fast casual restaurants, July 2013
                              • Figure 5: Effectiveness of deals at fast casual restaurants, July 2013
                              • Figure 6: Important value-added attributes of fast casual restaurants, July 2013
                            • What we think
                            • Issues and Insights

                                • How fast casuals provide value through quality to justify higher prices
                                  • Issues
                                    • Insights
                                      • How fast casuals build brand loyalty among consumers
                                        • Issues
                                          • Insights
                                            • The corporate responsibility initiatives that resonate most with consumers
                                              • Issues
                                                • Insights
                                                • Trend Applications

                                                    • Trend: Moral Brands
                                                      • Trend: Factory Fear
                                                        • Mintel Futures: Human
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Market size insight
                                                              • Sales and forecast of fast casual restaurants
                                                                • Figure 7: Total US sales and forecast of fast casual restaurants, at current prices, 2008-18
                                                                • Figure 8: Total US sales and forecast of fast casual restaurants, at inflation-adjusted prices, 2008-18
                                                              • Fan chart forecast
                                                                  • Figure 9: Total US sales and fan chart forecast of fast casual restaurants, at current prices, 2008-18
                                                              • Market Drivers

                                                                  • Availability of capital
                                                                    • Economic indicators
                                                                        • Figure 10: Changes in behavior at fast casual restaurants, by increased behavior, July 2013
                                                                      • Rising commodity prices
                                                                        • Calorie disclosure legislation
                                                                          • Food allergies
                                                                            • Gluten-free claims defined by government
                                                                              • Healthy diet and active lifestyle
                                                                                • Millennials drive usage
                                                                                • Competitive Context

                                                                                    • Quick service restaurants
                                                                                      • Full-service restaurants
                                                                                        • Grocery stores
                                                                                          • Food trucks
                                                                                            • Convenience stores
                                                                                              • Fast casual restaurants
                                                                                              • Featured Companies

                                                                                                  • Altruistic concepts
                                                                                                    • BFY
                                                                                                      • Grilled cheese concepts
                                                                                                        • American concepts
                                                                                                          • Asian concepts
                                                                                                            • Other concepts
                                                                                                            • Innovations and Innovators – Menu Items

                                                                                                                • Upscale items
                                                                                                                  • Unique protein
                                                                                                                    • Customization
                                                                                                                      • Sandwiches
                                                                                                                        • Beverages
                                                                                                                          • Alcohol offerings
                                                                                                                            • LTOs
                                                                                                                            • Innovations and Innovators – BFY

                                                                                                                                • Calories
                                                                                                                                  • Gluten free
                                                                                                                                    • Freshness
                                                                                                                                      • Functional
                                                                                                                                        • Local sourcing
                                                                                                                                          • Healthful protein
                                                                                                                                          • Innovations and Innovators – Operational

                                                                                                                                              • Treatment of people
                                                                                                                                                • Mobile technology
                                                                                                                                                  • Eco-friendly
                                                                                                                                                    • Renovations
                                                                                                                                                      • In-store technology
                                                                                                                                                      • Marketing Strategies

                                                                                                                                                        • Overview of the brand landscape
                                                                                                                                                          • Visual media
                                                                                                                                                            • Out of home
                                                                                                                                                              • Social media
                                                                                                                                                                • Sweepstakes and contests
                                                                                                                                                                  • Retail items
                                                                                                                                                                    • Entertainment and sponsorships
                                                                                                                                                                      • Causes and charitable programs
                                                                                                                                                                        • Local community involvement
                                                                                                                                                                        • Coupons and Loyalty Programs

                                                                                                                                                                            • Freebies
                                                                                                                                                                              • Loyalty programs
                                                                                                                                                                                  • Figure 11: Drivers for fast casual restaurants, by more deals, July 2013
                                                                                                                                                                              • Menu Analysis – Food Analysis

                                                                                                                                                                                • Segment overview
                                                                                                                                                                                  • Figure 12: Segment breakdown of food menu items, by incidence, Q2 2010-13
                                                                                                                                                                                • Menu sections
                                                                                                                                                                                    • Figure 13: Food items by menu section at fast casual restaurants, by incidence, Q2 2010-13
                                                                                                                                                                                  • Geographical claims
                                                                                                                                                                                      • Figure 14: Top 10 geographical claims for food at fast casual restaurant menus, by incidence, Q2 2010-13
                                                                                                                                                                                    • Marketing claims
                                                                                                                                                                                        • Figure 15: Top 10 marketing claims for food at fast casual restaurants, by incidence, Q2 2010-13
                                                                                                                                                                                      • Nutritional claims
                                                                                                                                                                                          • Figure 16: Top 10 nutritional claims for food at fast casual restaurants, by incidence, Q2 2010-13
                                                                                                                                                                                      • Menu Analysis – Drink Items

                                                                                                                                                                                        • Segment overview
                                                                                                                                                                                          • Figure 17: Segment breakdown of non-alcoholic beverage menu items, by incidence, Q2 2010-13
                                                                                                                                                                                        • Menu items
                                                                                                                                                                                            • Figure 18: Top 10 beverage item types at fast casual restaurants, by incidence, Q2 2010-13
                                                                                                                                                                                          • Marketing claims
                                                                                                                                                                                              • Figure 19: Top 10 marketing claims for beverage items at fast casual restaurants, by incidence, Q2 2010-13
                                                                                                                                                                                            • On-premise alcohol overview
                                                                                                                                                                                              • Figure 20: Segment breakdown of alcoholic beverage menu items, by incidence, Q2 2010-13
                                                                                                                                                                                            • On-premise alcohol items
                                                                                                                                                                                                • Figure 21: Top 10 alcoholic beverage types at fast casual restaurants, by incidence, Q2 2010-13
                                                                                                                                                                                            • Consumer Trends Overview

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • The most popular fast casuals are pizza, burger, and Mexican concepts
                                                                                                                                                                                                    • Figure 22: Fast casual restaurant usage and dayparts, July 2013
                                                                                                                                                                                                    • Figure 23: Fast casual restaurant usage and dayparts – Nets, July 2013
                                                                                                                                                                                                  • Consumers are cooking more at home and visiting fast casuals less
                                                                                                                                                                                                      • Figure 24: Changes in behavior at fast casual restaurants, July 2013
                                                                                                                                                                                                    • People select fast casuals by variety of items, freshness, and convenience
                                                                                                                                                                                                        • Figure 25: Drivers for fast casual restaurants, July 2013
                                                                                                                                                                                                      • Consumers are encouraged by BOGOs, printed coupons, and daily specials
                                                                                                                                                                                                        • Figure 26: Effectiveness of deals at fast casual restaurants, July 2013
                                                                                                                                                                                                      • Food safety and treatment of employees is of top importance to consumers
                                                                                                                                                                                                        • Figure 27: Important value-added attributes of fast casual restaurants, July 2013
                                                                                                                                                                                                      • Consumer behavior at fast casual restaurants
                                                                                                                                                                                                          • Figure 28: Consumer behavior at fast casual restaurants, July 2013
                                                                                                                                                                                                      • Consumer Trends by Daypart

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Usage behavior and cross-over opportunities between dayparts
                                                                                                                                                                                                              • Figure 29: Fast casual restaurant usage and dayparts, by daypart usage, July 2013
                                                                                                                                                                                                              • Figure 30: Dayparts restaurant usage, by daypart usage, July 2013
                                                                                                                                                                                                            • Breakfast users have increased their usage of coupons at fast casuals
                                                                                                                                                                                                                • Figure 31: Changes in behavior at fast casual restaurants—More, by daypart usage, July 2013
                                                                                                                                                                                                              • Breakfast users indifferent to combos; late night users seek portion options
                                                                                                                                                                                                                  • Figure 32: Drivers for fast casual restaurants, by daypart usage, July 2013
                                                                                                                                                                                                                • Breakfast users like online coupons; late night users like mobile coupons
                                                                                                                                                                                                                    • Figure 33: Effectiveness of deals at fast casual restaurants, by daypart usage, July 2013
                                                                                                                                                                                                                  • Dinner users find nutritional claims, charity, and cause marketing important
                                                                                                                                                                                                                    • Figure 34: Important value-added attributes of fast casual restaurants, by daypart usage, July 2013
                                                                                                                                                                                                                  • Dinner users are least likely to use deals, while late night users find frequent visits too expensive
                                                                                                                                                                                                                      • Figure 35: Consumer behavior at fast casual restaurants, by daypart usage, July 2013
                                                                                                                                                                                                                  • Consumer Trends by Gender

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Men lead in usage of fast casual restaurants
                                                                                                                                                                                                                        • Figure 36: Fast casual restaurant usage and dayparts, by gender, July 2013
                                                                                                                                                                                                                        • Figure 37: Dayparts restaurant usage, by gender, July 2013
                                                                                                                                                                                                                      • Women are eating healthier at fast casuals, but also cooking at home more
                                                                                                                                                                                                                        • Figure 38: Increases in behavior at fast casual restaurants, by gender, July 2013
                                                                                                                                                                                                                      • Women prefer fresh ingredients and healthfulness; men prefer fast service
                                                                                                                                                                                                                          • Figure 39: Drivers for fast casual restaurants, by gender, July 2013
                                                                                                                                                                                                                        • Women are more likely than men to use printed coupons
                                                                                                                                                                                                                            • Figure 40: Effectiveness of deals at fast casual restaurants, by gender, July 2013
                                                                                                                                                                                                                          • Women are more likely than men to find value-added attributes important
                                                                                                                                                                                                                            • Figure 41: Important value-added attributes of fast casual restaurants, by gender, July 2013
                                                                                                                                                                                                                          • Women are influenced by deals, while men visit often due to their routines
                                                                                                                                                                                                                              • Figure 42: Consumer behavior at fast casual restaurants, by gender, July 2013
                                                                                                                                                                                                                          • Consumer Trends by Age

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Older Millennials are key users among most concept types and for dinner
                                                                                                                                                                                                                                  • Figure 43: Fast casual restaurant usage and dayparts, by age, July 2013
                                                                                                                                                                                                                                  • Figure 44: Dayparts restaurant usage, by age, July 2013
                                                                                                                                                                                                                                • Millennials have increased fast casual usage and on-the-go snacking
                                                                                                                                                                                                                                    • Figure 45: Increases in behavior at fast casual restaurants, by age, July 2013
                                                                                                                                                                                                                                  • Young users seek speed and customization; older users value freshness
                                                                                                                                                                                                                                      • Figure 46: Drivers for fast casual restaurants, by age, July 2013
                                                                                                                                                                                                                                    • Millennials are encouraged by punch cards, LTOs, and group deals
                                                                                                                                                                                                                                        • Figure 47: Effectiveness of deals at fast casual restaurants, by age, July 2013
                                                                                                                                                                                                                                      • Millennials consider nutritional claims significant while sourcing and green packaging decrease in importance with age
                                                                                                                                                                                                                                          • Figure 48: Important value-added attributes of fast casual restaurants, by age, July 2013
                                                                                                                                                                                                                                        • Millennials are concerned with corporate responsibility of fast casuals
                                                                                                                                                                                                                                            • Figure 49: Consumer behavior at fast casual restaurants, by age, July 2013
                                                                                                                                                                                                                                        • Consumer Trends by Income

                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                            • Likelihood of visiting a bakery café grows with income
                                                                                                                                                                                                                                                • Figure 50: Fast casual restaurant usage and dayparts, by household income, July 2013
                                                                                                                                                                                                                                                • Figure 51: Dayparts restaurant usage, by household income, July 2013
                                                                                                                                                                                                                                              • Low-income consumers are cooking at home, middle class is using more coupons, and the affluent are seeking healthy items
                                                                                                                                                                                                                                                  • Figure 52: Increases in behavior at fast casual restaurants, by household income, July 2013
                                                                                                                                                                                                                                                • Poor users value speed and combo meals; middle-class users value variety and customization; the affluent value high-quality, upscale items
                                                                                                                                                                                                                                                    • Figure 53: Drivers for fast casual restaurants, by household income, July 2013
                                                                                                                                                                                                                                                  • The affluent prefer group deals and low-income consumers like daily deals
                                                                                                                                                                                                                                                      • Figure 54: Effectiveness of deals at fast casual restaurants, by household income, July 2013
                                                                                                                                                                                                                                                    • Low-income consumers more likely to find value-added attributes to be important; middle class places emphasis on nutritional claims
                                                                                                                                                                                                                                                        • Figure 55: Important value-added attributes of fast casual restaurants, by household income, July 2013
                                                                                                                                                                                                                                                      • Low-income groups find fast casuals too expensive for regular use, while the affluent seek out favorite brands
                                                                                                                                                                                                                                                          • Figure 56: Consumer behavior at fast casual restaurants, by household income, July 2013
                                                                                                                                                                                                                                                      • Consumer Trends by Race

                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                          • Asians dominate fast casual usage specifically for breakfast and lunch
                                                                                                                                                                                                                                                              • Figure 57: Fast casual restaurant usage and dayparts, by race origin, July 2013
                                                                                                                                                                                                                                                              • Figure 58: Dayparts restaurant usage, by race, July 2013
                                                                                                                                                                                                                                                            • Blacks cook at home more; Asians increase loyalty program usage
                                                                                                                                                                                                                                                                • Figure 59: Increases in behavior at fast casual restaurants, by race, July 2013
                                                                                                                                                                                                                                                              • Whites seek variety and convenience, while Asians look for healthfulness
                                                                                                                                                                                                                                                                  • Figure 60: Drivers for fast casual restaurants, by race, July 2013
                                                                                                                                                                                                                                                                • Whites prefer printed coupons, Blacks like mobile ordering, and Asians are encouraged by online coupons, reward points programs, and group deals
                                                                                                                                                                                                                                                                    • Figure 61: Effectiveness of deals at fast casual restaurants, by race, July 2013
                                                                                                                                                                                                                                                                  • Blacks are more focused on community and charity, while Asians find ingredients and environmental initiatives to be important
                                                                                                                                                                                                                                                                      • Figure 62: Important value-added attributes of fast casual restaurants, by race, July 2013
                                                                                                                                                                                                                                                                    • Blacks visit brands with similar values, while Asians budget to afford visits
                                                                                                                                                                                                                                                                        • Figure 63: Consumer behavior at fast casual restaurants, by race, July 2013
                                                                                                                                                                                                                                                                    • Consumer Trends by Hispanic Origin

                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                        • Hispanics use each concept type and daypart more than non-Hispanics
                                                                                                                                                                                                                                                                          • Figure 64: Fast casual restaurant usage and dayparts, by Hispanic origin, July 2013
                                                                                                                                                                                                                                                                          • Figure 65: Dayparts restaurant usage, by Hispanic origin, July 2013
                                                                                                                                                                                                                                                                        • Hispanics purchase more healthy meals and snack items than last year
                                                                                                                                                                                                                                                                            • Figure 66: Increases in behavior at fast casual restaurants, by Hispanic origin, July 2013
                                                                                                                                                                                                                                                                          • Hispanics are more likely driven by combo meals and gourmet ingredients
                                                                                                                                                                                                                                                                            • Figure 67: Drivers for fast casual restaurants, by Hispanic origin, July 2013
                                                                                                                                                                                                                                                                          • Hispanics are enticed by daily special pricing and mobile payment
                                                                                                                                                                                                                                                                              • Figure 68: Effectiveness of deals at fast casual restaurants, by Hispanic origin, July 2013
                                                                                                                                                                                                                                                                            • Hispanics look for brands that support artists, the community, and charity
                                                                                                                                                                                                                                                                                • Figure 69: Important value-added attributes of fast casual restaurants, by Hispanic origin, July 2013
                                                                                                                                                                                                                                                                              • Hispanics budget for routine visits to brands that do good for the world
                                                                                                                                                                                                                                                                                  • Figure 70: Consumer behavior at fast casual restaurants, by Hispanic origin, July 2013
                                                                                                                                                                                                                                                                              • Consumer Trends by Region

                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                  • Northeasterners use bakery cafés and visit for breakfast and late night, while Westerners are more likely to visit Mexican and Asian concepts
                                                                                                                                                                                                                                                                                      • Figure 71: Fast casual restaurant usage and dayparts, by region, July 2013
                                                                                                                                                                                                                                                                                      • Figure 72: Dayparts restaurant usage, by region, July 2013
                                                                                                                                                                                                                                                                                    • Northeasterners have increased ordering healthy items
                                                                                                                                                                                                                                                                                      • Figure 73: Increases in behavior at fast casual restaurants, by region, July 2013
                                                                                                                                                                                                                                                                                    • Midwesterners find customization at fast casuals to be important
                                                                                                                                                                                                                                                                                      • Figure 74: Drivers for fast casual restaurants, by region, July 2013
                                                                                                                                                                                                                                                                                    • Midwesterners prefer printed coupons and Southerners like BOGO deals
                                                                                                                                                                                                                                                                                        • Figure 75: Effectiveness of deals at fast casual restaurants, by region, July 2013
                                                                                                                                                                                                                                                                                      • Northeasterners value fair treatment of animals, sourcing, and local artists
                                                                                                                                                                                                                                                                                          • Figure 76: Important value-added attributes of fast casual restaurants, by region, July 2013
                                                                                                                                                                                                                                                                                        • Northeasterners are less likely to value fast casuals over fast food restaurants, while Westerners are least likely to justify the higher prices
                                                                                                                                                                                                                                                                                            • Figure 77: Consumer behavior at fast casual restaurants, by region, July 2013
                                                                                                                                                                                                                                                                                        • Consumer Trends by Presence of Children

                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                            • Consumers living with children visit pizza fast casuals and for snacks
                                                                                                                                                                                                                                                                                              • Figure 78: Fast casual restaurant usage and dayparts, by presence of children in household, July 2013
                                                                                                                                                                                                                                                                                              • Figure 79: Dayparts restaurant usage, by presence of children in household, July 2013
                                                                                                                                                                                                                                                                                            • Consumers living with children increased spending and items purchased
                                                                                                                                                                                                                                                                                                • Figure 80: Increases in behavior at fast casual restaurants, by presence of children in household, July 2013
                                                                                                                                                                                                                                                                                              • Respondents that do not live with children value variety and convenience; respondents that live with children seek customization
                                                                                                                                                                                                                                                                                                  • Figure 81: Drivers for fast casual restaurants, by presence of children in household, July 2013
                                                                                                                                                                                                                                                                                                • Respondents with children prefer online coupons, rewards points programs, mobile coupons, and mobile payment
                                                                                                                                                                                                                                                                                                    • Figure 82: Effectiveness of deals at fast casual restaurants, by presence of children in household, July 2013
                                                                                                                                                                                                                                                                                                  • Consumers living with children value artists, charity, and community
                                                                                                                                                                                                                                                                                                    • Figure 83: Important value-added attributes of fast casual restaurants, by presence of children in household, July 2013
                                                                                                                                                                                                                                                                                                  • Presence of children increases visitation of brands doing good for the world and the propensity to research corporate responsibility initiatives
                                                                                                                                                                                                                                                                                                    • Figure 84: Consumer behavior at fast casual restaurants, by presence of children in household, July 2013
                                                                                                                                                                                                                                                                                                • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                                                                                                                    • Figure 85: Fast casual restaurant usage and dayparts, by consumers who increased usage, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 86: Dayparts restaurant usage, by consumers who increased usage, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 87: Drivers for fast casual restaurants, by consumers who increased usage, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 88: Effectiveness of deals at fast casual restaurants, by consumers who increased usage, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 89: Important value-added attributes of fast casual restaurants, by consumers who increased usage, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 90: Consumer behavior at fast casual restaurants, by consumers who increased usage, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 91: Fast casual restaurant usage and dayparts, by consumers who increased eating elsewhere, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 92: Dayparts restaurant usage, by consumers who increased eating elsewhere, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 93: Changes in behavior at fast casual restaurants, by consumers who increased eating elsewhere, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 94: Drivers for fast casual restaurants, by consumers who increased eating elsewhere, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 95: Effectiveness of deals at fast casual restaurants, by consumers who increased eating elsewhere, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 96: Important value-added attributes of fast casual restaurants, by consumers who increased eating elsewhere, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 97: Consumer behavior at fast casual restaurants, by consumers who increased eating elsewhere, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 98: Fast casual restaurant usage and dayparts, by consumers who increased deal usage, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 99: Dayparts restaurant usage, by consumers who increased deal usage, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 100: Increases in behavior at fast casual restaurants, by consumers who increased deal usage, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 101: Effectiveness of deals at fast casual restaurants, by consumers who increased deal usage, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 102: Important value-added attributes of fast casual restaurants, by consumers who increased deal usage, July 2013
                                                                                                                                                                                                                                                                                                    • Figure 103: Consumer behavior at fast casual restaurants, by consumers who increased deal usage, July 2013
                                                                                                                                                                                                                                                                                                • Appendix – Market Drivers

                                                                                                                                                                                                                                                                                                  • Consumer confidence
                                                                                                                                                                                                                                                                                                    • Figure 104: University of Michigan’s index of consumer sentiment (ICS), 2007-13
                                                                                                                                                                                                                                                                                                  • Unemployment
                                                                                                                                                                                                                                                                                                    • Figure 105: US unemployment rate, by month, 2002-13
                                                                                                                                                                                                                                                                                                    • Figure 106: US unemployment and underemployment rates, 2007-13
                                                                                                                                                                                                                                                                                                    • Figure 107: Number of employed civilians in US, in thousands, 2007-13
                                                                                                                                                                                                                                                                                                  • Food cost pressures
                                                                                                                                                                                                                                                                                                    • Figure 108: Changes in USDA Food Price Indexes, 2011-14
                                                                                                                                                                                                                                                                                                  • Obesity
                                                                                                                                                                                                                                                                                                    • Figure 109: American adults by weight category as determined by BMI (body mass index), 2008-June 20, 2013
                                                                                                                                                                                                                                                                                                  • Childhood and teen obesity – highest in decades
                                                                                                                                                                                                                                                                                                      • Figure 110: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                                                                                                                                                                                                                                                    • Racial, ethnic population growth
                                                                                                                                                                                                                                                                                                        • Figure 111: US population by race and Hispanic origin, 2008, 2013, and 2018
                                                                                                                                                                                                                                                                                                        • Figure 112: Households with children, by race and Hispanic origin of householder, 2012
                                                                                                                                                                                                                                                                                                      • Shifting US demographics
                                                                                                                                                                                                                                                                                                        • Figure 113: US population, by age, 2008-18
                                                                                                                                                                                                                                                                                                        • Figure 114: US households, by presence of own children, 2002-12
                                                                                                                                                                                                                                                                                                    • Appendix – Trade Associations

                                                                                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                      Fast Casual Restaurants - US - October 2013

                                                                                                                                                                                                                                                                                                      £3,277.28 (Excl.Tax)