Fast Food - China - November 2015
“Online food ordering and delivery service represents an opportunity for fast food restaurants to drive revenue. By offering customised dishes, using healthier and more premium ingredients and extending the brands, the leading fast food chains will revive from the temporary downturn.”
– Terra Xu, Senior Research Analyst
This report looks at the following areas:
- Revival of international brands against competition
- Growing fast food business via food for delivery – targeting breakfast and snacking occasions
- Recovering from the impact of food safety issues
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