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Female Motorist (The) - UK - May 2010

This report identifies the level of car ownership among women, the different aspects of female car ownership, how often they buy cars, how they use them and what they want from cars and the benefits that they seek.

  • Women place a much greater emphasis than men on purchase price, reliability and safety when choosing a car and this influences their choice of car brands with Ford, Vauxhall, Volkswagen and Toyota being the brands that are preferred by women.
  • Fuel economy is the primary reason for wanting to purchase or replace a car for 29% of women with a further 28% of women saying they would like a car with lower mileage and lower running costs.
  • With fuel prices remaining close to the record high recorded in April 2010, better fuel economy and greater reliability associated with new and younger used cars, will be more important factors in the decision to replace or buy a car.
  • Although women are primarily influenced by the utility benefits of price, reliability and safety when choosing a car, the visual and aesthetic appeal of a car, especially a car they have driven, ridden in or seen being driven is also an important influence.
  • As the role of women in society changes with more women combining the roles of income provider, wife, mother and carer of older relatives, women will need cars that are suitable for these different roles throughout their lives.
  • Women have traditionally chosen smaller cars for themselves which has gravitated them towards the volume brands, but as more manufacturers including the premium brands introduce smaller cars in their ranges, more women may opt for owning a premium rather than a volume brand car.

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Table of contents

  1. Issues in the Market

      • Key issues
        • TGI lifestage definitions
          • Abbreviations
          • Future Opportunities

            • Women redefining their role and their requirements
              • The multi-faceted woman
              • Market in Brief

                • Slow recovery in car sales
                  • Sales growth constrained by finance and falling replacement frequency
                    • Female car ownership and usage
                      • Car purchasing and replacement
                        • Purchasing influences and brand choice
                        • Market Background

                          • Key points
                            • Consumer expenditure on cars
                              • Figure 1: Consumer expenditure on cars and total consumer spending, 2003-09
                            • Recent purchasing of cars declining
                              • Figure 2: When obtained (only car or most recently obtained car), 2004-08*
                            • Replacement cars dominate but on the decline
                              • Figure 3: First, additional or replacement car, 2006-08
                            • New and used car sales volumes
                              • Figure 4: New car registrations and used car sales, 2005-10
                              • Figure 5: Private new car registrations and used car sales, 2004-09
                            • Growth in demand for diesel cars falters
                              • Figure 6: New car registrations, by fuel type, 2000-09
                            • Low take-up of alternative fuels
                              • Impact of the scrappage scheme
                                • Figure 7: Monthly new car registrations including registrations under scrappage scheme, March 2009-March 2010
                              • Life after scrappage
                                • Car sales and interest rates
                                  • Figure 8: Total new and used car sales and interest rates, 2001-09
                                • The importance of finance
                                  • Figure 9: Trend in retail car sales and car finance penetration, 2003-09
                                • Market forecasts
                                  • New car sales
                                    • Figure 10: Value and volume of new car sales, 2005-15
                                  • Used car sales
                                    • Figure 11: Value and volume of used car sales, 2005-15
                                  • Factors used in the forecast
                                    • Car ownership and the car parc
                                      • Multiple car ownership falls
                                        • Figure 12: Number of cars owned, 2004-09
                                      • Car parc falls for first time since Second World War
                                        • Figure 13: UK car parc and new car registrations, 2003-09
                                    • Broader Market Environment

                                      • Key points
                                        • Recovery in PDI, consumer expenditure and savings…
                                          • Figure 14: Forecast PDI, consumer expenditure and savings, at current prices, 2005-15
                                        • … but unemployment remains a constraint
                                          • Figure 15: Employment and unemployment, by gender, 2005-15
                                        • The UK shows tentative signs of recovery
                                          • Figure 16: GDP quarterly percentage change, Q1 2004-Q1 2010
                                        • Population growth in key groups
                                          • Figure 17: Trends in the age structure of the UK population, by gender, 2005-15
                                        • Growth among key car users
                                          • ABs, C1s on the rise
                                            • Figure 18: Forecast adult population trends, by socio-economic group, 2005-15
                                          • Number of families set to rise
                                            • Figure 19: Forecast adult population trends, by lifestage, 2005-15
                                          • Smaller households equals smaller cars?
                                            • Figure 20: UK households, by size, 2005-15
                                          • Will high fuel prices derail the recovery?
                                          • Car Ownership – Differences Between Men and Women

                                            • Key points
                                              • Women less likely to own two or more cars
                                                • Figure 21: Number of cars owned, by men and women, 2009
                                              • Ownership of one car has grown faster among women
                                                • Figure 22: Trends in ownership of just one car, by men and women, 2004-09
                                              • Ownership of multiple cars falls for both men and women
                                                • Figure 23: Trends in ownership of multiple cars, by men and women, 2004-09
                                              • Little difference in new and used car ownership
                                                • Figure 24: Obtained as new or secondhand car, by men and women, 2009
                                              • Trends in ownership of new and used show little change
                                                • Figure 25: Trends in ownership of multiple cars by men and women, 2004-09
                                              • Women more likely to own smaller cars
                                                • Figure 26: Engine size of car owned, men and women (only car or most recently obtained car), 2009
                                              • New cars skewed to older ABs
                                                • Figure 27: New and used car ownership by women by age and social group (only car or most recently obtained car), 2009
                                              • The car and rising female independence
                                                • Figure 28: Person mainly responsible for looking after the car, by men and women, 2009
                                                • Figure 29: Trends in person mainly responsible for looking after the car (only car or most recently obtained car), 2004-09
                                            • How and When Women Use Their Cars

                                              • Key points
                                                • Women drive fewer miles than men
                                                  • Figure 30: Miles driven per year on own, by men and women, 2009
                                                • Current tendency for family and social usage
                                                  • Figure 31: Types of occasions for which women ever use their cars, March 2010
                                                • Frequency of usage by activity
                                                  • Figure 32: Frequency of car usage, by activity, March 2010
                                                • Frequency of usage by new and used car ownership
                                                  • Daily usage activity
                                                    • Figure 33: Daily car usage, by activity and by new and used car ownership, March 2010
                                                  • Weekly usage activity
                                                    • Figure 34: Weekly car usage, by activity and by new and used car ownership, March 2010
                                                  • Less frequent usage activity
                                                    • Figure 35: Less than once a week car usage, by activity and by new and used car ownership, March 2010
                                                • How Often Women Purchase and Replace Cars

                                                  • Key points
                                                    • Replacement frequency
                                                      • Women replacing cars less frequently than men
                                                        • Figure 36: When obtained the car, by men and women, 2009
                                                      • Trends in purchasing in past 12 months
                                                        • Figure 37: Trends in purchasing in past 12 months by men and women (only or most recently obtained car), 2004-09
                                                      • Trends in purchasing in past 1-4 years
                                                        • Figure 38: Trends in purchasing 1-4 years ago by men and women (only or most recently obtained car), 2004-09
                                                      • Trends in purchasing more than four years ago
                                                        • Figure 39: Trends in purchasing more than four years ago by men and women (only or most recently obtained car), 2004-09
                                                      • Purchasing intentions
                                                        • Women more likely to buy in 3-5 years’ time
                                                          • Figure 40: Likelihood to buy a car in the future, by men and women, 2009
                                                        • Women are marginally better prospects for used car purchases
                                                          • Figure 41: Planning to buy new or secondhand car, by men and women, 2009
                                                      • Reasons Why Women Replace and Purchase Cars

                                                        • Key points
                                                          • Running costs and reliability are the main reasons for replacement
                                                            • Figure 42: Main reasons for buying or replacing a car, March 2010
                                                          • Used car owners most concerned with reliability and running costs
                                                            • Figure 43: Main reasons for buying or replacing a car, by car ownership, March 2010
                                                          • New car owners more concerned with fuel economy
                                                            • Regular female car users emphasise fuel economy
                                                              • Figure 44: Main reasons for buying or replacing a car, by frequency of car usage, March 2010
                                                              • Figure 45: Main reasons for buying or replacing a car, by daily frequency of car usage, March 2010
                                                            • Lower mileage more important to weekly car users
                                                              • Figure 46: Main reasons for buying or replacing a car, by weekly frequency of car usage, March 2010
                                                              • Figure 47: Other main reasons for buying or replacing a car, by weekly frequency of car usage, March 2010
                                                          • Female Car Purchasing Influences

                                                            • Key points
                                                              • Figure 48: Factors influencing make or model of car for purchase, March 2010
                                                            • Direct experience and other people’s viewpoints count most
                                                              • Figure 49: Factors influencing make or model of car for purchase, by car ownership, March 2010
                                                            • Part exchange will be crucial too!
                                                              • Figure 50: Part exchanged previous car, by men and women, 2009
                                                            • Men more likely than women to pay for their car themselves…
                                                              • Figure 51: Who paid for the car, by men and women, 2004-09
                                                            • … but proportion of women paying for their car is rising
                                                              • Figure 52: Trends in who paid for the car, by women (only car or most recently obtained car), 2004-09
                                                            • Men more likely than women to decide on make and model of car…
                                                              • Figure 53: Who decided on make and model of the car bought, by men and women, 2009
                                                            • … but proportion of women deciding on make and model of car has barely risen
                                                              • Figure 54: Trends in who decided on make and model of the car bought (only car or most recently obtained car), 2004-09
                                                          • What Women Want – Features and Brands

                                                            • Key points
                                                              • Features and benefits
                                                                • Figure 55: Most important features sought when buying a car, by men and women, December 2008
                                                              • Women place higher importance on price, reliability and safety
                                                                • Women are not turned on by speed and power
                                                                  • Brand preferences
                                                                    • Figure 56: Car brand purchase preferences, by men and women, December 2008
                                                                  • Women prefer volume brands
                                                                    • Figure 57: Car brands with a higher female preference, December 2008
                                                                • The Changing Role of Women – Impact on Car Usage and Purchasing

                                                                  • The changing role of women and their car usage
                                                                    • Evolving lifestyles and vehicle requirements
                                                                      • Purchasing influences and brands
                                                                      • Appendix – Car Ownership

                                                                          • Figure 58: Car ownership, by demographics, March 2010
                                                                          • Figure 59: Number of cars owned by women, by demographics, 2009
                                                                          • Figure 60: Obtained as new or secondhand car by women, by demographics, 2009
                                                                          • Figure 61: Person mainly responsible for looking after the car by women, by demographics, 2009
                                                                      • Appendix – How and When Women Use Their Cars

                                                                          • Figure 62: Frequency of car usage, by demographics, March 2010
                                                                          • Figure 63: Frequency of car usage, by demographics, March 2010
                                                                          • Figure 64: Frequency of car usage, by demographics, March 2010
                                                                          • Figure 65: Frequency of car usage, by demographics, March 2010
                                                                          • Figure 66: Frequency of car usage, by demographics, March 2010
                                                                          • Figure 67: Frequency of car usage, by demographics, March 2010
                                                                          • Figure 68: Frequency of car usage, by demographics, March 2010
                                                                      • Appendix – How Often Women Purchase and Replace Cars

                                                                          • Figure 69: When obtained the car by women, by demographics, 2009
                                                                          • Figure 70: When obtained the car by women, by demographics, 2009
                                                                          • Figure 71: Part exchanged previous car by women, by demographics, 2009
                                                                      • Appendix – Purchase Intentions

                                                                          • Figure 72: Likely to buy a car in the future by women, by demographics, 2009
                                                                          • Figure 73: Planning to buy new or secondhand car by women, by demographics, 2009
                                                                      • Appendix – Reasons Why Women Replace and Purchase Cars

                                                                          • Figure 74: Most popular main reasons for buying or replacing a car, by demographics, March 2010
                                                                          • Figure 75: Next most popular main reasons for buying or replacing a car, by demographics, March 2010
                                                                      • Appendix – Female Car Purchasing Influences

                                                                          • Figure 76: Factors influencing make or model of car for purchase, by demographics, March 2010

                                                                      Companies Covered

                                                                      • Aldi Stores Ltd (UK & Ireland)
                                                                      • Asda Group Ltd
                                                                      • Audi United Kingdom
                                                                      • BMW (GB) Ltd
                                                                      • British Sky Broadcasting Group plc (BSkyB)
                                                                      • Co-operative Group
                                                                      • Driver and Vehicle Licensing Agency
                                                                      • Driving Standards Agency
                                                                      • Ford Motor Company Limited (UK)
                                                                      • Government Actuary's Department (GAD)
                                                                      • J. Sainsbury
                                                                      • Lidl (UK)
                                                                      • Marks & Spencer
                                                                      • Mercedes-Benz UK
                                                                      • mmO2 plc
                                                                      • Office for National Statistics
                                                                      • Society of Motor Manufacturers and Traders
                                                                      • T-Mobile (UK) Ltd
                                                                      • Tesco Plc
                                                                      • Virgin Media Ltd
                                                                      • Vodafone Group Plc (UK)
                                                                      • Volkswagen UK
                                                                      • Waitrose
                                                                      • Wm Morrison Supermarkets

                                                                      Female Motorist (The) - UK - May 2010

                                                                      £1,995.00 (Excl.Tax)