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- Feminine Hygiene and Sanitary Protection Products - Europe - May 2011
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This report covers feminine hygiene and sanitary protection products, including tampons, sanitary towels and panty liners sold through retail channels. Please note that for individual countries, the scope in terms of segmentation or distribution may differ depending on what source data is available.
- Germany: This market covers sanitary protection eg liners, absorbent pads, tampons and overnight pads
- UK: This market covers sanitary protection and feminine hygiene products, which includes feminine washes, wipes and deodorants
- France: This market covers towels, panty liners, and tampons
- Italy: This market covers pads, tampons and panty-liners
- Spain: This market covers tampons with applicator, tampons without applicator, maxi pads, regular pads and panty liners
- Austria: This market covers tampons, sanitary pads and panty-liners.
- Belgium: This market covers pads, tampons and panty liners.
- Netherlands: This market covers pads, tampons, liners and others
- Portugal: This market covers pads, tampons and liners
- Sweden: This market covers pads, liners, tampons and incontinence products
- Switzerland: This market covers pads, tampons and liners.
Issues in the Market
Key themes
Definition
Consumer research
Abbreviations
Executive Summary
The market
Stagnating sales for sanpro
Figure 1: Value sales of sanitary protection and feminine hygiene, by country, 2005-14
Ageing consumers
Companies, brands and innovation
Figure 2: Sanitary protection and feminine hygiene launches in Europe, by sector, Jan 2010-Apr 2011
The consumer
Figure 3: Usage of sanitary protection, by country, 2010
Preferences persist
European Market Size and Forecast
Key points
Figure 4: Value sales of sanitary protection and feminine hygiene products*, France, Germany, Italy, Spain and UK, 2005-14
France
Germany
Italy
Spain
UK
Figure 5: Value sales of sanitary protection and feminine hygiene products*, Austria, Belgium, Portugal, Sweden and Switzerland, 2005-14
Market Segmentation
Key points
Germany
Figure 6: Sales of sanitary protection, by sector, Germany, 2009
France
Figure 7: Sales of sanitary protection, by sector, France 2009
Italy
Figure 8: Sales of sanitary protection, by sector, Italy 2009
Spain
Figure 9: Sales of sanitary protection, by sector, Spain 2009
UK
Figure 10: Sales of sanitary protection and feminine hygiene products, by sector, UK, 2009
Switzerland
Figure 11: Sales of sanitary protection, by sector, Switzerland 2009
Sweden
Figure 12: Sales of sanitary protection, by sector, Sweden 2009
Belgium
Figure 13: Sales of sanitary protection, by sector, Belgium 2009
Companies and Product Innovation
Key points
Figure 14: Sanitary protection and feminine hygiene launches, Europe, Jan. 2010-April 2011
Figure 15: Top 10 sanitary protection and feminine hygiene claims, Europe, Jan. 2010-April 2011
UK
Figure 16: Sanitary protection and feminine hygiene launches by sector, UK, Jan. 2010-April 2011
Figure 17: Sanitary protection and feminine hygiene launches by claim, UK, Jan. 2010-April 2011
Recent launches
Germany
Figure 18: Sanitary protection and feminine hygiene launches by sector, Germany, Jan. 2010-April 2011
Figure 19: Top 10 sanitary protection and feminine hygiene claims, Germany, Jan. 2010-April 2011
Recent launches
France
Figure 20: Sanitary protection and feminine hygiene launches by sector, France, Jan. 2010-April 2011
Figure 21: Top 10 sanitary protection and feminine hygiene claims, France, Jan. 2010-April 2011
Recent launches
Italy
Figure 22: Sanitary protection and feminine hygiene launches by sector, Italy, Jan. 2010-April 2011
Figure 23: Top 10 sanitary protection and feminine hygiene claims, Italy, Jan. 2010-April 2011
Recent launches
Spain
Figure 24: Sanitary protection and feminine hygiene launches by sector, Spain, Jan. 2010-April 2011
Figure 25: Top 10 sanitary protection and feminine hygiene claims, Spain, Jan. 2010-April 2011
Recent launches
Developments elsewhere
The Consumer – Usage and Frequency
Key points
Product usage
Figure 26: Usage of sanitary protection, Germany, GB, France and Spain, 2010
Figure 27: Usage of towels by type, France, Germany, GB and Spain, 2010
Figure 28: Usage of tampons by type, France, Germany, GB and Spain, 2010
Figure 29: Usage of panty liners by type, France, Germany, GB and Spain, 2010
GB
Figure 30: Trends in usage of sanitary protection by type, GB, 2006-10
Towels
Figure 31: Trends in frequency of using towels per month, GB, 2006-10
Figure 32: Trends in types of towels used, GB, 2006-10
Tampons
Figure 33: Trends in frequency of using tampons per month, GB, 2006-10
Figure 34: Trends in types of tampons used, GB, 2007-10
Figure 35: Trends in kinds of tampons used, GB, 2009-10
Panty liners
Figure 36: Trends in frequency of using panty liners per month, GB, 2006-10
Figure 37: Trends in types of panty liners used, GB, 2006-10
France
Figure 38: Usage of sanitary protection, France, 2010
Towels
Figure 39: Trends in frequency of using towels per month, France, 2006-10
Figure 40: Types of towels used, France, 2010
Tampons
Figure 41: types of tampons used, France, 2010
Figure 42: Kinds of tampons used, France, 2010
Panty liners
Figure 43: Frequency of using panty liners per month, France, 2010
Figure 44: Types of panty liners used, France, 2006-10
Germany
Figure 45: Usage of sanitary protection, Germany, 2010
Towels
Figure 46: Frequency of using towels per month, Germany, 2010
Figure 47: Types of towels used, Germany, 2010
Tampons
Figure 48: Trends in frequency of using tampons per month, Germany, 2006-10
Figure 49: Trends in types of tampons used, Germany, 2006-10
Figure 50: Kinds of tampons used, Germany, 2010
Panty liners
Figure 51: Frequency of using panty liners per month, Germany, 2010
Figure 52: Types of panty liners used, Germany, 2010
Spain
Figure 53: Trends in usage of sanitary protection, Spain, 2006-10
Towels
Figure 54: Trends in frequency of using towels per month, Spain, 2006-10
Figure 55: Types of towels used, Spain, 2010
Tampons
Figure 56: Trends in frequency of using tampons per month, Spain, 2006-10
Figure 57: Trends in types of tampons used, Spain, 2007-10
Figure 58: Kinds of tampons used, Spain, 2010
Panty liners
Figure 59: Trends in frequency of using panty liners per month, Spain, 2006-10
Figure 60: Trends in types of panty liners used, Spain, 2007-10
Appendix – The Consumer
GB
Figure 61: Usage of sanitary protection, by demographics, GB, 2010
Figure 62: Frequency of use of towels per month, by demographics, GB, 2010
Figure 63: Frequency of use of tampons per month, by demographics, GB, 2010
Figure 64: Frequency of use of panty liners per month, by demographics, GB, 2010
France
Figure 65: Usage of sanitary protection, by demographics, France, 2010
Figure 66: Frequency of use of towels per month, by demographics, France, 2010
Figure 67: Use of tampons, by demographics, France, 2010
Figure 68: Frequency of use of panty liners per month, by demographics, France, 2010
Germany
Figure 69: Usage of sanitary protection, by demographics, Germany, 2010
Figure 70: Frequency of use of towels per month, by demographics, Germany, 2010
Figure 71: Frequency of use of tampons per month, by demographics, Germany, 2010
Figure 72: Frequency of use of panty liners per month, by demographics, Germany, 2010
Spain
Figure 73: Usage of sanitary protection, by demographics, Spain, 2010
Figure 74: Frequency of use of towels per month, by demographics, Spain, 2010
Figure 75: Frequency of use of tampons per month, by demographics, Spain, 2010
Figure 76: Frequency of use of panty liners per month, by demographics, Spain, 2010
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