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Feminine Hygiene and Sanitary Protection Products - Europe - May 2011

This report covers feminine hygiene and sanitary protection products, including tampons, sanitary towels and panty liners sold through retail channels. Please note that for individual countries, the scope in terms of segmentation or distribution may differ depending on what source data is available.

  • Germany: This market covers sanitary protection eg liners, absorbent pads, tampons and overnight pads
  • UK: This market covers sanitary protection and feminine hygiene products, which includes feminine washes, wipes and deodorants
  • France: This market covers towels, panty liners, and tampons
  • Italy: This market covers pads, tampons and panty-liners
  • Spain: This market covers tampons with applicator, tampons without applicator, maxi pads, regular pads and panty liners
  • Austria: This market covers tampons, sanitary pads and panty-liners. 
  • Belgium: This market covers pads, tampons and panty liners.
  • Netherlands: This market covers pads, tampons, liners and others
  • Portugal: This market covers pads, tampons and liners
  • Sweden: This market covers pads, liners, tampons and incontinence products
  • Switzerland: This market covers pads, tampons and liners.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Stagnating sales for sanpro
                    • Figure 1: Value sales of sanitary protection and feminine hygiene, by country, 2005-14
                  • Ageing consumers
                    • Companies, brands and innovation
                      • Figure 2: Sanitary protection and feminine hygiene launches in Europe, by sector, Jan 2010-Apr 2011
                    • The consumer
                      • Figure 3: Usage of sanitary protection, by country, 2010
                    • Preferences persist
                    • European Market Size and Forecast

                      • Key points
                        • Figure 4: Value sales of sanitary protection and feminine hygiene products*, France, Germany, Italy, Spain and UK, 2005-14
                      • France
                        • Germany
                          • Italy
                            • Spain
                              • UK
                                • Figure 5: Value sales of sanitary protection and feminine hygiene products*, Austria, Belgium, Portugal, Sweden and Switzerland, 2005-14
                            • Market Segmentation

                              • Key points
                                • Germany
                                  • Figure 6: Sales of sanitary protection, by sector, Germany, 2009
                                • France
                                  • Figure 7: Sales of sanitary protection, by sector, France 2009
                                • Italy
                                  • Figure 8: Sales of sanitary protection, by sector, Italy 2009
                                • Spain
                                  • Figure 9: Sales of sanitary protection, by sector, Spain 2009
                                • UK
                                  • Figure 10: Sales of sanitary protection and feminine hygiene products, by sector, UK, 2009
                                • Switzerland
                                  • Figure 11: Sales of sanitary protection, by sector, Switzerland 2009
                                • Sweden
                                  • Figure 12: Sales of sanitary protection, by sector, Sweden 2009
                                • Belgium
                                  • Figure 13: Sales of sanitary protection, by sector, Belgium 2009
                              • Companies and Product Innovation

                                • Key points
                                  • Figure 14: Sanitary protection and feminine hygiene launches, Europe, Jan. 2010-April 2011
                                  • Figure 15: Top 10 sanitary protection and feminine hygiene claims, Europe, Jan. 2010-April 2011
                                • UK
                                  • Figure 16: Sanitary protection and feminine hygiene launches by sector, UK, Jan. 2010-April 2011
                                  • Figure 17: Sanitary protection and feminine hygiene launches by claim, UK, Jan. 2010-April 2011
                                • Recent launches
                                  • Germany
                                    • Figure 18: Sanitary protection and feminine hygiene launches by sector, Germany, Jan. 2010-April 2011
                                    • Figure 19: Top 10 sanitary protection and feminine hygiene claims, Germany, Jan. 2010-April 2011
                                  • Recent launches
                                    • France
                                      • Figure 20: Sanitary protection and feminine hygiene launches by sector, France, Jan. 2010-April 2011
                                      • Figure 21: Top 10 sanitary protection and feminine hygiene claims, France, Jan. 2010-April 2011
                                    • Recent launches
                                      • Italy
                                        • Figure 22: Sanitary protection and feminine hygiene launches by sector, Italy, Jan. 2010-April 2011
                                        • Figure 23: Top 10 sanitary protection and feminine hygiene claims, Italy, Jan. 2010-April 2011
                                      • Recent launches
                                        • Spain
                                          • Figure 24: Sanitary protection and feminine hygiene launches by sector, Spain, Jan. 2010-April 2011
                                          • Figure 25: Top 10 sanitary protection and feminine hygiene claims, Spain, Jan. 2010-April 2011
                                        • Recent launches
                                          • Developments elsewhere
                                          • The Consumer – Usage and Frequency

                                            • Key points
                                              • Product usage
                                                • Figure 26: Usage of sanitary protection, Germany, GB, France and Spain, 2010
                                                • Figure 27: Usage of towels by type, France, Germany, GB and Spain, 2010
                                                • Figure 28: Usage of tampons by type, France, Germany, GB and Spain, 2010
                                                • Figure 29: Usage of panty liners by type, France, Germany, GB and Spain, 2010
                                              • GB
                                                • Figure 30: Trends in usage of sanitary protection by type, GB, 2006-10
                                              • Towels
                                                • Figure 31: Trends in frequency of using towels per month, GB, 2006-10
                                                • Figure 32: Trends in types of towels used, GB, 2006-10
                                              • Tampons
                                                • Figure 33: Trends in frequency of using tampons per month, GB, 2006-10
                                                • Figure 34: Trends in types of tampons used, GB, 2007-10
                                                • Figure 35: Trends in kinds of tampons used, GB, 2009-10
                                              • Panty liners
                                                • Figure 36: Trends in frequency of using panty liners per month, GB, 2006-10
                                                • Figure 37: Trends in types of panty liners used, GB, 2006-10
                                              • France
                                                • Figure 38: Usage of sanitary protection, France, 2010
                                              • Towels
                                                • Figure 39: Trends in frequency of using towels per month, France, 2006-10
                                                • Figure 40: Types of towels used, France, 2010
                                              • Tampons
                                                • Figure 41: types of tampons used, France, 2010
                                                • Figure 42: Kinds of tampons used, France, 2010
                                              • Panty liners
                                                • Figure 43: Frequency of using panty liners per month, France, 2010
                                                • Figure 44: Types of panty liners used, France, 2006-10
                                              • Germany
                                                • Figure 45: Usage of sanitary protection, Germany, 2010
                                              • Towels
                                                • Figure 46: Frequency of using towels per month, Germany, 2010
                                                • Figure 47: Types of towels used, Germany, 2010
                                              • Tampons
                                                • Figure 48: Trends in frequency of using tampons per month, Germany, 2006-10
                                                • Figure 49: Trends in types of tampons used, Germany, 2006-10
                                                • Figure 50: Kinds of tampons used, Germany, 2010
                                              • Panty liners
                                                • Figure 51: Frequency of using panty liners per month, Germany, 2010
                                                • Figure 52: Types of panty liners used, Germany, 2010
                                              • Spain
                                                • Figure 53: Trends in usage of sanitary protection, Spain, 2006-10
                                              • Towels
                                                • Figure 54: Trends in frequency of using towels per month, Spain, 2006-10
                                                • Figure 55: Types of towels used, Spain, 2010
                                              • Tampons
                                                • Figure 56: Trends in frequency of using tampons per month, Spain, 2006-10
                                                • Figure 57: Trends in types of tampons used, Spain, 2007-10
                                                • Figure 58: Kinds of tampons used, Spain, 2010
                                              • Panty liners
                                                • Figure 59: Trends in frequency of using panty liners per month, Spain, 2006-10
                                                • Figure 60: Trends in types of panty liners used, Spain, 2007-10
                                            • Appendix – The Consumer

                                              • GB
                                                • Figure 61: Usage of sanitary protection, by demographics, GB, 2010
                                                • Figure 62: Frequency of use of towels per month, by demographics, GB, 2010
                                                • Figure 63: Frequency of use of tampons per month, by demographics, GB, 2010
                                                • Figure 64: Frequency of use of panty liners per month, by demographics, GB, 2010
                                              • France
                                                • Figure 65: Usage of sanitary protection, by demographics, France, 2010
                                                • Figure 66: Frequency of use of towels per month, by demographics, France, 2010
                                                • Figure 67: Use of tampons, by demographics, France, 2010
                                                • Figure 68: Frequency of use of panty liners per month, by demographics, France, 2010
                                              • Germany
                                                • Figure 69: Usage of sanitary protection, by demographics, Germany, 2010
                                                • Figure 70: Frequency of use of towels per month, by demographics, Germany, 2010
                                                • Figure 71: Frequency of use of tampons per month, by demographics, Germany, 2010
                                                • Figure 72: Frequency of use of panty liners per month, by demographics, Germany, 2010
                                              • Spain
                                                • Figure 73: Usage of sanitary protection, by demographics, Spain, 2010
                                                • Figure 74: Frequency of use of towels per month, by demographics, Spain, 2010
                                                • Figure 75: Frequency of use of tampons per month, by demographics, Spain, 2010
                                                • Figure 76: Frequency of use of panty liners per month, by demographics, Spain, 2010

                                            Companies Covered

                                            To learn more about the companies covered in this report please contact us.

                                            Feminine Hygiene and Sanitary Protection Products - Europe - May 2011

                                            £1,877.00 (Excl.Tax)