Feminine Hygiene and Sanitary Protection Products - UK - May 2011
"Convincing women who are menstruating to bulk up their personal product retinues with panty liners and feminine hygiene products is one potential avenue for growth. Catering to the needs of older consumers with sensitivity and products adapted to their changing needs is also a must."
– Bríd Costello, Senior Beauty Analyst
Tampons – to include both applicator and non-applicator tampons. Also includes scented tampons and those with other added benefits such as lubricated, eg Tampax and Kotex.
Sanitary towels, including versions with or without wings, and those that also include wipes such as Always Ultra & Freshelle. Includes reusable towels such as Eco-Femme, although this is very niche.
Panty liners such as those that can be used with tampons or throughout the month to protect underwear. Includes Carefree and Kotex.
Feminine hygiene products
Feminine washes, include Femfresh.
Feminine wipes that are pH-balanced and hypoallergenic, such as Vagisil and Femfresh.
Intimate deodorants produced especially for the vaginal area and gynaecologically tested, brands include Vagisil and Femfresh.
Ancillary products such as disposal bags and tampon containers, or wallets and belts.
Incontinence products such as Tena Lady.
The term ‘internal’ refers to tampons (whether digital or with an applicator), while ‘external’ refers to towels of any kind, as well as panty liners.
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