Fine Dining - US - March 2010
The restaurant industry as a whole is in a bind. A global recession has patrons eating out less and spending less when they do go out. Fine dining, as a deeper-pocket experience, has been especially hard hit. Many establishments have had to shutter their doors and others are seeing steep revenue declines. This has changed the face of fine dining in many ways. Restaurants are taking extra, previously unthinkable, steps in order to lure in customers—welcoming any and all customers and offering price incentives.
This report offers insights and guidance that will help restaurateurs wade through this tough time and work toward the future, including:
- How the current economy is impacting where fine diners are cutting back
- What demographics are the most important to consider, and how to woo them distinctly
- What pricing promotions work best, including specially priced menus, prix-fixe and wine discounting
- Ways to give special treatment to reward regulars and recognize the needs of wealthier patrons
- How to use the slow time to an advantage, through hiring, training and upgrades
- Why technology has become an essential tool and how to best utilize the various facets to reach out to customers and improve restaurant operations
- What menu items and cuisine types are working best, and what trends should be followed
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