The First Aid Market - US - September 2012
Some questions answered in the US First Aid Market Report include:
- What is the impact of private label brands on this market?
- How will growth of in-store clinics impact the first aid market?
- How will the Affordable Care Act impact the first aid market?
- How can brands increase awareness of product use opportunities?
First aid products and treatments naturally correspond to consumer injury and illness. As it is difficult to increase the need for these products, marketers need to be especially savvy about increasing awareness and usage of first aid accessories and treatments. Therefore, consumer education is key to making brands top of mind.
Consumers’ decision to self-treat injuries, as well as an increase in natural disasters and personal injury, will help the first aid category to grow over the next few years. This market will also be affected by changes in population trends, such as the growing number of singles who are delaying marriage, and the aging population.
The report will cover the market for first aid products and highlight how makers and marketers of these products can best meet the growing needs of consumers. It will also offer guidance on how to create brand awareness. Untapped segments will also be revealed for additional marketing opportunities. Through the report, Mintel will offer suggestions and solutions to help players in the first aid market to increase usage of their products.
This report focuses on over-the-counter (OTC) first aid remedies to treat minor injuries, and includes the following products:
First aid accessories: Bandages and cotton balls
- First aid tape
- Cotton balls/swabs
First aid accessories: First aid kits and personal thermometers
- First aid kits
- Personal thermometers
First aid treatments
- First aid ointments/antiseptics
Muscle/body support devices
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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