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Fish and Seafood - US - December 2010

The fish and seafood category generated almost $16 billion in total U.S. sales for 2010, making it a good catch for both consumers and retailers. However, it is somewhat unique in that a good portion of its revenue is generated by random weight, non-UPC coded items, making brand development a challenge. At the same time, it is susceptible to economic factors as its biggest segment (fresh seafood) is also the most expensive.

Adding to the mix is the threat of natural and man-made disasters playing havoc with product supply. The year 2010 saw continued economic woes combine with the BP Gulf Coast oil spill to create a perfect storm of challenges, the likes of which have not been seen for a number of years in the fish and seafood industry. With this in mind, this report is focused on providing insights on the following topics to find out how the industry is navigating previously uncharted waters:

  • What effect did the extensive media coverage of the BP Gulf Coast oil spill have on consumers’ perception of fish and seafood and how did it impact buying behavior?
  • Given the continued recession, how did fish and seafood consumers balance their interest in eating better with the economic realities of having to closely watch their food budget?
  • What are some of the latest restaurant menu trends, and are they having an impact on the type of fish and seafood that is eaten in-home?
  • Does out-of-home fish and seafood consumption offer sales opportunities to branded fish and seafood manufacturers?
  • Which retail channels are better equipped to market fish and seafood products, and what are they doing to leverage their competitive advantage to attract fish and seafood shoppers?
  • Within the category, how are the various segments performing, and what are they doing to either build or regain sales momentum?
  • What are the major market drivers and how do they interact with the overall competitive environment in a category where branded sales tend to be concentrated among a few key players?
  • As social media continues to emerge as a marketing tool, how effective have fish and seafood marketers been in using resources like Facebook, and what are they doing overall in terms of their marketing strategy to connect with their target audience?
  • What is the latest with regard to innovation, and is there enough being done in this area to generate excitement for the category?
  • Compared to other shoppers, fish and seafood consumers tend to be more environmentally aware. How does this enter into how fish and seafood manufacturers bring their products to market, and does it sync with what shoppers are looking for?
  • What role do key demographic factors such as race, income, gender, etc., play in the fish and seafood category, and what is their impact on the category for both the short and long term?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer data
              • Advertising clips
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Category continues growth trajectory
                        • BP Gulf Coast oil spill clouds consumers’ perception of fish and seafood
                          • Americans’ interest in eating better may create bigger appetite for fish and seafood
                            • Fresh fish and seafood lands biggest share of the category
                              • Convenience and variety make frozen fish and seafood a good catch
                                • Grocery and specialty food stores still consumers’ preferred fish and seafood spot
                                  • Market share well distributed among category leaders
                                    • Frozen fish and seafood hot for innovation during 2005-10
                                      • Fish and seafood websites using similar bait to engage consumers
                                        • Who is the fish and seafood consumer?
                                        • Insights and Opportunities

                                          • Delivery of fresh seafood direct to consumers
                                            • Making branded products available in cafeterias
                                              • Merchandising fish and seafood as part of a better-for-you section
                                                • Promote sustainability on product packaging
                                                  • Co-branding with other brands
                                                    • Quick-prepared frozen seafood
                                                      • Offer seafood counter kiosks
                                                      • Inspire Insights

                                                          • Trend: Carnivore, Herbivore... Locavore
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Category continues growth trajectory despite Gulf Coast oil spill
                                                                • Sales and forecast of fish and seafood
                                                                  • Figure 1: Total U.S. retail sales of fish and seafood, at current prices, 2005-15
                                                                  • Figure 2: Total U.S. retail sales of fish and seafood, at inflation-adjusted prices, 2005-15
                                                                • Fan-chart forecast
                                                                    • Figure 3: Total U.S. retail sales of fish and seafood, with fan-chart forecast, 2005-15
                                                                  • Walmart sales
                                                                  • Market Drivers

                                                                    • Key points
                                                                      • BP Gulf Coast oil spill muddies pricing environment
                                                                        • Asians biggest fish and seafood consumers and have the income to pay for it
                                                                          • Figure 4: household income distribution for all households and Asian households, February 2009
                                                                        • Americans’ interest in changing their diet may create bigger appetite for fish and seafood
                                                                          • Figure 5: Importance of eating healthy, by age, February 2009
                                                                        • Economy’s choppy waters has consumers carefully navigating their food budgets
                                                                        • Competitive Context

                                                                          • Key points
                                                                            • Red meat and poultry consumption surpasses fish and seafood by wide margin
                                                                              • Lack of branded products in largest segment hampers category development
                                                                                • Growth of omega-3 products extends beyond fish and seafood category
                                                                                  • Traditional supermarkets can showcase fish and seafood
                                                                                  • Segment Performance

                                                                                    • Key points
                                                                                      • Fresh fish and seafood lands biggest share of the category
                                                                                        • Recessionary environment has consumers casting for lower-cost fish and seafood
                                                                                          • Sales of fish and seafood in total U.S.
                                                                                            • Figure 6: total U.S. sales of fish and seafood, by segment, 2008-10
                                                                                        • Segment Performance—Fresh Fish and Seafood

                                                                                          • Key points
                                                                                            • Segment rides wave of consumers’ interest in freshness
                                                                                              • Sustainability issues may bolster market for genetically altered seafood
                                                                                                • Sales and forecast of fresh fish and seafood
                                                                                                  • Figure 7: total U.S. sales of fresh fish and seafood, 2005-15
                                                                                              • Segment Performance—Frozen Fish and Seafood

                                                                                                • Key points
                                                                                                  • Convenience and variety make frozen fish and seafood a good catch
                                                                                                    • Importance of innovation seen in 2006
                                                                                                      • Sales and forecast of frozen fish and seafood
                                                                                                        • Figure 8: total U.S. sales and forecast of frozen fish and seafood, at current prices, 2005-15
                                                                                                    • Segment Performance—Shelf-stable Fish and Seafood

                                                                                                      • Key points
                                                                                                        • Shelf-stable seafood’s lower price point casts a wider net
                                                                                                          • Canned tuna makes the biggest splash
                                                                                                            • Sales and forecast of shelf-stable fish and seafood
                                                                                                              • Figure 9: total U.S. sales and forecast of shelf-stable fish and seafood, at current prices, 2005-15
                                                                                                          • Retail Channels

                                                                                                            • Key points
                                                                                                              • Sales of fish and seafood, by channel
                                                                                                                • Figure 10: Total U.S. sales of fish and seafood, by channel, 2008 and 2010
                                                                                                              • Supermarket/food stores’ sales of fish and seafood
                                                                                                                • Figure 11: Supermarket/food stores’ sales of fish and seafood, at current prices, 2005-10
                                                                                                              • Supercenters and warehouse clubs’ sales of fish and seafood
                                                                                                                • Figure 12: Supercenters and warehouse clubs’ sales of fish and seafood, at current prices, 2005-10
                                                                                                              • Other retailers’ sales of fish and seafood
                                                                                                                • Figure 13: Other retailers’ sales of fish and seafood, at current prices, 2005-10
                                                                                                            • Retail Channels—Natural Supermarkets

                                                                                                              • Key points
                                                                                                                • Insights
                                                                                                                  • Sales of fish and seafood in the natural channel
                                                                                                                    • Figure 14: Natural supermarket sales of fish and seafood, at current prices, 2008-10
                                                                                                                    • Figure 15: Natural supermarket sales of fish and seafood, at inflation-adjusted prices, 2008-10
                                                                                                                  • Natural channel sales by organic content
                                                                                                                    • Figure 16: Natural supermarket sales of fish and seafood, by organic content, 2008 and 2010
                                                                                                                • Leading Companies

                                                                                                                    • Key points
                                                                                                                      • Shelf-stable fish seafood offers greatest branding opportunity
                                                                                                                        • Market share well distributed among leaders
                                                                                                                          • Store brands making name for themselves in fish and seafood
                                                                                                                            • FDMx sales of fish and seafood by manufacturer
                                                                                                                              • Figure 17: Manufacturer FDMx sales of fish and seafood in the U.S., 2009 and 2010
                                                                                                                          • Brand Share—Frozen Fish and Seafood

                                                                                                                              • Key points
                                                                                                                                • Private label posts largest sales and share growth
                                                                                                                                  • Pinnacle Foods’ brands slowly gaining on Nippon Suisan Kaisha Ltd.’s offerings
                                                                                                                                    • Manufacturer and brand sales of frozen fish and seafood
                                                                                                                                      • Figure 18: Selected FDMx brand sales of frozen fish and seafood, 2009 and 2010
                                                                                                                                  • Brand Share—Shelf-stable Fish and Seafood

                                                                                                                                      • Key points
                                                                                                                                        • Flagship products landing in more grocery carts
                                                                                                                                          • Ready-to-eat line extensions not hooking many consumers
                                                                                                                                            • Manufacturer and brand sales of shelf-stable fish and seafood
                                                                                                                                              • Figure 19: Selected FDMx brand sales of shelf-stable fish and seafood, 2009 and 2010
                                                                                                                                          • Brand Share—Refrigerated Fish and Seafood

                                                                                                                                              • Key points
                                                                                                                                                • Major brands growing but still small fry
                                                                                                                                                  • No single name brand dominates the segment
                                                                                                                                                    • Manufacturer and brand sales of refrigerated fish and seafood
                                                                                                                                                      • Figure 20: Selected FDMx brand sales of refrigerated fish and seafood, 2009 and 2010
                                                                                                                                                  • Innovations and Innovators

                                                                                                                                                    • Key points
                                                                                                                                                      • Frozen fish and seafood hot for innovation during 2005-10
                                                                                                                                                        • Figure 21: Fish and seafood product launches, by storage type, 2005-10
                                                                                                                                                        • Figure 22: Top 10 claims on fish and seafood product launches, 2005-10
                                                                                                                                                        • Figure 23: Top companies and brands with product launches across fish and seafood, 2005-10
                                                                                                                                                        • Figure 24: Private label versus name brand fish and seafood product launches, 2005-10
                                                                                                                                                      • Product innovations
                                                                                                                                                        • Private label
                                                                                                                                                          • Premium
                                                                                                                                                            • Convenient preparation
                                                                                                                                                            • Marketing Strategies

                                                                                                                                                              • Key points
                                                                                                                                                                • Major shelf-stable fish and seafood brands’ website profiles
                                                                                                                                                                  • Major frozen fish and seafood brands’ website profiles
                                                                                                                                                                    • Facebook not a reservoir of activity for fish and seafood manufacturers
                                                                                                                                                                      • Television commercials
                                                                                                                                                                        • Figure 25: StarKist, “Pucker Up,” February 2010
                                                                                                                                                                        • Figure 26: Gorton’s, “Trust the Gorton’s Fisherman,” January 2010
                                                                                                                                                                        • Figure 27: Beacon Light steam series, “From frozen to Fantastic,” March 2010
                                                                                                                                                                    • Fish and Seafood Trends in Restaurants

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Sushi sinking while salmon goes with the flow
                                                                                                                                                                            • Figure 28: Top 10 fish and seafood entrées on menus, 2007-10
                                                                                                                                                                            • Figure 29: Top 10 fish and seafood types on menus, 2007-10
                                                                                                                                                                            • Figure 30: Top 10 fish and seafood flavors on menus, 2007-10
                                                                                                                                                                        • Fish and Seafood Consumption

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Seafood trails poultry and red meat for household usage
                                                                                                                                                                              • Figure 31: Household usage of fish and seafood, meat, and poultry, April 2009-June 2010
                                                                                                                                                                              • Figure 32: Household usage of fish and seafood, by age, April 2009-June 2010
                                                                                                                                                                              • Figure 33: Household usage of fish and seafood, by household income, April 2009-June 2010
                                                                                                                                                                              • Figure 34: Personal fish and seafood consumption frequency, August/September 2010
                                                                                                                                                                            • Heavy, medium, and light users by key demographics
                                                                                                                                                                              • Heavy
                                                                                                                                                                                • Figure 35: Personal fish and seafood consumption frequency among heavy users, by top demographics, August/September 2010
                                                                                                                                                                              • Medium
                                                                                                                                                                                • Figure 36: Personal fish and seafood consumption frequency among medium users, by top demographics, August/September 2010
                                                                                                                                                                              • Light
                                                                                                                                                                                • Figure 37: Personal fish and seafood consumption frequency among light users, by lowest demographics, August/September 2010
                                                                                                                                                                            • Fish and Seafood Varieties Eaten

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Fish and seafood consumption, by type and storage
                                                                                                                                                                                  • Figure 38: Fish and seafood consumption, by type and storage, August/September 2010
                                                                                                                                                                                • Fish and seafood consumption—fresh
                                                                                                                                                                                  • Figure 39: Fish and seafood consumption—fresh, by age, August/September 2010
                                                                                                                                                                                  • Figure 40: Fish and seafood consumption—fresh, by household income, August/September 2010
                                                                                                                                                                                • Fish and seafood consumption—frozen or canned
                                                                                                                                                                                  • Figure 41: Fish and seafood consumption—frozen or canned, by age, August/September 2010
                                                                                                                                                                                  • Figure 42: Fish and seafood consumption—frozen or canned, by household income, August/September 2010
                                                                                                                                                                                • Attitudes toward fish types and cooking/preparation
                                                                                                                                                                                  • Figure 43: Attitudes toward fish types and cooking/preparation, August/September 2010
                                                                                                                                                                                  • Figure 44: Attitudes toward fish types and cooking/preparation, by age, August/September 2010
                                                                                                                                                                                  • Figure 45: Attitudes toward fish types and cooking/preparation, by household income, August/September 2010
                                                                                                                                                                              • Shifts in Usage in the Last Year

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Shifts in consumption of fish and seafood in the last year
                                                                                                                                                                                    • Figure 46: Shifts in consumption of fish and seafood in the last year, by age, August/September 2010
                                                                                                                                                                                    • Figure 47: Shifts in consumption of fish and seafood in the last year, by household income, August/September 2010
                                                                                                                                                                                  • Impact of the Gulf Coast oil spill on usage and attitudes
                                                                                                                                                                                    • Figure 48: Impact of the Gulf Coast oil spill on usage of and attitudes towards fish and seafood, by gender, August/September 2010
                                                                                                                                                                                    • Figure 49: Impact of the Gulf Coast oil spill on usage of and attitudes towards fish and seafood, by household income, August/September 2010
                                                                                                                                                                                • Fish and Seafood Consumption Outside the Home

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Fish and seafood consumption outside the home
                                                                                                                                                                                      • Figure 50: Fish and seafood consumption outside the home, by age, August/September 2010
                                                                                                                                                                                      • Figure 51: Fish and seafood consumption outside the home, by household income, August/September 2010
                                                                                                                                                                                    • Barriers to ordering fish and seafood at restaurants
                                                                                                                                                                                      • Figure 52: Barriers to ordering fish and seafood at restaurants, August/September 2010
                                                                                                                                                                                      • Figure 53: Barriers to ordering fish and seafood at restaurants, by gender, August/September 2010
                                                                                                                                                                                      • Figure 54: Barriers to ordering fish and seafood at restaurants, by age, August/September 2010
                                                                                                                                                                                  • Drivers That Matter in the Purchase Decision

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Looks (along with price and freshness) are important when it comes to fish/shellfish
                                                                                                                                                                                        • Figure 55: Drivers that matter in the purchase decision of fish and seafood, August/September 2010
                                                                                                                                                                                        • Figure 56: Drivers that matter in the purchase decision, by household income, August/September 2010
                                                                                                                                                                                    • Who is the Sustainable Fish and Seafood Consumer?

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Sustainability issue baits fish/shellfish consumers
                                                                                                                                                                                            • Figure 57: Sustainability drivers that matter in the purchase decision of fish and seafood, August/September 2010
                                                                                                                                                                                            • Figure 58: Sustainability drivers that matter in the purchase decision of fish and seafood, by gender, August/September 2010
                                                                                                                                                                                            • Figure 59: Sustainability drivers that matter in the purchase decision of fish and seafood, by age, August/September 2010
                                                                                                                                                                                        • Impact of Race and Hispanic Origin

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Asians reel in fish and seafood on a regular basis
                                                                                                                                                                                              • Figure 60: Household usage of fish and seafood, by race/Hispanic origin, April 2009-June 2010
                                                                                                                                                                                              • Figure 61: Attitudes towards fish types and cooking/preparation, by race/Hispanic origin, August/September 2010
                                                                                                                                                                                              • Figure 62: Impact of the Gulf Coast oil spill on usage of and attitudes toward fish and seafood, by race/Hispanic origin, August/September 2010
                                                                                                                                                                                              • Figure 63: Fish and seafood consumption outside the home, by race/Hispanic origin, August/September 2010
                                                                                                                                                                                              • Figure 64: Sustainability drivers that matter in the purchase decision, by race/Hispanic origin, August/September 2010
                                                                                                                                                                                          • Cluster Analysis

                                                                                                                                                                                              • Hooks
                                                                                                                                                                                                • Demographics
                                                                                                                                                                                                  • Characteristics
                                                                                                                                                                                                    • Opportunity
                                                                                                                                                                                                      • Lines
                                                                                                                                                                                                        • Demographics
                                                                                                                                                                                                          • Characteristics
                                                                                                                                                                                                            • Opportunity
                                                                                                                                                                                                              • Sinkers
                                                                                                                                                                                                                • Demographics
                                                                                                                                                                                                                  • Characteristics
                                                                                                                                                                                                                    • Opportunity
                                                                                                                                                                                                                      • Cluster characteristics
                                                                                                                                                                                                                        • Figure 65: Fish and seafood clusters, September 2010
                                                                                                                                                                                                                        • Figure 66: Barriers to ordering fish and seafood at restaurants, by fish and seafood clusters, September 2010
                                                                                                                                                                                                                        • Figure 67: Attitudes towards fish types and cooking/preparation, by fish and seafood clusters, September 2010
                                                                                                                                                                                                                        • Figure 68: Drivers that matter in the purchase decision, by fish and seafood clusters, September 2010
                                                                                                                                                                                                                      • Cluster demographics
                                                                                                                                                                                                                        • Figure 69: Fish and seafood clusters, by gender, September 2010
                                                                                                                                                                                                                        • Figure 70: Fish and seafood clusters, by age group, September 2010
                                                                                                                                                                                                                        • Figure 71: Fish and seafood clusters, by household income, September 2010
                                                                                                                                                                                                                        • Figure 72: Fish and seafood clusters, by race, September 2010
                                                                                                                                                                                                                        • Figure 73: Fish and seafood clusters, by Hispanic origin, September 2010
                                                                                                                                                                                                                      • Cluster methodology
                                                                                                                                                                                                                      • Custom Consumer Groups

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Fish and seafood consumption, by type and storage
                                                                                                                                                                                                                            • Fish and seafood consumption—fresh
                                                                                                                                                                                                                              • Figure 74: Fish and seafood consumption—fresh, by gender and age, August/September 2010
                                                                                                                                                                                                                            • Fish and seafood consumption—frozen or canned
                                                                                                                                                                                                                              • Figure 75: Fish and seafood consumption—frozen or canned, by gender and age, August/September 2010
                                                                                                                                                                                                                            • Shifts in consumption of fish and seafood in the last year
                                                                                                                                                                                                                              • Figure 76: Shifts in consumption of fish and seafood in the last year, by gender and household income, August/September 2010
                                                                                                                                                                                                                              • Figure 77: Shifts in consumption of fish and seafood in the last year, by race/Hispanic origin and age, August/September 2010
                                                                                                                                                                                                                            • Impact of the Gulf Coast oil spill on usage and attitudes
                                                                                                                                                                                                                              • Figure 78: Impact of the Gulf Coast oil spill on usage of and attitudes towards fish and seafood, by gender and age, August/September 2010
                                                                                                                                                                                                                            • Drivers that matter in the purchase decision
                                                                                                                                                                                                                              • Figure 79: Drivers that matter in the purchase decision, by gender and household income, August/September 2010
                                                                                                                                                                                                                            • Sustainability drivers that matter in the purchase decision
                                                                                                                                                                                                                              • Figure 80: Sustainability drivers that matter in the purchase decision of fish and seafood, by gender and age, August/September 2010
                                                                                                                                                                                                                          • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                                              • Overview of frozen seafood
                                                                                                                                                                                                                                • Frozen fish and seafood
                                                                                                                                                                                                                                  • Consumer insights on key purchase measures
                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                      • Figure 81: Brand map, selected brands of frozen fish and seafood buying rate, by household penetration, 2010*
                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                        • Figure 82: Key purchase measures for the top brands of frozen fish and seafood, by household penetration, 2010*
                                                                                                                                                                                                                                      • Frozen cooked shrimp
                                                                                                                                                                                                                                        • Consumer insights on key purchase measures
                                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                                            • Figure 83: Brand map, selected brands of frozen cooked shrimp buying rate, by household penetration, 2010*
                                                                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                                                              • Figure 84: Key purchase measures for the top brands of frozen cooked shrimp, by household penetration, 2010*
                                                                                                                                                                                                                                            • Shelf-stable seafood
                                                                                                                                                                                                                                              • Canned tuna
                                                                                                                                                                                                                                                • Consumer insights on key purchase measures
                                                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                                                    • Figure 85: Brand map, selected brands of canned tuna buying rate, by household penetration, 2010*
                                                                                                                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                                                                                                                    • Key purchase measures
                                                                                                                                                                                                                                                      • Figure 86: Key purchase measures for the top brands of canned tuna, by household penetration, 2010*
                                                                                                                                                                                                                                                    • Refrigerated seafood
                                                                                                                                                                                                                                                      • Consumer insights on key purchase measures
                                                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                                                          • Figure 87: Brand map, selected brands of refrigerated seafood buying rate, by household penetration, 2010*
                                                                                                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                                                                                                          • Key purchase measures
                                                                                                                                                                                                                                                            • Figure 88: Key purchase measures for the top brands of refrigerated seafood, by household penetration, 2010*
                                                                                                                                                                                                                                                        • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                            • Figure 89: Fish and seafood consumption, by key demographics, August/September 2010
                                                                                                                                                                                                                                                            • Figure 90: Impact of the Gulf Coast oil spill on usage and attitudes, by age, August/September 2010
                                                                                                                                                                                                                                                            • Figure 91: Fish and seafood consumption outside the home, by gender, August/September 2010
                                                                                                                                                                                                                                                            • Figure 92: Drivers that matter in the purchase decision of fish and seafood, by gender, August/September 2010
                                                                                                                                                                                                                                                            • Figure 93: Sustainability drivers that matter in the purchase decision of fish and seafood, by household income, August/September 2010
                                                                                                                                                                                                                                                        • Appendix: Trade Associations

                                                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                                                          • A&W All-American Food Restaurants
                                                                                                                                                                                                                                                          • American Heart Association, Inc.
                                                                                                                                                                                                                                                          • Association for Convenience and Petroleum Retailing (NACS)
                                                                                                                                                                                                                                                          • Boston Market Corporation
                                                                                                                                                                                                                                                          • Bubba Gump Shrimp Co. Restaurants, Inc.
                                                                                                                                                                                                                                                          • Bumble Bee Seafoods L.L.C.
                                                                                                                                                                                                                                                          • Bureau of Economic Analysis
                                                                                                                                                                                                                                                          • Facebook, Inc.
                                                                                                                                                                                                                                                          • Food and Drug Administration
                                                                                                                                                                                                                                                          • Food Institute
                                                                                                                                                                                                                                                          • Food Marketing Institute
                                                                                                                                                                                                                                                          • Gorton's
                                                                                                                                                                                                                                                          • Grocery Manufacturers of America (GMA)
                                                                                                                                                                                                                                                          • High Liner Foods Inc
                                                                                                                                                                                                                                                          • International Food Information Council Foundation (IFIC)
                                                                                                                                                                                                                                                          • Landry's Restaurants, Inc.
                                                                                                                                                                                                                                                          • Louis Kemp Seafood Company
                                                                                                                                                                                                                                                          • Marine Stewardship Council
                                                                                                                                                                                                                                                          • Maxxium Worldwide B.V.
                                                                                                                                                                                                                                                          • Nathan's Famous, Inc.
                                                                                                                                                                                                                                                          • National Broadcasting Company, Inc. (NBC)
                                                                                                                                                                                                                                                          • National Fisheries Institute
                                                                                                                                                                                                                                                          • National Frozen and Refrigerated Food Association
                                                                                                                                                                                                                                                          • Natural Products Association
                                                                                                                                                                                                                                                          • Organic Trade Association
                                                                                                                                                                                                                                                          • Pinnacle Foods Group Inc.
                                                                                                                                                                                                                                                          • Snack Food Association (SFA)
                                                                                                                                                                                                                                                          • Target Corporation
                                                                                                                                                                                                                                                          • Trader Joe's Company Inc
                                                                                                                                                                                                                                                          • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                          • U.S. Bureau of the Census
                                                                                                                                                                                                                                                          • U.S. Department of Agriculture
                                                                                                                                                                                                                                                          • US Department of Commerce
                                                                                                                                                                                                                                                          • Walmart Stores (USA)
                                                                                                                                                                                                                                                          • Whole Foods Market Inc

                                                                                                                                                                                                                                                          Fish and Seafood - US - December 2010

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