Fish and Shellfish - US - October 2014
“The US fish and shellfish category grew moderately between 2009 and 2014, reaching $16.7 billion, and is expected to continue growing at this pace into 2019, reaching $20.1 billion. Sales are largely driven by consumer perceptions that fish and shellfish are healthier than other meats, although consumers surveyed by Mintel are most apt to cite taste as the number one reason for eating fish/shellfish. Brands should continue to focus on taste and nutrition to drive sales, emphasizing specific attributes such as high omega-3 content and improved flavor ranges.”
- Amy Kraushaar, US Category Manager, Food & Drink and Foodservice
This report answers the following questions:
- How can brands increase consumption frequency?
- How can fish/shellfish brands compete with other meats?
- How can fresh brands leverage consumer demand for fresh foods?
- Respondents very likely to buy canned/packaged, fresh fish once a month or more.
- Respondents equally likely to buy wild-caught and farm-raised fish/shellfish.
- Taste, nutrition should be focus of fish/shellfish marketing.
- Consumers want to see more different types of packaging.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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