Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Fitness Clothing - US - September 2011

At the crossroads of sports, fashion and popular culture, the fitness apparel market boasts some of the best-established brands in the world. This report explores how the macroeconomic landscape, national fitness activity and demographic changes are shaping the market. It hones in on the recent performance, sales, branding and marketing strategies of major suppliers including Nike, Adidas, Puma, New Balance, Hanes, Under Armour and a host of smaller players. It analyzes major recent ad campaigns to probe how these companies are reaching out to teens, 18-24 year olds, women and other key demographic groups. It describes major innovations that enhance the performance, comfort and functionality of fitness apparel. Exclusive, up-to-date consumer research examines which groups are purchasing the most apparel and what products they are buying. It probes behavior, interests and attitudes such as:

  • Which groups undertake the most fitness activity? How often and how long do they work out? Which sports/activities are most popular? How do these factors shape purchasing of fitness apparel?
  • What are the most widely purchased types of fitness apparel and how does this vary with key demographic variables?
  • Which retail channels are most widely used and by which groups? To what extent are consumers now turning to online instead of brick-and-mortar retailers? Which consumers are most likely to purchase fitness apparel online?
  • Prior to purchase, which consumers are most likely to undertake research? To look to magazines? To seek the input of friends, family members or salespeople?
  • What are consumers’ perceptions of a “reasonable price” for specific products?
  • Which groups show the greatest interest in name-brand apparel? In fashionable apparel? In loose or form-fitting apparel? In American-made apparel?
  • Which groups are most likely to use fitness clothing exclusively for working out and not for casual wear?
  • What issues or problems are most widely noted by different consumer groups? Which are most likely to cite problems related to fit, elasticity, weak stitching, performance, technology, or odor?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Advertising creative
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Fitness and sports participation drives apparel purchase
                      • Aging boomers and drop in 18-24 year olds shape consumer base
                        • Uncertain economic landscape poses challenges
                          • Suppliers of well-established footwear brands lead apparel market
                            • Innovations support enhanced performance, comfort and safety
                              • High investment in branding and multiplatform marketing
                                • The majority have purchased apparel in the past year
                                  • Young, affluent, and families purchase more apparel
                                    • Fitness activity shapes apparel purchases
                                      • Top activities include swimming, running, and going to gym
                                        • Retail preferences vary with gender, age, income, and activity level
                                          • T-shirts, swimsuits, and pants are most widely purchased
                                            • Notion of “reasonable price” varies with key demographics
                                              • Most undertake research and seek advice, at least sometimes
                                                • Heavy users of fitness apparel cite the most problems
                                                  • Gender and age shape views of brand, fashion, fit, and quality
                                                    • Asians and Hispanics stand out as key buyers of apparel
                                                    • Insights and Opportunities

                                                      • Target 18-24 year olds with social networking outreach
                                                        • Hone in on families
                                                          • Develop brands for seniors
                                                          • Inspire Insights

                                                              • Trend: Perfecting the Details
                                                                • Trend: Green Technology
                                                                • Market Drivers

                                                                  • Key points
                                                                    • Fitness activity drives apparel purchasing
                                                                      • Figure 1: Frequency of exercising, by incidence of buying sports and exercise clothing in the past 12 months, June 2011
                                                                      • Figure 2: Duration of average workout, by incidence of buying sports and exercise clothing in the past 12 months, June 2011
                                                                    • Nationwide activity and fitness levels: a mixed bag
                                                                      • The most popular sports include walking, swimming, and biking
                                                                        • Figure 3: Top 15 fitness activities/sports, by number of participants nationwide, 2010
                                                                      • Sports that are free or low cost show the greatest participation increase
                                                                        • Figure 4: Sports and fitness activities, showing the greatest increases and decreases in participants, 2009-10
                                                                      • Demographic drivers
                                                                        • Number of 18-24 year olds falls 2011-16
                                                                          • Figure 5: Population by age, 2006-16
                                                                        • As whites age, the younger multiethnic population becomes key consumer base
                                                                          • Figure 6: Population by race and Hispanic origin, 2006-16
                                                                        • Hispanic parents will warrant focus
                                                                          • Figure 7: Households with children by race and Hispanic origin of householder, 2009
                                                                          • Figure 8: Incidence and frequency of working out, by presence of children, September 2011
                                                                      • Competitive Context

                                                                        • Key points
                                                                          • Uncertain economy frames competitive landscape
                                                                            • Tepid consumer confidence suggests consumers limit discretionary purchases
                                                                              • Figure 9: University of Michigan’s index of consumer sentiment (ICS)*, 2001-11
                                                                            • Use of fitness clothing for casual wear
                                                                              • Figure 10: Attitudes toward fitness clothing, by age, June 2011
                                                                          • Leading Companies

                                                                            • Key points
                                                                              • Global suppliers with reputations grounded in footwear
                                                                                • Figure 11: U.S. apparel sales of major suppliers, 2010
                                                                              • Nike (Nike, Hurley, Converse)
                                                                                • adidas (adidas, Reebok, Rockport)
                                                                                  • Puma
                                                                                    • New Balance
                                                                                      • Medium-sized suppliers specialized in apparel
                                                                                        • Under Armour
                                                                                          • Hanesbrands (Champion, Gear For Sports)
                                                                                            • Fruit-of-the-Loom (Russell Athletic)
                                                                                              • Suppliers with a focus on women’s apparel
                                                                                                • Lululemon Athletica
                                                                                                  • Bravada
                                                                                                    • Fit Couture
                                                                                                      • Gap (Athleta)
                                                                                                        • Outdoor sports gear and specialty manufacturers
                                                                                                        • Innovations and Innovators

                                                                                                          • Key points
                                                                                                            • Reebok introduces EasyTone Apparel to create resistance
                                                                                                              • New running gear features high-tech fabrics and safety features
                                                                                                                • Fabrics offering improved moisture management and temperature control
                                                                                                                  • Improvements in odor control
                                                                                                                    • Seamless apparel offers greater comfort, less chafing
                                                                                                                      • Mitts, cuffs, and thumb loops to keep hands warm
                                                                                                                        • Reflective features to improve safety
                                                                                                                          • Compression technology enters the mainstream
                                                                                                                            • Figure 12: Under Armour E39 Electronic Compression Shirt, TV ad, 2011
                                                                                                                          • Trends in winter gear and ski wear
                                                                                                                            • Colors, designs, and features of jackets and pants
                                                                                                                              • Innovations in gloves for skiing and other cold-weather sports
                                                                                                                                • Socks integrate high-tech fabrics and sports-specific designs
                                                                                                                                • Marketing Strategies

                                                                                                                                  • Key points
                                                                                                                                    • Overall branding identities and strategies
                                                                                                                                      • Nike—high performance and ambition
                                                                                                                                        • Figure 13: Nike, destroy tomorrow TV ad, 2011
                                                                                                                                      • Converse—trusted all-American brand associated with music
                                                                                                                                        • adidas—a three-tiered branding strategy featuring sport, culture, and fashion
                                                                                                                                          • Puma—international athletes and urban hipster style
                                                                                                                                            • New Balance—seeks to “motivate and inspire” with new brand slogan
                                                                                                                                              • Under Armour—a masculine image supporting top performance
                                                                                                                                                • Champion leverages high value and evokes sportsmanship
                                                                                                                                                  • Lululemon offers yoga-inspired, holistic brand image
                                                                                                                                                    • Bravada focuses on 20-something women with fun, fashionable and sexy fare
                                                                                                                                                      • Associating with professional athletes, teams, and events
                                                                                                                                                        • Tom Brady signs multifaceted deal with Under Armour
                                                                                                                                                          • K-Swiss launches Jillian Michaels Collection
                                                                                                                                                            • New Balance expands Heidi Klum line (and uses Project Runway to promote it)
                                                                                                                                                              • Lacoste offers Andy Roddick collection
                                                                                                                                                                • Sylvester Stallone to launch lifestyle brand including athletic wear
                                                                                                                                                                  • Major sponsorships and partnerships
                                                                                                                                                                    • In-store merchandising and displays
                                                                                                                                                                      • NBA and adidas launch ‘NBA Shop’ at Champs
                                                                                                                                                                        • Concept stores become flagships offering unique brand experiences
                                                                                                                                                                          • New Balance opens first ‘Experience Store’
                                                                                                                                                                            • Converse’s NY store offers unique apparel and customization services
                                                                                                                                                                              • Nike, Hurley, and Converse Team Open Salvation Retail Concept in Malibu
                                                                                                                                                                                • Examples of multiplatform campaigns from major suppliers
                                                                                                                                                                                  • New Balance’s “Let’s Make Excellence Happen” campaign
                                                                                                                                                                                    • Nike’s “The Chosen” campaign targets youth with action sports focus
                                                                                                                                                                                      • Figure 14: Nike, “The Chosen” TV ad, 2011
                                                                                                                                                                                    • adidas launches “all adidas,” its biggest marketing campaign ever
                                                                                                                                                                                      • Figure 15: adidas, “all-in” TV ad, 2011
                                                                                                                                                                                    • Under Armour reaches out to female athletes
                                                                                                                                                                                      • Websites and other online initiatives
                                                                                                                                                                                        • Nike using Facebook to roll out entertainment content featuring athletes
                                                                                                                                                                                          • Retailers also developing innovative uses of social media
                                                                                                                                                                                          • Incidence of Buying Sport or Exercise Clothing

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Six in 10 report having purchased apparel in the past year
                                                                                                                                                                                                • Figure 16: Bought any clothes for sports or exercise in the past 12 months, by gender, June 2011
                                                                                                                                                                                              • Age drives purchasing of sports/fitness apparel
                                                                                                                                                                                                • Figure 17: Bought any clothes for sports or exercise in the past 12 months, by age, June 2011
                                                                                                                                                                                              • Those with $150K+ household income buy greatest number and range of apparel
                                                                                                                                                                                                • Figure 18: Bought any clothes for sports or exercise in the past 12 months, by household income, June 2011
                                                                                                                                                                                              • Households with kids more likely to buy fitness apparel
                                                                                                                                                                                                • Figure 19: Bought any clothes for sports or exercise in the past 12 months, by presence and number of children in household, June 2011
                                                                                                                                                                                            • Frequency of Exercising and Duration of Workout

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Exercise drives apparel purchases
                                                                                                                                                                                                  • Figure 20: Frequency of exercising, by incidence of buying sports and exercise clothing, June 2011
                                                                                                                                                                                                • Exercise is widespread, but declines with age
                                                                                                                                                                                                  • Figure 21: Frequency of exercising, by age, June 2011
                                                                                                                                                                                                • Wealthier consumers work out more often
                                                                                                                                                                                                  • Figure 22: Frequency of exercising, by household income, June 2011
                                                                                                                                                                                                • Those with 3+ household members work out more
                                                                                                                                                                                                  • Figure 23: Frequency of exercising, by number of people in household, June 2011
                                                                                                                                                                                                • The majority work out for 30 minutes to an hour
                                                                                                                                                                                                  • Figure 24: Duration of average workout, by incidence of buying sports and exercise clothing, June 2011
                                                                                                                                                                                                • Women average shorter workouts than men
                                                                                                                                                                                                  • Figure 25: Duration of average workout, by gender, June 2011
                                                                                                                                                                                                • Duration of workouts drops with age
                                                                                                                                                                                                  • Figure 26: Duration of average workout, by age, June 2011
                                                                                                                                                                                              • Participation in Major Sports

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Most popular activities shape which apparel is most widely purchased
                                                                                                                                                                                                    • Figure 27: Level of participation in major sports, June 2011
                                                                                                                                                                                                    • Figure 28: Summary of frequency of participation in major sports, June 2011
                                                                                                                                                                                                • Retailers Used for Fitness/Sports Clothing

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Mass merchandisers are top retail choice in fragmented market
                                                                                                                                                                                                      • Figure 29: Source of fitness/sports clothing bought in the past 12 months (type of store), from store/catalog vs. from website, June 2011
                                                                                                                                                                                                    • Men more likely to shop at general and specialty sports stores
                                                                                                                                                                                                      • Figure 30: Source of fitness/sports clothing bought in the past 12 months (type of store), from store/catalog, by gender, June 2011
                                                                                                                                                                                                    • Young consumers turn to a greater range and number of retailers
                                                                                                                                                                                                      • Figure 31: Source of fitness/sports clothing bought in the past 12 months (type of store) from store/catalog, by age, June 2011
                                                                                                                                                                                                    • Online retail use highest among younger users
                                                                                                                                                                                                      • Figure 32: Source of fitness/sports clothing bought in the past 12 months (type of store) from website, by age, June 2011
                                                                                                                                                                                                    • Those with household income of $100K+ turn to the greatest range of retailers
                                                                                                                                                                                                      • Figure 33: Source of fitness/sports clothing bought in the past 12 months (type of store) from store/catalog, by household income, June 2011
                                                                                                                                                                                                    • Those with kids shop at range of retailers, including specialty stores
                                                                                                                                                                                                        • Figure 34: Source of fitness/sports clothing bought in the past 12 months (type of store) from store/catalog, by presence and number of children, June 2011
                                                                                                                                                                                                      • Sports enthusiasts shop heavily at all retailers beyond Walmart
                                                                                                                                                                                                        • Figure 35: Source of fitness/sports clothing bought in the past 12 months (type of store) from store/catalog, by monthly participation by sport, June 2011 (part 1)
                                                                                                                                                                                                        • Figure 36: Source of fitness/sports clothing bought in the past 12 months (type of store) from store/catalog, by monthly participation by sport, June 2011 (part 2)
                                                                                                                                                                                                    • Types of Fitness/Sports Clothing Bought

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Gender key factor shaping the types of apparel purchased
                                                                                                                                                                                                          • Figure 37: Items of fitness clothing bought in the past 12 months (type of clothing), by gender, June 2011
                                                                                                                                                                                                        • Younger consumers buy a greater number and range of products
                                                                                                                                                                                                          • Figure 38: Items of fitness clothing bought in the past 12 months (type of clothing), by age, June 2011
                                                                                                                                                                                                        • Income drives purchasing and shapes apparel choices
                                                                                                                                                                                                          • Figure 39: Items of fitness clothing bought in the past 12 months (type of clothing), by household income, June 2011
                                                                                                                                                                                                        • Those with kids buy greater range of products
                                                                                                                                                                                                          • Figure 40: Items of fitness clothing bought in the past 12 months (type of clothing), by presence and number of children, June 2011
                                                                                                                                                                                                      • Perception of “Reasonable Price”

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Men and women have different ideas of “reasonable price”
                                                                                                                                                                                                            • Figure 41: What is a reasonable price to pay for items of fitness clothing, by gender, age and household income, June 2011
                                                                                                                                                                                                          • Younger and more affluent consumers have higher “reasonable price” perceptions
                                                                                                                                                                                                            • Figure 42: What is a reasonable price to pay for items of fitness clothing, by age and household income, June 2011
                                                                                                                                                                                                        • How People Shop for Fitness/Sports Clothing

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Most shop solo, but many do research and turn to others for input
                                                                                                                                                                                                              • Figure 43: How people shop for fitness clothing, June 2011
                                                                                                                                                                                                            • Younger buyers more likely to undertake research, seek input and advice
                                                                                                                                                                                                              • Figure 44: How people often shop for fitness clothing, by age, June 2011
                                                                                                                                                                                                            • Those with 2+ children often undertake research and seek input
                                                                                                                                                                                                              • Figure 45: How people often shop for fitness clothing, by presence and number of children, June 2011
                                                                                                                                                                                                          • Problems with Fitness Clothing

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Issues with clothing vary with gender
                                                                                                                                                                                                                • Figure 46: Problems encountered with fitness clothing, by gender, June 2011
                                                                                                                                                                                                              • Younger consumers most likely to complain about loss of functionality
                                                                                                                                                                                                                • Figure 47: Problems encountered with fitness clothing, by age, June 2011
                                                                                                                                                                                                              • Sports players report greater range of problems with apparel
                                                                                                                                                                                                                • Figure 48: Problems encountered with fitness clothing, by monthly participation in major sports, June 2011 (part 1)
                                                                                                                                                                                                                • Figure 49: Problems encountered with fitness clothing, by monthly participation in major sports, June 2011 (part 2)
                                                                                                                                                                                                            • Attitudes Toward Fitness Clothing

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Attitudes toward brands, fashion and fit vary with gender
                                                                                                                                                                                                                  • Figure 50: Attitudes toward fitness clothing, by gender, June 2011
                                                                                                                                                                                                                • Age shapes attitudes related to fit, fashionability, and brands
                                                                                                                                                                                                                  • Figure 51: Attitudes toward fitness clothing, by age, June 2011
                                                                                                                                                                                                                • Parents seek more fashionable, form-fitting and name brand apparel
                                                                                                                                                                                                                  • Figure 52: Attitudes toward fitness clothing, by presence and number of children, June 2011
                                                                                                                                                                                                                • Monthly sports players seek higher-quality, name-brand, fashionable wear
                                                                                                                                                                                                                  • Figure 53: Attitudes toward fitness clothing, by monthly participation in major sports, June 2011 (part 1)
                                                                                                                                                                                                                  • Figure 54: Attitudes toward fitness clothing, by monthly participation in major sports, June 2011 (part 2)
                                                                                                                                                                                                              • Impact of Race/Hispanic Origin

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Asians and Hispanics buy more fitness apparel
                                                                                                                                                                                                                    • Figure 55: Bought any clothes for sports or exercise in the past 12 months, by race/Hispanic origin, June 2011
                                                                                                                                                                                                                  • Whites less likely to work out than other groups
                                                                                                                                                                                                                    • Figure 56: Frequency of exercising, by race/Hispanic origin, June 2011
                                                                                                                                                                                                                  • Asians and Hispanics work out for longer
                                                                                                                                                                                                                    • Figure 57: Duration of average workout, by race/Hispanic origin, June 2011
                                                                                                                                                                                                                  • Blacks most likely shoppers at mass merchandisers and general sports stores
                                                                                                                                                                                                                    • Figure 58: Source of fitness/sports clothing bought in the past 12 months (type of store), by race/Hispanic origin – actual store/catalog, June 2011
                                                                                                                                                                                                                  • Hispanics and “other race” buy apparel through a range of online retailers
                                                                                                                                                                                                                    • Figure 59: Source of fitness/sports clothing bought in the past 12 months (type of store), by race/Hispanic origin – outlet’s website, June 2011
                                                                                                                                                                                                                  • Hispanics most likely to buy most individual items
                                                                                                                                                                                                                    • Figure 60: Items of fitness clothing bought in the past 12 months (type of clothing), by race/Hispanic origin, June 2011
                                                                                                                                                                                                                  • Hispanics and those of “other race” more likely to research apparel
                                                                                                                                                                                                                    • Figure 61: How people often shop for fitness clothing, by race/Hispanic origin, June 2011
                                                                                                                                                                                                                  • Multiethnic consumers more likely to seek fashionable apparel
                                                                                                                                                                                                                    • Figure 62: Attitudes toward fitness clothing, by race/Hispanic origin, June 2011
                                                                                                                                                                                                                • Custom Consumer Tables

                                                                                                                                                                                                                  • Dads stand out as top buyers of apparel
                                                                                                                                                                                                                      • Figure 63: Bought any clothes for sports or exercise in the past 12 months, by gender and presence of children, June 2011
                                                                                                                                                                                                                    • Dads turn to sports chains and smaller specialty stores
                                                                                                                                                                                                                      • Figure 64: Source of fitness/sports clothing bought in the past 12 months (type of store), by gender and presence of children – actual store/catalog, June 2011
                                                                                                                                                                                                                    • Dads shop for apparel at wide range of websites
                                                                                                                                                                                                                      • Figure 65: Source of fitness/sports clothing bought in the past 12 months (type of store), by gender and presence of children – outlet’s website, June 2011
                                                                                                                                                                                                                    • Young blacks favor basketball, and whites favor swimming, hiking
                                                                                                                                                                                                                      • Figure 66: Bought any clothes for sports or exercise in the past 12 months, by race and age, June 2011
                                                                                                                                                                                                                    • Hispanics 18-44 buy apparel for more sports than non-Hispanics
                                                                                                                                                                                                                      • Figure 67: Bought any clothes for sports or exercise in the past 12 months, by Hispanic origin and age, June 2011
                                                                                                                                                                                                                    • Problems encountered with clothing vary with age and gender
                                                                                                                                                                                                                        • Figure 68: Problems encountered with fitness clothing, by gender and age, June 2011
                                                                                                                                                                                                                    • Cluster Analysis

                                                                                                                                                                                                                        • Infrequent, Short, and Helpless
                                                                                                                                                                                                                          • Demographics
                                                                                                                                                                                                                            • Characteristics
                                                                                                                                                                                                                              • Opportunity
                                                                                                                                                                                                                                • Loose-fitting and Shapeless
                                                                                                                                                                                                                                  • Demographics
                                                                                                                                                                                                                                    • Characteristics
                                                                                                                                                                                                                                      • Opportunity
                                                                                                                                                                                                                                        • Fashionable Researchers
                                                                                                                                                                                                                                          • Demographics
                                                                                                                                                                                                                                            • Characteristics
                                                                                                                                                                                                                                              • Opportunity
                                                                                                                                                                                                                                                • Cluster characteristic tables
                                                                                                                                                                                                                                                  • Figure 69: Fitness clothing clusters, June 2011
                                                                                                                                                                                                                                                  • Figure 70: Frequency of working out by fitness clothing clusters, June 2011
                                                                                                                                                                                                                                                  • Figure 71: Duration of average workout by fitness clothing clusters, June 2011
                                                                                                                                                                                                                                                  • Figure 72: Ways of shopping for fitness clothing by fitness clothing clusters, June 2011
                                                                                                                                                                                                                                                  • Figure 73: Problems encountered with fitness and exercise clothing by fitness clothing clusters, June 2011
                                                                                                                                                                                                                                                  • Figure 74: Attributes that describe attitude toward fitness and fitness clothing by fitness clothing clusters, June 2011
                                                                                                                                                                                                                                                • Cluster demographic tables
                                                                                                                                                                                                                                                  • Figure 75: Fitness clothing clusters, by gender, June 2011
                                                                                                                                                                                                                                                  • Figure 76: Fitness clothing clusters, by age, June 2011
                                                                                                                                                                                                                                                  • Figure 77: Fitness clothing clusters, by household income, June 2011
                                                                                                                                                                                                                                                  • Figure 78: Fitness clothing clusters, by race, June 2011
                                                                                                                                                                                                                                                  • Figure 79: Fitness clothing clusters, by Hispanic origin, June 2011
                                                                                                                                                                                                                                                • Cluster methodology
                                                                                                                                                                                                                                                • Appendix—Other Useful Tables

                                                                                                                                                                                                                                                    • Figure 80: Frequency of exercising, by gender, June 2011
                                                                                                                                                                                                                                                    • Figure 81: Duration of average workout, by household income, June 2011
                                                                                                                                                                                                                                                    • Figure 82: Duration of average workout, by presence and number of children, June 2011
                                                                                                                                                                                                                                                    • Figure 83: Source of fitness/sports clothing bought in the past 12 months (type of store), by gender – outlet’s website, June 2011
                                                                                                                                                                                                                                                    • Figure 84: Source of fitness/sports clothing bought in the past 12 months (type of store), by household income – outlet’s website, June 2011
                                                                                                                                                                                                                                                    • Figure 85: Source of fitness/sports clothing bought in the past 12 months (type of store), by presence and number of children – outlet’s website, June 2011
                                                                                                                                                                                                                                                    • Figure 86: Source of fitness/sports clothing bought in the past 12 months (type of store), by number of people in household – actual store/catalog, June 2011
                                                                                                                                                                                                                                                    • Figure 87: Source of fitness/sports clothing bought in the past 12 months (type of store), by number of people in household – outlet’s website, June 2011
                                                                                                                                                                                                                                                    • Figure 88: Source of fitness/sports clothing bought in the past 12 months (type of store), by monthly participation by sport – outlet’s website, June 2011 (Part 1)
                                                                                                                                                                                                                                                    • Figure 89: Source of fitness/sports clothing bought in the past 12 months (type of store), by monthly participation by sport – outlet’s website, June 2011 (Part 2)
                                                                                                                                                                                                                                                • Appendix—Trade Associations

                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                  • American Apparel & Footwear Association (AAFA)
                                                                                                                                                                                                                                                  • ASICS America Corporation
                                                                                                                                                                                                                                                  • Berkshire Hathaway Inc
                                                                                                                                                                                                                                                  • Fédération Internationale de Football Association
                                                                                                                                                                                                                                                  • National Basketball Association
                                                                                                                                                                                                                                                  • National Sporting Goods Association
                                                                                                                                                                                                                                                  • Nike
                                                                                                                                                                                                                                                  • PUMA AG Rudolf Dassler Sport
                                                                                                                                                                                                                                                  • Reebok International Ltd
                                                                                                                                                                                                                                                  • Sporting Goods Manufacturers Association (SGMA)
                                                                                                                                                                                                                                                  • Stella McCartney
                                                                                                                                                                                                                                                  • Women's Sports Foundation

                                                                                                                                                                                                                                                  Fitness Clothing - US - September 2011

                                                                                                                                                                                                                                                  £2,684.63 (Excl.Tax)