Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Food Allergies and Intolerance - US - October 2010

To understand the market impact of food allergies and intolerances, Mintel explores sales of food and drink products specifically marketed as “free-from” or without certain common allergens. Despite the negative economic pressures brought about by the recession, the free-from category has proven to be a bright spot, with dairy/lactose-free and gluten-free products alike experiencing strong growth. Furthermore, sales data and consumer use and interest in free-from products point to continued growth in the future.

In this report, Mintel provides analyses of the following key areas to help identify important trends in the market:

  • Factors driving sales of free-from products, including the growing cachet of free-from foods among affluent and health-conscious consumers
  • Branding suggestions for expanding reach beyond those with specific food allergies, to include gourmands and the health conscious
  • Ideas for new free-from foods and strategies for marketing them
  • The importance of marketing to moms, who often serve as the primary grocery shopper for the household
  • A look at the what free-from consumer wants, including increased choices at both retail and restaurants, as well as improvements to product labeling

Readers of this report will be prepared to capitalize on the vibrant free-from food and drink market by creating and positioning products that appeal to the insatiable appetite of Americans with food allergies/intolerances, as well as the affluent food consumer and health-conscious consumers seeking to improve their diets.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Food allergies in America
                        • Food intolerance in America
                          • Free-from category growth nothing to sneeze at
                            • Segment overview
                              • Sub-segment snapshot
                                • Dairy-free
                                  • Gluten-free
                                    • Insights and opportunities
                                      • Purchase of free-from foods
                                        • Reaction to foods and steps taken
                                          • Opinions about labeling
                                            • Desires for new products
                                            • Insights and Opportunities

                                              • Despite intolerance, purchase rates of free-from foods lag
                                                  • Figure 1: Free-from food purchases, by gender, July 2010
                                                • Market to mom
                                                  • You’re not missing out on anything
                                                      • Figure 2: Missing out on eating/drinking due to food allergies, by gender, July 2010
                                                    • Interest in more food choices across the board…
                                                        • Figure 3: Interest in more free-from options, by gender, July 2010
                                                      • …as well as more consistent labeling
                                                        • Figure 4: Interest in packaging information, by gender, July 2010
                                                    • Inspire Insights

                                                        • Trend: Extend My Brand
                                                          • Another look at extending a brand
                                                          • Market Snapshot: Free-From Products

                                                            • Key points
                                                              • Robust growth despite the recession
                                                                  • Figure 5: Natural supermarket sales of labeled gluten-free and dairy-free foods, 2008-10
                                                              • Market Drivers

                                                                • Key points
                                                                  • A snapshot of food allergies in America
                                                                    • Food intolerances
                                                                        • Figure 6: Age profile of population aged 18 or older, 2005-15
                                                                        • Figure 7: Number of Americans with food allergies/intolerances, 2010
                                                                      • Demand drives innovation, innovation drives demand
                                                                        • Figure 8: Allergen claims as a percentage of total food launches, 2005-10
                                                                        • Figure 9: Interest in more free-from options and missing out on eating/drinking, by age, July 2010
                                                                      • New information creates interest
                                                                      • Segment Performance—Dairy-free and Gluten-free

                                                                        • Key points
                                                                          • Segment snapshot
                                                                            • Dairy-free
                                                                              • Gluten-free
                                                                                  • Figure 10: Natural supermarket sales of gluten-free and dairy-free foods, by segment, 2008-10
                                                                                  • Figure 11: Natural supermarket sales of gluten-free and dairy-free foods, by selected sub-segment, 2008-10
                                                                              • Segment Performance—Dairy-free Beverages

                                                                                • Key points
                                                                                  • Soy beverages see modest gains, losses
                                                                                    • A taste for something new
                                                                                        • Figure 12: Natural supermarket sales of dairy-free beverages, 2008-10
                                                                                    • Segment Performance—Dairy-free Frozen Novelties and Desserts

                                                                                      • Key points
                                                                                        • A taste for sweets
                                                                                          • Hungry for Turtle Mountain and Luna & Larry’s
                                                                                            • Figure 13: Natural supermarket sales and forecast of dairy-free frozen novelties and desserts, at current prices, 2008-10
                                                                                        • Segment Performance—Dairy-free Yogurt and Kefir

                                                                                          • Key points
                                                                                            • Turtle Mountain helps segment sales grow as Silk recalibrates
                                                                                              • Figure 14: Natural supermarket sales and forecast of dairy-free yogurt and kefir, at current prices, 2008-10
                                                                                          • Segment Performance—Gluten-free Snacks

                                                                                            • Key points
                                                                                              • Pamela’s Products is popular
                                                                                                • A feast for small companies
                                                                                                  • Figure 15: Natural supermarket sales and forecast of gluten-free snacks, at current prices, 2008-10
                                                                                                • Gluten-free snacks sub-segment
                                                                                                  • Gluten-free energy bars and gels
                                                                                                    • Gluten-free crackers
                                                                                                      • Figure 16: Natural supermarket sales and forecast of gluten-free snacks, 2008-10
                                                                                                  • Segment Performance—Gluten-Free Baking Mixes Supplies and Flour

                                                                                                    • Key points
                                                                                                      • Bob’s Red Mill dominates
                                                                                                        • Other players see growth
                                                                                                          • Figure 17: Natural supermarket sales and forecast of gluten-free baking mixes supplies and flour, at current prices, 2008-10
                                                                                                      • Segment Performance—Gluten-Free Bread and Baked Goods

                                                                                                        • Key points
                                                                                                          • Sales of gluten-free bread, baked goods rising
                                                                                                            • Brand leaders continue to post strong growth
                                                                                                              • Figure 18: Natural supermarket sales and forecast of gluten-free bread and baked goods, at current prices, 2008-10
                                                                                                          • Segment Performance—Gluten-Free Cereal (Hot and Cold)

                                                                                                            • Key points
                                                                                                              • Hot and cold cereals heat up
                                                                                                                • New growth from Ancient Harvest
                                                                                                                  • Figure 19: Natural supermarket sales and forecast of gluten-free cereal (hot and cold), at current prices, 2008-10
                                                                                                              • Segment Performance—Gluten-Free Pizza and Pasta

                                                                                                                • Key points
                                                                                                                  • Segment overview
                                                                                                                      • Figure 20: Natural supermarket sales and forecast of gluten-free pizza and pasta, at current prices, 2008-10
                                                                                                                    • Gluten-free pizza and refrigerated pasta sub-segment
                                                                                                                      • Figure 21: Natural supermarket sales and forecast of gluten-free pizza and pasta, 2008-10
                                                                                                                  • Leading Companies

                                                                                                                    • Key points
                                                                                                                      • Gluten-free: A segment made of many small players
                                                                                                                        • Figure 22: Sales of leading companies in natural channels of gluten-free products, 2008-10
                                                                                                                      • Dairy-free: Larger companies lose market share
                                                                                                                        • Figure 23: Sales of leading companies in natural channels of dairy-free products, 2008-10
                                                                                                                    • Innovations and Innovators

                                                                                                                        • Gluten-free sauces/seasoning
                                                                                                                          • Gluten-free snacks
                                                                                                                            • Low/no/reduced lactose
                                                                                                                            • Brands and Marketing Strategies

                                                                                                                              • Overview of the brand landscape
                                                                                                                                • Amy's Kitchen talks to its customers
                                                                                                                                    • Figure 24: Brand analysis of Amy’s Kitchen, 2010
                                                                                                                                  • Sincerity at Mary's Gone Crackers
                                                                                                                                    • Figure 25: Brand analysis of Mary’s Gone Crackers, 2010
                                                                                                                                  • Luna & Larry’s charms
                                                                                                                                      • Figure 26: Brand analysis of Luna & Larry’s, 2010
                                                                                                                                    • Going coconuts at Turtle Mountain
                                                                                                                                      • Figure 27: Brand analysis of Turtle Mountain, 2010
                                                                                                                                  • Food Allergies/Sensitivities and Free-From Purchases

                                                                                                                                    • Key points
                                                                                                                                      • A minority are allergic/sensitive
                                                                                                                                        • Figure 28: Allergies and sensitivities to foods, July 2010
                                                                                                                                      • Milk- and gluten-free are most popular items of purchase
                                                                                                                                        • Figure 29: Free-from food purchases, by gender, July 2010
                                                                                                                                    • Reaction to Foods and Steps Taken

                                                                                                                                      • Key points
                                                                                                                                        • Stomach problems most common reaction
                                                                                                                                          • Figure 30: Food allergy reactions, by gender, July 2010
                                                                                                                                        • Other behaviors to avoid allergic reactions
                                                                                                                                        • Opinions about Labeling

                                                                                                                                          • Key points
                                                                                                                                            • Interest in clear, consistent labeling high, particularly among women
                                                                                                                                              • Figure 31: Food allergy labeling use and interests, by gender, July 2010
                                                                                                                                            • Older respondents demonstrate strong interest in better labeling
                                                                                                                                              • Figure 32: Food allergy labeling use and interests, by age, July 2010
                                                                                                                                            • More detailed labeling for women
                                                                                                                                              • Figure 33: Interest in packaging information, by gender, July 2010
                                                                                                                                            • Age affects labeling desires
                                                                                                                                              • Figure 34: Interest in packaging information, by age, July 2010
                                                                                                                                          • Interest in New Products

                                                                                                                                            • Key points
                                                                                                                                              • Interest in more free-from options high, especially among women
                                                                                                                                                • Figure 35: Interest in more free-from options and missing out on eating/drinking, by gender, July 2010
                                                                                                                                              • Respondents 55+ also want more options
                                                                                                                                                • Figure 36: Interest in more free-from options and missing out on eating/drinking, by age, July 2010
                                                                                                                                            • Restrictions and Oversight

                                                                                                                                              • Key points
                                                                                                                                                • The state of food allergen labeling
                                                                                                                                                  • Consumers see the onus as being on manufacturers, the government
                                                                                                                                                    • Figure 37: Overseeing food allergen information, by gender, July 2010
                                                                                                                                                • Appendix: Other Useful Consumer Tables

                                                                                                                                                  • Symptoms change with age
                                                                                                                                                    • Figure 38: Food allergy reactions, by age, July 2010
                                                                                                                                                  • Different symptoms reported based on income
                                                                                                                                                    • Figure 39: Food allergy reactions, by household income, July 2010
                                                                                                                                                  • More affluent want more consistent labeling
                                                                                                                                                    • Figure 40: Interest in packaging information, by household income, July 2010
                                                                                                                                                  • Blacks think manufacturers should label foods
                                                                                                                                                    • Figure 41: Overseeing food allergen information, by race/ethnicity, July 2010
                                                                                                                                                • Appendix: Trade Associations

                                                                                                                                                  Companies Covered

                                                                                                                                                  • American Academy of Allergy, Asthma & Immunology (AAAAI)
                                                                                                                                                  • American College of Allergy, Asthma & Immunology (ACAAI)
                                                                                                                                                  • American Dietetic Association (ADA)
                                                                                                                                                  • Amy's Kitchen Inc.
                                                                                                                                                  • Amy's Kitchen, Inc.
                                                                                                                                                  • Asthma and Allergy Foundation of America (AAFA)
                                                                                                                                                  • Blue Diamond Growers
                                                                                                                                                  • Bob's Red Mill Natural Foods
                                                                                                                                                  • Consumer Healthcare Products Association (CHPA)
                                                                                                                                                  • Dean Foods Company
                                                                                                                                                  • Enjoy Life Natural Brands, Llc
                                                                                                                                                  • Food Allergy & Anaphylaxis Network (FAAN)
                                                                                                                                                  • Food and Drug Administration
                                                                                                                                                  • Food Marketing Institute
                                                                                                                                                  • Fresh & Easy
                                                                                                                                                  • General Mills Inc
                                                                                                                                                  • Grocery Manufacturers of America (GMA)
                                                                                                                                                  • Importations De-Ro-Ma (1983) Ltée
                                                                                                                                                  • International Food Information Council Foundation (IFIC)
                                                                                                                                                  • Kinnikinnick Foods
                                                                                                                                                  • Legal Sea Foods Inc.
                                                                                                                                                  • MindShare USA Inc.
                                                                                                                                                  • Monterey Gourmet Foods Inc.
                                                                                                                                                  • National Center for Complementary and Alternative Medicine (NCCAM)
                                                                                                                                                  • National Institutes of Health
                                                                                                                                                  • Nature's Path Foods Inc
                                                                                                                                                  • Organic Trade Association
                                                                                                                                                  • Organic Valley Family of Farms
                                                                                                                                                  • P.F. Chang's China Bistro Inc.
                                                                                                                                                  • Pacific Foods
                                                                                                                                                  • Pamela's Products Inc.
                                                                                                                                                  • QUINOA CORPORATION
                                                                                                                                                  • Snack Food Association (SFA)
                                                                                                                                                  • Soyfoods Association of North America
                                                                                                                                                  • The Hain Celestial Group, Inc.
                                                                                                                                                  • The National Institute of Allergy and Infectious Diseases (NIAID)
                                                                                                                                                  • The Vegetarian Resource Group
                                                                                                                                                  • Trader Joe's Company Inc
                                                                                                                                                  • U.S. Bureau of Labor Statistics
                                                                                                                                                  • U.S. Bureau of the Census
                                                                                                                                                  • U.S. Department of Agriculture
                                                                                                                                                  • Whole Foods Market Inc
                                                                                                                                                  • WholeSoy & Co.

                                                                                                                                                  Food Allergies and Intolerance - US - October 2010

                                                                                                                                                  £3,174.67 (Excl.Tax)