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Food and Drink Packaging Trends - UK - January 2011

Estimated to reach £5.6 billion in 2010, the food and drink packaging market has experienced a 3.2% decline between 2005 and 2010. Manufacturers, brands and retailers are increasingly using packaging that can be easily recycled or is recyclable, in order to reduce the amount of waste sent to landfill and meet their self-imposed targets of reducing packaging by 30% by 2015.

  • Usability is key to the food and drink packaging industry, with easy to open and resealable packaging rated the top attributes by consumers looking for less complication and the ability to preserve food for longer.
  • Innovation which focuses on recyclability and minimal packaging should be aimed at consumers aged 55+ and ABs, who are most likely to make lifestyle changes in order to benefit the environment.
  • The growth of the 55+ demographic bodes well for packaging that has clear labelling and is easy to open, which are also important attributes for this group.
  • One way in which brands and retailers can drive confidence in reducing packaging, increasing recycling and cutting down on food waste is by educating consumers. Over one third of consumers find recycling different food and drink packaging confusing, and two fifths would like to know more about how to reduce their food waste.
  • Those aged 18-24 like to try new formats such as drink pouches and over half (52%) of this age group are willing to switch products because of eye catching packaging.
  • Throughout the recession, food and drink manufacturers have sought to develop brand and line extensions through alternative varieties and/or by introducing different pack sizes into the range. The introduction of smaller and one-serve formats will help to cater for the future rise in one-person households.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Abbreviations
          • Future Opportunities

              • A presence in the home
                • How beautiful!
                • Market in Brief

                  • Value sales come under pressure
                    • Environmental concerns
                      • Innovation continues
                        • Packaging attributes and attitudes
                        • Internal Market Environment

                          • Key points
                            • Environmental concern wanes
                              • Figure 1: Trends in agreement with selected lifestyle statements, 2006-10
                            • Attractiveness of little importance
                              • Figure 2: Trends in agreement with selected lifestyle statements, 2006-10
                            • Almost three in four consciously recycle
                              • Figure 3: Trends in agreement with selected lifestyle statements, 2006-10
                            • CSR is still an issue
                              • Figure 4: Trends in agreement with selected lifestyle statements, 2006-10
                            • Labelling helps to educate
                              • Figure 5: Trends in agreement with selected lifestyle statements, 2006-10
                          • Broader Market Environment

                            • Key points
                              • Packaging targets
                                • Figure 6: Business recovery and recycling targets for Great Britain, 2010-20
                              • The impact of WRAP
                                • Raw materials costs
                                  • Demographic changes
                                    • ABs most environmentally-friendly
                                      • Figure 7: Forecast adult population trends, by socio-economic group, 2005-15
                                    • Growth in older consumers presents an opportunity
                                      • Figure 8: Trends in the age structure of the UK population, in 000s, 2005-15
                                    • Rise in one-person households presents a challenge
                                      • Figure 9: Changes in UK households, by size, by percentage 2005-15
                                  • Strengths and Weaknesses

                                    • Strengths
                                      • Weaknesses
                                      • Who’s Innovating?

                                        • Key points
                                          • Traditional formats dominate
                                            • Focus on the environment
                                              • Plastic popular for food…
                                                • Figure 10: NPD in food, percentage of launches, by packaging type, 2009-10
                                              • … and the non-alcoholic drinks category…
                                                • … while glass reigns for alcoholic drinks
                                                  • Design-led packaging
                                                  • Retailer and Manufacturer Initiatives

                                                    • Key points
                                                      • The Courtauld Commitment
                                                        • Retailer action
                                                          • Manufacturer action
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Value sales decline
                                                                • Figure 11: UK Food and Drink Packaging market, by value at msp, 2005-2015
                                                              • Future growth in the market
                                                                • Figure 12: Forecast of the UK food and drink packaging industry, by value at MSP, 2005-15
                                                              • Segmentation
                                                                • Figure 13: Forecast of the UK food packaging industry, by value at MSP, 2005-15
                                                                • Figure 14: Forecast of the UK drink packaging industry, by value at msp, 2005-15
                                                            • Segment Performance

                                                              • Key points
                                                                • Food segmentation remains unchanged
                                                                  • Paper dominates
                                                                    • Figure 15: UK value sales of food packaging industry at MSP, by sector, 2007-10
                                                                  • Plastic
                                                                    • Metal experiences fall despite innovation
                                                                      • Glass sees drop in demand
                                                                        • Drink dominated by metal
                                                                          • Figure 16: UK value sales of drink packaging industry at MSP, by sector, 2007-10
                                                                        • Plastic grows share
                                                                          • Glass relies of alcoholic sector
                                                                            • Paper and board come under pressure
                                                                            • The Consumer – Packaging Attributes

                                                                              • Key points
                                                                                • Convenience is the key driver
                                                                                  • Figure 17: Qualities considered most important in packaging of food and drink, November 2010
                                                                                  • Figure 18: Qualities considered most important in packaging of food and drink, by age, November 2010
                                                                                • Longer life
                                                                                  • Figure 19: Index of qualities considered most important in packaging of food and drink, by socio-economic status, household size and grocery stores used, (Average = 100), November 2010
                                                                                  • Figure 20: Qualities considered most important in packaging of food and drink, by gender, November 2010
                                                                                • Helping the environment
                                                                                    • Figure 21: Index of qualities considered most important in packaging of food and drink, by gender, socio-economic status and annual household income, (Average = 100), November 2010
                                                                                  • Labelling is the focus for appearance
                                                                                      • Figure 22: Qualities considered most important in packaging of food and drink, by gender, socio-economic status and annual household income, (Average = 100), November 2010
                                                                                  • The Consumer – Attitudes Towards Food Waste

                                                                                    • Key points
                                                                                      • Focus on food waste
                                                                                        • Figure 23: Statements on food waste, November 2010
                                                                                        • Figure 24: Statements on food waste, by grocery stores used, November 2010
                                                                                      • Reducers
                                                                                        • NPD to help
                                                                                          • Figure 25: Index of agreement with the statement “I would like to see more single-serve portions to help me cut back on waste”, by age, household size and marital status, (average = 100), November 2010
                                                                                        • Educating consumers
                                                                                        • The Consumer – Attitudes Towards Drinks Packaging

                                                                                          • Key points
                                                                                            • Ethical/environmental concerns
                                                                                                • Figure 26: Index of agreement with statements on drinks packaging, by age and annual household income, (average = 100), November 2010
                                                                                                • Figure 27: Statements on drinks packaging, November 2010
                                                                                              • The young are most adventurous…
                                                                                                • Figure 28: Agreement with statements on drinks packaging, by age, November 2010
                                                                                              • … and see the value in gifting
                                                                                                  • Figure 29: Agreement with statements on drinks packaging, by gender and age, November 2010
                                                                                                • Apathetic consumers
                                                                                                  • Figure 30: Statements on drinks packaging, November 2010
                                                                                              • The Consumer – Attitudes Towards Food and Drink Packaging

                                                                                                • Key points
                                                                                                  • Responsibility lies with the supermarkets…
                                                                                                      • Figure 31: Statements on food and drink packaging, by age, November 2010
                                                                                                    • … and the government
                                                                                                      • Cutting back
                                                                                                        • Figure 32: Index of agreement with statements on food and drink packaging, by gender, age, socio-economic status and annual household income, (Average = 100), November 2010
                                                                                                      • Active engagement
                                                                                                        • Figure 33: Statements on food and drink packaging, November 2010
                                                                                                        • Figure 34: Index of agreement and disagreement with the statement “I do not care how much packaging there is on food and drink, by gender, age, socio-economic status and annual household income, (Average = 100), November 2010
                                                                                                      • Consumer confusion
                                                                                                          • Figure 35: Agreement with statements on food and drink packaging, by gender and age, November 2010
                                                                                                      • The Consumer – Targeting Opportunities

                                                                                                        • Key points
                                                                                                            • Figure 36: Consumer clusters for food and drink packaging, November 2010
                                                                                                          • Environmentals (26%)
                                                                                                            • Non-Plussed (26%)
                                                                                                              • Inactive (24%)
                                                                                                                • Keen (24%)
                                                                                                                • Appendix – Internal Market Environment

                                                                                                                    • Figure 37: Agreement with selected lifestyle statements, by demographics, 2010
                                                                                                                    • Figure 38: Trends in agreement with selected lifestyle statements, 2006-10
                                                                                                                    • Figure 39: Trends in agreement with selected lifestyle statements, 2006-10
                                                                                                                    • Figure 40: Agreement with selected lifestyle statements, by demographics, 2010
                                                                                                                • Appendix – Broader Market Environment

                                                                                                                    • Figure 41: Trends in the age structure of the UK population, 2005-15
                                                                                                                • Appendix – Who’s Innovating?

                                                                                                                    • Figure 42: NPD in the food category, by packaging type, 2009-10
                                                                                                                    • Figure 43: NPD in food, percentage of launches, by food category, 2009-10
                                                                                                                    • Figure 44: NPD in the non-alcoholic drinks category, by packaging type, 2009-10
                                                                                                                    • Figure 45: NPD in the alcoholic drinks category, by packaging type, 2009-10
                                                                                                                    • Figure 46: Top 20 companies by new product development in the alcoholic drinks category, 2009-10
                                                                                                                • Appendix – The Consumer – Packaging Attributes

                                                                                                                    • Figure 47: Qualities considered most important in packaging of food and drink, by demographics, November 2010
                                                                                                                    • Figure 48: Qualities considered most important in packaging of food and drink, by demographics, November 2010
                                                                                                                • Appendix – Consumer Attitudes Towards Food Waste

                                                                                                                    • Figure 49: Agreement with the statement “I always compost my food waste or put it in a council food waste collection”, by demographics, November 2010
                                                                                                                    • Figure 50: Agreement with the statement “I don’t think food waste is a problem as it is all bio-degradable”, by demographics, November 2010
                                                                                                                • Appendix – Consumer Attitudes Towards Drinks Packaging

                                                                                                                    • Figure 51: Statements on packaging of alcoholic drinks, November 2010
                                                                                                                    • Figure 52: Agreement with the statement “It’s worth paying more for gift wrapped alcoholic drinks”, by demographics, November 2010
                                                                                                                    • Figure 53: Agreement with the statement “I’d like to see a larger range of gift packs (eg drink and chocolates, drink and glass, etc)”, by demographics, November 2010
                                                                                                                • Appendix – Consumer Attitudes Towards Food and Drink Packaging

                                                                                                                    • Figure 54: Statements on food and drink packaging, November 2010
                                                                                                                    • Figure 55: Agreement with the statement “Supermarkets use far too much packaging for food items”, by demographics, November 2010
                                                                                                                    • Figure 56: Agreement with the statement “I try to buy products with minimal packaging”, by demographics, November 2010
                                                                                                                    • Figure 57: Agreement with the statement “I do not care how much packaging there is on food and drink”, by demographics, November 2010
                                                                                                                • Appendix – Targeting Opportunities

                                                                                                                    • Figure 58: Target groups, by demographics, November 2010

                                                                                                                Companies Covered

                                                                                                                • Absolut Spirits Company (USA)
                                                                                                                • Aldi Stores Ltd (UK & Ireland)
                                                                                                                • Asda Group Ltd
                                                                                                                • Bacardi-Martini Ltd
                                                                                                                • Bank of England
                                                                                                                • Beefeater
                                                                                                                • British Retail Consortium
                                                                                                                • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                • Cadbury Trebor Bassett
                                                                                                                • Carlsberg UK Ltd
                                                                                                                • Co-operative Group
                                                                                                                • Coca-Cola GB
                                                                                                                • Constellation Europe Ltd
                                                                                                                • Council of Mortgage Lenders
                                                                                                                • Dairy Crest Group plc
                                                                                                                • Department for Environment, Food & Rural Affairs
                                                                                                                • Evening Standard
                                                                                                                • Ferrero U.S.A. Inc.
                                                                                                                • Food Standards Agency
                                                                                                                • Freeview
                                                                                                                • Fuller, Smith & Turner Plc
                                                                                                                • Gfk NOP
                                                                                                                • Government Actuary's Department (GAD)
                                                                                                                • Greene King Brewing and Retailing Ltd
                                                                                                                • Hall & Woodhouse Limited
                                                                                                                • HJ Heinz Company UK
                                                                                                                • InBev
                                                                                                                • Innocent Drinks Ltd
                                                                                                                • J. Sainsbury
                                                                                                                • Kantar Media
                                                                                                                • Kellogg Company of GB Limited
                                                                                                                • Kraft Foods UK
                                                                                                                • Lidl (UK)
                                                                                                                • Marks & Spencer
                                                                                                                • mmO2 plc
                                                                                                                • Nestlé UK Ltd
                                                                                                                • Netto Foodstores Ltd
                                                                                                                • Orange plc (UK)
                                                                                                                • T-Mobile (UK) Ltd
                                                                                                                • Tesco Plc
                                                                                                                • Unilever Plc
                                                                                                                • Virgin Media Ltd
                                                                                                                • Virgin Mobile
                                                                                                                • Vodafone Group Plc (UK)
                                                                                                                • Waitrose Ltd
                                                                                                                • Walkers Snack Foods Limited
                                                                                                                • Waste & Resources Action Programme (WRAP)
                                                                                                                • Wm Morrison Supermarkets

                                                                                                                Food and Drink Packaging Trends - UK - January 2011

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