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Food and Drink Retailing - Brazil - April 2014

“The food and drink retailing sector in Brazil is highly competitive and dynamic. Brazilian towns everywhere are dotted with all types of outlets, ranging from hypermarkets to small bakers. Retailers must cater to demanding customers both in the local neighbourhood shops and in the more distant hypermarkets, and place emphasis on the price proposition.”

– Victor Fraga, Senior Analyst

Some questions answered in this report include:

  • How fast is the food and drink retailing sector growing in Brazil, and why?
  • What are the most popular outlets, and is that changing?
  • Is Brazil ready for self-checkout and e-commerce?
  • What are "whole-retailers", and what makes them unique?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Food and drink retailing sector sales, Brazil, 2008-18
              • Figure 2: Leading retailer sales in the Brazilian food and drink sector, 2011-12
            • Market drivers
              • Figure 3: Consumer spending on food and drink in Brazil and inflation, 2008-12
            • Innovation
              • The consumer
                • Figure 4: Use of different food retail outlets for food shopping, January 2014
              • What we think
              • Trend Application

                  • Trend: Life Hacking
                    • Trend: Who Needs Humans
                      • Mintel Futures: Old Gold
                      • Market Drivers

                          • Urbanization levels are soaring
                              • Figure 5: Share of Urban population of overall population in Brazil, by region, 1970-2010
                              • Figure 6: Share of Urban Population of overall population in Brazil, by region, 1970-2010
                            • The gender gap in employment is closing
                              • The emerging classes are hungry
                                  • Figure 7: Consumer spending on food & drink in Brazil and inflation, 2008-12
                                • Food processing is on the rise
                                    • Figure 8: Share of processed products in value sales of food in Brazil, 1980-2009
                                  • High taxes represent a barrier
                                  • Who’s innovating

                                    • Key points
                                      • The grocery sector lacks innovation
                                        • Modest developments at the PoS
                                          • Virtual shopping centers
                                            • Spare some change
                                              • Shop and recycle at once
                                              • Market Size, Forecast and Segment Performance

                                                • Key points
                                                  • Sales by segment
                                                    • Figure 9: value sales in the Brazil food and drink retail sector, by segment, 2011-12
                                                    • Figure 10: number of outlets in the Brazil food and drink retail sector, by segment, 2011-12
                                                  • Large format stores dominate the food retail landscape
                                                    • Specialists are slowly losing ground
                                                      • Small grocers struggle while discounters flourish
                                                        • The food and drink sector grew mostly above inflation between 2008-13
                                                          • Figure 11: Food and drink retail sector sales, Brazil 2008-18
                                                        • The market will continue to grow in 2015-18, but at a lower rate
                                                          • Figure 12: Food and drink retailing sector sales, Brazil, 2008-18
                                                        • Forecast Methodology
                                                        • Market Share

                                                          • Key points
                                                            • Grupo Pão-de-Açúcar and Carrefour stand in close competition for sector leadership
                                                              • Figure 13: Leading retailer sales in the Brazilian food and drink sector, 2011-12
                                                              • Figure 14: Leading retailer outlets in the Brazilian food and drink sector, 2011-12
                                                            • A puzzle with many pieces
                                                              • National coverage, localized strategy
                                                                • Playing musical chairs
                                                                  • Smaller players gain share in the market
                                                                    • The advent of atacarejo
                                                                    • The Consumer – Use

                                                                      • Key points
                                                                        • Supermarkets are the most widely visited food and drink outlet
                                                                            • Figure 15: Use of different food and drink retail outlets, January 2014
                                                                          • The larger the outlet, the less frequent the visits
                                                                              • Figure 16: Use of different food retail outlets for food and drink shopping, January 2014
                                                                            • Customers in the South are the most frequent hypermarkets users
                                                                                • Figure 17: Hypermarket use, by city, January 2014
                                                                              • The AB socioeconomic group visits hypermarkets more often than other groups do
                                                                                  • Figure 18: Use of hypermarkets by socioeconomic group, January 2014
                                                                                • The AB group is also the most frequent user of atacarejo
                                                                                    • Figure 19: Use of wholesalers (atacarejo), by socioeconomic group, January 2014
                                                                                • The Consumer – Attitudes toward Shopping for Groceries

                                                                                  • Key points
                                                                                    • Brazilians are not enthusiastic about grocery shopping
                                                                                      • Self check-out sparks little interest
                                                                                        • A single-stop journey
                                                                                            • Figure 20: attitudes towards shopping for food and drink, January 2014
                                                                                          • Consumers in Belém are the most frugal
                                                                                              • Figure 21: Agreement with the statement “I tend to buy strictly what is on my shopping list,” by city, January 2014
                                                                                            • Younger people are most likely to shop online if products are cheaper
                                                                                                • Figure 22: Agreement with the statement “I would buy more groceries on the internet if it were cheaper than going in-store,” by age group, January 2014
                                                                                            • The Consumer – Reasons for Choice of Retailer When Buying Food and Drink

                                                                                              • Key points
                                                                                                • Low price is the most important reason for choosing a retailer
                                                                                                  • Credit options are of less interest in food shopping than in shopping in general
                                                                                                      • Figure 23: Reasons for choosing retailer, January 2014
                                                                                                    • The AB group is more demanding and less price sensitive
                                                                                                        • Figure 24: Reasons for choosing a retailer, by socioeconomic group, January 2014
                                                                                                    • The Consumer – Interest in Promotional Deals

                                                                                                      • Key points
                                                                                                        • Customers are most attracted to “buy two get one free” promotions
                                                                                                          • Loyalty programs spark limited interest
                                                                                                              • Figure 25: Interest in promotional deals, January 2014
                                                                                                            • The AB group is most attracted to food and drink sampling
                                                                                                                • Figure 26: Consumers swayed by food and drink tasting, by socioeconomic group, January 2014
                                                                                                            • Frequency of Grocery Shopping

                                                                                                                • Figure 27: Frequency of grocery shopping in the last six months, January 2014
                                                                                                                • Figure 28: Frequency of grocery shopping in the last six months, January 2014
                                                                                                                • Figure 29: Most popular frequency of grocery shopping in the last six months – Supermarket, by demographics, January 2014
                                                                                                                • Figure 30: Next most popular frequency of grocery shopping in the last six months – Supermarket, by demographics, January 2014
                                                                                                                • Figure 31: Most popular frequency of grocery shopping in the last six months – Independent small grocery store, by demographics, January 2014
                                                                                                                • Figure 32: Next most popular frequency of grocery shopping in the last six months – Independent small grocery store, by demographics, January 2014
                                                                                                                • Figure 33: Most popular frequency of grocery shopping in the last six months – Bakery with grocery section, by demographics, January 2014
                                                                                                                • Figure 34: Next most popular frequency of grocery shopping in the last six months – Bakery with grocery section, by demographics, January 2014
                                                                                                                • Figure 35: Most popular frequency of grocery shopping in the last six months – Street market, by demographics, January 2014
                                                                                                                • Figure 36: Next most popular frequency of grocery shopping in the last six months – Street market, by demographics, January 2014
                                                                                                                • Figure 37: Most popular frequency of grocery shopping in the last six months – Hypermarket, by demographics, January 2014
                                                                                                                • Figure 38: Next most popular frequency of grocery shopping in the last six months – Hypermarket, by demographics, January 2014
                                                                                                                • Figure 39: Most popular frequency of grocery shopping in the last six months – Express minimarket chain, by demographics, January 2014
                                                                                                                • Figure 40: Next most popular frequency of grocery shopping in the last six months – Express minimarket chain, by demographics, January 2014
                                                                                                                • Figure 41: Most popular frequency of grocery shopping in the last six months – Wholesale retailer, by demographics, January 2014
                                                                                                                • Figure 42: Next most popular frequency of grocery shopping in the last six months – Wholesale retailer, by demographics, January 2014
                                                                                                                • Figure 43: Most popular frequency of grocery shopping in the last six months – Convenience store, by demographics, January 2014
                                                                                                                • Figure 44: Next most popular frequency of grocery shopping in the last six months – Convenience store, by demographics, January 2014
                                                                                                                • Figure 45: Most popular frequency of grocery shopping in the last six months – Online supermarket, by demographics, January 2014
                                                                                                                • Figure 46: Next most popular frequency of grocery shopping in the last six months – Online supermarket, by demographics, January 2014
                                                                                                            • Loyalty

                                                                                                                • Figure 47: Loyalty drivers, January 2014
                                                                                                                • Figure 48: Most popular loyalty drivers, by demographics, January 2014
                                                                                                                • Figure 49: Next most popular loyalty drivers, by demographics, January 2014
                                                                                                            • Promotion

                                                                                                                • Figure 50: Preference for promotion deals, January 2014
                                                                                                                • Figure 51: Most popular preference for promotion deals, by demographics, January 2014
                                                                                                                • Figure 52: Next most popular preference for promotion deals, by demographics, January 2014
                                                                                                              • Repertoire analysis
                                                                                                                • Figure 53: Repertoire of preference for promotion deals, January 2014
                                                                                                            • Attitudes When Buying

                                                                                                                • Figure 54: Attitudes when buying, January 2014
                                                                                                                • Figure 55: Most popular attitudes when buying, by demographics, January 2014
                                                                                                                • Figure 56: Next most popular attitudes when buying, by demographics, January 2014

                                                                                                            Companies Covered

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                                                                                                            Food and Drink Retailing - Brazil - April 2014

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