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Food and Drink Vending Trends - US - July 2011

  • How is the industry marketing itself at a time when it is under scrutiny from legislators and nutritionists, who feel that vending machine products are contributing to the country’s obesity problems?
  • What role do socio-economic, gender, race/ethnicity and other demographic factors play in regard to the vending industry, and what are operators doing to maximize the opportunities among these groups?
  • How much of an influence are consumers’ attitudes regarding vending machines, and what are the most important considerations with regard to their vending machine usage?

This report covers Food and drink sold in stand-alone vending machines that consumers pay for with cash/debit/credit before receiving goods. Typically these automated machines are found in public and private places including bus/train/subway station stops, airports, bars/clubs and entertainment locales, museums, schools, hospitals/nursing homes, offices and manufacturing facilities, hotels/motels, correctional facilities, and more.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Overview
                      • Forecasted population trends could favor vending industry
                        • Obesity problem a weighty issue for vending industry
                          • Industry continues to invest in technology
                            • Umbrella marketing campaigns may protect industry from criticism
                              • Schools and workplace are popular vending machine locations
                                • Japanese market demonstrates vending market’s range of products
                                  • The vending consumer
                                  • Insights and Opportunities

                                    • Redbox could drive sales of vended food and drink
                                      • Site-based vending locator should find an audience
                                        • Vending machine loyalty program
                                          • U.S. vending market could take a page from Japan
                                            • Operators waking up to idea of breakfast items?
                                              • Vended breathalyzers and non-alcoholic beverages well-suited
                                                • Cashless transactions may ring in new vending opportunities
                                                • Inspire Insights

                                                    • Trend: Cool Vending
                                                      • Trend: Rise of the Screenager
                                                      • The Food and Drink Vending Market

                                                        • Key points
                                                          • Offices now account for greatest share of vending machine locations
                                                            • Figure 1: Distribution of vending machines, by location, 2008-10
                                                          • Difficult economy continues to take its toll on vending business
                                                            • Figure 2: Total U.S. sales of food and beverages through full-line vending, at current prices, 2006-16
                                                            • Figure 3: Total U.S. sales of food and beverages through full-line vending, at inflation-adjusted prices, 2006-16
                                                          • Fan-chart forecast
                                                              • Figure 4: Fan chart forecast of food and beverages through full-line vending, 2006-16
                                                          • Market Drivers

                                                            • Key points
                                                              • Forecast in population growth may favor vending industry
                                                                • Figure 5: Population, by age, 2006-16
                                                                • Figure 6: Population, by generation, 2011
                                                                • Figure 7: Population, by race and Hispanic origin, 2006-16
                                                              • America’s obesity problem gives lawmakers appetite for legislation
                                                                • Figure 8: Age-adjusted prevalence of being overweight, obese, or extremely obese, among adults aged 20 or older, 1988-2008
                                                              • Recession-weary consumers remain cautious regarding spending
                                                                • Figure 9: Consumer sentiment index, August 2007-March 2011
                                                                • Figure 10: Real disposable income, 2007-11*
                                                              • Effectively managing “out-of-stocks” can fill sales void
                                                              • Food and Beverage Segment Performance

                                                                • Key points
                                                                  • Vending consumers are sweet on cold beverages and candy, snacks, and confections
                                                                    • Figure 11: Total U.S. sales of food and beverages through full-line vending, by segment, 2006-16
                                                                  • Sales performance by segment
                                                                    • Cold beverages
                                                                      • Figure 12: Total U.S. sales of cold beverages through full-line vending, at current prices, 2006-16
                                                                    • Candy, snacks, and confections
                                                                      • Figure 13: Total U.S. sales of candy, snacks, and confections through full-line vending, at current prices, 2006-16
                                                                    • Refrigerated and frozen food
                                                                      • Figure 14: Total U.S. sales of refrigerated and frozen food through full-line vending, at current prices, 2006-16
                                                                    • Hot beverages
                                                                      • Figure 15: Total U.S. sales of hot beverages through full-line vending, at current prices, 2006-16
                                                                  • Vending Company Innovators and Innovations

                                                                    • Key points
                                                                      • Vending seems natural to these operators
                                                                        • Healthy Vending
                                                                          • Yo-Naturals
                                                                            • Vending machines selling interactivity to consumers
                                                                              • Diji-Touch feels like the future of vending
                                                                                • GNPD provides insights regarding possible vending growth
                                                                                  • GNPD food and drink product launches 2006-11
                                                                                    • Figure 16: Top 10 claims across new food and drink product launches, 2006-11
                                                                                    • Figure 17: Top 10 claims across new food and drink product launches, 2006-11
                                                                                • Marketing Strategies

                                                                                  • Key points
                                                                                    • NAMA’s “Think Inside the Box” campaign
                                                                                      • Balanced for Life
                                                                                        • Fit Pick program
                                                                                          • Site-based marketing offers potential to connect consumers and vending machines
                                                                                            • Coke and Pepsi’s innovations aim at younger audience
                                                                                            • Vending Machine Usage—Frequency and Locales

                                                                                              • Key points
                                                                                                • Vending machines putting in overtime at schools and the workplace
                                                                                                  • Figure 18: Usage and locales, by gender, March 2011
                                                                                                  • Figure 19: Usage frequency and locales, by gender, March 2011
                                                                                                  • Figure 20: Usage and locales, by age, March 2011
                                                                                                  • Figure 21: Usage frequency and locales, by age, March 2011
                                                                                                  • Figure 22: Usage and locales, by presence of children, March 2011
                                                                                                  • Figure 23: Usage frequency and locales, by presence of children, March 2011
                                                                                              • Vending Machine Usage—Why, When, and Where

                                                                                                • Key points
                                                                                                  • Convenience major selling point for vending machines
                                                                                                    • Figure 24: Usage—why, when, and where, by gender, March 2011
                                                                                                    • Figure 25: Usage—why, when, and where, by age, March 2011
                                                                                                • Food and Drink That Consumers Buy/Would Buy

                                                                                                  • Key points
                                                                                                    • Younger consumers showing greatest interest in non-soda beverages
                                                                                                        • Figure 26: Vending machine purchases/interest—beverages (top eight types), by select demographics, March 2011
                                                                                                        • Figure 27: Vending machine purchases/interest—beverages (bottom eight types), by select demographics, March 2011
                                                                                                      • Consumers warming to the idea of frozen treats
                                                                                                          • Figure 28: Vending machine purchases/interest—food (top eight types), by select demographics, March 2011
                                                                                                          • Figure 29: Vending machine purchases/interest—food (bottom eight types), by select demographics, March 2011
                                                                                                      • Attitudes Toward Vending Machines

                                                                                                        • Key points
                                                                                                          • Attitudes toward vending machines
                                                                                                            • Figure 30: Attitudes toward vending machines, by gender, March 2011
                                                                                                            • Figure 31: Attitudes toward vending machines, by age, March 2011
                                                                                                            • Figure 32: Attitudes toward vending machines, by presence of children, March 2011
                                                                                                          • What matters most when choosing to use vending machines
                                                                                                            • Figure 33: What matters most when choosing to use vending machines, by gender, March 2011
                                                                                                            • Figure 34: What matters most when choosing to use vending machines, by age, March 2011
                                                                                                            • Figure 35: What matters most when choosing to use vending machines, by household income, March 2011
                                                                                                        • Product Claims/Positioning of Importance

                                                                                                          • Key points
                                                                                                            • Consumers have different standards for vending and store-bought products
                                                                                                              • Figure 36: Product claims/positioning of importance, by gender, March 2011
                                                                                                              • Figure 37: Product claims/positioning of importance, by age, March 2011
                                                                                                              • Figure 38: Product claims/positioning of importance, by household income, March 2011
                                                                                                              • Figure 39: Product claims/positioning of importance, by presence of children, March 2011
                                                                                                          • Awareness and Attitudes Among Kids

                                                                                                            • Key points
                                                                                                              • Shifting product mix in vending machines reflected in kids’ awareness
                                                                                                                • Figure 40: Kids’ awareness of vending machines in schools, among kids aged 6-11, October 2006-December 2010
                                                                                                                • Figure 41: Kids’ attitudes toward food, among kids aged 6-11, October 2006-December 2010
                                                                                                            • Impact of Race and Hispanic Origin

                                                                                                              • Key points
                                                                                                                • Operators need to boost Hispanic vending machine food usage
                                                                                                                  • Figure 42: Usage—why, when, and where, by race/Hispanic origin, March 2011
                                                                                                                  • Figure 43: Attitudes toward vending machines, by race/Hispanic origin, March 2011
                                                                                                                  • Figure 44: Product claims/positioning of importance, by race/Hispanic origin, March 2011
                                                                                                              • Cluster Analysis

                                                                                                                  • Vending Machine Junkies
                                                                                                                    • Demographics
                                                                                                                      • Characteristics
                                                                                                                        • Opportunity
                                                                                                                          • Middle-of-the-Roads
                                                                                                                            • Demographics
                                                                                                                              • Characteristics
                                                                                                                                • Opportunity
                                                                                                                                  • Resistant Users
                                                                                                                                    • Demographics
                                                                                                                                      • Characteristics
                                                                                                                                        • Opportunity
                                                                                                                                          • Characteristic tables
                                                                                                                                            • Figure 45: Vending machine consumer clusters, March 2011
                                                                                                                                            • Figure 46: Usage frequency and locales, by vending machine consumer clusters, March 2011
                                                                                                                                            • Figure 47: Usage—why, when, and where, by vending machine consumer clusters, March 2011
                                                                                                                                            • Figure 48: Attitudes toward vending machines, by vending machine consumer clusters, March 2011
                                                                                                                                            • Figure 49: What matters most when choosing to use vending machines, by vending machine consumer clusters, March 2011
                                                                                                                                            • Figure 50: Product claims/positioning of importance, by vending machine consumer clusters, March 2011
                                                                                                                                          • Demographic tables
                                                                                                                                            • Figure 51: Vending machine consumer clusters, by gender, March 2011
                                                                                                                                            • Figure 52: Vending machine consumer clusters, by age, March 2011
                                                                                                                                            • Figure 53: Vending machine consumer clusters, by household income, March 2011
                                                                                                                                            • Figure 54: Vending machine consumer clusters, by race, March 2011
                                                                                                                                            • Figure 55: Vending machine consumer clusters, by Hispanic origin, March 2011
                                                                                                                                          • Cluster methodology
                                                                                                                                          • Custom Consumer Groups

                                                                                                                                            • Key points
                                                                                                                                              • Higher-earning men more frequent vending machine users
                                                                                                                                                  • Figure 56: Usage frequency and locales, by gender and household income, March 2011
                                                                                                                                                • Gender and income levels influence attitudes toward vending
                                                                                                                                                    • Figure 57: Attitudes toward vending machines, by gender and household income, March 2011
                                                                                                                                                  • Younger consumers seek speed; older consumers seek convenience and aesthetics
                                                                                                                                                    • Figure 58: What matters most when choosing to use vending machines, by gender and age, March 2011
                                                                                                                                                  • Potential influence of men 18-34 may serve as catalyst for change
                                                                                                                                                      • Figure 59: Product claims/positioning of importance, by gender and age, March 2011
                                                                                                                                                    • Smartphones could be like money in the bank to vending industry
                                                                                                                                                        • Figure 60: Usage frequency and locales, by smartphone ownership, March 2011
                                                                                                                                                        • Figure 61: Attitudes toward vending machines, by smartphone ownership, March 2011
                                                                                                                                                        • Figure 62: What matters most when choosing to use vending machines, by smartphone ownership, March 2011
                                                                                                                                                        • Figure 63: Product claims/positioning of importance, by smartphone ownership, March 2011
                                                                                                                                                    • Appendix: Other Useful Consumer Tables

                                                                                                                                                        • Figure 64: Usage frequency and locales, by household income, March 2011
                                                                                                                                                        • Figure 65: Attitudes toward vending machines, by household income, March 2011
                                                                                                                                                    • Appendix: Trade Associations

                                                                                                                                                      Companies Covered

                                                                                                                                                      • American Beverage Association, The
                                                                                                                                                      • American Dietetic Association (ADA)
                                                                                                                                                      • American Heart Association, Inc.
                                                                                                                                                      • American Medical Association (AMA)
                                                                                                                                                      • Annie's Homegrown Inc.
                                                                                                                                                      • Apple, Inc
                                                                                                                                                      • Ben & Jerry's Homemade Inc.
                                                                                                                                                      • Bloomberg L.P.
                                                                                                                                                      • Bureau of Economic Analysis
                                                                                                                                                      • Caribou Coffee Company Inc.
                                                                                                                                                      • CBS Corporation
                                                                                                                                                      • Clif Bar Inc.
                                                                                                                                                      • Coca-Cola Company (The) (USA)
                                                                                                                                                      • Dr Pepper Snapple Group, Inc.
                                                                                                                                                      • Dunkin' Brands
                                                                                                                                                      • Facebook, Inc.
                                                                                                                                                      • Food and Drug Administration
                                                                                                                                                      • FOX Broadcasting Company
                                                                                                                                                      • Gatorade
                                                                                                                                                      • Google, Inc.
                                                                                                                                                      • Jamie Oliver
                                                                                                                                                      • Kraft Foods Inc. (U.S.A.)
                                                                                                                                                      • Macy's, Inc.
                                                                                                                                                      • McDonald's U.S.A.
                                                                                                                                                      • National Automatic Merchandising Association (NAMA)
                                                                                                                                                      • Organic Trade Association
                                                                                                                                                      • Pepsi-Cola North America
                                                                                                                                                      • Red Bull North America, Inc.
                                                                                                                                                      • Samsung Electronics (USA)
                                                                                                                                                      • Seattle Coffee Company
                                                                                                                                                      • Starbucks Corporation
                                                                                                                                                      • U.S. Bureau of Labor Statistics
                                                                                                                                                      • U.S. Bureau of the Census
                                                                                                                                                      • U.S. Department of Agriculture
                                                                                                                                                      • University of Michigan, The
                                                                                                                                                      • US Department of Commerce
                                                                                                                                                      • Visa U.S.A. Inc.
                                                                                                                                                      • White Castle System, Inc.
                                                                                                                                                      • Whole Foods Market Inc
                                                                                                                                                      • YouTube, Inc.

                                                                                                                                                      Food and Drink Vending Trends - US - July 2011

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