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Food Flavours and Flavour Enhancers - International - May 2013

This report will give you fast, easy access to robust information from analysis and critical recommendations – so you can make the right decisions, at the right time. It will challenge routine thinking by providing you with fresh, new perspectives that energize your thought process.

Using primary research and multiple secondary data sources only a Mintel report will provide you with the complete picture.

 

‘The Global Market for Food Flavours and Flavour Enhancers’ is the second in the series of additive market reports produced in partnership between Leatherhead Food Research and Mintel. The aim of this report is to examine demand for and usage of flavours and flavour enhancers by the global food and drinks industry.

The main objectives of the report are to:

  • Provide an introduction to food flavours and flavour enhancers and their purpose.
  • Give an overview of the global market for food flavours and flavour enhancers.
  • Profile the world’s leading suppliers of food flavours and flavour enhancers.
  • Analyse current and emerging technologies used in the production of food flavours and flavour enhancers.
  • Provide an overview of the regulatory framework for the use of food flavours and flavour enhancers across key global geographies.
  • Outline the use of food flavours and flavour enhancers in consumer packaged goods.
  • Summarise the main conclusions and deliver market insights.

 

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Table of contents

  1. Introduction

    • Executive Summary

      • Food flavours market
        • Industry structure
          • Current and emerging technology
            • Regulatory environment
              • Global NPD
              • Key Food Flavourings And Flavour Enhancer Types And Their Applications

                • Introduction
                  • What is Flavour?
                    • What is a Flavour Enhancer?
                      • Why Use Flavourings and Flavour Enhancers?
                        • Types of Flavourings
                          • Natural
                            • Nature Identical
                              • Synthetic
                                • Artificial
                                  • Flavour Encapsulation and Delivery Systems
                                    • Types of Flavour Enhancers
                                      • Flavour Enhancers Influencing Taste
                                        • Synergy Between Flavour Enhancers
                                          • Alternatives to Flavour Enhancers
                                            • Other Flavour Enhancers
                                              • Figure 1: Classification of Flavours
                                              • Figure 2: ‘Natural’ Labelling Differences between the US and the EU
                                              • Figure 3: Flavour Enhancers
                                          • Global Food Flavours And Flavour Enhancers Market

                                            • Global Market Overview
                                              • Figure 4: Global Flavours & Fragrances Market by Sector, 2012
                                            • Global Market Overview, by Sector
                                              • Figure 5: Global Food Flavours Market by Type (% value), 2012
                                            • Global Market Overview, by Application
                                              • Sweet Flavours/Applications
                                                • Savoury Flavours/Applications
                                                  • Global Market Overview, by Geographic Region
                                                    • Figure 6: Global Food Flavours Market by Region, 2012 (% value)
                                                  • Europe
                                                    • The US
                                                      • Japan and the Asia-Pacific
                                                        • Others
                                                          • Flavour Enhancers
                                                            • Figure 7: Global Flavour Enhancers Market by Sector, 2008-2012
                                                          • MSG
                                                            • Figure 8: Global Consumption of MSG by Volume (000 tonnes), 2008-2012
                                                          • Nucleotides
                                                            • Figure 9: Global Consumption of Nucleotides by Volume (000 tonnes), 2008-2012
                                                          • Others
                                                          • Key Players

                                                                • Figure 10: The World’s Leading Suppliers of Food Flavours & Flavour Enhancers
                                                                • Figure 11: Shares of the Global Flavours & Fragrances Market, 2011/2012 (%)
                                                              • Givaudan
                                                                • Business Overview
                                                                  • Product Portfolio Analysis
                                                                    • Firmenich
                                                                      • Business Overview
                                                                        • Product Portfolio Summary
                                                                          • International Flavours and Fragrances (IFF)
                                                                            • Business Overview
                                                                              • Product Portfolio Summary
                                                                                • Symrise
                                                                                  • Business Overview
                                                                                    • Product Portfolio Summary
                                                                                      • Takasago International Corporation
                                                                                        • Business Overview
                                                                                          • Product Portfolio Summary
                                                                                            • Sensient Technologies Corporation
                                                                                              • Business Overview
                                                                                                • Product Portfolio Summary
                                                                                                  • T Hasegawa
                                                                                                    • Business Overview
                                                                                                      • Product Portfolio Summary
                                                                                                        • Kerry Group
                                                                                                          • Business Overview
                                                                                                            • Product Portfolio Summary
                                                                                                              • Frutarom Industries
                                                                                                                • Business Overview
                                                                                                                  • Product Portfolio Summary
                                                                                                                    • Mane
                                                                                                                      • Business Overview
                                                                                                                        • Product Portfolio Summary
                                                                                                                          • WILD
                                                                                                                            • Business Overview
                                                                                                                              • Product Portfolio Summary
                                                                                                                                • McCormick and Company
                                                                                                                                  • Business Overview
                                                                                                                                    • Product Portfolio Summary
                                                                                                                                      • Ajinomoto
                                                                                                                                        • Business Overview
                                                                                                                                          • Product Portfolio Summary
                                                                                                                                            • Others
                                                                                                                                            • Current And Emerging Technologies

                                                                                                                                              • Introduction
                                                                                                                                                • Established Technologies Used in the Manufacture of Flavourings
                                                                                                                                                  • Liquid Blending
                                                                                                                                                    • Dry Blending
                                                                                                                                                      • Distillation
                                                                                                                                                        • Extraction
                                                                                                                                                          • Thermal Processes
                                                                                                                                                            • Enzyme Technology
                                                                                                                                                              • Fermentation Technology
                                                                                                                                                                • Smoke Flavourings
                                                                                                                                                                  • Analytical Technologies
                                                                                                                                                                    • Organic Synthesis
                                                                                                                                                                      • Encapsulation and Flavour Delivery Technologies
                                                                                                                                                                        • Creative Blending and the Role of the Flavourist
                                                                                                                                                                          • Figure 12: Common Encapsulation Technologies
                                                                                                                                                                        • Emerging Technologies
                                                                                                                                                                          • Umami and Synergy
                                                                                                                                                                            • Kokumi Compounds
                                                                                                                                                                              • Salt Reduction and Salt Enhancement Technologies
                                                                                                                                                                                • Genomics and White Biotechnology
                                                                                                                                                                                  • Sustainability in Flavour Production
                                                                                                                                                                                    • Measurement of Flavour
                                                                                                                                                                                      • Other Technologies
                                                                                                                                                                                        • Patent Activity Since 2010
                                                                                                                                                                                          • Figure 13: Food and Beverage Flavour Patents, 2010-2012
                                                                                                                                                                                          • Figure 14: Selected Patents with Publication Dates since 2010
                                                                                                                                                                                      • The Regulatory Environment

                                                                                                                                                                                        • Introduction
                                                                                                                                                                                          • Figure 15: Summary of Existing Regulation by Region/Country
                                                                                                                                                                                        • European Union (EU)
                                                                                                                                                                                          • Flavourings
                                                                                                                                                                                            • Flavour Enhancers
                                                                                                                                                                                              • Other European Countries
                                                                                                                                                                                                • Russia
                                                                                                                                                                                                  • Flavourings
                                                                                                                                                                                                    • Flavour Enhancers
                                                                                                                                                                                                      • North America
                                                                                                                                                                                                        • Canada
                                                                                                                                                                                                          • Flavourings
                                                                                                                                                                                                            • Flavour Enhancers
                                                                                                                                                                                                              • United States of America (USA)
                                                                                                                                                                                                                • Flavourings
                                                                                                                                                                                                                  • Flavour Enhancer
                                                                                                                                                                                                                    • Asia-Pacific
                                                                                                                                                                                                                      • Australia & New Zealand
                                                                                                                                                                                                                        • Flavourings
                                                                                                                                                                                                                          • Flavour Enhancers
                                                                                                                                                                                                                            • China
                                                                                                                                                                                                                              • Flavourings
                                                                                                                                                                                                                                • Flavour Enhancers
                                                                                                                                                                                                                                  • India
                                                                                                                                                                                                                                    • Flavourings
                                                                                                                                                                                                                                      • Flavour Enhancers
                                                                                                                                                                                                                                        • Japan
                                                                                                                                                                                                                                          • Flavourings
                                                                                                                                                                                                                                            • Flavour Enhancers
                                                                                                                                                                                                                                              • Middle & South America
                                                                                                                                                                                                                                                • MERCOSUR
                                                                                                                                                                                                                                                  • Flavourings
                                                                                                                                                                                                                                                    • Flavour Enhancers
                                                                                                                                                                                                                                                      • Venezuela
                                                                                                                                                                                                                                                        • Flavouring
                                                                                                                                                                                                                                                          • Flavour Enhancers
                                                                                                                                                                                                                                                            • Mexico
                                                                                                                                                                                                                                                              • Flavourings
                                                                                                                                                                                                                                                                • Flavour Enhancers
                                                                                                                                                                                                                                                                  • Declaration of Flavour Enhancer
                                                                                                                                                                                                                                                                    • Middle East
                                                                                                                                                                                                                                                                      • Gulf Cooperation Council (GCC)
                                                                                                                                                                                                                                                                        • Flavourings and Flavour Enhancers
                                                                                                                                                                                                                                                                          • Declaration of Flavouring/Flavour Enhancer
                                                                                                                                                                                                                                                                          • Applications Of Flavours In Food And Drink Products

                                                                                                                                                                                                                                                                            • Latest Developments in the Flavours Market
                                                                                                                                                                                                                                                                              • Health Focus Extends to Flavours
                                                                                                                                                                                                                                                                                • Consumers’ Taste for Unusual, Bolder Flavour Combinations
                                                                                                                                                                                                                                                                                  • East meets West
                                                                                                                                                                                                                                                                                    • Spotlight on Sugar Stimulates the Rise of Savoury Flavours
                                                                                                                                                                                                                                                                                      • Flavours Used for Aroma
                                                                                                                                                                                                                                                                                        • PepsiCo to Take Controversial Ingredient out of Citrus-Flavoured Gatorade
                                                                                                                                                                                                                                                                                          • Coles to Remove Flavour Enhancer MSG from Private Label Food and Drink Products
                                                                                                                                                                                                                                                                                            • Global Overview of New Product Development Trends
                                                                                                                                                                                                                                                                                              • Launch Activity Across Food and Drink Categories
                                                                                                                                                                                                                                                                                                • Figure 16: Global Food and Drink Product Launch Activity by Category, 2008 - 2012
                                                                                                                                                                                                                                                                                                • Figure 17: Percentage Change in New Product Launches by Category, Global, 2008 – 2012
                                                                                                                                                                                                                                                                                              • Launch Activity by Region
                                                                                                                                                                                                                                                                                                • Figure 18: Food and Drink Products Launched by Region, 2012
                                                                                                                                                                                                                                                                                              • Use of Claims on Food and Drink Products
                                                                                                                                                                                                                                                                                                • Figure 19: Launches of Food and Drink Products by Claim, Global, 2008 - 2012
                                                                                                                                                                                                                                                                                              • Top Claims Used
                                                                                                                                                                                                                                                                                                • Emerging Claims
                                                                                                                                                                                                                                                                                                  • Claims in Decline
                                                                                                                                                                                                                                                                                                    • Global Overview of Flavour Applications in NPD
                                                                                                                                                                                                                                                                                                      • Global Flavours – Types of Flavours used
                                                                                                                                                                                                                                                                                                        • Figure 20: Global Use of Flavours in Food and Drink Product Launches, 2012
                                                                                                                                                                                                                                                                                                        • Figure 21: Use of Flavours in Food and Drink Launches by Region, 2012
                                                                                                                                                                                                                                                                                                      • Geographical Breakdown of Flavour Usage
                                                                                                                                                                                                                                                                                                        • Figure 22: Use of ‘Artificial’ Flavours in Food and Drink Launches by Region, 2012
                                                                                                                                                                                                                                                                                                        • Figure 23: Use of ‘Natural’ Flavours in Food and Drink Product Launches by Region, 2012
                                                                                                                                                                                                                                                                                                        • Figure 24: Use of Flavouring Substances in Food and Drink Product Launches by Region, 2012
                                                                                                                                                                                                                                                                                                        • Figure 25: Use of Flavouring Preparations in Food and Drink Product Launches by Region, 2012
                                                                                                                                                                                                                                                                                                        • Figure 26: Use of Smoke Flavourings in Food and Drink Product Launches by Region, 2012
                                                                                                                                                                                                                                                                                                      • Flavours Usage by Region
                                                                                                                                                                                                                                                                                                        • Figure 27: Regional launch of food and drink products by flavour type, 2012
                                                                                                                                                                                                                                                                                                        • Figure 28: Use of Flavours in Food and Drink Product Launches in Asia-Pacific, 2012
                                                                                                                                                                                                                                                                                                        • Figure 29: Use of Flavours in Food and Drink Product Launches in Europe, 2012
                                                                                                                                                                                                                                                                                                        • Figure 30: Use of Flavours in Food and Drink Product Launches in Latin America, 2012
                                                                                                                                                                                                                                                                                                        • Figure 31: Use of Flavours in Food and Drink Product Launches in Middle East and Africa, 2012
                                                                                                                                                                                                                                                                                                        • Figure 32: Use of Flavours in Food and Drink Product Launched in North America, 2012
                                                                                                                                                                                                                                                                                                      • Popular Food and Drink Flavours in NPD by Key Product Categories
                                                                                                                                                                                                                                                                                                        • Dairy Products
                                                                                                                                                                                                                                                                                                          • Figure 33: Use of Flavours in Dairy Product Launches, Global, 2008 - 2012
                                                                                                                                                                                                                                                                                                        • Natural Ingredients Boost Appeal of Dairy Products
                                                                                                                                                                                                                                                                                                          • Key Flavours Across the Dairy Category
                                                                                                                                                                                                                                                                                                            • Figure 34: Top 10 Flavours Used in Launches of Yogurt Products, Global, 2012
                                                                                                                                                                                                                                                                                                          • Greek Yogurt
                                                                                                                                                                                                                                                                                                            • Figure 35: Launch of Greek Style Yogurt, Global, By Year of Launch, 2008 – 2012
                                                                                                                                                                                                                                                                                                            • Figure 36: Top Five Flavours Used in Greek Yogurt Launches, Global, 2010 - 2012
                                                                                                                                                                                                                                                                                                          • Ice Cream & Desserts
                                                                                                                                                                                                                                                                                                            • Figure 37: Use of Flavours in Ice Cream and Dessert Launches, Global, 2008 - 2012
                                                                                                                                                                                                                                                                                                          • Ice Cream and Desserts Still Dominated by Traditional Flavours
                                                                                                                                                                                                                                                                                                            • Figure 38: Top Ten Flavours in Ice Cream and Dessert Launches, Global, 2012
                                                                                                                                                                                                                                                                                                          • Adventurous Consumers Crave More Flavour Innovation
                                                                                                                                                                                                                                                                                                            • Flavour Enhancement Will Boost Appeal of Healthy Variants
                                                                                                                                                                                                                                                                                                              • Asian Flavours Provide a New Source of Innovation in the US
                                                                                                                                                                                                                                                                                                                • Snack Products
                                                                                                                                                                                                                                                                                                                  • Figure 39: Use of Flavours in Snack Launches, Global, 2008 - 2012
                                                                                                                                                                                                                                                                                                                • Potato Snacks Play With Flavour
                                                                                                                                                                                                                                                                                                                  • Looking Beyond Sweet Flavoured Snack and Cereal Bars
                                                                                                                                                                                                                                                                                                                    • Figure 40: Top Ten Flavours Used in Snack and Cereal Bar Launches, Global, 2012
                                                                                                                                                                                                                                                                                                                  • Sauces and Seasonings
                                                                                                                                                                                                                                                                                                                    • Figure 41: Use of Flavours in Sauces and Seasoning Launches, Global, 2008 - 2012
                                                                                                                                                                                                                                                                                                                  • Ethnic Influence Hot’s Up Sauces
                                                                                                                                                                                                                                                                                                                    • Sugar and Gum Confectionery
                                                                                                                                                                                                                                                                                                                      • Figure 42: Use of Flavours in Sugar and Gum Confectionery Launches, Global, 2008 - 2012
                                                                                                                                                                                                                                                                                                                    • Sweet Flavours Play on Range of Tastes
                                                                                                                                                                                                                                                                                                                      • Figure 43: Top Ten Flavours in Sugar and Gum Confectionery Launches, Global, 2012
                                                                                                                                                                                                                                                                                                                    • Multiple Flavours Used to Enhance Eating Experience
                                                                                                                                                                                                                                                                                                                      • A Healthy Spin on Sweets
                                                                                                                                                                                                                                                                                                                        • Chocolate confectionery
                                                                                                                                                                                                                                                                                                                          • Figure 44: Use of Flavours in Chocolate Confectionery Launches, Global, 2008 - 2012
                                                                                                                                                                                                                                                                                                                          • Figure 45: Top Five Flavours in Chocolate Confectionery Launches, Global, 2008 - 2012
                                                                                                                                                                                                                                                                                                                        • Applications of Food Flavours in Drink Products
                                                                                                                                                                                                                                                                                                                          • Carbonated Soft Drinks (CSDs)
                                                                                                                                                                                                                                                                                                                            • Figure 46: Use of Flavours in CSD Launches, Global, 2008 - 2012
                                                                                                                                                                                                                                                                                                                          • Low Level of Flavour Innovation
                                                                                                                                                                                                                                                                                                                            • Figure 47: Top 10 Flavours in CSD Launches, Global, 2012
                                                                                                                                                                                                                                                                                                                            • Figure 48: Top 5 Flavours in CSD Launches by Region, 2012
                                                                                                                                                                                                                                                                                                                          • RTD Tea
                                                                                                                                                                                                                                                                                                                            • Figure 49: Use of Flavours in RTD Tea Launches, Global, 2008 - 2012
                                                                                                                                                                                                                                                                                                                          • RTD Teas Use a Cocktail of Flavours
                                                                                                                                                                                                                                                                                                                            • Figure 50: Top Ten Flavours Used in RTD Tea Launches, Global, 2012
                                                                                                                                                                                                                                                                                                                          • Applications of Flavour Enhancers
                                                                                                                                                                                                                                                                                                                            • Figure 51: Launch of Food and Drink Products with Flavour Enhancers by Year of Launch, Global, 2008 - 2012
                                                                                                                                                                                                                                                                                                                            • Figure 52: Use of Flavour Enhancers in Food and Drink Products by Region, 2012
                                                                                                                                                                                                                                                                                                                          • Three Main Flavour Enhancers Used in Food and Drink Products
                                                                                                                                                                                                                                                                                                                            • Figure 53: Use of MSG, IMP and GMP in Food and Drink Product Launches, Global, 2008 - 2012
                                                                                                                                                                                                                                                                                                                          • MSG as a Flavour Enhancer in Food and Drink Products
                                                                                                                                                                                                                                                                                                                            • Figure 54: Top Five Categories That Use MSG in New Launches, Global, 2012
                                                                                                                                                                                                                                                                                                                            • Figure 55: Top Five Countries That Use MSG in Food and Drink Launches, 2008 - 2012
                                                                                                                                                                                                                                                                                                                          • Use of Nucleotide Flavour Enhancers in Food and Drink Products
                                                                                                                                                                                                                                                                                                                            • Figure 56: Use of Nucleotide Flavour Enhancers in Food and Drink Launches, Global, 2012
                                                                                                                                                                                                                                                                                                                            • Figure 57: Top Five Categories That Use IMP and GMP in New Launches, Global, 2012
                                                                                                                                                                                                                                                                                                                            • Figure 58: Launch of Food and Drink Products That Contain IMP and GMP but no MSG, by Year of Launch, Global, 2008 – 2012
                                                                                                                                                                                                                                                                                                                            • Figure 59: Launch of Food and Drink Products That Contain IMP and GMP but no MSG by Region, 2012
                                                                                                                                                                                                                                                                                                                        • Key Conclusions And Insights

                                                                                                                                                                                                                                                                                                                          • Future Market Growth Levels
                                                                                                                                                                                                                                                                                                                            • Figure 60: Projected Growth in the Global Food Flavours Market, 2012-2016
                                                                                                                                                                                                                                                                                                                          • The Emerging Industry Picture
                                                                                                                                                                                                                                                                                                                            • Future Use of Flavours in the Food and Drink Industry
                                                                                                                                                                                                                                                                                                                            • References

                                                                                                                                                                                                                                                                                                                              • Regulatory Chapter
                                                                                                                                                                                                                                                                                                                                • Further Sources

                                                                                                                                                                                                                                                                                                                                Food Flavours and Flavour Enhancers - International - May 2013

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