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Food NPD - France - November 2009

Pressures of modern living are forcing more and more French to reluctantly forgo the tradition of cooking from scratch. As a result, the sales of prepared food products are slowly picking up after years of near stagnation. Those that still allow consumers some involvement in preparation have a head start in the market although ready meals successfully play on convenience and speed.

This report examines consumer attitudes towards new product development, buying new food products, and brand loyalty and looks at the levels of NPD in a number of food markets as well as product positioning claims. The specific markets covered in this report are ready meals, cheese, meat products, fish products, vegetables and sweet biscuits.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Sales driven by new ideas
              • Slow food quickly, please
                • A minefield of expectations
                  • Conservatism with a silver lining
                    • Suppliers sign the government charter
                      • Brands rethink strategies
                        • Bright future for the virtuous
                        • Internal Market Environment

                          • Key points
                            • Consumer attitudes
                              • Figure 1: Attitudes towards shopping, brands and pricing, by country, 2008
                              • Figure 2: Attitudes towards new products, by country, 2008
                              • Figure 3: Attitudes towards new products, France, 2004-08
                              • Figure 4: Eating patterns, by country, 2008
                              • Figure 5: Eating patterns, France, 2004-08
                            • Attitudes by demographics
                              • Families with children and pensioners look for convenience and savings
                                • Figure 6: Attitudes towards new products in France, by demographic sub-group, 2008
                                • Figure 7: Attitudes towards new products in France, by demographic sub-group, 2008
                              • Key trends and concerns
                                • Gourmet nation digests the health warning
                                • Broader Market Environment

                                  • Key points
                                    • Figure 8: France, key economic growth indicators, 2007-09
                                    • Figure 9: Trends in French employment, 2002-06
                                    • Figure 10: French population, by age group, 2003-13
                                    • Figure 11: The changing french household structure, 2003-07
                                • Leading Food Markets for New Product Development

                                  • Key points
                                      • Figure 12: Percentage of new product development in selected food markets, by country, 2006-09
                                      • Figure 13: Top product categories for new product development in food, percentage, 2006-09
                                    • Sales pick up in difficult conditions
                                      • Decline of family-sized meals
                                        • Figure 14: French retail value sales of ready meals, 2004-14
                                      • Branded cheeses still reign
                                        • Figure 15: French retail value sales of cheese, 2004-14
                                      • Meat industry bows to health trends
                                        • Figure 16: French retail value sales of meat products, 2004-14
                                      • Demand for fish exceeds supply
                                        • Figure 17: French retail value sales of fish products, 2004-14
                                      • Vegetables are trendy
                                        • Figure 18: French retail value sales of vegetables, 2004-14
                                      • Sweet sales for biscuits
                                        • Figure 19: French retail value sales of sweet biscuits, 2004-14
                                      • Factors used in the forecast
                                      • Leading Product Claims for New Product Development

                                        • Key points
                                          • Convenience rules
                                            • Figure 20: Top 20 claims for new product development in food, 2006-09
                                          • Cheese
                                            • Meat products
                                              • Fish products
                                                • Vegetable products
                                                  • Sweet biscuits
                                                  • Leading Companies for New Product Development

                                                    • Key points
                                                      • Figure 21: Top companies for new product development in food, 2006-09
                                                    • Carrefour
                                                      • Lidl
                                                        • Auchan
                                                          • Fleury Michon
                                                            • Picard
                                                              • Casino/Galeries Lafayette
                                                                • Kraft Foods
                                                                  • Nestlé

                                                                  Companies Covered

                                                                  To learn more about the companies covered in this report please contact us.

                                                                  Food NPD - France - November 2009

                                                                  US $615.04 (Excl.Tax)