Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Food Packaging Trends: Spotlight on Food Labeling - US - August 2015

"While grocery shoppers continue to seek tasty, nutritious food, the impact of food labels appears to be waning. Differentiation exists across generation groups in terms of the type of information sought from labels. Inspiring purchase can come from boosting ingredient transparency, enhancing functional packaging elements that preserve freshness, and engaging consumers with brands beyond the store."
- Beth Bloom, Food & Drink Analyst

This report discusses the following key issues:

  • The impact of food labels is waning
  • 19% of grocery shoppers often throw out food that goes bad
  • Nutrition panels influence purchase, but could be more informative

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • The impact of food labels is waning
            • Figure 1: Shopping behavior, 2008-15
          • 19% of grocery shoppers often throw out food that goes bad
            • Figure 2: Statements related to food packaging (waste), by generation group, May 2015
          • Nutrition panels influence purchase, but could be more informative
            • Figure 3: Correspondence analysis – Characteristics associated with food packaging communication, May 2015
          • The opportunities
            • Ingredient transparency is on the rise
              • Figure 4: Food launches, by claim (top 15), 2010-15*
            • On-pack messaging should match consumer interest
              • Figure 5: Leading factors influencing food choice (Rank 1-5), by generation group, May 2015
            • Links to product source and nutritional information find appeal
              • Figure 6: Food packaging innovation (scannable codes), May 2015
            • What it means
            • The Market – What You Need to Know

              • The impact of food labels is waning
                • Proposed food labeling changes may boost relevance
                  • 19% of grocery shoppers often throw out food that goes bad
                  • Market Perspective

                    • The impact of food labels is waning
                      • Figure 7: Shopping behavior, 2008-15
                      • Figure 8: Statements related to food packaging (influence), by generation group, May 2015
                      • Figure 9: Statements related to food packaging (impact), by generation group, May 2015
                    • Proposed food labeling changes may boost relevance
                      • Addressing food waste is an opportunity to increase packaging’s impact
                        • Figure 10: Statements related to food packaging (waste), by generation group, May 2015
                    • Key Players – What You Need to Know

                      • Ingredient transparency is on the rise
                        • Consumers are increasingly flexible and packaging is following suit
                          • Bottom may be falling out of all-natural claims
                            • Convenience shatters the strength of glass
                            • What’s Working?

                              • Ingredient transparency
                                • Figure 11: Food launches, by claim (top 15), 2010-15*
                              • Consumers are increasingly flexible and packaging is following suit
                                • Figure 12: Food launches, by leading package type as percentage of total launches, 2011 and 2015*
                            • What’s Struggling?

                              • Bottom may be falling out of all-natural claims
                                • Convenience shatters the strength of glass
                                • The Consumer – What You Need to Know

                                  • On-pack messaging should match consumer interest
                                    • Ingredients top the list of information sought, but descriptors help
                                      • Nutrition panels influence purchase, certifications are trustworthy
                                        • Links to product source and nutritional information find appeal
                                        • Factors Influencing Food Choice

                                          • On-pack messaging would do well to match consumer interest
                                              • Figure 13: Leading factors influencing food choice (Rank 1-5), by generation group, May 2015
                                            • Safety, weight loss, and local sourcing are of particular appeal to Hispanics
                                              • Figure 14: Leading factors influencing food choice (Rank 1-5), by Hispanic Origin, May 2015
                                          • Information Sought on Package

                                            • Ingredients top the list of information sought
                                                • Figure 15: Leading information sought (rank 1-5), by generation group, May 2015
                                              • Expiration date/brand important to price conscious
                                                • Figure 16: Leading information sought (rank 1-5), by motivation (rank 1-3), May 2015
                                            • Opinions toward Forms of Packaging Communication

                                              • Nutrition panels influence purchase, certifications are trustworthy
                                                • Figure 17: Correspondence analysis – Characteristics associated with food packaging communication, May 2015
                                                • Figure 18: Characteristics associated with food packaging communication, May 2015
                                              • Appealing to the next generation will come from simple, clear messaging
                                                • Figure 19: Statements related to food packaging (clutter), by generation group, May 2015
                                              • Nutrition facts don’t resonate with younger shoppers
                                                • Figure 20: Characteristics associated with food packaging communication – Nutrition facts panel, by generation group April 2015
                                              • Brand story finds greater appeal among younger shoppers
                                                • Figure 21: Characteristics associated with food packaging communication – Brand/product history, by generation group April 2015
                                            • Determining Food Freshness

                                              • Packaging plays a role in freshness perception for younger shoppers
                                                  • Figure 22: Determining food freshness, by generation group, May 2015
                                                • See-through packaging resonates with key consumers on multiple measures
                                                  • Figure 23: related to food packaging, by Hispanic origin, May 2015
                                              • Interest in Packaging Innovation

                                                • Links to product source and nutritional information find appeal
                                                  • Figure 24: Food packaging innovation (scannable codes), May 2015
                                                  • Figure 25: Usage of scannable codes or links to additional information about the product source – CHAID – Tree output, May 2015
                                                  • Figure 26: Usage of food packaging scannable code or links – CHAID – Table output, May 2015
                                                • Immediate use coupons find strongest appeal, but consumers will wait
                                                  • Figure 27: Food packaging innovation (coupons), May 2015
                                                • Functional packaging carries strong appeal
                                                    • Figure 28: Food packaging innovation (function), May 2015
                                                • Appendix – Data Sources and Abbreviations

                                                  • Data sources
                                                    • Consumer survey data
                                                      • Consumer qualitative research
                                                        • Correspondence map methodology
                                                          • CHAID methodology
                                                            • Abbreviations and terms
                                                              • Abbreviations
                                                              • Appendix – Key Players

                                                                  • Figure 29: Food launches, by claim (top 15), 2010-15*
                                                                  • Figure 30: Food launches, by package type, 2010-15*
                                                                  • Figure 31: Food launches, by package material, 2010-15*
                                                              • Appendix – Consumer

                                                                  • Figure 32: Shopping behavior, 2009-15
                                                                  • Figure 33: Watching your diet, 2009-15

                                                              Companies Covered

                                                              To learn more about the companies covered in this report please contact us.

                                                              Food Packaging Trends: Spotlight on Food Labeling - US - August 2015

                                                              £3,174.67 (Excl.Tax)