Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Food Packaging Trends - UK - January 2016

Description

Packaging innovation is playing an increasingly important role in the food NPD (New Product Development) landscape, reflecting the plethora of different functions of this type of innovation. This can be in terms of design revamps, limited edition packaging, new pack sizes and new packaging features/functionality for example.

The rise in consumer spending is set to see growing opportunities for added-value packaging. The most useful features here are being resealable, easy to open, reusable, taking up minimal space and preventing food from going off. Catering to the needs and preferences of the older generation in terms of packaging is set to become increasingly important for food manufacturers.

This report examines NPD and consumer trends in the UK market for food packaging in relation to consumer products. This includes outer and inner packaging purchased with products, but excludes packaging used for bulk transportation and industrial purposes.

The report also considers the role that labelling plays in enhancing product packaging in terms of on-shelf appeal and providing product information.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

      • Definition
      • Executive Summary

          • Market factors
            • Rising consumer spending bodes well for added-value packaging
              • The ageing population puts demands on packaging functionality
                • Household food waste continues to be a huge problem
                  • Launch activity and innovation
                    • New packaging launches jump to five-year high
                      • Figure 1: New product launches in the UK food market, by launch type, 2011-15
                    • The consumer
                      • Room to boost recycling among the younger generation
                        • Figure 2: Behaviours relating to food packaging, October 2015
                      • Eagerness for more help with recycling from retailers
                        • Figure 3: Attitudes towards food packaging and the environment, October 2015
                      • Resealability and being easy to open are most useful features
                        • Figure 4: Features which are/would be most useful to consumers, October 2015
                      • The appearance of packaging is seen to reflect on the product
                        • Figure 5: Attitudes towards the visual aspects of food packaging, October 2015
                      • Discounts are the number one draw for using QR codes
                        • Figure 6: Interest in things that QR codes on food packaging could be used for, October 2015
                      • What we think
                      • Issues and Insights

                        • Unique designs, designs influenced by the public and customisation present big opportunities for brands
                          • The facts
                            • The implication
                              • More incentive is required to build digital interaction with brands
                                • The facts
                                  • The implications
                                    • The ageing population will fuel demand for “mindful” packaging design
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Rising consumer spending bodes well for added-value packaging
                                            • The ageing population puts demands on packaging functionality
                                              • Household food waste continues to be a huge problem
                                                • New packaging launches jump to five-year high
                                                  • The pouch format goes beyond baby food and rice
                                                    • The rise in environmentally friendly packaging claims continues
                                                      • Personalisation becomes more prevalent
                                                      • Market Drivers

                                                        • Rising consumer spending bodes well for added-value packaging
                                                          • Figure 7: Annual percentage change in CPI and AWE (regular pay), monthly basis, January 2012-September 2015
                                                        • The ageing population puts greater demands on packaging functionality
                                                          • Figure 8: Trends in the age structure of the UK population, 2010-15 and 2015-20
                                                        • Smaller packs fit well with smaller households
                                                          • Recycling rates have plateaued
                                                            • Household food waste continues to be a huge problem
                                                              • The Courtauld Commitment
                                                              • Launch Activity and Innovation

                                                                • New packaging launches jump to five-year high
                                                                  • Figure 9: New product launches in the UK food market, by launch type, 2011-15
                                                                • Flexible packaging stays at the top
                                                                  • Figure 10: New product launches in the UK food market, by packaging type, 2011-15
                                                                • The pouch format goes beyond baby food and rice
                                                                  • The rise in environmentally friendly packaging claims continues
                                                                    • Figure 11: New product launches in the UK food market, by selected environmental claims, 2011-15
                                                                  • Growing focus on convenience
                                                                    • Figure 12: New product launches in the UK food market, by claims related to ease of use, 2011-15
                                                                  • Personalisation becomes more prevalent
                                                                    • Brands look to packaging to reach men in traditionally women-oriented categories
                                                                    • The Consumer – What You Need to Know

                                                                      • Room to boost recycling among the younger generation
                                                                        • The younger generation are leading digital interaction
                                                                          • Eagerness for more help with recycling from retailers
                                                                            • More clarity is needed with recycling
                                                                              • Resealability and being easy to open are most useful features
                                                                                • The appearance of packaging is seen to reflect on the product
                                                                                  • A move away from standard mass-market packaging appeals to the younger generation
                                                                                    • Discounts are the number one draw for using QR codes
                                                                                    • Behaviours Relating to Food Packaging

                                                                                      • Room to boost recycling among the younger generation
                                                                                          • Figure 13: Behaviours relating to food packaging, October 2015
                                                                                        • Interest in packaging concepts offering tangible rewards
                                                                                          • The younger generation are leading digital interaction
                                                                                            • Figure 14: Selected behaviours relating to food packaging, by age, October 2015
                                                                                        • Attitudes towards Food Packaging and the Environment

                                                                                          • Eagerness for more help with recycling from retailers
                                                                                            • Sainsbury’s takes the lead with Easter egg packaging
                                                                                              • Figure 15: Attitudes towards food packaging and the environment, October 2015
                                                                                            • Refill packs have wide appeal
                                                                                              • More clarity is needed with recycling
                                                                                                • An interest in finding out more about the recycling process
                                                                                                • Food Packaging Features Deemed Useful

                                                                                                  • Resealability is the most useful feature
                                                                                                    • Easy open is important for older consumers
                                                                                                      • Figure 16: Features which are/would be most useful to consumers, October 2015
                                                                                                    • Interest in packaging technology to help preserve freshness
                                                                                                      • On-the-go packaging is important for under-25s
                                                                                                      • Attitudes towards the Visual Aspects of Food Packaging

                                                                                                        • The appearance of packaging is seen to reflect on the product
                                                                                                          • A homemade feel can build associations with naturalness
                                                                                                            • Figure 17: Attitudes towards the visual aspects of food packaging, October 2015
                                                                                                          • Individuality holds strong appeal…
                                                                                                            • …as does personalisation
                                                                                                              • Members of the public can have an input
                                                                                                                • Barriers to processing on-pack information
                                                                                                                  • Consumers are also rushed in-store
                                                                                                                  • Interest in Content Accessed Through QR Codes

                                                                                                                    • Ongoing debate about the future of QR codes
                                                                                                                      • Discounts are the number one draw
                                                                                                                        • Figure 18: Interest in things that QR codes on food packaging could be used for, October 2015
                                                                                                                      • Access to recipes is also an attractive prospect
                                                                                                                        • Over-55s most interested in finding out more about product origin
                                                                                                                          • Games and entertainment appeal to 16-24s
                                                                                                                          • Appendix – Abbreviations and Supporting Information

                                                                                                                              • Abbreviations
                                                                                                                                • Consumer research methodology

                                                                                                                                Companies Covered

                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                Food Packaging Trends - UK - January 2016

                                                                                                                                £1,995.00 (Excl.Tax)