Food Packaging Trends - US - July 2013
“Consumers are looking to get more and more out of their food packaging. Food companies will need to find innovative ways to cater to demand for convenient, transparent and environmentally responsible packaging while providing consumers with the utmost value.”
– Sarah Day Levesque, Food Analyst
Some questions answered in this report include:
- How can packaging provide consumers with added value?
- How can brands use packaging to better communicate with consumers?
- To what degree can food companies cater to green packaging trends?
The food packaging industry has shown great resilience in the face of a recession and slow economic recovery. After a decline in new packaging for food products in 2009, innovation continued to grow and surpass prerecession levels. Food brands are using food packaging innovation to address a variety of consumer demands, including freshness retention, convenience, portability, nutritional information, and above all, value.
Among the topics covered in this report are:
- What is driving food packaging innovation?
- Current and historical usage of different materials and types of packaging.
- How are food companies using packaging in their marketing strategies and tactics?
- What are the latest innovations in food packaging?
- What factors influence consumer behavior toward food packaging and what matters most to consumers?
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.