Food Packaging Trends - US - July 2014
“Shoppers remain concerned about the safety of food packaged in plastic or cans, which creates an opportunity for manufacturers to be proactive about offering information to alleviate these concerns. This may include information about packaging materials, or ingredient sourcing, as well as sustainability initiatives.”
– Amanda Topper, Food Analyst
This report answers the following questions:
- What packaging factors have the most impact on purchase?
- How can manufacturers alleviate consumer packaging concerns?
- How can packaging help products differentiate themselves?
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