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Food Packaging Trends - US - June 2016

"An increasing percentage of product launches are based primarily on new packing as packaging continues to become more important in the food marketing mix. Food packaging can do more than just help the product convey benefits and product information."

- John Owen, Senior Food & Drink Analyst

This report looks at the following areas:

  • Growing interest in snacking creates opportunity for portable packaging
  • Just four in 10 recycle most food packaging

For the purposes of this Report, Mintel will cover trends in food packaging, including all packaging types commonly used for shelf-stable, refrigerated, and frozen food items. In addition, food labeling and claims are discussed, particularly as they relate to themes applicable to the Report.

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Growing interest in snacking creates opportunity for portable packaging
            • Figure 1: Food product introductions, by category, 2010-16
          • Just four in 10 recycle most food packaging
            • Figure 2: Packaging related behaviors, sustainability, by age, April 2016
          • Top priority for packaging is keeping food fresh longer
            • Figure 3: Food packaging features, April 2016
          • The opportunities
            • For younger adults packaging can facilitate on-the-go snacking
              • Figure 4: Food packaging features, by age, April 2016
            • Opportunity to enhance reusability
              • Figure 5: Packaging related behaviors, sustainability, by age, April 2016
            • Reduction of food waste represents new sustainability platform for packaging
              • Figure 6: Attitudes toward food packaging, sustainability, and functionality, April 2016
            • What it means
            • The Market – What You Need to Know

              • Growing interest in snacking creates opportunity for portable packaging
                • New packaging gains ground as reason for new product launches
                  • Flexible pouches continue to gain popularity
                  • Market Perspective

                    • Growing interest in snacking creates opportunity for portable packaging
                      • Figure 7: Food product introductions, by category, 2010-16
                    • New packaging gains ground as reason for new product launches
                      • Figure 8: Food product introductions, by launch type, 2010-16
                    • Plastic an increasingly dominant packaging material
                      • Figure 9: Food product introductions, by packaging material, 2010-16
                    • Flexible pouches continue to gain popularity
                      • Figure 10: Food product introductions, by packaging type, 2010-16
                  • Key Players – What You Need to Know

                    • Snacking and portability drive new product innovation
                      • Packaged to reduce food waste
                      • What’s Working?

                        • Snacking, single-serve, and portability
                          • Prepared meals
                            • Grains and rice
                              • Pickles and olives
                                • Vegetables
                                  • Salad dressing
                                    • Transparent packaging builds trust
                                    • What’s Struggling?

                                      • Packaging innovation could help to energize private label
                                      • What’s Next?

                                        • Packaged to reduce food waste
                                        • The Consumer – What You Need to Know

                                          • Conveying taste an essential role for food packaging
                                            • “Old-fashioned” glass gets high marks for sustainability, freshness
                                              • Pouches seen as modern, portable
                                                • Top priority for packaging is keeping food fresh, longer
                                                  • For younger adults packaging can facilitate on-the-go snacking
                                                    • Just four in 10 recycle most food packaging
                                                      • Opportunity to enhance reusability
                                                        • Reduction of food waste represents new sustainability platform
                                                          • Packaging design remains fundamental
                                                          • Food Shopping Priorities

                                                            • Conveying taste an essential role for food packaging
                                                              • Figure 11: Priorities for food shopping, April 2016
                                                            • Taste a priority across age groups
                                                              • Figure 12: Priorities for food shopping, ranked 1 or 2, by age, April 2016
                                                          • Packaging Associations by Type (Correspondence Analysis)

                                                            • “Old-fashioned” glass gets high marks for sustainability, freshness
                                                              • Pouches seen as modern, portable
                                                                • No package type by itself seen as premium
                                                                  • Methodology
                                                                    • Figure 13: Correspondence analysis – Packaging associations by type, April 2016
                                                                    • Figure 14: Packaging associations by type, April 2016
                                                                • Interest in Food Packaging Features

                                                                  • Top priority for packaging is keeping food fresh, longer
                                                                    • Other functional factors draw interest as well
                                                                      • Figure 15: Food packaging features, April 2016
                                                                    • In their words: Resealability
                                                                      • Older adults especially attuned to food storage and preservation
                                                                        • For younger adults packaging can facilitate on-the-go snacking
                                                                          • Figure 16: Food packaging features, by age, April 2016
                                                                      • Label Communication Priorities

                                                                        • Younger food shoppers attuned to wider array of information
                                                                          • Figure 17: Label communication priorities, by age, April 2016
                                                                      • Packaging-related Behaviors

                                                                        • Just four in 10 recycle most food packaging
                                                                          • Opportunity to enhance reusability
                                                                            • In their words: Reusability
                                                                              • Composting food packaging not common or widely understood
                                                                                  • Figure 18: Packaging related behaviors, sustainability, by age, April 2016
                                                                                • Code scanning
                                                                                    • Figure 19: Packaging related behaviors, size, and code scanning, by age, April 2016
                                                                                • Attitudes toward Food Packaging

                                                                                  • Reduction of food waste represents new sustainability platform
                                                                                    • Figure 20: Attitudes toward food packaging, sustainability, and functionality, April 2016
                                                                                  • Packaging design remains fundamental
                                                                                    • Unique variations
                                                                                      • Seeing is believing
                                                                                        • Figure 21: Attitudes toward food packaging, quality, and design, April 2016
                                                                                    • Appendix: Data Sources and Abbreviations

                                                                                      • Data sources
                                                                                        • Consumer survey data
                                                                                          • Consumer qualitative research
                                                                                            • Abbreviations and terms
                                                                                              • Abbreviations
                                                                                                • Terms

                                                                                                Companies Covered

                                                                                                • Walmart Stores (USA)

                                                                                                Food Packaging Trends - US - June 2016

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