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Food Retailing - France - November 2010

  • The French economy emerged from recession in 2009 and is well on its way to recovery. The government forecasts growth of around 1.5% in 2010 and between 1% and 2% in 2011.
  • Spending on food has remained robust throughout the economic crisis. Spend in 2008 was boosted by inflation, while 2009 remained steady as consumers cut back on spending in discretionary areas.
  • France has an ageing population. Reduced consumer mobility will likely increase demand for convenience shopping, already a key battleground in the French food retail sector.
  • Good value is the most important factor for consumers in deciding where to shop for food. The leading retailers have put value at the core of their strategies.
  • Carrefour is the largest food retailer in France although its lead has been eroded by the very strong performance of Leclerc.
  • Online retailing of food is growing but it remains in its infancy and has yet to make a significant impact. Leading retailers are instead investing in the click and collect drive-thru model that has proved popular.

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Table of contents

  1. Market in Brief

    • Report Scope

        • Technical notes
          • Definitions
            • Store definitions
              • Financial definitions
                • Currencies
                  • Figure 1: Exchange rates, € to other European currencies, 2004-08
                • Country codes
                  • Figure 2: Country codes
                • VAT
                  • Figure 3: Europe: Standard VAT rates, 2008
              • Broader Market Environment

                • Key points
                  • The economy
                    • Implications for food retailers
                      • Population
                        • Implications for food retailers
                        • Competitive Context

                          • Key points
                              • Figure 4: France: Consumer spending on food and selected other goods, 2005-09
                              • Figure 5: France: Consumer prices, selected categories, 2001-10
                          • What Consumers Look for in a Supermarket

                                • Figure 6: Deciding factors in shopping for food, drink and household products, France, 2005-09
                            • Where Consumers Shop

                                  • Figure 7: Shops used regularly/occasionally, France, 2008-09
                              • Sector Size and Forecast

                                • Key points
                                  • Economic outlook
                                    • Retail sales
                                      • Food retailers’ prospects
                                        • Figure 8: France: Food retailers, retail sales, 2005-10
                                        • Figure 9: France: Food retailers’ retail sales, 2010-15
                                      • Enterprise data
                                        • Figure 10: France: Food specialists, enterprise data, 2003-07
                                    • Retail Competitor Analysis

                                      • Consolidated sector
                                        • Rejuvenating Carrefour
                                          • Value the new battleground
                                            • Hard discounting
                                              • Online emergence
                                                • Figure 11: France: Leading food retailers, 2009/10
                                              • Market shares
                                                • Figure 12: France: Food retailers’ market shares, 2009
                                            • Aldi (Europe)

                                                • Figure 13: Aldi (Europe): Sales as share of all food retailers' sales in Europe, 2005-09
                                                • Figure 14: Aldi (Germany): Sales as share of all food retailers' sales in Germany, 2005-09
                                                • Figure 15: Aldi: Sales as share of all food retailers' sales in various European countries, 2005-09
                                              • Strategic evaluation
                                                  • Figure 16: Aldi: Stores per million capita in selected European countries, 2009
                                                • Recent history
                                                  • Sales performance
                                                    • Figure 17: Aldi: Germany’s contribution to Aldi European sales, 2005-09
                                                    • Figure 18: Aldi (Europe): Group sales performance, 2005-09
                                                  • Store portfolio
                                                      • Figure 19: Aldi (Europe): Outlet data, 2005-09
                                                    • Retail offering
                                                      • e-commerce and home shopping
                                                      • Auchan

                                                          • Figure 20: Auchan: Sales as share of all food retailers’ sales in Europe, 2005-09
                                                          • Figure 21: Auchan: Sales as share of all food retailers’ sales in France, 2005-09
                                                          • Figure 22: Auchan: Sales as share of all food retailers’ sales in Spain, 2005-09
                                                        • Strategic evaluation
                                                          • Margins under pressure from deflation
                                                            • Russian market shows promise
                                                              • Wider format experimentation has dangers
                                                                • Recent history
                                                                  • Financial performance
                                                                      • Figure 23: Auchan: Group financial performance, 2005-09
                                                                    • Results for the first half of 2010
                                                                      • Figure 24: Auchan: Estimated European sales, by country, 2005-09
                                                                      • Figure 25: Auchan: Share of group sales, by region, 2005-09
                                                                    • Store portfolio
                                                                        • Figure 26: Auchan: Outlet data, 2005-09
                                                                      • Retail offering
                                                                        • Brands
                                                                          • e-commerce and home shopping
                                                                          • Carrefour

                                                                              • Figure 27: Carrefour: Sales as share of all food retailers’ sales in Europe, 2005-09
                                                                            • Strategic evaluation
                                                                              • Recent history
                                                                                • Financial performance
                                                                                    • Figure 28: Carrefour: Breakdown of European sales, 2009
                                                                                    • Figure 29: Carrefour: Total sales growth rates, by country, 2005-08 and 2005-09
                                                                                    • Figure 30: Carrefour: Group financial performance, 2005-09
                                                                                  • Consumer sales
                                                                                    • Figure 31: Carrefour: Sales through branded network, group total and Europe, 2005-09
                                                                                  • First half 2010
                                                                                    • Store portfolio
                                                                                        • Figure 32: Carrefour: Outlet data, 2005-09
                                                                                      • European operations
                                                                                        • France
                                                                                          • Figure 33: Carrefour: Sales as share of all food retailers’ sales in France, 2005-09
                                                                                          • Figure 34: Carrefour France: Group financial performance, 2005-09
                                                                                          • Figure 35: Carrefour France: Outlet data, 2005-09
                                                                                        • Belgium
                                                                                          • Figure 36: Carrefour Belgium: Sales as share of all food retailers’ sales in Belgium, 2005-09
                                                                                          • Figure 37: Carrefour Belgium: Group financial performance, 2005-09
                                                                                          • Figure 38: Carrefour Belgium: Outlet data, 2005-09
                                                                                        • Greece
                                                                                          • Figure 39: Carrefour Greece: Sales as share of all food retailers’ sales in Greece, 2005-09
                                                                                          • Figure 40: Carrefour Greece: Group financial performance, 2005-09
                                                                                          • Figure 41: Carrefour Greece: Outlet data, 2005-09
                                                                                        • Italy
                                                                                          • Figure 42: Carrefour Italy: Sales as share of all food retailers’ sales in Italy, 2005-09
                                                                                          • Figure 43: Carrefour Italy: Group financial performance, 2005-09
                                                                                          • Figure 44: Carrefour Italy: Outlet data, 2005-09
                                                                                        • Poland
                                                                                          • Figure 45: Carrefour Poland: Sales as share of all food retailers’ sales in Poland, 2005-09
                                                                                          • Figure 46: Carrefour Poland: Group financial performance, 2005-09
                                                                                          • Figure 47: Carrefour Poland: Outlet data, 2005-09
                                                                                        • Portugal
                                                                                          • Figure 48: Carrefour Portugal: Sales as share of all food retailers’ sales in Portugal, 2005-09
                                                                                          • Figure 49: Carrefour Portugal: Group financial performance, 2005-09
                                                                                          • Figure 50: Carrefour Portugal: Outlet data, 2005-09
                                                                                        • Romania
                                                                                          • Figure 51: Carrefour Romania: Sales as share of all food retailers’ sales in Romania, 2006-09
                                                                                          • Figure 52: Carrefour Romania: Group financial performance and outlet data, 2006-09
                                                                                        • Spain
                                                                                          • Figure 53: Carrefour Spain: Sales as share of all food retailers’ sales in Spain, 2005-09
                                                                                          • Figure 54: Carrefour Spain: Group financial performance, 2005-09
                                                                                          • Figure 55: Carrefour Spain: Outlet data, 2005-09
                                                                                        • Turkey
                                                                                            • Figure 56: Carrefour Turkey: Group financial performance, 2005-09
                                                                                            • Figure 57: Carrefour Turkey: Outlet data, 2005-09
                                                                                          • Retail offering
                                                                                            • e-commerce and home shopping
                                                                                            • Casino

                                                                                                • Figure 58: Casino: Sales as share of all food retailers in France, 2005-09
                                                                                              • Strategic evaluation
                                                                                                • Hypermarkets remain a headache
                                                                                                  • Convenience and discount bounce back
                                                                                                    • Slow to exploit economies of scale
                                                                                                      • Growth will come from abroad, not France
                                                                                                        • Recent history
                                                                                                          • Financial performance
                                                                                                            • Figure 59: Casino: Group financial performance, 2005-09
                                                                                                          • France
                                                                                                            • Figure 60: Casino France: Annual change in total and LFL sales, 2009 on 2008
                                                                                                          • Hypermarkets
                                                                                                            • Supermarkets & Superettes (Petit Casino, Spar, Vival)
                                                                                                              • Franprix/Leader Price
                                                                                                                • Current trading
                                                                                                                  • Store portfolio
                                                                                                                      • Figure 61: Casino: Outlet data, 2005-09
                                                                                                                      • Figure 62: Casino: France: Banners, 2009
                                                                                                                    • Retail offering
                                                                                                                      • e-commerce and home shopping
                                                                                                                      • E. Leclerc

                                                                                                                          • Figure 63: E. Leclerc: Sales as share of all food retailers’ sales in Europe, 2005-09
                                                                                                                          • Figure 64: E. Leclerc: Sales as share of all food retailers’ sales in France, 2005-09
                                                                                                                        • Strategic evaluation
                                                                                                                          • Recent history
                                                                                                                            • Financial performance
                                                                                                                                • Figure 65: E. Leclerc: Group financial performance, 2005-09
                                                                                                                                • Figure 66: E Leclerc: Estimated sales performance in international markets, 2009
                                                                                                                              • Store portfolio
                                                                                                                                  • Figure 67: E. Leclerc: Outlet data, 2005-09
                                                                                                                                  • Figure 68: E. Leclerc: International food outlets, 2005-09
                                                                                                                                  • Figure 69: E Leclerc: Non-food outlets, 2009
                                                                                                                                • Retail offering
                                                                                                                                  • e-commerce and home shopping
                                                                                                                                  • Groupement des Mousquetaires (Intermarché)

                                                                                                                                      • Figure 70: Intermarché/ITM Entreprises: Sales as share of all food retailers’ sales in Europe, 2005-09
                                                                                                                                      • Figure 71: Intermarché/ITM Entreprises: Sales as share of all food retailers’ sales in France, 2005-09
                                                                                                                                    • Strategic evaluation
                                                                                                                                      • Recent history
                                                                                                                                        • Financial performance
                                                                                                                                            • Figure 72: Groupement des Mousquetaires: Group sales, 2005-09
                                                                                                                                          • Store portfolio
                                                                                                                                              • Figure 73: Groupement des Mousquetaires: Food outlet data, 2005-09
                                                                                                                                              • Figure 74: Groupement des Mousquetaires: Non-food outlet data, 2005-09
                                                                                                                                            • Retail offering
                                                                                                                                              • e-commerce and home shopping
                                                                                                                                              • Schwarz Group

                                                                                                                                                  • Figure 75: Schwarz Group: Sales as share of all food retailers sales in Europe, 2005-09
                                                                                                                                                • Strategic evaluation
                                                                                                                                                  • Limitations at home
                                                                                                                                                    • But further opportunities abroad
                                                                                                                                                      • Smaller format
                                                                                                                                                        • Straying too far from its roots?
                                                                                                                                                          • Recent history
                                                                                                                                                            • Financial performance
                                                                                                                                                                • Figure 76: Schwarz Group: Estimated Group sales performance, 2005/06-2009/10
                                                                                                                                                              • Store portfolio
                                                                                                                                                                • Figure 77: Schwarz Group: Estimated outlet numbers, 2005/06-2009/10
                                                                                                                                                                • Figure 78: Schwarz Group: Store formats, 2010
                                                                                                                                                              • Retail offering
                                                                                                                                                                • e-commerce
                                                                                                                                                                • SPAR International

                                                                                                                                                                    • Figure 79: SPAR (Europe): Sales as share of all European food retailers’ sales, 2005-09
                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                    • History
                                                                                                                                                                      • Figure 80: SPAR International: Year of entry, by country
                                                                                                                                                                    • Financial performance
                                                                                                                                                                        • Figure 81: SPAR International: Retail sales by country, 2005-09
                                                                                                                                                                        • Figure 82: SPAR International: Estimated European sales exclusive of sales tax, 2009
                                                                                                                                                                      • European operations
                                                                                                                                                                        • Figure 83: SPAR (Austria): Sales as share of Austrian food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 84: SPAR (Belgium): Sales as share of all Belgian food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 85: SPAR (Croatia): Sales as share of all Croatian food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 86: SPAR (Czech Republic): Sales as share of all Czech food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 87: SPAR (Denmark): Sales as share of all Danish food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 88: SPAR (France): Sales as share of all French food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 89: SPAR (Germany): Sales as share of all German food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 90: SPAR (Greece): Sales as share of all Greek food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 91: SPAR (Hungary): Sales as share of all Hungarian food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 92: SPAR (Ireland): Sales as share of all Irish food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 93: SPAR (Italy): Sales as share of all Italian food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 94: SPAR (Netherlands): Sales as share of all Dutch food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 95: SPAR (Norway): Sales as share of all Norwegian food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 96: SPAR (Poland): Sales as share of all Polish food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 97: SPAR (Romania): Sales as share of all Romanian food retailers’ sales, 2006-09
                                                                                                                                                                        • Figure 98: SPAR (Russia): Sales as share of all Russian food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 99: SPAR (Slovenia): Sales as share of all Slovenian food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 100: SPAR (Spain): Sales as share of all Spanish food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 101: SPAR (Switzerland): Sales as share of all Swiss food retailers’ sales, 2005-09
                                                                                                                                                                        • Figure 102: SPAR (UK): Sales as share of all UK food retailers’ sales, 2004-08
                                                                                                                                                                        • Figure 103: SPAR International: Sales and outlets, by country outside Europe, 2006-09
                                                                                                                                                                      • Store portfolio
                                                                                                                                                                        • Figure 104: SPAR International: Outlet data, 2005-09
                                                                                                                                                                        • Figure 105: SPAR International: Sales per m², by country (Europe), 2009
                                                                                                                                                                        • Figure 106: SPAR International: Store formats, 2009
                                                                                                                                                                      • Retail offering
                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                        • Appendix – Broader Market Environment

                                                                                                                                                                          • Population
                                                                                                                                                                            • Figure 107: Europe top 5: Population breakdown, by age group, 2005
                                                                                                                                                                            • Figure 108: Europe top 5: Population breakdown, by age group, 2010
                                                                                                                                                                            • Figure 109: Europe top 5: Population breakdown, by age group, 2015
                                                                                                                                                                            • Figure 110: Europe top 5: Population breakdown, by age group, 2020
                                                                                                                                                                          • GDP
                                                                                                                                                                            • Figure 111: Europe top 5: GDP (in current prices) 2000-Q2 2010
                                                                                                                                                                            • Figure 112: Europe top 5: GDP growth rates (in constant prices), 2000-Q2 2010
                                                                                                                                                                          • Consumer spending
                                                                                                                                                                            • Figure 113: Europe top 5: Consumer spending (in current prices) 2001-09
                                                                                                                                                                            • Figure 114: Europe top 5: Consumer spending growth rates (in constant prices) 2001-09
                                                                                                                                                                          • Consumer prices
                                                                                                                                                                            • Figure 115: Europe top 5: Consumer prices, 2001-Q3 2010
                                                                                                                                                                          • Food consumer prices
                                                                                                                                                                            • Figure 116: Europe top 5: Consumer prices for food, 2001-October 2010
                                                                                                                                                                          • Unemployment
                                                                                                                                                                            • Figure 117: Europe top 5: Average rate of unemployment, 2001-Q2 2010
                                                                                                                                                                          • Interest rates
                                                                                                                                                                            • Figure 118: UK and Eurozone: Interest rates, 2004-Q1 2010
                                                                                                                                                                          • Consumer confidence
                                                                                                                                                                            • Figure 119: Europe top 5: Consumer confidence, January 2009-June 2010
                                                                                                                                                                        • Appendix – Where do Consumers Shop ?

                                                                                                                                                                          • France
                                                                                                                                                                            • Figure 120: Shops used regularly/occasionally, by demographics, France, 2009
                                                                                                                                                                            • Figure 121: Shops used regularly/occasionally, by demographics, France, 2009
                                                                                                                                                                            • Figure 122: Shops used regularly/occasionally, by demographics, France, 2009
                                                                                                                                                                            • Figure 123: Shops used regularly/occasionally, by demographics, France, 2009
                                                                                                                                                                            • Figure 124: Shops used regularly/occasionally, by demographics, France, 2009
                                                                                                                                                                            • Figure 125: Shops used regularly/occasionally, by demographics, France, 2009

                                                                                                                                                                        Food Retailing - France - November 2010

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