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Food Retailing - Germany - December 2009

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Market in Brief

    • The future
      • Market size and performance
        • The competitive landscape
        • Report Scope

            • Technical notes
              • Definitions
                • Store definitions
                  • Financial definitions
                    • Currencies
                      • Figure 1: Exchange rates, € to other European currencies, 2004-08
                    • Country codes
                      • Figure 2: Country codes
                    • VAT
                      • Figure 3: Europe: Standard VAT rates, 2008
                  • Broader Market Environment

                      • Population decline
                        • Figure 4: Germany: Population trends, 2003-08
                        • Figure 5: Germany: Births, deaths, immigration and emigration, 2000-07
                        • Figure 6: Germany: Population, by age group, 2007, 2010 and 2015
                      • Exit from recession
                        • Figure 7: Germany: Gross domestic product, 1999-2008
                      • Consumer spending remains problematic
                        • Figure 8: Germany: Consumer expenditure, 1999-2008
                      • Inflation declining
                        • Figure 9: Germany: Consumer prices, 2004-08
                    • The Market in Context

                      • Key points
                        • Mixed spending trends
                          • Figure 10: Germany: Consumer spending, growth in main categories, 2004-08
                        • Food and drink spending
                          • Figure 11: Germany: Food, drink and tobacco spending, 2004-08
                        • Easing inflation
                          • Figure 12: Germany: Food, drink and tobacco and all prices, 2000-09
                        • Eating out
                          • Figure 13: Germany: Spending on food and eating out, 2004-08
                          • Figure 14: Germany: Spending on eating out as a proportion of food and drink expenditure, 2004-08
                      • Sector Size and Forecast

                        • Key points
                          • Economic outlook
                            • Consumer outlook
                              • Retail forecasts
                                  • Figure 15: Germany: Retail sales, 2004-14
                                • Recent trends in food retailing
                                  • Figure 16: Germany: Food, drink & tobacco retailers’ sales, by store type, 2004-08
                                • Enterprises
                                  • Figure 17: Germany: Food, drink & tobacco retailers – Number of enterprises, 2004-07
                              • Retail Competitor Analysis

                                • Key points
                                  • Change at the top
                                    • Intense competition among the discounters
                                      • Mainstream players seek differentiation
                                        • Further own brand development
                                          • Figure 18: Germany: Leading food retailers, 2008
                                        • Market shares
                                          • Figure 19: Germany: Leading food retailers evaluation and market shares, 2008
                                      • Aldi (Europe)

                                          • Figure 20: Aldi (Europe): Sales as share of all food retailers' sales in Europe, 2004-08
                                          • Figure 21: Aldi (Germany): Sales as share of all food retailers' sales in Germany, 2004-08
                                        • Strategic evaluation
                                          • History
                                            • Sales performance
                                                • Figure 22: Aldi (Europe): Group sales performance, 2004-08
                                              • Store portfolio
                                                  • Figure 23: Aldi (Europe): Outlet data, 2004-08
                                                • Retail offering
                                                  • Market positioning
                                                    • Brands
                                                      • Product offer
                                                        • Pricing
                                                          • Operational issues
                                                            • Advertising and marketing
                                                              • e-commerce and home shopping
                                                                  • Figure 24: Aldi (Europe): Sales as share of all food retailers' sales in Europe, 2004-08
                                                                  • Figure 25: Aldi (Germany): Sales as share of all food retailers' sales in Germany, 2004-08
                                                                • Strategic evaluation
                                                                  • History
                                                                    • Sales performance
                                                                        • Figure 26: Aldi (Europe): Group sales performance, 2004-08
                                                                      • Store portfolio
                                                                          • Figure 27: Aldi (Europe): Outlet data, 2004-08
                                                                        • Retail offering
                                                                          • Market positioning
                                                                            • Brands
                                                                              • Product offer
                                                                                • Pricing
                                                                                  • Operational issues
                                                                                    • Advertising and marketing
                                                                                      • e-commerce and home shopping
                                                                                      • Dohle Group

                                                                                          • History
                                                                                            • Financial performance
                                                                                              • Figure 28: Dohle Group: sales performance, 2005-08
                                                                                            • Store portfolio
                                                                                              • Figure 29: Dohle Group: outlet numbers, 2004-08
                                                                                            • Retail offering
                                                                                              • Market positioning
                                                                                                • Product offer
                                                                                                  • Brands
                                                                                                    • Pricing
                                                                                                      • Advertising and marketing
                                                                                                        • e-commerce and home shopping
                                                                                                        • Edeka Group

                                                                                                            • Figure 30: Edeka Group: Sales as share of all food retailers’ sales in Germany, 2004-08
                                                                                                          • Strategic evaluation
                                                                                                            • History
                                                                                                              • Financial performance
                                                                                                                  • Figure 31: Edeka Group: Group sales performance, 2004-08
                                                                                                                • Store portfolio
                                                                                                                    • Figure 32: Edeka Group: Outlet data, 2004-08
                                                                                                                    • Figure 33: Edeka Group: Food retail outlet data, 2004-08
                                                                                                                    • Figure 34: Edeka Group: Store formats, 2009
                                                                                                                  • Retail offering
                                                                                                                    • Market positioning
                                                                                                                      • Brands
                                                                                                                        • Figure 35: Edeka: Own-brands, 2009
                                                                                                                      • Product offer
                                                                                                                        • Pricing
                                                                                                                          • Operational issues
                                                                                                                            • Advertising and marketing
                                                                                                                              • e-commerce and home shopping
                                                                                                                              • Norma

                                                                                                                                  • History
                                                                                                                                    • Financial performance
                                                                                                                                      • Figure 36: Norma: Estimated sales performance, 2004-08
                                                                                                                                    • Store portfolio
                                                                                                                                      • Figure 37: Norma: Outlet data, 2004-08
                                                                                                                                    • Retail offering
                                                                                                                                      • Market positioning
                                                                                                                                        • Product offer
                                                                                                                                          • Brands
                                                                                                                                            • Pricing
                                                                                                                                              • Advertising and marketing
                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                • Real (METRO)

                                                                                                                                                    • Figure 38: Real: Sales as share of all food retailers in Europe, 2004-08
                                                                                                                                                  • Strategic evaluation
                                                                                                                                                    • History
                                                                                                                                                      • Financial performance
                                                                                                                                                          • Figure 39: Real: Group financial performance, 2004-08
                                                                                                                                                        • Store portfolio
                                                                                                                                                            • Figure 40: Real: Outlet data, 2004-08
                                                                                                                                                          • Retail offering
                                                                                                                                                            • Market positioning
                                                                                                                                                              • Brands
                                                                                                                                                                  • Figure 41: Real: Own label ranges, 2008/09
                                                                                                                                                                • Product offer
                                                                                                                                                                  • Pricing
                                                                                                                                                                    • Operational issues
                                                                                                                                                                      • Advertising and marketing
                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                        • Rewe

                                                                                                                                                                            • Figure 42: Rewe: Share of all European food retailers’ sales, 2004-08
                                                                                                                                                                            • Figure 43: Rewe: Share of all German food retailers’ sales, 2004-08
                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                            • Recent history
                                                                                                                                                                              • Financial performance
                                                                                                                                                                                  • Figure 44: Rewe: Estimated retail sales, 2004-08
                                                                                                                                                                                  • Figure 45: Rewe: Estimated food retail sales, by country, 2008
                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                  • Figure 46: Rewe: Outlet data, 2004-08
                                                                                                                                                                                  • Figure 47: Rewe: Food retail formats in Germany, 2008
                                                                                                                                                                                  • Figure 48: Rewe: International food fascias, by market, 2008
                                                                                                                                                                                • Retail offering
                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                    • Brands
                                                                                                                                                                                      • Product offer
                                                                                                                                                                                        • Pricing
                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                          • Schwarz Group

                                                                                                                                                                                              • Figure 49: Schwarz Group: Sales as share of all food retailers in Europe, 2004-08
                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                              • History
                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                    • Figure 50: Schwarz Group: Estimated group financial performance, 2005-09
                                                                                                                                                                                                    • Figure 51: Schwarz Group: Proportion of group sales, 2004-08
                                                                                                                                                                                                    • Figure 52: Schwarz Group: Estimated proportion of international sales, by market, 2008/09
                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                      • Figure 53: Schwarz Group: Estimated outlet data, 2005-09
                                                                                                                                                                                                      • Figure 54: Schwarz Group: Store formats, 2009
                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                      • Market positioning
                                                                                                                                                                                                        • Brands
                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                            • Pricing
                                                                                                                                                                                                              • Operational issues
                                                                                                                                                                                                                • Advertising and marketing
                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                  • Tengelmann (Food Retail Europe)

                                                                                                                                                                                                                      • Figure 55: Kaiser's Tengelmann: Sales as share of all food retailers’ sales in Germany, 2004-08
                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                      • Recent history
                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                            • Figure 56: Tengelmann Food Retail Europe: Sales performance, 2004/05-2008
                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                              • Figure 57: Tengelmann Food Retail Europe: Outlet data, 2004-08
                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                • Brands and product offer
                                                                                                                                                                                                                                  • e-commerce and home shopping

                                                                                                                                                                                                                                  Food Retailing - Germany - December 2009

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