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Food Retailing - Germany - November 2011

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Executive Summary

    • Report Scope

        • Technical notes
          • Definitions
            • Store definitions
              • Financial definitions
                • Currencies
                  • Country codes
                    • Figure 1: Country codes
                  • VAT
                    • Figure 2: Europe: Standard VAT rates, 2010/11
                  • Other abbreviations
                  • The Market: Economic Background

                      • Demographics
                        • Implications for food retailers
                          • The economy
                            • Implications for food retailers
                              • Consumer prices inflation
                                • Figure 3: Germany: Consumer prices inflation, Jan 2006 -Oct 2011
                            • The Market: Consumer Spending

                                  • Figure 4: Germany: Households’ consumer spending on food and selected categories, 2006-10
                                  • Figure 5: Germany: Spending on food and restaurants as % of total households’ consumption expenditure, 2006-10
                                  • Figure 6: Spending on food and non-alcoholic beverages as % of total households’ consumption expenditure in Germany, France, and Spain, 2006-10
                              • The Market: The Food Retailers

                                • Economic outlook
                                  • Retail sales and forecasts
                                    • Figure 7: Germany: Food retailers’ sales, 2006-10
                                    • Figure 8: Germany: Food retailers’ sales forecasts. 2011-16
                                  • Outlet and enterprise data
                                    • Figure 9: Germany: Retail enterprises, 2006-09
                                • The Retailers: Online

                                      • Figure 10: Germany: Online shopping penetration, 2006-10
                                      • Figure 11: Germany: % of consumers shopping online for groceries regularly/occasionally, 2010
                                  • The Retailers: Leading Retailers

                                    • Discounters continue to grow share
                                      • Figure 12: Germany: Leading discounters’ aggregate share of grocers’ retail sales, 2006-10
                                    • Discounters’ performance
                                      • Improved product offers to drive footfall
                                        • Expansion and contraction
                                          • Limited potential for online
                                            • Unconventional retail structures
                                              • Figure 13: Germany: Leading food retailers, 2010/11
                                          • The Retailers: Market Shares

                                              • Figure 14: Germany: Food retailers’ market shares, 2010/11
                                          • The Consumer: What They Look For

                                                • Figure 15: Germany: Ten most important deciding factors in shopping for food, drink and household products, 2010
                                                • Figure 16: Germany: Deciding factors in shopping for food, drink and household products, 2006-10
                                            • The Consumer: Where They Shop

                                                  • Figure 17: Germany: Shops used regularly/occasionally, 2008-10
                                              • Aldi (Europe)

                                                  • Strategic evaluation
                                                    • Challenges at home
                                                      • Mature markets provide robust growth
                                                        • Still much scope for growth
                                                          • Figure 19: Aldi: Stores per million capita in selected European countries, 2010
                                                        • Downturn favours discounters in the UK?
                                                          • Background
                                                            • Company performance
                                                              • Figure 20: Aldi (Europe): Group sales performance, 2006-10
                                                              • Figure 21: Aldi (Europe): Outlet data, 2006-10
                                                              • Figure 22: Aldi (Austria): Sales as share of all food retailers' sales in Austria, 2006-10
                                                              • Figure 23: Aldi (Belgium): Sales as share of all food retailers' sales in Belgium, 2006-10
                                                              • Figure 24: Aldi (Denmark): Sales as share of all food retailers' sales in Denmark, 2006-10
                                                              • Figure 25: Aldi (France): Sales as share of all food retailers' sales in France, 2006-10
                                                              • Figure 26: Aldi (Germany): Sales as share of all food retailers' sales in Germany, 2006-10
                                                              • Figure 27: Aldi (Ireland): Sales as share of all food retailers' sales in Ireland, 2006-10
                                                              • Figure 28: Aldi (Netherlands): Sales as share of all food retailers' sales in The Netherlands, 2006-10
                                                              • Figure 29: Aldi (Portugal): Sales as share of all food retailers' sales in Portugal, 2006-10
                                                              • Figure 30: Aldi (Spain): Sales as share of all food retailers' sales in Spain, 2006-10
                                                              • Figure 31: Aldi (Switzerland): Sales as share of all food retailers' sales in Switzerland, 2006-10
                                                              • Figure 32: Aldi (UK): Sales as share of all food retailers' sales in the UK, 2006-10
                                                            • Store format
                                                              • Retail offering
                                                                • E-commerce and home shopping
                                                                • Edeka Group

                                                                    • Strategic evaluation
                                                                      • Points of difference
                                                                        • Own brand
                                                                          • Expansion to continue
                                                                            • Cuckoo in the nest?
                                                                              • Non-food potential
                                                                                • Background
                                                                                  • Co-operative structure
                                                                                    • Company performance
                                                                                      • Figure 34: Edeka Group Germany: Group financial performance, 2006-10
                                                                                      • Figure 35: Edeka Group Germany: Outlet data, 2006-10
                                                                                    • Retail offering
                                                                                      • Netto
                                                                                        • Edeka/Marktkauf
                                                                                          • E-commerce and home shopping
                                                                                          • Real (METRO)

                                                                                              • Strategic evaluation
                                                                                                • Profitability improving but only slowly
                                                                                                  • Eastern Europe shows signs of life
                                                                                                    • Could Metro dispose of Real?
                                                                                                      • Background
                                                                                                        • Company performance
                                                                                                          • 2010
                                                                                                            • Figure 37: Real: Group financial performance, 2006-10
                                                                                                            • Figure 38: Real: Outlet data, 2006-10
                                                                                                          • Store formats
                                                                                                            • Retail offering
                                                                                                              • e-commerce and home shopping
                                                                                                              • Rewe (food)

                                                                                                                  • Strategic evaluation
                                                                                                                    • Convenience and kiosks
                                                                                                                      • Figure 40: Rewe To Go store in Cologne
                                                                                                                    • Online deficiencies
                                                                                                                      • Penny losses in Germany
                                                                                                                        • Strengthening Billa’s offer
                                                                                                                          • Background
                                                                                                                            • Company performance
                                                                                                                              • Figure 41: Rewe (food): Group sales performance, 2006-2010
                                                                                                                              • Figure 43: Rewe (food): Sales by country, 2006-10
                                                                                                                              • Figure 44: Rewe (food): Company-operated outlet data by segment, 2008-10
                                                                                                                              • Figure 45: Rewe (food): Company-operated outlet data by country, 2008-10
                                                                                                                            • Store formats
                                                                                                                              • Figure 47: Rewe: Food retail formats in Germany, 2011
                                                                                                                              • Figure 48: Rewe: International food formats, 2011
                                                                                                                            • Retail offering
                                                                                                                              • Rewe
                                                                                                                                • Penny
                                                                                                                                  • Billa
                                                                                                                                    • E-commerce and home shopping
                                                                                                                                    • Schwarz Group (Europe)

                                                                                                                                        • Strategic evaluation
                                                                                                                                          • Good progress in 2010
                                                                                                                                            • Avoiding risk
                                                                                                                                              • Opportunities closer to home
                                                                                                                                                • Investing in product…
                                                                                                                                                  • …and vertical integration
                                                                                                                                                    • Background
                                                                                                                                                      • Company performance
                                                                                                                                                        • Figure 50: Schwarz Group: Estimated group sales performance, 2006/07-2010/11
                                                                                                                                                        • Figure 51: Schwarz Group: Estimated outlet numbers, 2006/07-2010/11
                                                                                                                                                      • Store formats
                                                                                                                                                        • Figure 52: Schwarz Group: Store formats, 2011
                                                                                                                                                      • Retail offering
                                                                                                                                                        • e-commerce
                                                                                                                                                        • SPAR International

                                                                                                                                                            • Strategic evaluation
                                                                                                                                                              • Rationalisation and the recovery
                                                                                                                                                                • Background
                                                                                                                                                                  • Figure 54: SPAR International: Year of entry, by country
                                                                                                                                                                • Company performance
                                                                                                                                                                  • Figure 55: SPAR International: Retail sales by country, 2006-10
                                                                                                                                                                  • Figure 56: SPAR International: Estimated European sales exclusive of sales tax, 2010
                                                                                                                                                                  • Figure 57: SPAR International: Outlet data, 2006-10
                                                                                                                                                                  • Figure 58: SPAR International: Sales per m², by country (Europe), 2010
                                                                                                                                                                  • Figure 59: SPAR (Austria): Sales as share of Austrian food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 60: SPAR (Belgium): Sales as share of all Belgian food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 61: SPAR (Croatia): Sales as share of all Croatian food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 62: SPAR (Czech Republic): Sales as share of all Czech food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 63: SPAR (Denmark): Sales as share of all Danish food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 64: SPAR (France): Sales as share of all French food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 65: SPAR (Germany): Sales as share of all German food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 66: SPAR (Greece): Sales as share of all Greek food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 67: SPAR (Hungary): Sales as share of all Hungarian food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 68: SPAR (Ireland): Sales as share of all Irish food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 69: SPAR (Italy): Sales as share of all Italian food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 70: SPAR (Netherlands): Sales as share of all Dutch food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 71: SPAR (Norway): Sales as share of all Norwegian food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 72: SPAR (Poland): Sales as share of all Polish food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 73: SPAR (Romania): Sales as share of all Romanian food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 74: SPAR (Russia): Sales as share of all Russian food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 75: SPAR (Slovenia): Sales as share of all Slovenian food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 76: SPAR (Spain): Sales as share of all Spanish food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 77: SPAR (Switzerland): Sales as share of all Swiss food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 78: SPAR (UK): Sales as share of all UK food retailers’ sales, 2006-10
                                                                                                                                                                  • Figure 79: SPAR International: Sales and outlets, by country outside Europe, 2007-10
                                                                                                                                                                • Store formats
                                                                                                                                                                  • Figure 80: SPAR International: Store formats, 2010
                                                                                                                                                                • Retail offering
                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                  • Appendix – Broader Market Environment

                                                                                                                                                                    • Population
                                                                                                                                                                      • Figure 81: Europe: Population, by age group, 2005
                                                                                                                                                                      • Figure 82: Europe: Population, by age group, 2010
                                                                                                                                                                      • Figure 83: Europe: Population, by age group, 2015
                                                                                                                                                                      • Figure 84: Europe: Population, by age group, 2020
                                                                                                                                                                    • GDP
                                                                                                                                                                      • Figure 85: Europe: GDP (current prices), 2010
                                                                                                                                                                      • Figure 86: Europe: GDP growth rates (current prices), 2001-Q3 2011
                                                                                                                                                                      • Figure 87: Europe: GDP growth rates (constant prices), 2001 – Q3 2011
                                                                                                                                                                    • Consumer spending
                                                                                                                                                                      • Figure 88: Europe: Households’ consumer spending (current prices), 2010
                                                                                                                                                                      • Figure 89: Europe: Households’ consumer spending growth rates (current prices), 2001- Q3 2011
                                                                                                                                                                      • Figure 90: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
                                                                                                                                                                    • Consumer prices
                                                                                                                                                                      • Figure 91: Europe: Harmonised index of consumer prices, 2001-10
                                                                                                                                                                    • Unemployment
                                                                                                                                                                      • Figure 92: Europe: Average rate of unemployment, 2001-10
                                                                                                                                                                    • Interest rates
                                                                                                                                                                      • Figure 93: Europe: Interest rates, 2005 -Q3 2011
                                                                                                                                                                    • Consumer confidence
                                                                                                                                                                      • Figure 94: Europe: Consumer confidence, Sep 2010 -Aug 2011
                                                                                                                                                                  • Appendix – TGI Europe

                                                                                                                                                                      • Figure 445: Deciding factors in shopping for food, drink and household products, Germany, 2009-10
                                                                                                                                                                      • Figure 446: Shops used regularly/occasionally, Germany, 2010

                                                                                                                                                                  Companies Covered

                                                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                                                  Food Retailing - Germany - November 2011

                                                                                                                                                                  £795.00 (Excl.Tax)