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Food Retailing - Spain - November 2011

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

  • background economic and demographic data
  • market sizes
  • regional retailing trends and issues
  • market drivers
  • consumer expenditure
  • consumer trends
  • leading pan-European retailers
  • domestic retailers
  • market forecasts

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Table of contents

  1. Executive Summary

    • Pricing activity eases
      • Own brand investment steps up
        • Hypermarkets in the doldrums
          • Retail outlook and forecasts
            • Mercadona opens up its lead
              • Consumers looking for low prices
              • Report Scope

                  • Technical notes
                    • Definitions
                      • Store definitions
                        • Financial definitions
                          • Currencies
                            • Country codes
                              • Figure 1: Country codes
                            • VAT
                              • Figure 2: Europe: Standard VAT rates, 2010/11
                            • Other abbreviations
                            • The Market: Economic Background

                                • GDP
                                  • Consumer prices
                                    • Figure 3: Spain: Consumer prices inflation, Jan 2006-Oct 2011
                                  • Own brand development
                                    • Consumer spending and confidence
                                      • Population
                                        • Implications for food retailers
                                        • The Market: Consumer Spending on Groceries

                                            • Figure 4: Spain: Consumer spending, growth in main categories, 2005-09
                                            • Figure 5: Spain: Consumer spending on food and drink as % of all consumer spending, 2000-09
                                            • Figure 6: Spain: Consumer spending on food and drink and other select categories, 2005-09
                                        • The Market: The Food Retailers

                                          • Economic and consumer spending outlook
                                            • Retail outlook and forecasts
                                              • Figure 7: Spain: Food retailers’ sales, 2006-16
                                            • Outlet and enterprise data
                                              • Figure 8: Spain: Retail enterprise numbers, 2005-09
                                              • Figure 9: Spain: Enterprise and outlet numbers, 2009
                                            • Store numbers by format
                                              • Figure 10: Spain: Hypermarkets, 1973-2010
                                          • The Retailers: Online

                                            • Grocery e-commerce in its infancy
                                              • Website usage
                                                  • Figure 11: Spain: Top three retail websites for food, July 2011
                                                • Online shopping: Penetration levels
                                                  • Figure 12: Spain: Online shopping penetration, 2003-10
                                              • The Retailers: Leading Retailers

                                                • Margin protection in 2010
                                                  • Discounter and regional supermarkets hold up well
                                                    • Mercadona reinforces its market leadership
                                                      • Hypermarkets continue to struggle
                                                        • Eroski loses market share too
                                                          • Dinosol’s future looking uncertain
                                                            • Figure 13: Spain: Leading food retailers, 2010/11
                                                        • The Retailers: Market Shares

                                                            • Figure 14: Spain: Leading food retailers’ market shares, 2009 and 2010
                                                        • The Consumer: What They Look For

                                                              • Figure 15: Most important deciding factors in shopping for food, drink and household products, Spain, 2010
                                                              • Figure 16: Deciding factors in shopping for food, drink and household products, Spain, 2006-10
                                                          • The Consumers: Where They Shop

                                                            • Spanish consumers shop under several roofs
                                                                • Figure 17: Shops used regularly/occasionally, Spain, 2010
                                                              • But they prefer high street to out-of-town supermarkets
                                                                • Figure 18: Which supermarkets consumers shop regularly, Spain, GB, Germany and France, 2010
                                                                • Figure 19: Which other food channels consumers shop regularly, Spain, GB, Germany and France, 2010
                                                            • Aldi (Europe)

                                                                • Strategic evaluation
                                                                  • Challenges at home
                                                                    • Mature markets provide robust growth
                                                                      • Still much scope for growth
                                                                        • Figure 212: Aldi: Stores per million capita in selected European countries, 2010
                                                                      • Downturn favours discounters in the UK?
                                                                        • Background
                                                                          • Company performance
                                                                            • Figure 213: Aldi (Europe): Group sales performance, 2006-10
                                                                            • Figure 214: Aldi (Europe): Outlet data, 2006-10
                                                                            • Figure 215: Aldi (Austria): Sales as share of all food retailers' sales in Austria, 2006-10
                                                                            • Figure 216: Aldi (Belgium): Sales as share of all food retailers' sales in Belgium, 2006-10
                                                                            • Figure 217: Aldi (Denmark): Sales as share of all food retailers' sales in Denmark, 2006-10
                                                                            • Figure 218: Aldi (France): Sales as share of all food retailers' sales in France, 2006-10
                                                                            • Figure 219: Aldi (Germany): Sales as share of all food retailers' sales in Germany, 2006-10
                                                                            • Figure 220: Aldi (Ireland): Sales as share of all food retailers' sales in Ireland, 2006-10
                                                                            • Figure 221: Aldi (Netherlands): Sales as share of all food retailers' sales in The Netherlands, 2006-10
                                                                            • Figure 222: Aldi (Portugal): Sales as share of all food retailers' sales in Portugal, 2006-10
                                                                            • Figure 223: Aldi (Spain): Sales as share of all food retailers' sales in Spain, 2006-10
                                                                            • Figure 224: Aldi (Switzerland): Sales as share of all food retailers' sales in Switzerland, 2006-10
                                                                            • Figure 225: Aldi (UK): Sales as share of all food retailers' sales in the UK, 2006-10
                                                                          • Store format
                                                                            • Retail offering
                                                                              • E-commerce and home shopping
                                                                              • Auchan

                                                                                  • Strategic evaluation
                                                                                    • Further margin loss in tough climate
                                                                                      • Beefs up supermarkets and enters neighbourhood
                                                                                        • E-commerce is growing rapidly
                                                                                          • Background
                                                                                            • Company performance
                                                                                              • Figure 36: Auchan: Group financial performance, 2006-10
                                                                                              • Figure 37: Auchan: Estimated European sales, by country, 2006-10
                                                                                              • Figure 38: Auchan: Outlet data, 2006-10
                                                                                              • Figure 39: Auchan: Sales as share of all food retailers’ sales in France, 2006-10
                                                                                              • Figure 40: Auchan: Sales as share of all food retailers’ sales in Hungary, 2006-10
                                                                                              • Figure 41: Auchan: Sales as share of all food retailers’ sales in Italy, 2006-10
                                                                                              • Figure 42: Auchan: Sales as share of all food retailers’ sales in Poland, 2006-10
                                                                                              • Figure 43: Auchan: Sales as share of all food retailers’ sales in Portugal, 2006-10
                                                                                              • Figure 44: Auchan: Sales as share of all food retailers’ sales in Spain, 2006-10
                                                                                            • Store formats
                                                                                              • Retail offering
                                                                                                • e-commerce and home shopping
                                                                                                • Carrefour

                                                                                                    • Strategic evaluation
                                                                                                      • Losing market share
                                                                                                        • Reviving mature markets
                                                                                                          • 1. Price
                                                                                                            • 2. Formats
                                                                                                                • Figure 46: Beauty section, Carrefour Planet, Milan
                                                                                                              • 3. Products
                                                                                                                • Dia spun off
                                                                                                                  • Background
                                                                                                                    • Company performance
                                                                                                                      • Figure 47: Carrefour (Europe): Group financial performance, 2006-10
                                                                                                                      • Figure 48: Carrefour (Europe): Sales contribution by territory, 2009 and 2010
                                                                                                                      • Figure 49: Carrefour (Europe): Directly-operated outlet data, 2006-10
                                                                                                                      • Figure 50: Carrefour (Europe): Company-operated sales area distribution 2009 and 2010
                                                                                                                      • Figure 51: Carrefour (Europe): Total European outlet numbers by territory (incl. franchise/partner stores), 2006-10
                                                                                                                    • France
                                                                                                                      • Figure 52: France: Sales as % all food retailers’ sales, 2006-10
                                                                                                                    • Belgium
                                                                                                                      • Figure 53: Belgium: Sales as % all food retailers’ sales, 2006-10
                                                                                                                    • Greece
                                                                                                                      • Figure 54: Greece: Sales as % all food retailers’ sales, 2006-10
                                                                                                                    • Italy
                                                                                                                      • Figure 55: Italy: Sales as % all food retailers’ sales, 2006-10
                                                                                                                    • Poland
                                                                                                                      • Figure 56: Poland: Sales as % all food retailers’ sales, 2006-10
                                                                                                                    • Portugal
                                                                                                                      • Figure 57: Portugal: Sales as % all food retailers’ sales, 2006-10
                                                                                                                    • Spain
                                                                                                                      • Figure 58: Spain: Sales as % all food retailers’ sales, 2006-10
                                                                                                                    • Romania
                                                                                                                      • Figure 59: Romania: Sales as % all food retailers’ sales, 2006-10
                                                                                                                    • Store formats
                                                                                                                      • Figure 60: Carrefour (Europe): Total European outlet numbers by format (incl. franchise/partner stores), 2006-10
                                                                                                                      • Figure 61: Carrefour (Europe): Total European outlet numbers by format (incl. franchise stores), 2009-10
                                                                                                                      • Figure 62: Carrefour (Europe): Outlet numbers by ownership, format and territory (incl. franchise/partner stores), 2010
                                                                                                                    • Retail offering
                                                                                                                      • E-commerce and home shopping
                                                                                                                      • E. Leclerc

                                                                                                                          • Strategic evaluation
                                                                                                                            • Strong value proposition
                                                                                                                              • Non-food and new outlets spur growth
                                                                                                                                • Increasing overseas focus
                                                                                                                                  • Background
                                                                                                                                    • Company performance
                                                                                                                                      • Figure 64: E. Leclerc: Group financial performance, 2006-10
                                                                                                                                      • Figure 65: E Leclerc: Estimated sales performance in international markets, 2010
                                                                                                                                      • Figure 66: E. Leclerc: Outlet data, 2006-10
                                                                                                                                      • Figure 67: E. Leclerc: International food outlets, 2006-10
                                                                                                                                    • Non-food fascia
                                                                                                                                      • Figure 68: E Leclerc: Non-food outlets, 2010
                                                                                                                                    • Retail offering
                                                                                                                                      • e-commerce and home shopping
                                                                                                                                      • Groupement des Mousquetaires (Intermarché)

                                                                                                                                          • Strategic evaluation
                                                                                                                                            • Return to growth
                                                                                                                                              • Standing out from the crowd
                                                                                                                                                • Can Les Mousquetaires catch Leclerc?
                                                                                                                                                  • Background
                                                                                                                                                    • Company performance
                                                                                                                                                      • Figure 70: Groupement des Mousquetaires: Group sales, 2006-10
                                                                                                                                                      • Figure 71: Groupement des Mousquetaires: Food outlet data, 2006-10
                                                                                                                                                    • Store formats
                                                                                                                                                      • Figure 72: Groupement des Mousquetaires: Food outlets by type, 2010
                                                                                                                                                      • Figure 73: Groupement des Mousquetaires: Non-food outlet data, 2006-10
                                                                                                                                                    • Retail offering
                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                      • Mercadona

                                                                                                                                                          • Strategic evaluation
                                                                                                                                                            • Cutting prices for hard pressed customers
                                                                                                                                                              • Collaboration with integrated suppliers
                                                                                                                                                                • Squeezing branded suppliers
                                                                                                                                                                  • Raising the bar
                                                                                                                                                                    • Staff conditions
                                                                                                                                                                      • Investing for the future
                                                                                                                                                                        • Longer term view
                                                                                                                                                                          • Background
                                                                                                                                                                            • Company performance
                                                                                                                                                                              • Figure 75: Mercadona: Group financial performance, 2006-10
                                                                                                                                                                              • Figure 76: Mercadona: Outlet data, 2006-10
                                                                                                                                                                            • Retail offering
                                                                                                                                                                            • Schwarz Group (Europe)

                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                  • Good progress in 2010
                                                                                                                                                                                    • Avoiding risk
                                                                                                                                                                                      • Opportunities closer to home
                                                                                                                                                                                        • Investing in product…
                                                                                                                                                                                          • …and vertical integration
                                                                                                                                                                                            • Background
                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                • Figure 78: Schwarz Group: Estimated group sales performance, 2006/07-2010/11
                                                                                                                                                                                                • Figure 79: Schwarz Group: Estimated outlet numbers, 2006/07-2010/11
                                                                                                                                                                                              • Store formats
                                                                                                                                                                                                • Figure 80: Schwarz Group: Store formats, 2011
                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                • e-commerce
                                                                                                                                                                                                • SPAR International

                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                      • Rationalisation and the recovery
                                                                                                                                                                                                        • Background
                                                                                                                                                                                                          • Figure 82: SPAR International: Year of entry, by country
                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                          • Figure 83: SPAR International: Retail sales by country, 2006-10
                                                                                                                                                                                                          • Figure 84: SPAR International: Estimated European sales exclusive of sales tax, 2010
                                                                                                                                                                                                          • Figure 85: SPAR International: Outlet data, 2006-10
                                                                                                                                                                                                          • Figure 86: SPAR International: Sales per m², by country (Europe), 2010
                                                                                                                                                                                                          • Figure 87: SPAR (Austria): Sales as share of Austrian food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 88: SPAR (Belgium): Sales as share of all Belgian food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 89: SPAR (Croatia): Sales as share of all Croatian food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 90: SPAR (Czech Republic): Sales as share of all Czech food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 91: SPAR (Denmark): Sales as share of all Danish food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 92: SPAR (France): Sales as share of all French food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 93: SPAR (Germany): Sales as share of all German food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 94: SPAR (Greece): Sales as share of all Greek food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 95: SPAR (Hungary): Sales as share of all Hungarian food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 96: SPAR (Ireland): Sales as share of all Irish food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 97: SPAR (Italy): Sales as share of all Italian food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 98: SPAR (Netherlands): Sales as share of all Dutch food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 99: SPAR (Norway): Sales as share of all Norwegian food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 100: SPAR (Poland): Sales as share of all Polish food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 101: SPAR (Romania): Sales as share of all Romanian food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 102: SPAR (Russia): Sales as share of all Russian food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 103: SPAR (Slovenia): Sales as share of all Slovenian food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 104: SPAR (Spain): Sales as share of all Spanish food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 105: SPAR (Switzerland): Sales as share of all Swiss food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 106: SPAR (UK): Sales as share of all UK food retailers’ sales, 2006-10
                                                                                                                                                                                                          • Figure 107: SPAR International: Sales and outlets, by country outside Europe, 2007-10
                                                                                                                                                                                                        • Store formats
                                                                                                                                                                                                          • Figure 108: SPAR International: Store formats, 2010
                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                          • Appendix – Broader Market Environment

                                                                                                                                                                                                            • Population
                                                                                                                                                                                                              • Figure 109: Europe: Population, by age group, 2005
                                                                                                                                                                                                              • Figure 110: Europe: Population, by age group, 2010
                                                                                                                                                                                                              • Figure 111: Europe: Population, by age group, 2015
                                                                                                                                                                                                              • Figure 112: Europe: Population, by age group, 2020
                                                                                                                                                                                                            • GDP
                                                                                                                                                                                                              • Figure 113: Europe: GDP (current prices), 2010
                                                                                                                                                                                                              • Figure 114: Europe: GDP growth rates (current prices), 2001-Q3 2011
                                                                                                                                                                                                              • Figure 115: Europe: GDP growth rates (constant prices), 2001 – Q3 2011
                                                                                                                                                                                                            • Consumer spending
                                                                                                                                                                                                              • Figure 116: Europe: Households’ consumer spending (current prices), 2010
                                                                                                                                                                                                              • Figure 117: Europe: Households’ consumer spending growth rates (current prices), 2001- Q3 2011
                                                                                                                                                                                                              • Figure 118: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
                                                                                                                                                                                                            • Consumer prices
                                                                                                                                                                                                              • Figure 119: Europe: Harmonised index of consumer prices, 2001-10
                                                                                                                                                                                                            • Unemployment
                                                                                                                                                                                                              • Figure 120: Europe: Average rate of unemployment, 2001-10
                                                                                                                                                                                                            • Interest rates
                                                                                                                                                                                                              • Figure 121: Europe: Interest rates, 2005 -Q3 2011
                                                                                                                                                                                                            • Consumer confidence
                                                                                                                                                                                                              • Figure 122: Europe: Consumer confidence, Sep 2010 -Aug 2011
                                                                                                                                                                                                          • Appendix – TGI Europe

                                                                                                                                                                                                              • Figure 123: Deciding factors in shopping for food, drink and household products, Spain, 2009-10
                                                                                                                                                                                                              • Figure 124: Shops used regularly/occasionally, Spain, 2010

                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                          Food Retailing - Spain - November 2011

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