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Food Retailing - UK - November 2009

People want their grocery shopping to be convenient. But, in contradiction of popular myth, most people (85%) don't mind grocery shopping, although 35% admit that they find it a chore.

Most people (83%) like to be able to select their own fresh foods.

Taking those two findings together suggests that the growth in demand for online shopping may begin to tail off. Some 15% (6 million) people regularly shop for their groceries online, a proportion which has remained unchanged for 18 months.

Most people (82%) think that organic and fairtrade products are 'expensive for what they are', indictaing that the positively disposed market is just 7 million people.

Most people (92%) say that discounters represent good value for money, but they are evenly split on whether they represent better value than supermarkets Value brands.

There has been an increase in the number of people seeking out bargains. And now over half of shoppers - 20.5 million in this online survey - admit to doing it.

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Table of contents

  1. Issues in the Market

      • Main themes
        • Definitions
          • Financial definitions
            • Abbreviations
            • Future Opportunities

              • Taking on the hard discounters
                • A unique experience you only get here
                  • Selling ‘green’ to the recession-conscious consumer
                    • Taking care of the earth won’t cost the earth
                    • Market in Brief

                      • Economic background
                        • Implications for the food retailers
                          • Online
                            • The majors
                              • Premium products and ethical attitudes
                                • Convenience retailing
                                  • Sector size and forecast
                                  • Internal Market Environment

                                    • Key points
                                      • Inflation
                                          • Figure 1: Inflation: All items and food and drink, 1988-2009 (Q3)
                                        • Industry competition
                                          • Convenience stores
                                            • Figure 2: UK: C-stores of the leading food retailers, 2008
                                          • Store formats – hypermarkets
                                            • Green issues
                                              • Responses to recession
                                                • Growing online sales
                                                  • For the majors only
                                                    • Specialists
                                                      • Figure 3: UK online food retailing sales, 2006-08
                                                    • Where next?
                                                    • Broader Market Environment

                                                      • Key points
                                                        • Ageing population a major long term problem
                                                          • Figure 4: UK population forecasts, by age group, 2004-14
                                                        • The economy
                                                          • Figure 5: UK GDP growth, 1989-2009
                                                        • An unusual recession
                                                          • Where next?
                                                              • Figure 6: Inflation and wages growth, 2006-09
                                                            • Retail sales
                                                              • Figure 7: UK: Year on year retail sales value growth, Jan 2008-Sept 2009
                                                              • Figure 8: UK: Year on year retail sales volume growth, Jan 2008-Sept 2009
                                                              • Figure 9: Food price inflation, 2008-09
                                                            • Consumer confidence
                                                              • Figure 10: UK: Nationwide Consumer Confidence Index, 2004-09
                                                              • Figure 11: Proportion of consumers concerned about their finances, 2008-09
                                                          • The Market in Context

                                                            • Key points
                                                              • Food retailers – Key markets
                                                                • Figure 12: UK: Consumer spending on selected major goods categories, 2004-09 (H1)
                                                              • Food – by far the most important sector
                                                                • Figure 13: UK: Spending on food as % all consumer spending, 2004-09
                                                              • Channels of distribution
                                                                • Figure 14: Food, drink and tobacco – estimated channels of distribution, 2008
                                                              • Non-foods
                                                                • Product mix
                                                                  • Figure 15: UK: Food retailers, estimated product mix, 2008
                                                                • Fuel and other non-retail items
                                                                  • Figure 16: UK fuel sales of the major food retailers, 2008
                                                                • Food in context – Eating out
                                                                  • Figure 17: Spending on food relative to spending on eating out, 2004-09 (H1)
                                                              • Strengths and Weaknesses in the Market

                                                                  • Strengths
                                                                    • Weaknesses
                                                                      • Online – a strength or weakness?
                                                                      • Who’s Innovating?

                                                                        • Key points
                                                                          • Discount brands
                                                                            • e-commerce
                                                                              • Loyalty cards
                                                                              • Sector Size and Forecast

                                                                                • Key points
                                                                                  • The present
                                                                                    • Food retailers
                                                                                      • Where next?
                                                                                        • Long term trends
                                                                                          • Figure 18: Food retailers sales, 2004-14
                                                                                        • Winners and losers
                                                                                        • Retailer Competitor Analysis

                                                                                          • Key points
                                                                                            • Leading retailers
                                                                                              • The market leaders
                                                                                                • Hard discounters
                                                                                                  • Figure 19: UK: Leading food retailers, 2008/09
                                                                                                • Evaluation
                                                                                                  • Market shares
                                                                                                    • Pitfalls
                                                                                                        • Figure 20: Leading UK food retailers, estimated non-retail share of sales, 2008
                                                                                                      • Market leaders
                                                                                                        • Figure 21: Leading UK food retailers, market shares, 2008
                                                                                                    • Retail Advertising and Promotion

                                                                                                      • Key points
                                                                                                        • Trends in total spending on advertising
                                                                                                            • Figure 22: Main media advertising: Leading supermarkets, 2005-09
                                                                                                            • Figure 23: UK: Spending on advertising as % of total sales, 2008
                                                                                                          • Advertising media
                                                                                                            • Figure 24: Leading retailers’ advertising spend, by medium, 2008
                                                                                                            • Figure 25: Leading retailers’ advertising split, by media, 2008
                                                                                                            • Figure 26: UK: Total supermarket spend on advertising, by media, 2005-09*
                                                                                                        • Brand Elements

                                                                                                            • Key points
                                                                                                              • Brand map
                                                                                                                  • Figure 27: Attitudes towards and usage of food retail brands, July 2009
                                                                                                                • Brand qualities of food retail brands
                                                                                                                  • Tesco rules the roost
                                                                                                                    • Figure 28: Personalities of various food retail brands, July 2009
                                                                                                                  • Experience of food retail brands
                                                                                                                    • Tesco most popular, Waitrose an occasional treat
                                                                                                                      • Figure 29: Consumer usage of various food retail brands, July 2009
                                                                                                                    • Brand intentions for food retail brands
                                                                                                                      • Tesco has highest retention, Somerfield most considered
                                                                                                                        • Figure 30: Consideration of various food retail brands, July 2009
                                                                                                                      • Brand satisfaction for food retail brands
                                                                                                                        • Top quality, top marks
                                                                                                                          • Figure 31: Satisfaction with various food retail brands, July 2009
                                                                                                                        • Brand commitment to food retail brands
                                                                                                                          • Repertoire usage is the norm
                                                                                                                            • Figure 32: Commitment to various food retail brands, July 2009
                                                                                                                          • Sainsbury’s
                                                                                                                            • What the consumer thinks
                                                                                                                              • Figure 33: Attitudes towards the Sainsbury’s brand, July 2009
                                                                                                                            • Somerfield
                                                                                                                              • What the consumer thinks
                                                                                                                                • Figure 34: Attitudes towards the Somerfield brand, July 2009
                                                                                                                              • Waitrose
                                                                                                                                • What the consumer thinks
                                                                                                                                  • Figure 35: Attitudes towards the Waitrose brand, July 2009
                                                                                                                                • Morrisons
                                                                                                                                  • What the consumer thinks
                                                                                                                                    • Figure 36: Attitudes towards the Morrisons brand, July 2009
                                                                                                                                  • Lidl
                                                                                                                                    • What the consumer thinks
                                                                                                                                      • Figure 37: Attitudes towards the Lidl brand, July 2009
                                                                                                                                    • The Co-operative
                                                                                                                                      • What the consumer thinks
                                                                                                                                        • Figure 38: Attitudes towards the The Co-operative brand, July 2009
                                                                                                                                      • ASDA
                                                                                                                                        • What the consumer thinks
                                                                                                                                          • Figure 39: Attitudes towards the ASDA brand, July 2009
                                                                                                                                        • Aldi
                                                                                                                                          • What the consumer thinks
                                                                                                                                            • Figure 40: Attitudes towards the Aldi brand, July 2009
                                                                                                                                          • Marks & Spencer
                                                                                                                                            • What the consumer thinks
                                                                                                                                              • Figure 41: Attitudes towards the Marks & Spencer brand, July 2009
                                                                                                                                            • Tesco
                                                                                                                                              • What the consumer thinks
                                                                                                                                                • Figure 42: Attitudes towards the Tesco brand, July 2009
                                                                                                                                            • The Consumer – Who Shops Where?

                                                                                                                                              • Key points
                                                                                                                                                • Primary shoppers
                                                                                                                                                    • Figure 43: Supermarkets used for main grocery shopping, 1998-2009
                                                                                                                                                    • Figure 44: Profile of primary shoppers, July 2009
                                                                                                                                                    • Figure 45: Profile of primary shoppers, 1996, 2006 and 2009
                                                                                                                                                  • Secondary shoppers
                                                                                                                                                    • Figure 46: Supermarkets used for top-up grocery shopping, July 2009
                                                                                                                                                    • Figure 47: Profile of secondary shoppers, 2009
                                                                                                                                                • What Consumers Look For in a Food Retailer

                                                                                                                                                  • Key points
                                                                                                                                                    • The shopper wish list
                                                                                                                                                        • Figure 48: Key attributes of a food retailer, July 2009
                                                                                                                                                        • Figure 49: Shopping for groceries at the supermarket, by supermarkets used for main grocery shopping, July 2009
                                                                                                                                                      • Buying online
                                                                                                                                                          • Figure 50: Shopping for groceries online, by supermarkets used for main grocery shopping, July 2009
                                                                                                                                                        • Attitudes by secondary shopping habits
                                                                                                                                                            • Figure 51: Most popular shopping for groceries at the supermarket, by supermarkets used for top-up grocery shopping, July 2009
                                                                                                                                                            • Figure 52: Next most popular shopping for groceries at the supermarket, by supermarkets used for top-up grocery shopping, July 2009 (continued)
                                                                                                                                                            • Figure 53: Other shopping for groceries at the supermarket, by supermarkets used for top-up grocery shopping, July 2009 (continued)
                                                                                                                                                        • Consumer Attitudes Towards Grocery Shopping

                                                                                                                                                          • Key points
                                                                                                                                                            • What consumers like and dislike
                                                                                                                                                                • Figure 54: Consumer attitudes to stores and branding, July 2009
                                                                                                                                                                • Figure 55: Grocery shopping attitudes, by age and affluence, 2009
                                                                                                                                                                • Figure 56: Grocery shopping in general, by supermarkets used for main grocery shopping, July 2009
                                                                                                                                                              • Consumer attitudes by secondary shopping locations
                                                                                                                                                                  • Figure 57: Most popular grocery shopping in general, by supermarkets used for top-up grocery shopping, July 2009
                                                                                                                                                                  • Figure 58: Next most popular grocery shopping in general, by supermarkets used for top-up grocery shopping, July 2009 (continued)
                                                                                                                                                                  • Figure 59: Other grocery shopping in general, by supermarkets used for top-up grocery shopping, July 2009 (continued)
                                                                                                                                                              • Aldi (Europe)

                                                                                                                                                                  • Figure 60: Aldi (Europe): Sales as share of all food retailers' sales in Europe, 2004-08
                                                                                                                                                                  • Figure 61: Aldi (Germany): Sales as share of all food retailers' sales in Germany, 2004-08
                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                  • History
                                                                                                                                                                    • Sales performance
                                                                                                                                                                        • Figure 62: Aldi (Europe): Group sales performance, 2004-08
                                                                                                                                                                      • Store portfolio
                                                                                                                                                                          • Figure 63: Aldi (Europe): Outlet data, 2004-08
                                                                                                                                                                        • Retail offering
                                                                                                                                                                          • Market positioning
                                                                                                                                                                            • Brands
                                                                                                                                                                              • Product offer
                                                                                                                                                                                • Pricing
                                                                                                                                                                                  • Operational issues
                                                                                                                                                                                    • Advertising and marketing
                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                      • Asda Group Ltd

                                                                                                                                                                                          • Figure 64: Asda Group Ltd: Sales as share of all food retailers’ sales in UK, 2004-08
                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                          • History
                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                • Figure 65: Asda Group Ltd: Group financial performance, 2004-08
                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                  • Figure 66: Asda Group Ltd: Outlet data, 2004-08
                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                  • Market positioning
                                                                                                                                                                                                    • Brands
                                                                                                                                                                                                      • Product offer
                                                                                                                                                                                                        • Pricing
                                                                                                                                                                                                          • Operational issues
                                                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                              • Co-operative Group (Food)

                                                                                                                                                                                                                  • Figure 67: Co-operative Group (Food): Sales as share of all food retailers in UK, 2004-08
                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                  • History
                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                      • Figure 68: Co-operative Group (Food): Group financial performance, 2004/05-2008/09
                                                                                                                                                                                                                      • Figure 69: Somerfield: Group financial performance, 2003/04-2007/08
                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                        • Figure 70: Co-operative Group (Food): Outlet data, 2005-09
                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                          • Brands
                                                                                                                                                                                                                            • Figure 71: Co-operative Group: Own brands, 2009
                                                                                                                                                                                                                          • Product offer
                                                                                                                                                                                                                            • Pricing
                                                                                                                                                                                                                              • Operational issues
                                                                                                                                                                                                                                • Advertising and marketing
                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                  • Iceland Foods Ltd

                                                                                                                                                                                                                                      • Figure 72: Iceland Foods Ltd: Sales as share of all food retailers in UK, 2004-08
                                                                                                                                                                                                                                    • History
                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                          • Figure 73: Iceland Foods Ltd: Group financial performance, 2004/05-2008/09
                                                                                                                                                                                                                                        • Store portfolio
                                                                                                                                                                                                                                            • Figure 74: Iceland Foods Ltd: Outlet data, 2005-09
                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                            • Market positioning
                                                                                                                                                                                                                                              • Brands
                                                                                                                                                                                                                                                • Product offer
                                                                                                                                                                                                                                                  • Pricing
                                                                                                                                                                                                                                                    • Advertising and marketing
                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                      • J Sainsbury

                                                                                                                                                                                                                                                          • Figure 75: J Sainsbury: Sales as share of all food retailers in UK, 2004-08
                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                              • Figure 76: J Sainsbury: Group financial performance, 2004/05-2008/09
                                                                                                                                                                                                                                                              • Figure 77: Sainsbury’s Supermarkets, 2004/05-2008/09
                                                                                                                                                                                                                                                              • Figure 78: Sainsbury’s Supermarkets, Sales trends, 2004/05-2008/09
                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                • Figure 79: Sainsbury’s Supermarkets: Outlet data, 2004/05-2008/09
                                                                                                                                                                                                                                                                • Figure 80: Sainsbury’s Supermarkets: Outlets by size, 2004/05-2008/09
                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                    • Figure 81: Sainsbury’s Supermarkets: Own brand portfolio 2009
                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                    • Pricing
                                                                                                                                                                                                                                                                      • Advertising and marketing
                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                        • Marks & Spencer (Food)

                                                                                                                                                                                                                                                                            • Figure 82: Marks & Spencer (food): Sales as share of all food retailers in UK, 2004-08
                                                                                                                                                                                                                                                                          • Recent history
                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                • Figure 83: Marks & Spencer (food): Group food sales, 2004/05-2008/09
                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                • Figure 84: Marks & Spencer (food): Outlet data, 2005-09
                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                        • Wm Morrison Group

                                                                                                                                                                                                                                                                                            • Figure 85: Wm Morrison Group: Sales as share of all food retailers in UK, 2004-08
                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                            • History
                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                  • Figure 86: Wm Morrison Group: Group financial performance, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                  • Figure 87: Wm Morrison Group: Sales performance, 2005/06-2008/09
                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                    • Figure 88: Wm Morrison Group: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                    • Figure 89: Wm Morrison Supermarkets: Store portfolio by size, 2003 and 2007-09
                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                    • Market positioning
                                                                                                                                                                                                                                                                                                      • Brands
                                                                                                                                                                                                                                                                                                        • Product offer
                                                                                                                                                                                                                                                                                                          • Pricing
                                                                                                                                                                                                                                                                                                            • Operational issues
                                                                                                                                                                                                                                                                                                              • Advertising and marketing
                                                                                                                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                • Musgrave

                                                                                                                                                                                                                                                                                                                    • Figure 90: Musgrave (Republic of Ireland): Sales as share of all food retailers’ sales in Republic of Ireland, 2004-08
                                                                                                                                                                                                                                                                                                                    • Figure 91: Musgrave (UK): Sales as share of all food retailers’ sales in UK, 2004-08
                                                                                                                                                                                                                                                                                                                  • Recent history
                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                        • Figure 92: Musgrave: Group financial performance, 2004-08
                                                                                                                                                                                                                                                                                                                        • Figure 93: Musgrave: Estimated retail sales breakdown, by market, 2004-08
                                                                                                                                                                                                                                                                                                                        • Figure 94: Musgrave: Percentage of retail sales, by brand, 2008
                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                          • Figure 95: Musgrave: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                          • Market positioning/Product offer
                                                                                                                                                                                                                                                                                                                            • Figure 96: Musgrave: Fascias, 2009
                                                                                                                                                                                                                                                                                                                          • Brands
                                                                                                                                                                                                                                                                                                                            • Figure 97: Musgrave: Own brand lines, 2009
                                                                                                                                                                                                                                                                                                                          • Operational issues
                                                                                                                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                            • Schwarz Group

                                                                                                                                                                                                                                                                                                                                • Figure 98: Schwarz Group: Sales as share of all food retailers in Europe, 2004-08
                                                                                                                                                                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                • History
                                                                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                                                                      • Figure 99: Schwarz Group: Estimated Group financial performance, 2005-09
                                                                                                                                                                                                                                                                                                                                      • Figure 100: Schwarz Group: Proportion of group sales, 2004-08
                                                                                                                                                                                                                                                                                                                                      • Figure 101: Schwarz Group: Estimated proportion of international sales, by market, 2008/09
                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                        • Figure 102: Schwarz Group: Estimated outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                        • Figure 103: Schwarz Group: Store formats, 2009
                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                        • Market positioning
                                                                                                                                                                                                                                                                                                                                          • Brands
                                                                                                                                                                                                                                                                                                                                            • Product offer
                                                                                                                                                                                                                                                                                                                                              • Pricing
                                                                                                                                                                                                                                                                                                                                                • Operational issues
                                                                                                                                                                                                                                                                                                                                                  • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                    • SPAR International

                                                                                                                                                                                                                                                                                                                                                        • Figure 104: SPAR (Europe): Sales as share of all European food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                        • History
                                                                                                                                                                                                                                                                                                                                                          • Figure 105: SPAR International: Year of entry, by country
                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                            • Figure 106: SPAR International: Retail sales by country, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 107: SPAR International: Estimated European sales exclusive of sales tax, 2008
                                                                                                                                                                                                                                                                                                                                                          • European operations
                                                                                                                                                                                                                                                                                                                                                            • Figure 108: SPAR (Austria): Sales as share of Austrian food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 109: SPAR (Belgium): Sales as share of all Belgian food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 110: SPAR (Croatia): Sales as share of all Croatian food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 111: SPAR (Czech Republic): Sales as share of all Czech food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 112: SPAR (Denmark): Sales as share of all Danish food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 113: SPAR (France): Sales as share of all French food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 114: SPAR (Germany): Sales as share of all German food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 115: SPAR (Greece): Sales as share of all Greek food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 116: SPAR (Hungary): Sales as share of all Hungarian food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 117: SPAR (Ireland): Sales as share of all Irish food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 118: SPAR (Italy): Sales as share of all Italian food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 119: SPAR (Netherlands): Sales as share of all Dutch food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 120: SPAR (Norway): Sales as share of all Norwegian food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 121: SPAR (Poland): Sales as share of all Polish food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 122: SPAR (Romania): Sales as share of all Romanian food retailers’ sales, 2006-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 123: SPAR (Russia): Sales as share of all Russian food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 124: SPAR (Slovenia): Sales as share of all Slovenian food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 125: SPAR (Spain): Sales as share of all Spanish food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 126: SPAR (Switzerland): Sales as share of all Swiss food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 127: SPAR (UK): Sales as share of all UK food retailers’ sales, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 128: SPAR International: Sales and outlets, by country outside Europe, 2006-08
                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                            • Figure 129: SPAR International: Outlet data, 2004-08
                                                                                                                                                                                                                                                                                                                                                            • Figure 130: SPAR International: Sales per m², by country (Europe), 2008
                                                                                                                                                                                                                                                                                                                                                            • Figure 131: SPAR International: Store formats, 2009
                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                            • Market positioning
                                                                                                                                                                                                                                                                                                                                                              • Product offer
                                                                                                                                                                                                                                                                                                                                                                • Pricing
                                                                                                                                                                                                                                                                                                                                                                  • Operational issues
                                                                                                                                                                                                                                                                                                                                                                    • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                      • Tesco

                                                                                                                                                                                                                                                                                                                                                                          • Figure 132: Tesco (Europe): Sales as share of all food retailers’ sales in Europe, 2004-08
                                                                                                                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                              • Figure 133: Tesco Plc: Group financial performance, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                              • Figure 134: Tesco (UK): Sales as share of all food retailers in UK, 2004-08
                                                                                                                                                                                                                                                                                                                                                                              • Figure 135: Tesco (Czech Rep): Sales as share of all food retailers in Czech Republic, 2004-08
                                                                                                                                                                                                                                                                                                                                                                              • Figure 136: Tesco (Hungary): Sales as share of all food retailers in Hungary, 2004-08
                                                                                                                                                                                                                                                                                                                                                                              • Figure 137: Tesco (Rep. of Ireland): Sales as share of all food retailers in Republic of Ireland, 2004-08
                                                                                                                                                                                                                                                                                                                                                                              • Figure 138: Tesco (Poland): Sales as share of all food retailers in Poland, 2004-08
                                                                                                                                                                                                                                                                                                                                                                              • Figure 139: Tesco (Slovak Rep): Sales as share of all food retailers in Slovak Republic, 2004-08
                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                              • Figure 140: Tesco Plc: Outlet data, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                              • Figure 141: Tesco: UK store formats, 2008/09
                                                                                                                                                                                                                                                                                                                                                                              • Figure 142: Tesco: Other European store formats, 2008/09
                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                              • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                • Brands
                                                                                                                                                                                                                                                                                                                                                                                  • Product offer
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 143: Tesco UK: Sales by product category, 2007/08 and 2008/09
                                                                                                                                                                                                                                                                                                                                                                                  • Pricing
                                                                                                                                                                                                                                                                                                                                                                                    • Advertising and marketing
                                                                                                                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                      • Waitrose Ltd

                                                                                                                                                                                                                                                                                                                                                                                          • Figure 144: Waitrose Ltd: Sales as share of all food retailers in UK, 2004-08
                                                                                                                                                                                                                                                                                                                                                                                        • History
                                                                                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 145: Waitrose Ltd: Group financial performance, 2004/05-2008/09
                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 146: Waitrose Ltd: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                • Market positioning
                                                                                                                                                                                                                                                                                                                                                                                                  • Brands
                                                                                                                                                                                                                                                                                                                                                                                                    • Product offer
                                                                                                                                                                                                                                                                                                                                                                                                      • Pricing
                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – Who Shops Where?

                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 147: Supermarkets used for main grocery shopping, by demographics, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 148: Most popular supermarkets used for top-up grocery shopping, by demographics, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 149: Next most popular supermarkets used for top-up grocery shopping, by demographics, July 2009 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 150: Other supermarkets used for top-up grocery shopping, by demographics, July 2009 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – What Consumers Look For in a Food Retailer

                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 151: Key attributes of a food retailer, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 152: Key attributes of a food retailer, July 2009 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 153: Key attributes of a food retailer, July 2009 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                        • Appendix – Consumer Attitudes Towards Grocery Shopping

                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 154: Consumer attitudes towards grocery shopping, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 155: Consumer attitudes towards grocery shopping, by demographics, July 2009
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 156: Consumer attitudes towards grocery shopping, July 2009

                                                                                                                                                                                                                                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                        • Abel & Cole Limited
                                                                                                                                                                                                                                                                                                                                                                                                        • Advertising Standards Authority
                                                                                                                                                                                                                                                                                                                                                                                                        • Ahold Group
                                                                                                                                                                                                                                                                                                                                                                                                        • Albertsons LLC
                                                                                                                                                                                                                                                                                                                                                                                                        • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                                                                                                                                                                                                                        • Alldays Plc
                                                                                                                                                                                                                                                                                                                                                                                                        • Alliance Boots UK Retail
                                                                                                                                                                                                                                                                                                                                                                                                        • Amazon.co.uk
                                                                                                                                                                                                                                                                                                                                                                                                        • Argos
                                                                                                                                                                                                                                                                                                                                                                                                        • Asda Group Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • ASPIAG (Austria SPAR International AG)
                                                                                                                                                                                                                                                                                                                                                                                                        • Associated British Foods Plc
                                                                                                                                                                                                                                                                                                                                                                                                        • Bank of England
                                                                                                                                                                                                                                                                                                                                                                                                        • Barclays Bank plc
                                                                                                                                                                                                                                                                                                                                                                                                        • Baugur
                                                                                                                                                                                                                                                                                                                                                                                                        • Bells Stores Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • Booker Cash & Carry Limited
                                                                                                                                                                                                                                                                                                                                                                                                        • BP Oil UK (retail)
                                                                                                                                                                                                                                                                                                                                                                                                        • British Market Research Bureau (BMRB)
                                                                                                                                                                                                                                                                                                                                                                                                        • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                                                                                                                                                                                                                                        • BT Group plc
                                                                                                                                                                                                                                                                                                                                                                                                        • Budgens Stores Ltd - retail sales
                                                                                                                                                                                                                                                                                                                                                                                                        • BWG Group
                                                                                                                                                                                                                                                                                                                                                                                                        • Carrefour Europe
                                                                                                                                                                                                                                                                                                                                                                                                        • Centra (Ireland)
                                                                                                                                                                                                                                                                                                                                                                                                        • Co-operative Group
                                                                                                                                                                                                                                                                                                                                                                                                        • Colruyt Group
                                                                                                                                                                                                                                                                                                                                                                                                        • Competition Commission
                                                                                                                                                                                                                                                                                                                                                                                                        • Conveco Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • Costcutter Supermarkets Group
                                                                                                                                                                                                                                                                                                                                                                                                        • CVC Capital Partners Limited
                                                                                                                                                                                                                                                                                                                                                                                                        • Dagrofa
                                                                                                                                                                                                                                                                                                                                                                                                        • Despar
                                                                                                                                                                                                                                                                                                                                                                                                        • Direct Wines Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • Dobbies Garden Centres plc
                                                                                                                                                                                                                                                                                                                                                                                                        • Dohle Group
                                                                                                                                                                                                                                                                                                                                                                                                        • Edeka Group
                                                                                                                                                                                                                                                                                                                                                                                                        • Elspeth Gibson
                                                                                                                                                                                                                                                                                                                                                                                                        • Eurospar Finland
                                                                                                                                                                                                                                                                                                                                                                                                        • Fairtrade Foundation (The)
                                                                                                                                                                                                                                                                                                                                                                                                        • First Quench Retailing
                                                                                                                                                                                                                                                                                                                                                                                                        • Franprix/Leader Price
                                                                                                                                                                                                                                                                                                                                                                                                        • Freeview
                                                                                                                                                                                                                                                                                                                                                                                                        • Fresh & Easy
                                                                                                                                                                                                                                                                                                                                                                                                        • GT Smith Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • Handelshof/Concord
                                                                                                                                                                                                                                                                                                                                                                                                        • Haribo Dunhills Plc
                                                                                                                                                                                                                                                                                                                                                                                                        • Harrods Group Total
                                                                                                                                                                                                                                                                                                                                                                                                        • HBOS plc (Halifax Bank of Scotland)
                                                                                                                                                                                                                                                                                                                                                                                                        • Homebase Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • HomeChoice
                                                                                                                                                                                                                                                                                                                                                                                                        • Iceland Foods Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • IKEA
                                                                                                                                                                                                                                                                                                                                                                                                        • Interspar/Maximarkt
                                                                                                                                                                                                                                                                                                                                                                                                        • ITV plc
                                                                                                                                                                                                                                                                                                                                                                                                        • J&J Haslett Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • J. Sainsbury
                                                                                                                                                                                                                                                                                                                                                                                                        • Jamie Oliver
                                                                                                                                                                                                                                                                                                                                                                                                        • John Lewis Partnership
                                                                                                                                                                                                                                                                                                                                                                                                        • Kaufland (Bulgaria)
                                                                                                                                                                                                                                                                                                                                                                                                        • Kmart Corporation
                                                                                                                                                                                                                                                                                                                                                                                                        • Land Securities Group
                                                                                                                                                                                                                                                                                                                                                                                                        • Lidl (UK)
                                                                                                                                                                                                                                                                                                                                                                                                        • Lloyds Banking Group
                                                                                                                                                                                                                                                                                                                                                                                                        • Londis (Holdings) Ltd - retail sales
                                                                                                                                                                                                                                                                                                                                                                                                        • LOVEFiLM International Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • Majestic Wine Warehouse Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • Marks & Spencer
                                                                                                                                                                                                                                                                                                                                                                                                        • Migros (Switzerland)
                                                                                                                                                                                                                                                                                                                                                                                                        • mmO2 plc
                                                                                                                                                                                                                                                                                                                                                                                                        • Musgrave UK - consolidated sales
                                                                                                                                                                                                                                                                                                                                                                                                        • Nectar
                                                                                                                                                                                                                                                                                                                                                                                                        • Netto Foodstores Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • NorgesGruppen
                                                                                                                                                                                                                                                                                                                                                                                                        • Office for National Statistics
                                                                                                                                                                                                                                                                                                                                                                                                        • Office of Fair Trading
                                                                                                                                                                                                                                                                                                                                                                                                        • One Stop Community Stores Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • Rewe
                                                                                                                                                                                                                                                                                                                                                                                                        • Royal Bank of Scotland Group plc
                                                                                                                                                                                                                                                                                                                                                                                                        • RSPCA
                                                                                                                                                                                                                                                                                                                                                                                                        • Safeway Stores
                                                                                                                                                                                                                                                                                                                                                                                                        • Samsung Electronics (UK) Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • Schwarz Group
                                                                                                                                                                                                                                                                                                                                                                                                        • Shaw's Supermarkets, Inc
                                                                                                                                                                                                                                                                                                                                                                                                        • Somerfield
                                                                                                                                                                                                                                                                                                                                                                                                        • Spar UK Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • Sperwer
                                                                                                                                                                                                                                                                                                                                                                                                        • Starbucks Coffee Company UK Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • T&S Stores Plc
                                                                                                                                                                                                                                                                                                                                                                                                        • Tengelmann
                                                                                                                                                                                                                                                                                                                                                                                                        • Tesco Personal Finance Limited
                                                                                                                                                                                                                                                                                                                                                                                                        • Tesco Plc
                                                                                                                                                                                                                                                                                                                                                                                                        • The Big Food Group Plc
                                                                                                                                                                                                                                                                                                                                                                                                        • The British Land Company Plc
                                                                                                                                                                                                                                                                                                                                                                                                        • The Grocery Trader
                                                                                                                                                                                                                                                                                                                                                                                                        • The Wine Society
                                                                                                                                                                                                                                                                                                                                                                                                        • Trader Joe's Company Inc
                                                                                                                                                                                                                                                                                                                                                                                                        • Veropoulos
                                                                                                                                                                                                                                                                                                                                                                                                        • Virgin Media Ltd
                                                                                                                                                                                                                                                                                                                                                                                                        • Waitrose
                                                                                                                                                                                                                                                                                                                                                                                                        • Wal-Mart Stores, Inc
                                                                                                                                                                                                                                                                                                                                                                                                        • Wm Morrison Supermarkets
                                                                                                                                                                                                                                                                                                                                                                                                        • Woolworths Group plc

                                                                                                                                                                                                                                                                                                                                                                                                        Food Retailing - UK - November 2009

                                                                                                                                                                                                                                                                                                                                                                                                        £1,995.00 (Excl.Tax)