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Food Retailing - UK - November 2010

2009 was a relatively quiet year for the major food retailers, insofar as any year could be said to be so for companies that are so large and so dominant not just in their own sector, but in UK retailing as a whole.After the campaign of vilification in the media in 2007 and the Competition Commission report that, on the whole, gave the market leaders a clean bill of health, the media has moved on to other topics. Consumers had to cope with the financial crisis and recession of 2008/09 and the food retailers were faced with a radical change to the trading environment that they had become used to.

  • Online shopping is growing fast, but it still only accounts for 3.7% of all food retailers sales and 85% of sales go through the sites of the market leaders. But 8.5 million people (17%) say they buy online at least occasionally, far too large a number for any food retailers to ignore, so all of the majors must stay in the market if only to protect their market share.
  • It is easy to say that convenience or low prices are the most important factors for consumers in choosing a store, but using a more sophisticated approach it becomes clear that consumers look for value for money, which is a combination of quality, price, depth of range and several smaller, though significant factors. No retailer can afford to neglect any of them.
  • Nearly 40% of UK consumers (20 million) use Tesco for their main weekly shop. Tesco dominates the middle mass market, leaving the others to fight around the periphery. The challenge for all the other players is to establish a point of difference in the market without closing off large parts of the mass market.
  • Self scanning is proving a highly popular innovation, with 40% (20 million) of consumers using it regularly, although 56% (28 million) of people say they would prefer more staffed checkouts and 46% (23 million) say they prefer someone else to scan their goods. The clear implication is that for all the advantages of self csanning, supermarkets cannot afford to ignore the need for human interaction.
  • Buy-One-Get-One-Free is by far the most popular sort of supermarket promotion, though extra product and money off are also popular. BOGOFs are twice as popular with consumers as EDLP, the preferred marketing strategy of Wal-Mart and Asda.
  • Consumers have little enthusiasm for loyalty cards. BOGOFs are five times more popular with consumers than loyalty cards. This presents a major problem for retailers who value the information gathered with a loyalty card and partly explains why Tesco has decided it has to offer double points.

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Table of contents

  1. Issues in the Market

      • Definitions
        • Abbreviations
        • Future Opportunities

            • Trend: Affection
              • Trend: Diversity Is All
              • Market in Brief

                • The market
                  • Figure 1: Food retailers’ sales forecast confidence range, 2011-15
                • “Retail is detail”
                  • Tesco dominant
                    • Formats
                      • Self scanning – immediately popular
                        • BOGOFs much more popular than EDLP
                          • Macro economic outlook poor
                            • Online growing, but Morrisons standing aloof
                              • Spending on food has gained share of spending through the recession
                                • Building on the brand
                                  • A concentrated sector
                                  • Internal Market Environment

                                    • Key points
                                      • Competitive environment
                                        • What do consumers want?
                                          • Store formats
                                            • Primary shopping destinations
                                              • Car ownership
                                                • Secondary shopping destination
                                                  • Hard discounters and Iceland
                                                    • Online
                                                      • Who shops online?
                                                        • Figure 2: Internet users who buy food online, 2003-10
                                                        • Figure 3: Profile of online food shoppers, Dec 2006, Sept 2010
                                                        • Figure 4: UK: Internet access, 2001-10
                                                      • Social needs
                                                        • Major players
                                                          • Market size
                                                            • Figure 5: UK: Food retailers’ Online sales, 2009 and 2010
                                                            • Figure 6: Online sales as % all food retailers’ sales, 2006-10 (e)
                                                        • Broader Market Environment

                                                          • Key points
                                                            • The ageing population is bad news.
                                                              • Figure 7: UK: Over 65s as % total UK population, 1991-2020
                                                            • Implications for retailers
                                                              • The economy
                                                                • Figure 8: UK: Quarterly GDP growth, 1989-2010 (Q2)
                                                              • Can the recovery continue?
                                                                • Implications for food retailers
                                                                • Competitive Context

                                                                  • Key points
                                                                    • Food retailers – Key markets
                                                                      • Figure 9: UK: Consumer spending on selected major goods categories, 2005-10 (H1)
                                                                    • Food – the basis for the success of the food retailers
                                                                      • Figure 10: Spending on food and drink as % all consumer spending, 2004-10 (H1)
                                                                    • Inflation
                                                                      • Figure 11: Food inflation, 2004-10 (Sept)
                                                                    • Product mix
                                                                      • Figure 12: UK: Food retailers, estimated product mix, 2009
                                                                    • Eating out
                                                                      • Figure 13: Spending on food relative to spending on eating out, 2004-09
                                                                  • Who’s Innovating

                                                                    • Asda – chosen by you
                                                                      • Home delivery – the drive through supermarket
                                                                        • Green issues – traceability
                                                                          • Tesco produces grocery shopping app for the iphone
                                                                            • Vending machines – an idea that won’t go away
                                                                              • Taking Local to the limit
                                                                                • Tesco and Clubcard
                                                                                • Strengths and Weaknesses

                                                                                  • Strengths – Driving growth
                                                                                    • Weaknesses – reducing growth
                                                                                    • Sector Size and Forecast

                                                                                      • Key points
                                                                                        • Uncertainty
                                                                                          • Implications for the food retailers
                                                                                            • How will they respond?
                                                                                              • Forecast
                                                                                                  • Figure 14: Food retailers’ sales, 2005-15
                                                                                                  • Figure 15: Food retailers’ sales forecast confidence range, 2011-15
                                                                                                  • Figure 16: Food retailers’ sales forecast, best and worst case data, 2005-15
                                                                                              • Channels of Distribution

                                                                                                    • Figure 17: Food, drink and tobacco – estimated channels of distribution, 2009
                                                                                                • Retailer Competitive Analysis

                                                                                                  • Key points
                                                                                                    • Leading retailers
                                                                                                      • The Market leaders
                                                                                                        • Hard discounters and Iceland
                                                                                                          • Convenience stores
                                                                                                            • Figure 18: UK: Leading Food Retailers, 2009/10
                                                                                                          • Market shares
                                                                                                            • Figure 19: Leading UK food retailers, estimated non-retail share of sales, 2009
                                                                                                            • Figure 20: Leading UK food retailers’ market shares, 2009
                                                                                                        • Retail Advertising and Promotion

                                                                                                          • Key points
                                                                                                              • Figure 21: Food Retailers advertising spend, 2006-10
                                                                                                              • Figure 22: Advertising expenditure by retailers, Sep 2009-Aug 2010
                                                                                                          • Brand Elements

                                                                                                              • Key points
                                                                                                                • Brand map
                                                                                                                    • Figure 23: Attitudes towards and visitation of various food retail stores, August 2010
                                                                                                                  • Brand qualities of food retail stores
                                                                                                                    • Tesco leads in key attributes
                                                                                                                      • Figure 24: Personalities of various food retail stores, August 2010
                                                                                                                    • Experience of food retail stores
                                                                                                                      • Big four most visited
                                                                                                                        • Figure 25: Consumer visitation of various food retail stores
                                                                                                                      • Brand consideration for food retail stores
                                                                                                                        • M&S least considered
                                                                                                                          • Figure 26: Consideration of various food retail stores, August 2010
                                                                                                                        • Brand satisfaction for food retail stores
                                                                                                                          • Premium brands most excellent
                                                                                                                            • Figure 27: Satisfaction with various food retail stores, August 2010
                                                                                                                          • Brand commitment to food retail stores
                                                                                                                            • Tesco dominates in grocery sector
                                                                                                                              • Figure 28: Commitment to various food retail stores, August 2010
                                                                                                                            • Brand intentions for food retail stores
                                                                                                                              • Tesco takes the lead, budget brands lack loyalty
                                                                                                                                • Figure 29: Future visiting intentions for various food retail stores, August 2010
                                                                                                                              • Brand recommendation for food retail stores
                                                                                                                                • Big names, low prices support big four
                                                                                                                                  • Figure 30: Recommendation of various food retail stores, August 2010
                                                                                                                                • ‘Budget brands’ – Iceland, Aldi, Lidl
                                                                                                                                  • What the consumer thinks
                                                                                                                                    • Figure 31: Attitudes towards the Aldi, Lidl and Iceland stores, August 2010
                                                                                                                                  • Morrisons and ASDA
                                                                                                                                    • What the consumer thinks
                                                                                                                                      • Figure 32: Attitudes towards the Morrisons and ASDA stores, August 2010
                                                                                                                                    • Premium and added-value – M&S, Waitrose, The Co-operative
                                                                                                                                      • What the consumer thinks
                                                                                                                                        • Figure 33: Attitudes towards the Marks & Spencer, Waitrose and The Co-operative stores, August 2010
                                                                                                                                      • The top two – Sainsbury’s and Tesco
                                                                                                                                        • What the consumer thinks
                                                                                                                                          • Figure 34: Attitudes towards the Sainsbury’s and Tesco stores, August 2010
                                                                                                                                      • What Do Consumers Look For in a Supermarket?

                                                                                                                                          • Key points
                                                                                                                                            • Consumers and the recession
                                                                                                                                              • Bargain hunting
                                                                                                                                                  • Figure 35: Bargain hunters, 2008-10
                                                                                                                                                  • Figure 36: Hard discounters, 2008-10
                                                                                                                                                • What consumers look for in a supermarket
                                                                                                                                                  • Mintel survey, May 2010
                                                                                                                                                    • Figure 37: Factors considered for choice of a particular supermarket for main weekly shopping, May 2010
                                                                                                                                                    • Figure 38: Key factors in choosing a supermarket by age and affluence, May 2010
                                                                                                                                                  • TGI survey, 2005-09
                                                                                                                                                      • Figure 39: Deciding factors in shopping for food, drink and household products, GB, 2005-09
                                                                                                                                                    • A more sophisticated approach
                                                                                                                                                        • Figure 40: Key factors in choosing a supermarket, September 2010
                                                                                                                                                      • Who rates what?
                                                                                                                                                        • Best value
                                                                                                                                                          • Figure 41: Ranking of best value, September 2010
                                                                                                                                                        • Lowest prices
                                                                                                                                                          • Figure 42: Ranking of lowest prices, September 2010
                                                                                                                                                        • Product quality
                                                                                                                                                          • Figure 43: Ranking of product quality, September 2010
                                                                                                                                                        • Convenience and range
                                                                                                                                                          • ‘Retail is detail’
                                                                                                                                                            • Loyalty cards
                                                                                                                                                            • Where Do Consumers Shop by Type of Outlet?

                                                                                                                                                              • Key points
                                                                                                                                                                  • Figure 44: Shops used regularly/occasionally, GB, 2008-09
                                                                                                                                                                • Who shops where?
                                                                                                                                                                    • Figure 45: Usage of supermarkets for main shop, September 2010
                                                                                                                                                                    • Figure 46: Primary shopping destinations, customer profile, September 2010
                                                                                                                                                                  • Secondary shopping destinations
                                                                                                                                                                      • Figure 47: Secondary shopping destinations, September 2010
                                                                                                                                                                      • Figure 48: UK food retailers: Profile of secondary shopping customers, September 2010
                                                                                                                                                                    • Customer loyalty – how many shops are used?
                                                                                                                                                                        • Figure 49: Numbers of outlets used for top-up shopping, September 2010
                                                                                                                                                                    • Consumer Attitudes Towards Self-scanning

                                                                                                                                                                      • Key points
                                                                                                                                                                          • Figure 50: Use of traditional staffed checkouts and self scan checkouts, September 2010
                                                                                                                                                                          • Figure 51: Profile of Self-scanning users and non-users, September 2010
                                                                                                                                                                          • Figure 52: Places used for main grocery shopping, by use of traditional staffed checkouts and self scan checkouts, September 2010
                                                                                                                                                                        • Attitudes to self-scanning
                                                                                                                                                                            • Figure 53: Attitudes towards self-scanning terminals, September 2010
                                                                                                                                                                          • Attitudes to self-scanning by retailer used
                                                                                                                                                                              • Figure 54: Attitudes towards self-scanning terminals, by places used for main grocery shopping, September 2010
                                                                                                                                                                          • Price Promotions

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Figure 55: Preference for price promotions, September, 2010
                                                                                                                                                                              • Demographic analysis
                                                                                                                                                                              • Aldi Stores Ltd (UK)

                                                                                                                                                                                  • Figure 56: Aldi (Europe): Sales as share of all food retailers' sales in Europe, 2005-09
                                                                                                                                                                                  • Figure 57: Aldi: Sales as share of all food retailers' sales in various European countries, 2005-09
                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                    • Figure 58: Aldi: Stores per million capita in selected European countries, 2009
                                                                                                                                                                                  • Recent history
                                                                                                                                                                                    • Sales performance
                                                                                                                                                                                        • Figure 59: Aldi: Group sales performance, 2005-09
                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                        • Figure 60: Aldi: Outlet data, 2005-09
                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                        • Asda Group

                                                                                                                                                                                            • Figure 61: Asda Group Ltd: Sales as share of all food retailers’ sales in UK, 2005-09
                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                            • New formats
                                                                                                                                                                                              • Margins vs prices
                                                                                                                                                                                                • Prospects
                                                                                                                                                                                                  • Recent history
                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                        • Figure 62: Asda Group Ltd: Group financial performance, 2005-09
                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                        • Smaller stores
                                                                                                                                                                                                          • Figure 63: Asda Group Ltd: Outlet data, 2005-09
                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                          • Promotions
                                                                                                                                                                                                            • Own brands
                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                              • Co-operative Group (Food)

                                                                                                                                                                                                                  • Figure 64: Co-operative Group (Food): Sales as share of all food retailers’/grocers’ sales in the UK, 2005-09
                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                  • Recent history
                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                        • Figure 65: The Co-operative Group (Food): Like-for-like sales growth, 2005-09
                                                                                                                                                                                                                        • Figure 66: Co-operative Group (Food): Group financial performance, 2005/06-2009/10
                                                                                                                                                                                                                      • Somerfield
                                                                                                                                                                                                                        • Figure 67: Somerfield: Group financial performance, 2004/05-2008/09
                                                                                                                                                                                                                      • Co-op: Interim report 2010
                                                                                                                                                                                                                        • Store portfolio
                                                                                                                                                                                                                            • Figure 68: Co-operative Group (Food): Outlet data, 2005/06-2009/10
                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                            • Iceland Foods

                                                                                                                                                                                                                                • Figure 69: Iceland Foods Ltd: Sales as share of all food retailers’ sales in the UK, 2005-09
                                                                                                                                                                                                                              • Recent history
                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                    • Figure 70: Iceland Foods Ltd: Group financial performance, 2005/06-2009/10
                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                      • Figure 71: Iceland Foods Ltd: Outlet data, 2005/06-2009/10
                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                      • J Sainsbury

                                                                                                                                                                                                                                          • Figure 72: J Sainsbury: Sales as share of all food and fuel retailers in UK, 2005-09
                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                          • Recent history
                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                • Figure 73: Sainsbury’s Supermarkets, 2005/06-2009/10
                                                                                                                                                                                                                                                • Figure 74: Sainsbury’s Supermarkets: Sales trends, 2005/06-2009/10
                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                  • Figure 75: Sainsbury’s Supermarkets: Outlet data, 2005/06-2009/10
                                                                                                                                                                                                                                                  • Figure 76: Sainsbury’s Supermarkets: Outlets by size, 2005/06-2009/10
                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                    • Figure 77: Sainsbury’s Supermarkets: Own brand portfolio, 2010
                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                  • Marks & Spencer (Food)

                                                                                                                                                                                                                                                      • Figure 78: M&S Food: Sales as share of all food retailers’ sales in the UK, 2005-09
                                                                                                                                                                                                                                                    • Recent history
                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                        • Figure 79: M&S Food: Financial performance, 2005/06-2009/10
                                                                                                                                                                                                                                                      • First half 2010/11
                                                                                                                                                                                                                                                        • Store portfolio
                                                                                                                                                                                                                                                            • Figure 80: M&S Food: Outlet data, 2005/06-2009/10
                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                                                            • Schwarz Group (UK)

                                                                                                                                                                                                                                                                • Figure 81: Schwarz Group: Sales as share of all food retailers in UK, 2005-09
                                                                                                                                                                                                                                                              • Strategic evaluation
                                                                                                                                                                                                                                                                • Limitations at home
                                                                                                                                                                                                                                                                  • But further opportunities abroad
                                                                                                                                                                                                                                                                    • Losing shoppers in the UK
                                                                                                                                                                                                                                                                      • Smaller format
                                                                                                                                                                                                                                                                        • Short term turbulence but longer term staying power
                                                                                                                                                                                                                                                                          • Recent history
                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                • Figure 82: Schwarz Group: Estimated Group sales performance, 2066-10
                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                • Figure 83: Schwarz Group: Estimated outlet numbers, 2006-10
                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                • e-commerce
                                                                                                                                                                                                                                                                                • SPAR International

                                                                                                                                                                                                                                                                                    • Figure 84: SPAR (Europe): Sales as share of all European food retailers’ sales, 2005-09
                                                                                                                                                                                                                                                                                    • Figure 85: SPAR (UK): Sales as share of all UK food retailers’ sales, 2005-09
                                                                                                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                                                                                                    • History
                                                                                                                                                                                                                                                                                      • Figure 86: SPAR International: Year of entry, by country
                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                        • Figure 87: SPAR International: Retail sales, by country, 2005-09
                                                                                                                                                                                                                                                                                        • Figure 88: SPAR International: Estimated European sales exclusive of sales tax, 2009
                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                        • Figure 89: SPAR International: Outlet data, 2005-09
                                                                                                                                                                                                                                                                                        • Figure 90: SPAR International: Sales per m², by country (Europe), 2009
                                                                                                                                                                                                                                                                                        • Figure 91: SPAR International: Store formats, 2009
                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                        • Tesco

                                                                                                                                                                                                                                                                                            • Figure 92: Tesco (UK): Sales as share of all food retailers’/grocers’ sales in the UK, 2005/06-09/10
                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                            • The price/quality balance
                                                                                                                                                                                                                                                                                              • A leader in online
                                                                                                                                                                                                                                                                                                • Ongoing cultivation of the international business
                                                                                                                                                                                                                                                                                                  • Figure 93: Tesco sales densities: GB£ store sales per m2, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                  • Figure 94: Tesco: Geographic origin of turnover, 2005/06 and 2009/10
                                                                                                                                                                                                                                                                                                • Global expansion timeline
                                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                                    • Group record
                                                                                                                                                                                                                                                                                                      • Figure 95: Tesco: Financial performance, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                    • UK sales breakdown
                                                                                                                                                                                                                                                                                                      • Figure 96: Tesco UK: Sales by product category, 2008/09 and 2009/10
                                                                                                                                                                                                                                                                                                    • Non-UK performance
                                                                                                                                                                                                                                                                                                      • UK retailing services
                                                                                                                                                                                                                                                                                                        • 2010/11 interim results
                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                            • Figure 97: Tesco: Outlet data, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                            • Figure 98: Tesco: UK store formats, 2009/10
                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                            • Waitrose

                                                                                                                                                                                                                                                                                                                • Figure 99: Waitrose Ltd: Sales as share of all food retailers’ sales in the UK, 2005-09
                                                                                                                                                                                                                                                                                                              • Recent history
                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                  • Figure 100: Waitrose Ltd: Group financial performance, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                    • Figure 101: Waitrose Ltd: Outlet data, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                    • Wm Morrison Group

                                                                                                                                                                                                                                                                                                                        • Figure 102: Wm Morrison Group: Sales as share of all food retail & fuel sales in the UK, 2005-09
                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                        • Recent history
                                                                                                                                                                                                                                                                                                                          • Financial performance
                                                                                                                                                                                                                                                                                                                              • Figure 103: Wm Morrison Group: Group financial performance, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                                              • Figure 104: Sales densities for Morrisons, Tesco UK, J. Sainsbury and Asda, 2008/09 and 2009/10
                                                                                                                                                                                                                                                                                                                            • Sales trends
                                                                                                                                                                                                                                                                                                                              • Figure 105: Wm Morrison Group: Sales performance, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                                            • First-half results 2010/11
                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                  • Figure 106: Wm Morrison Group: Outlet data, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                                                  • Figure 107: Wm Morrison Supermarkets: Store portfolio, by size, 2006-10
                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                  • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                                                                                                    • Population
                                                                                                                                                                                                                                                                                                                                      • Figure 108: Europe Top 5: Population breakdown, by age group, 2005
                                                                                                                                                                                                                                                                                                                                      • Figure 109: Europe Top 5: Population breakdown, by age group, 2010
                                                                                                                                                                                                                                                                                                                                      • Figure 110: Europe Top 5: Population breakdown, by age group, 2015
                                                                                                                                                                                                                                                                                                                                      • Figure 111: Europe Top 5: Population breakdown, by age group, 2020
                                                                                                                                                                                                                                                                                                                                    • GDP
                                                                                                                                                                                                                                                                                                                                      • Figure 112: Europe Top 5: GDP (in current prices) 2000-Q2 2010
                                                                                                                                                                                                                                                                                                                                      • Figure 113: Europe top 5: GDP growth rates (in constant prices), 2000-Q2 2010
                                                                                                                                                                                                                                                                                                                                    • Consumer spending
                                                                                                                                                                                                                                                                                                                                      • Figure 114: Europe top 5: Consumer spending (in current prices), 2001-09
                                                                                                                                                                                                                                                                                                                                      • Figure 115: Europe Top 5: Consumer spending growth rates (in constant prices), 2001-09
                                                                                                                                                                                                                                                                                                                                    • Consumer prices
                                                                                                                                                                                                                                                                                                                                      • Figure 116: Europe Top 5: Consumer prices, 2001-Q3 2010
                                                                                                                                                                                                                                                                                                                                    • Food consumer prices
                                                                                                                                                                                                                                                                                                                                      • Figure 117: Europe Top 5: Consumer prices for food, 2001-October 2010
                                                                                                                                                                                                                                                                                                                                    • Unemployment
                                                                                                                                                                                                                                                                                                                                      • Figure 118: Europe Top 5: Average rate of unemployment, 2001-Q2 2010
                                                                                                                                                                                                                                                                                                                                    • Interest rates
                                                                                                                                                                                                                                                                                                                                      • Figure 119: UK and Eurozone: Interest rates, 2004-Q1 2010
                                                                                                                                                                                                                                                                                                                                    • Consumer confidence
                                                                                                                                                                                                                                                                                                                                      • Figure 120: Europe top 5: Consumer confidence, January 2009-June 2010
                                                                                                                                                                                                                                                                                                                                  • Appendix – What Do Consumers Look For in a Supermarket?

                                                                                                                                                                                                                                                                                                                                      • Figure 121: Most popular factors considered for choice of a particular super market for main weekly shopping, by demographics, May 2010
                                                                                                                                                                                                                                                                                                                                      • Figure 122: Next most popular factors considered for choice of a particular super market for main weekly shopping, by demographics, May 2010
                                                                                                                                                                                                                                                                                                                                  • Appendix – Where Consumers Shop by Type of Outlet?

                                                                                                                                                                                                                                                                                                                                      • Figure 123: Shops used regularly/occasionally, by demographics, GB, 2009
                                                                                                                                                                                                                                                                                                                                      • Figure 124: Shops used regularly/occasionally, by demographics, GB, 2009
                                                                                                                                                                                                                                                                                                                                  • Appendix – Where Consumers Shop by Retailer?

                                                                                                                                                                                                                                                                                                                                      • Figure 125: Where people do their primary shop, detailed demographics, September 2010
                                                                                                                                                                                                                                                                                                                                      • Figure 126: Places used for main grocery shopping, by places used for top-up grocery shopping, September 2010
                                                                                                                                                                                                                                                                                                                                      • Figure 127: Places used for top-up grocery shopping, by places used for main grocery shopping, Sep 2010
                                                                                                                                                                                                                                                                                                                                    • Places used for top up shopping – detailed demographics
                                                                                                                                                                                                                                                                                                                                      • Figure 128: Places used for top-up grocery shopping, by demographics, September 2010
                                                                                                                                                                                                                                                                                                                                      • Figure 129: Places used for top-up grocery shopping, by demographics, September 2010 (continued)
                                                                                                                                                                                                                                                                                                                                  • Appendix – Attitudes towards Self-scanning

                                                                                                                                                                                                                                                                                                                                      • Figure 130: Use of traditional staffed checkouts and self scan checkouts, by demographics, September 2010
                                                                                                                                                                                                                                                                                                                                      • Figure 131: Attitudes to self-scanning terminals, detailed demographics, September 2010
                                                                                                                                                                                                                                                                                                                                      • Figure 132: Attitudes to self-scanning terminals, detailed demographics, September 2010 (continued)
                                                                                                                                                                                                                                                                                                                                      • Figure 133: Attitudes to self-scanning terminals, detailed demographics, September 2010 (continued)
                                                                                                                                                                                                                                                                                                                                      • Figure 134: Attitudes to self-scanning terminals, detailed demographics, September 2010 (continued)
                                                                                                                                                                                                                                                                                                                                      • Figure 135: Attitudes towards self-scanning terminals, by places used for main grocery shopping, Sep 2010

                                                                                                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                                                                                                  • Abel & Cole Limited
                                                                                                                                                                                                                                                                                                                                  • Advertising Standards Authority
                                                                                                                                                                                                                                                                                                                                  • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                                                                                                                                                  • Alliance Boots
                                                                                                                                                                                                                                                                                                                                  • Asda Group Ltd
                                                                                                                                                                                                                                                                                                                                  • British Market Research Bureau (BMRB)
                                                                                                                                                                                                                                                                                                                                  • Co-operative Group
                                                                                                                                                                                                                                                                                                                                  • Competition Commission
                                                                                                                                                                                                                                                                                                                                  • Costcutter Supermarkets Group
                                                                                                                                                                                                                                                                                                                                  • Duchy Originals
                                                                                                                                                                                                                                                                                                                                  • Iceland Foods Ltd
                                                                                                                                                                                                                                                                                                                                  • J. Sainsbury
                                                                                                                                                                                                                                                                                                                                  • John Lewis Partnership
                                                                                                                                                                                                                                                                                                                                  • Kantar Media
                                                                                                                                                                                                                                                                                                                                  • Lidl (UK)
                                                                                                                                                                                                                                                                                                                                  • Marks & Spencer
                                                                                                                                                                                                                                                                                                                                  • Office for National Statistics
                                                                                                                                                                                                                                                                                                                                  • Office of Fair Trading
                                                                                                                                                                                                                                                                                                                                  • Safeway Stores
                                                                                                                                                                                                                                                                                                                                  • Somerfield
                                                                                                                                                                                                                                                                                                                                  • T&S Stores Plc
                                                                                                                                                                                                                                                                                                                                  • Tesco Plc
                                                                                                                                                                                                                                                                                                                                  • Virgin Media Ltd
                                                                                                                                                                                                                                                                                                                                  • Waitrose
                                                                                                                                                                                                                                                                                                                                  • Wm Morrison Supermarkets

                                                                                                                                                                                                                                                                                                                                  Food Retailing - UK - November 2010

                                                                                                                                                                                                                                                                                                                                  £1,995.00 (Excl.Tax)