Food Storage and Trash Bags - US - January 2015
“Food storage and trash bag sales are expected to grow steadily in the next few years. Market players could generate more incremental sales by developing and launching innovative new food storage and trash bag products, putting a stronger emphasis on consumers’ use of food storage products away from the home, and working to address consumers’ concerns around plastic safety.”
– Gabriela Elani, Home & Personal Care Analyst
Some questions answered in this report include:
- How can brands grow sales in a competitive market?
- How can food storage brands increase consumers’ use of food storage products?
- What can brands do to address consumers’ plastic safety concerns?
Total US sales of food storage and trash bag products in 2014 have seen a sales increase from sales observed in 2009. Category growth in the coming years will be driven by consumers’ continued reliance on food storage products for storing food/ingredients and meal preparation tasks and on trash bags for home trash management and disposal.
New product innovations could boost category sales and help brands better compete against private label. The strongest opportunity for food storage brands is to develop food storage containers and bags that help consumers to better monitor how fresh their food is. For trash bags, product innovation should be focused on delivering enhanced odor control benefits, such as trash bags designed to contain and eliminate specific types of unpleasant odors.
Mintel expects that that the food storage and trash bag market will continue to grow steadily in the coming years as consumers will continue to need these household staples for storing food in their homes, meal preparation tasks, and in the case of trash bags, home trash management and disposal. However, the challenge for the category is that retailers play a big role in this market and consumers’ preference for using cheaper private label products in some segments will keep growth tempered.
The best way for brands to accelerate category growth and better compete with retailers is to develop innovative new products that offer consumers enhanced functional benefits, whether the products make it easier to monitor food freshness or advanced odor control in trash bags. Not only will consumers pay more for these benefits, but these are the type of attributes that are more difficult for retailers to execute in their own products.
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