Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Food Storage - US - April 2010

This report takes a detailed look at the evolving food storage industry, which has grown modestly since 2004. In the most recent year, manufacturers have been faced with potentially game-changing challenges from all directions, ranging from consumer concerns over chemicals in plastics, to an entrenched recession that is affecting consumer spending, even on household items including plastic wrap or food storage containers. That said, opportunities exist in the market, particularly as it relates to eco-friendly innovations, and targeted demographic marketing, merchandising and innovation.

This report investigates these as well as other themes in detail, including:

  • What is important to consumers in their food storage product purchasing decisions
  • Competitive threats to the market and ways manufacturers can retaliate
  • The degree to which private label/store brands have pushed aside many familiar name brands, as well as consumer behavioral shifts in usage of name and private label brands
  • Recession-related shifts in consumer usage of food storage products
  • Consumer attitudes towards food storage products by race/Hispanic origin, and suggestions on how manufacturers can possibly capitalize on differences between these demographics
  • Innovations and innovators that are helping to bolster the market through new product launches, brand positioning and advertising

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising clips
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • The modestly growing $2.3 billion market sees declines in 2009
                        • Competition from all corners
                          • Consumer concerns present opportunities
                            • Plastic food bags and containers segments dominate the market
                              • Supermarkets top of mind for food storage consumers
                                • Top three companies have 45% of the market
                                  • Innovation tapering off for some companies
                                    • Advertising tries to branch out
                                      • Consumer usage highlights include shifts and demographic differences
                                      • Insights and Opportunities

                                        • Opportunities to cross-merchandise and tap into consumer niches
                                          • Figure 1: Recession-related shifts in food storage product usage, by race/Hispanic origin, January 2010
                                        • What it means for the food storage market
                                          • Co-branding opportunities abound
                                            • Food storage containers as an alternative to canning?
                                              • Americans wasting more food
                                                • The concept of eco-friendly can go further
                                                  • The food storage market needs to compete at the same level
                                                  • Inspire Insights

                                                      • Co-opetition may win the race
                                                        • What's it about?
                                                          • What we've seen
                                                            • Specifics
                                                              • Implications
                                                                • Precycling
                                                                  • What's it about?
                                                                    • What we’ve seen
                                                                      • Specifics
                                                                        • Implications
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Food storage products market feeling the brunt of consumers’ search for savings
                                                                              • Sales and forecast of food storage products
                                                                                • Figure 2: FDMx sales and forecast of food storage products, at current prices, 2004-14
                                                                                • Figure 3: FDMx sales and forecast of food storage products, at inflation-adjusted prices, 2004-14
                                                                              • Walmart sales
                                                                              • Competitive Context

                                                                                • Consumers looking for ways to economize
                                                                                  • Figure 4: Recession-related shifts in food storage product usage, January 2010
                                                                                  • Figure 5: Recession-related shifts in food storage product usage, by age, January 2010
                                                                                  • Figure 6: Recession-related shifts in food storage product usage, by household income, January 2010
                                                                                • A shift towards all kinds of reusable food storage containers
                                                                                  • Figure 7: Important characteristics of food storage products, by age, January 2010
                                                                                • Cloth-bag alternatives exist, but are a pricey alternative
                                                                                • Segment Performance

                                                                                  • Key points
                                                                                    • Plastic food bags move ahead of food storage containers in terms of market share
                                                                                      • Lack of reliability continues to drive down sales of plastic wrap
                                                                                        • Sales of food storage products, by segment
                                                                                          • Figure 8: FDMx sales of food storage products, by type, 2007 and 2009
                                                                                      • Segment Performance—Plastic Food Bags

                                                                                        • Key points
                                                                                          • Plastic bags lose ground slightly in 2009
                                                                                            • Sales and forecast of plastic food bags
                                                                                              • Figure 9: FDMx sales and forecast of plastic food bags, at current prices, 2004-14
                                                                                          • Segment Performance—Food Storage Containers

                                                                                            • Key points
                                                                                              • Sales of food storage containers on the decline
                                                                                                • Sales and forecast of food storage containers*
                                                                                                  • Figure 10: FDMx sales and forecast of storage containers, at current prices, 2004-14
                                                                                              • Segment Performance—Aluminum Foil

                                                                                                • Key points
                                                                                                  • Sales of aluminum foil remain steady
                                                                                                    • Sales and forecast of aluminum foil
                                                                                                      • Figure 11: FDMx sales and forecast of aluminum foil, at current prices, 2004-14
                                                                                                  • Segment Performance—Plastic Wrap

                                                                                                    • Key points
                                                                                                      • Sales of plastic wrap decline as consumers turn to other options
                                                                                                        • Sales and forecast of plastic wrap
                                                                                                          • Figure 12: FDMx sales and forecast of plastic wrap, at current prices, 2004-14
                                                                                                      • Segment Performance—Wax Paper

                                                                                                        • Key points
                                                                                                          • Wax paper the overlooked segment of the food storage market
                                                                                                            • Sales and forecast of wax paper
                                                                                                              • Figure 13: FDMx sales and forecast of wax paper, at current prices, 2004-14
                                                                                                          • Retail Channels

                                                                                                            • Key point
                                                                                                              • Supermarkets retain more than twice as much market share
                                                                                                                • Sales of food storage products, by channel
                                                                                                                  • Figure 14: FDMx sales of food storage products, by channel, 2007 and 2009
                                                                                                              • Retail Channels—Supermarkets

                                                                                                                • Key points
                                                                                                                  • Food storage top of mind for grocery shoppers
                                                                                                                    • Supermarket/food stores’ sales of food storage products
                                                                                                                      • Figure 15: Supermarket/food stores’ sales of food storage products, 2004-09
                                                                                                                  • Retail Channels—Drug and Other

                                                                                                                    • Key points
                                                                                                                      • Consumers less interested in buying food storage items in bulk
                                                                                                                        • Drug and other stores’ sales of food storage products
                                                                                                                          • Figure 16: Drug and other stores’ sales of food storage products, 2004-09
                                                                                                                      • Market Drivers

                                                                                                                        • The influence of private label/store brands
                                                                                                                          • Influence on the food storage market
                                                                                                                            • More foods already come in resealable containers/bags
                                                                                                                              • Influence on the food storage market
                                                                                                                                • Social consciousness on the rise, along with concerns over safety
                                                                                                                                  • Influence on the food storage market
                                                                                                                                  • Leading Companies

                                                                                                                                    • Key points
                                                                                                                                      • Top three manufacturers comprise 45% of the market
                                                                                                                                        • FDMx sales of food storage products by manufacturer
                                                                                                                                          • Figure 17: Manufacturer FDMx sales of storage products in the U.S., 2008 and 2009*
                                                                                                                                      • Brand Share—Plastic Food Bags

                                                                                                                                        • Key points
                                                                                                                                          • Ziploc leads the pack with innovation
                                                                                                                                            • Manufacturer and brand sales of plastic food bags
                                                                                                                                              • Figure 18: Selected FDMx brand sales of plastic food bags, 2008 and 2009*
                                                                                                                                          • Brand Share—Food Storage Containers

                                                                                                                                            • Key points
                                                                                                                                              • Sturdier food containers have the greater share of the market
                                                                                                                                                • Manufacturer and brand sales of food storage containers
                                                                                                                                                  • Figure 19: Selected FDMx brand sales of food storage containers, 2008 and 2009*
                                                                                                                                              • Brand Share—Aluminum Foil

                                                                                                                                                • Key points
                                                                                                                                                  • Manufacturer and brand sales of aluminum foil
                                                                                                                                                    • Figure 20: Selected FDMx brand sales of aluminum foil, 2008 and 2009*
                                                                                                                                                • Brand Share—Plastic Wrap

                                                                                                                                                  • Key points
                                                                                                                                                    • Consumers unaware of the benefits of newer plastic wraps
                                                                                                                                                      • Manufacturer and brand sales of plastic wrap
                                                                                                                                                        • Figure 21: Selected FDMx brand sales of plastic wrap, 2008 and 2009*
                                                                                                                                                    • Brand Share—Wax Paper

                                                                                                                                                      • Key point
                                                                                                                                                        • Reynolds brand the only game in town
                                                                                                                                                          • Manufacturer and brand sales of wax paper
                                                                                                                                                            • Figure 22: Selected FDMx brand sales of wax paper, 2008 and 2009*
                                                                                                                                                        • Brand Qualities

                                                                                                                                                          • Ziploc
                                                                                                                                                            • Influence on the food storage market
                                                                                                                                                              • Rubbermaid
                                                                                                                                                                • Influence on the food storage market
                                                                                                                                                                  • Glad
                                                                                                                                                                    • Influence on the food storage market
                                                                                                                                                                      • Tupperware, the original food storage system, is still going strong
                                                                                                                                                                        • Influence on the food storage market
                                                                                                                                                                        • Innovations and Innovators

                                                                                                                                                                          • Key points
                                                                                                                                                                            • GNPD food storage product launches, 2004-10
                                                                                                                                                                              • Figure 23: Total number of variant launches for food storage products in GNPD, 2004-10*
                                                                                                                                                                              • Figure 24: Top ten companies with food storage product launches in GNPD, by sector, 2004-10*
                                                                                                                                                                            • Wraps and foils catering to consumer needs
                                                                                                                                                                              • Convenience and security also important for consumers
                                                                                                                                                                                • Eco-friendly options increasing
                                                                                                                                                                                • Advertising and Promotion

                                                                                                                                                                                  • Overview
                                                                                                                                                                                    • Versatility has real appeal
                                                                                                                                                                                      • Figure 25: Glad/Press’n Seal “Airline passengers” television ad, 2009
                                                                                                                                                                                    • The sound of functionality
                                                                                                                                                                                      • Figure 26: Hefty OneZip “One click and it’s closed” television ad, 2009
                                                                                                                                                                                    • It’s all about cutting clutter
                                                                                                                                                                                      • Figure 27: Rubbermaid Lock It Lid “Neat. Not.” television ad, 2009
                                                                                                                                                                                    • Exemplifying the value proposition
                                                                                                                                                                                      • Figure 28: Ziploc Containers “Strawberries in fridge” television ad, 2009
                                                                                                                                                                                    • Resonating with the budget- and eco-conscious consumer
                                                                                                                                                                                      • Figure 29: Ziploc evolve “Ultralight bag keeps food fresh” television ad, 2009
                                                                                                                                                                                  • Household Usage of Food Storage Products

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • High penetration of food storage product usage
                                                                                                                                                                                        • Figure 30: Food storage product usage, by age, January 2010
                                                                                                                                                                                      • Frugality drives some consumers’ purchases
                                                                                                                                                                                        • Figure 31: Food storage product usage, by household income, January 2010
                                                                                                                                                                                      • Frequent usage of food storage containers suggests widespread acceptance
                                                                                                                                                                                        • Figure 32: Frequency of food storage product usage, January 2010
                                                                                                                                                                                      • Aluminum foil usage almost universal
                                                                                                                                                                                        • Figure 33: Aluminum foil household usage, April 2008-June 2009
                                                                                                                                                                                      • Plastic wrap used by 89% of consumers
                                                                                                                                                                                        • Figure 34: Plastic wrap household usage, April 2008-June 2009
                                                                                                                                                                                      • Plastic sandwich bags lead the way in popularity
                                                                                                                                                                                        • Figure 35: Plastic freezer/sandwich/storage food bags household usage, April 2008-June 2009
                                                                                                                                                                                      • Consumers indicate high frequency of bag usage
                                                                                                                                                                                        • Figure 36: Weekly usage frequency for plastic freezer/sandwich/storage food bags, April 2008-June 2009
                                                                                                                                                                                      • Sparing usage of disposable food containers
                                                                                                                                                                                        • Figure 37: Disposable food container household usage, April 2008-June 2009
                                                                                                                                                                                    • Impact of the Recession on Food Storage Product Purchases

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Reusable containers finding more appeal
                                                                                                                                                                                          • Figure 38: Recession-related shifts in food storage product usage, January 2010
                                                                                                                                                                                        • Disposable containers as the “gateway” to reusable
                                                                                                                                                                                          • Figure 39: Recession-related shifts in food storage product usage, by age, January 2010
                                                                                                                                                                                        • Higher-income consumers more likely to invest
                                                                                                                                                                                          • Figure 40: Recession-related shifts in food storage product usage, by household income, January 2010
                                                                                                                                                                                        • Higher name brand loyalty among older consumers
                                                                                                                                                                                          • Figure 41: Recession-related shifts in name brand/private label purchases of food storage products, by age, January 2010
                                                                                                                                                                                        • Consumers flocking to store brands, regardless of income
                                                                                                                                                                                          • Figure 42: Recession-related shifts in name brand/private label purchases of food storage products, by household income, January 2010
                                                                                                                                                                                      • Consumer Behavior with Food Storage Products

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Consumers convinced of the value of sealable containers
                                                                                                                                                                                              • Figure 43: Consumer behavior with food storage products, by age, January 2010
                                                                                                                                                                                            • Higher-income consumers use more original packaging/containers
                                                                                                                                                                                              • Figure 44: Consumer behavior with food storage products, by household income, January 2010
                                                                                                                                                                                            • Other uses for food storage products
                                                                                                                                                                                              • Practicality rules consumers’ usage of storage bags/containers
                                                                                                                                                                                                • Figure 45: Other uses for food storage products, by age, January 2010
                                                                                                                                                                                              • Consumers turn to storage bags/containers, regardless of income
                                                                                                                                                                                                • Figure 46: Other uses for food storage products, by household income, January 2010
                                                                                                                                                                                            • Impact of Race and Hispanic Origin

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Hispanic consumers likely influenced by family size
                                                                                                                                                                                                  • Figure 47: Food storage product usage, by race/Hispanic origin, January 2010
                                                                                                                                                                                                • Asians and Hispanics gravitate towards disposable containers
                                                                                                                                                                                                  • Figure 48: Recession-related shifts in food storage product usage, by race/Hispanic origin, January 2010
                                                                                                                                                                                                • Blacks and Asians less likely to switch to store or private label
                                                                                                                                                                                                  • Figure 49: Recession-related shifts in name brand/private label purchases of food storage products, by race/Hispanic origin, January 2010
                                                                                                                                                                                                • Hispanics and Asians less likely to rely on leftovers
                                                                                                                                                                                                  • Figure 50: Consumer behavior with food storage products, by race/Hispanic origin, January 2010
                                                                                                                                                                                                • Races and ethnicities differ on the importance of certain characteristics
                                                                                                                                                                                                  • Figure 51: Important characteristics of food storage products, by race/Hispanic origin, January 2010
                                                                                                                                                                                              • Cluster Analysis

                                                                                                                                                                                                  • Unchanged, multi-users
                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                          • Value-conscious
                                                                                                                                                                                                            • Demographics
                                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                                  • Price indifferent
                                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                                          • Cluster characteristics
                                                                                                                                                                                                                            • Figure 52: Food storage product or container clusters, January 2010
                                                                                                                                                                                                                            • Figure 53: Food storage product usage, by food storage product or container clusters, January 2010
                                                                                                                                                                                                                            • Figure 54: Recession-related shifts in food storage product usage, by food storage product or container clusters, January 2010
                                                                                                                                                                                                                            • Figure 55: Consumer behavior with food storage products, by food storage product or container clusters, January 2010
                                                                                                                                                                                                                            • Figure 56: Important characteristics of food storage products, by food storage product or container clusters, January 2010
                                                                                                                                                                                                                            • Figure 57: Recession-related shifts in name brand/private label purchases of food storage products, by food storage product or container clusters, January 2010
                                                                                                                                                                                                                          • Demographic tables
                                                                                                                                                                                                                            • Figure 58: Food storage product or container clusters, by gender, January 2010
                                                                                                                                                                                                                            • Figure 59: Food storage product or container clusters, by age, January 2010
                                                                                                                                                                                                                            • Figure 60: Food storage product or container clusters, by household income, January 2010
                                                                                                                                                                                                                            • Figure 61: Food storage product or container clusters, by race, January 2010
                                                                                                                                                                                                                            • Figure 62: Food storage product or container clusters, by Hispanic origin, January 2010
                                                                                                                                                                                                                          • Cluster methodology:
                                                                                                                                                                                                                          • Custom Consumer Groups

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Wealthier males more likely to use various types of food storage products
                                                                                                                                                                                                                                  • Figure 63: Recession-related shifts in food storage product usage, by gender and household income, January 2010
                                                                                                                                                                                                                                • Males more ingenious in reusing other types of food packaging
                                                                                                                                                                                                                                    • Figure 64: Recession-related shifts in food storage product usage, by gender and age, January 2010
                                                                                                                                                                                                                                  • Income bracket has an impact on purchasing of brand versus private label
                                                                                                                                                                                                                                      • Figure 65: Recession-related shifts in name brand/private label purchases of food storage products, by gender and household income, January 2010
                                                                                                                                                                                                                                    • Older consumers less likely to switch from current name brands
                                                                                                                                                                                                                                        • Figure 66: Recession-related shifts in name brand/private label purchases of food storage products, by gender and age, January 2010
                                                                                                                                                                                                                                      • Efficiency the key factor for 35-54s
                                                                                                                                                                                                                                          • Figure 67: Important characteristics of food storage products, by gender and age, January 2010
                                                                                                                                                                                                                                      • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                                                                          • Overview of food and trash bags
                                                                                                                                                                                                                                            • Sandwich/freezer/food storage bags
                                                                                                                                                                                                                                              • Consumer insights on key purchase measures—sandwich/freezer/food storage bags
                                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                                  • Figure 68: Brand map, selected brands of sandwich/freezer/food storage bags, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                • Brand leader characteristics
                                                                                                                                                                                                                                                  • Key purchase measures
                                                                                                                                                                                                                                                    • Figure 69: Key purchase measures for the top brands of sandwich/freezer/food storage bags, by household penetration, 2009*
                                                                                                                                                                                                                                                • Appendix: Trade Associations

                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                  • Aldi (USA)
                                                                                                                                                                                                                                                  • American Dietetic Association (ADA)
                                                                                                                                                                                                                                                  • Arc International
                                                                                                                                                                                                                                                  • Arthritis Foundation
                                                                                                                                                                                                                                                  • Belkin Corporation
                                                                                                                                                                                                                                                  • Centers for Disease Control and Prevention
                                                                                                                                                                                                                                                  • Clorox Company , The
                                                                                                                                                                                                                                                  • Coca-Cola Company (The) (USA)
                                                                                                                                                                                                                                                  • CVS Caremark Corporation
                                                                                                                                                                                                                                                  • Earthbound Farm
                                                                                                                                                                                                                                                  • Fiat Auto
                                                                                                                                                                                                                                                  • Food Marketing Institute
                                                                                                                                                                                                                                                  • Frito-Lay, Inc
                                                                                                                                                                                                                                                  • Garmin International Inc.
                                                                                                                                                                                                                                                  • Greenfield Online
                                                                                                                                                                                                                                                  • IKEA USA
                                                                                                                                                                                                                                                  • Macy's, Inc.
                                                                                                                                                                                                                                                  • Newell Rubbermaid Inc.
                                                                                                                                                                                                                                                  • Private Label Manufacturers Association (PLMA)
                                                                                                                                                                                                                                                  • S.C. Johnson & Son, Inc.
                                                                                                                                                                                                                                                  • Safeway Inc
                                                                                                                                                                                                                                                  • Sony Corporation of America
                                                                                                                                                                                                                                                  • Supervalu Inc
                                                                                                                                                                                                                                                  • Target Corporation
                                                                                                                                                                                                                                                  • Tupperware
                                                                                                                                                                                                                                                  • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                  • Walgreen Co
                                                                                                                                                                                                                                                  • Walmart Stores (USA)
                                                                                                                                                                                                                                                  • Wegmans Food Markets, Inc
                                                                                                                                                                                                                                                  • Young & Rubicam Brands

                                                                                                                                                                                                                                                  Food Storage - US - April 2010

                                                                                                                                                                                                                                                  £3,199.84 (Excl.Tax)