Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Food Storage - US - April 2011

The $2.3 billion FDMx market for food storage products has been challenged by a struggling economy, coupled with a highly saturated market in most food storage segments, minimal innovation of product and packaging, and growing environmental awareness that eschews disposable products. Additionally, non-FDMx channels such as dollar stores have been changing their product mix and product quality to better compete with FDMx, their success resulting in market share gain, at the expense of the FDMx channels.

In order to help manufacturers, marketers, and retailers to better understand both the challenges and opportunities within the food storage market, Mintel addresses the following questions:

  • What are the most important attributes of food storage products?
  • How has private label changed the market and where is private label not being effective?
  • What are dollar stores doing right to steal market share from FDMx?
  • Is BPA-free really important to consumers or is it more a media driven concern?
  • How did the economic recession affect the usage of food storage products within the black and Asian communities?
  • With 90% or more households using most food storage products, where is there room for growth?
  • How are green marketing claims changing and how will that affect food storage marketing and consumer usage in the future?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising clips
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Market at a glance
                        • Consolidation grows with Pactiv acquisition
                          • Special sounds, special purpose products, and smaller packages among 2010 innovations
                            • Green marketing claims are under higher scrutiny
                              • Durability and good value are top characteristics consumers look for in both food storage containers and wraps
                                • Differences in usage based on race/ethnicity and culture
                                • Insights and Opportunities

                                  • Rising food prices discourage waste and create opportunity for storage
                                    • Figure 1: Changes in Food Price Indexes, 2008-11
                                  • Lessons in food packaging
                                    • Rising oil prices likely to affect prices, consumer spending, and choices
                                      • Figure 2: Short-term energy outlook, price summary, 2009-12
                                    • Educating consumers about properly storing food
                                    • Inspire Insights

                                        • Inspire Trend: Brand Review
                                        • Market Size and Forecast

                                          • Key points
                                            • Sales follow economic trends
                                              • Figure 3: FDMx sales and forecast of food storage products, at current prices, 2005-15
                                              • Figure 4: FDMx sales and forecast of food storage products, at inflation-adjusted* prices, 2005-15
                                            • Fan-chart forecast
                                                • Figure 5: FDMx sales and fan forecast of food storage products, at current prices, 2005-15
                                              • Walmart sales
                                              • Market Drivers

                                                • More food in resealable/reusable packaging creates less frequent food storage purchases
                                                  • Figure 6: Number of resealable food products introduced 2005-10
                                                  • Figure 7: Change in FDMx unit sales of food storage products, 2005-10
                                                • Unemployment and recession make consumers more cost conscious
                                                  • Figure 8: Average annual unemployment rate of the civilian noninstitutional population, 2003-10
                                                  • Figure 9: Recession-related shifts in food storage product usage, January 2011
                                                • Number of households
                                                  • Figure 10: U.S. households, 2000-10
                                                • Households with kids
                                                  • Figure 11: Frequency of usage of food storage products, by presence of children, July 2009-September 2010
                                                  • Figure 12: Households by presence of children, 1999-2009
                                              • Competitive Context

                                                • Key points
                                                  • Two-horse race—single brand versus private label
                                                    • Figure 13: Private label as a share of FDMx sales, 2007-10
                                                  • Reuse and recycling becoming more common and hampering sales of disposable products
                                                    • Competition from non-FDMx channels
                                                      • BPA changes may drive sales of BPA-free products and could benefit from a push to replace products in home
                                                      • Segment Performance

                                                        • Key points
                                                          • Pain extends across product types
                                                            • Figure 14: FDMx sales of food storage products, by type, 2008 and 2010
                                                        • Segment Performance—Plastic Food Bags

                                                          • Key points
                                                            • Sales and forecast of plastic food bags
                                                              • Figure 15: FDMx sales and forecast of plastic food bags, 2005-15
                                                          • Segment Performance—Food Storage Containers

                                                            • Key points
                                                              • Sales and forecast of food storage containers*
                                                                • Figure 16: FDMx sales and forecast of storage containers*, 2005-15
                                                            • Segment Performance—Aluminum Foil

                                                              • Key points
                                                                • Sales and forecast of aluminum foil
                                                                  • Figure 17: FDMx sales and forecast of aluminum foil, 2005-15
                                                              • Segment Performance—Plastic Wrap

                                                                • Key points
                                                                  • Sales and forecast of plastic wrap
                                                                    • Figure 18: FDMx sales and forecast of plastic wrap, 2005-15
                                                                • Segment Performance—Waxed Paper

                                                                  • Key point
                                                                    • Sales and forecast of waxed paper
                                                                      • Figure 19: FDMx sales and forecast of waxed paper, 2005-15
                                                                  • Retail Channels

                                                                    • Key points
                                                                      • Dollar store sales eating into FDMx sales
                                                                        • Sales of food storage products, by channel
                                                                          • Figure 20: FDMx sales of food storage products, by channel, 2008 and 2010
                                                                      • Retail Channels—Supermarkets

                                                                        • Key points
                                                                          • Supermarket/food stores’ sales of food storage products
                                                                            • Individual chains see very different results
                                                                              • Figure 21: Supermarket/food stores’ sales of food storage products, 2005-10
                                                                          • Retail Channels—Drug and Other FDMx

                                                                            • Key point
                                                                              • Small footprints of drug stores mean few brands
                                                                                • Mass merchandisers continue to increase focus on private label
                                                                                  • Drug and other stores’ sales of food storage products
                                                                                    • Figure 22: Drug and other FDMx stores’ sales of food storage products, 2005-10
                                                                                • Leading Companies

                                                                                  • Key points
                                                                                    • SC Johnson and private label are the big winners
                                                                                      • Changes in ownership continue
                                                                                        • Figure 23: Manufacturer FDMx sales of storage products in the U.S., 2009 and 2010*
                                                                                    • Brand Share—Plastic Food Bags

                                                                                      • Key points
                                                                                        • SC Johnson’s Ziploc brand grows sales even as segment sales decline
                                                                                          • Private label takes top spot
                                                                                            • Clorox’s Glad brand drops out of top brands and segment becomes more consolidated
                                                                                              • Figure 24: Selected FDMx brand sales of plastic food bags, 2009-10*
                                                                                          • Brand Share—Food Storage Containers

                                                                                            • Key points
                                                                                              • Private label makes huge strides in the storage containers world
                                                                                                • Everyone else loses
                                                                                                  • Renaissance in canning looks short-lived
                                                                                                    • Figure 25: Selected FDMx brand sales of food storage containers, 2009-10*
                                                                                                • Brand Share—Aluminum Foil

                                                                                                  • Key points
                                                                                                    • Reynolds or private label; no other choice
                                                                                                      • Figure 26: Selected FDMx brand sales of aluminum foil, 2009-10*
                                                                                                  • Brand Share—Plastic Wrap

                                                                                                    • Key points
                                                                                                      • Glad controls more than half of FDMx sales of plastic wrap
                                                                                                        • Figure 27: Selected FDMx brand sales of plastic wrap, 2009-10*
                                                                                                    • Brand Share—Wax Paper

                                                                                                      • Key points
                                                                                                        • Reynolds increases dominance further
                                                                                                          • Figure 28: Selected FDMx brand sales of wax paper, 2009-10*
                                                                                                      • Innovations and Innovators

                                                                                                        • Key points
                                                                                                          • Foils/wraps new product launches jump in 2010
                                                                                                            • Figure 29: Number of new product launches, 2005-11
                                                                                                          • It’s all in the noise
                                                                                                            • Specialized purposes
                                                                                                              • Less packaging
                                                                                                                • Taking innovation from outside food storage
                                                                                                                • Marketing Strategies

                                                                                                                  • Key points
                                                                                                                    • Brand and merchandising strategies
                                                                                                                      • Caution with green marketing claims
                                                                                                                        • Online initiatives
                                                                                                                          • Ziploc (SC Johnson)
                                                                                                                            • Saran (SC Johnson)
                                                                                                                              • Hefty (Pactiv Corporation)
                                                                                                                                • Rubbermaid (Newell Rubbermaid)
                                                                                                                                  • Glad (Clorox Company)
                                                                                                                                    • Reynolds (Reynolds Metals)
                                                                                                                                      • Tupperware
                                                                                                                                        • Overview of traditional advertising
                                                                                                                                          • You can count on us
                                                                                                                                            • Figure 30: Hefty one zip, one click and you know it’s closed, TV ad, 2009
                                                                                                                                          • One of the few to target men
                                                                                                                                            • Figure 31: Reynolds Wrap Non-Stick Foil, Man cooks chicken on the grill, TV ad, 2010
                                                                                                                                          • When you use Reynolds, what is left inside is a gift
                                                                                                                                            • Figure 32: Reynolds Wrap Heavy Duty, Woman lines her pan and puts triangle shape foil around her turkey, TV ad, 2010
                                                                                                                                          • Partnering with Food Network
                                                                                                                                            • Figure 33: Ziploc Twist ‘N Loc, Foodfix; fresher food; sweet potato vegetable soup, TV ad, 2010
                                                                                                                                            • Figure 34: Ziploc (Multi-Products), Food Fix, tips on protecting your resources, TV ad, 2010
                                                                                                                                          • The strengths of glass
                                                                                                                                            • Figure 35: Glasslock by Snapware, Family puts food in storage containers and then in the cabinet and refrigerator, TV Ad, 2010
                                                                                                                                        • Household Usage of Food Storage Products

                                                                                                                                          • Key points
                                                                                                                                            • Usage by food storage product type in the household
                                                                                                                                              • Figure 36: Food storage product usage, by household income, January 2011
                                                                                                                                              • Figure 37: Food storage product usage, by presence of children in the household, January 2011
                                                                                                                                          • Impact of the Recession on Food Storage Product Purchases

                                                                                                                                            • Key points
                                                                                                                                              • Shifts in food storage product usage
                                                                                                                                                • Figure 38: Recession-related shifts in food storage product usage, January 2011
                                                                                                                                                • Figure 39: Recession-related shifts in food storage product usage, using more or the same as last year, by age, January 2011
                                                                                                                                                • Figure 40: Recession-related shifts in food storage product usage, by household income, January 2011
                                                                                                                                              • Shifts in name/private label brand usage
                                                                                                                                                • Figure 41: Recession-related shifts in name brand/private label purchases of food storage products, by age, January 2011
                                                                                                                                            • Uses and Ownership of Food Storage Products

                                                                                                                                              • Key points
                                                                                                                                                • Consumer usage of food packaging as food storage
                                                                                                                                                  • Figure 42: Main food uses for and ownership of food storage products, by age, January 2011
                                                                                                                                                  • Figure 43: Main food uses for and ownership of food storage products, by household income, January 2011
                                                                                                                                                • Nonfood uses for food storage products
                                                                                                                                                  • Figure 44: Nonfood uses for food storage products, by household income, January 2011
                                                                                                                                              • Important Characteristics of Food Storage Products

                                                                                                                                                • Key points
                                                                                                                                                  • Important characteristics of food storage containers redefine value
                                                                                                                                                    • Figure 45: Important characteristics of food storage containers, by age, January 2011
                                                                                                                                                    • Figure 46: Important characteristics of food storage containers, by household income, January 2011
                                                                                                                                                    • Figure 47: Important characteristics of food storage wraps, by age, January 2011
                                                                                                                                                • Impact of Race and Hispanic Origin

                                                                                                                                                  • Key points
                                                                                                                                                    • Differences in diets create differences in usage of food storage
                                                                                                                                                      • Figure 48: Food storage product usage, by race/Hispanic origin, January 2011
                                                                                                                                                      • Figure 49: Recession-related shifts in food storage product usage, using more or the same as last year, by race/Hispanic origin, January 2011
                                                                                                                                                      • Figure 50: Recession-related shifts in name brand/private label purchases of food storage products, by race/Hispanic origin, January 2011
                                                                                                                                                      • Figure 51: Main food uses for and ownership of food storage products, by race/Hispanic origin, January 2011
                                                                                                                                                  • Cluster Analysis

                                                                                                                                                      • Occasionals
                                                                                                                                                        • Demographics
                                                                                                                                                          • Characteristics
                                                                                                                                                            • Wrappers
                                                                                                                                                              • Demographics
                                                                                                                                                                • Characteristics
                                                                                                                                                                  • Reusers
                                                                                                                                                                    • Demographics
                                                                                                                                                                      • Characteristics
                                                                                                                                                                        • Cluster characteristics
                                                                                                                                                                          • Cluster demographics
                                                                                                                                                                            • Cluster methodology
                                                                                                                                                                            • Custom Consumer Groups

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Gender, age, and presence of children hold influence in food storage choices
                                                                                                                                                                                    • Figure 62: Food storage product usage, by gender and presence of children in household, January 2011
                                                                                                                                                                                    • Figure 63: Main food uses for and ownership of food storage products, by gender and presence of children in household, January 2011
                                                                                                                                                                                    • Figure 64: Main food uses for and ownership of food storage products, by gender and age, January 2011
                                                                                                                                                                                • IRI/Builders—Key Household Purchase Measures: Food and Trash Bags

                                                                                                                                                                                    • Overview
                                                                                                                                                                                      • Consumer insights on key purchase measures—sandwich/freezer/food storage bags
                                                                                                                                                                                        • Brand map
                                                                                                                                                                                          • Figure 65: Brand map, selected brands of sandwich/freezer/storage bags buying rate, by household penetration, 2011*
                                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                                          • Key purchase measures
                                                                                                                                                                                            • Figure 66: Key purchase measures for the top brands of sandwich/freezer/food storage bags, by household penetration, 2010*
                                                                                                                                                                                        • Appendix—Other Useful Consumer Tables

                                                                                                                                                                                          • Usage by food storage product type in the household
                                                                                                                                                                                            • Figure 67: Food storage product usage, by age, January 2011
                                                                                                                                                                                            • Figure 68: Frequency of food storage product usage, January 2011
                                                                                                                                                                                            • Figure 69: Aluminum foil household usage, July 2009-September 2010
                                                                                                                                                                                            • Figure 70: Plastic wrap household usage, July 2009-September 2010
                                                                                                                                                                                            • Figure 71: Plastic freezer/sandwich/storage food bags household usage, July 2009-September 2010
                                                                                                                                                                                            • Figure 72: Weekly usage frequency for plastic freezer/sandwich/storage food bags, April 2008-June 2009
                                                                                                                                                                                            • Figure 73: Disposable food container household usage, July 2009-September 2010
                                                                                                                                                                                          • Shifts in name/private label brand usage
                                                                                                                                                                                            • Figure 74: Recession-related shifts in name brand/private label purchases of food storage products, by household income, January 2011
                                                                                                                                                                                          • Other uses for food storage products
                                                                                                                                                                                            • Figure 75: Nonfood uses for food storage products, by age, January 2011
                                                                                                                                                                                          • Important characteristics of food storage products
                                                                                                                                                                                            • Figure 76: Important characteristics of food storage products, by race/Hispanic origin, January 2011
                                                                                                                                                                                            • Figure 77: Important characteristics of food storage wraps, by race/ethnicity, January 2011
                                                                                                                                                                                        • Appendix—Trade Associations

                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                          • Amazon North America
                                                                                                                                                                                          • American Dietetic Association (ADA)
                                                                                                                                                                                          • Arc International
                                                                                                                                                                                          • Bed Bath & Beyond Inc
                                                                                                                                                                                          • Clorox Company , The
                                                                                                                                                                                          • Coca-Cola Company (The) (USA)
                                                                                                                                                                                          • Crate & Barrel
                                                                                                                                                                                          • CVS Caremark Corporation
                                                                                                                                                                                          • Dollar General Corporation
                                                                                                                                                                                          • Facebook, Inc.
                                                                                                                                                                                          • Family Dollar Stores, Inc
                                                                                                                                                                                          • Federal Trade Commission
                                                                                                                                                                                          • Flickr
                                                                                                                                                                                          • Food and Drug Administration
                                                                                                                                                                                          • Food Marketing Institute
                                                                                                                                                                                          • Google, Inc.
                                                                                                                                                                                          • HJ Heinz Company
                                                                                                                                                                                          • Jarden Corporation
                                                                                                                                                                                          • Kmart Corporation
                                                                                                                                                                                          • Newell Rubbermaid Inc.
                                                                                                                                                                                          • PepsiCo Inc
                                                                                                                                                                                          • Raley's Inc
                                                                                                                                                                                          • S.C. Johnson & Son, Inc.
                                                                                                                                                                                          • Save-A-Lot Food Stores, Inc.
                                                                                                                                                                                          • Sears Holdings Corporation
                                                                                                                                                                                          • Supervalu Inc
                                                                                                                                                                                          • Target Corporation
                                                                                                                                                                                          • The Container Store Inc
                                                                                                                                                                                          • The Kroger Co.
                                                                                                                                                                                          • Tupperware
                                                                                                                                                                                          • Twitter, Inc.
                                                                                                                                                                                          • U.S. Bureau of Labor Statistics
                                                                                                                                                                                          • U.S. Bureau of the Census
                                                                                                                                                                                          • U.S. Department of Agriculture
                                                                                                                                                                                          • U.S. Environmental Protection Agency
                                                                                                                                                                                          • US Department of Commerce
                                                                                                                                                                                          • Walmart Stores (USA)

                                                                                                                                                                                          Food Storage - US - April 2011

                                                                                                                                                                                          £3,199.84 (Excl.Tax)