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Foodservice - Ireland - February 2012

The all-Ireland foodservice market has been in continual decline since 2008 due to the impact of the recession. The Restaurant Association of Ireland (RAI) reported that around 700 restaurants and coffee shops closed down between 2009 and 2011 as a result of the economic crisis.

The drive amongst consumers to save money, particularly as fears continue around the eurozone crisis, the EU-IMF bailout and the prospect of a double-dip recession, is continuing to constrain the market. However, as consumers suffer the stress of financial worries and work longer hours to improve their job security, quick, convenient foodservice options are a key solution for many. Low-cost menu options remain popular, whilst consumers continue to demonstrate an interest in treating themselves to a nice meal out. This theme of out-of-home dining as a reward, combined with greater tourism opportunities and a slightly improved economic outlook, is driving growth in the foodservice market, with the estimated market valued at just over €5.9 billion for 2011.

Key Themes in the Report

  • Which sector of the foodservice industry is performing best/worst? – With consumers avoiding eating out during the recession, now the economy is recovering somewhat, how will the market change?
  • How do sectors appeal to different demographics? – Young people are the biggest consumers of fast food, whilst older consumers tend to prefer full-service restaurants; what impact will the ageing population have on the industry?
  • How are foodservice providers driving sales? – With TV advertising restrictions in place on products which are high in fat, salt and sugar, how are fast food outlets promoting themselves? Can price differentiation continue?
  • Are healthy eating concerns impacting the market? – Many foodservice providers have expanded their menu in recent years to include healthy options, in a move to combat rising obesity levels. Could further promotion of healthy eating, combined with the greater accommodation of food sensitivities amongst consumers, help to drive sales?
  • Is in-home consumption stealing market share? – As home cooking experiences a growth in popularity (driven by cost-awareness), is the foodservice market losing share as people choose to dine and entertain at home?

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Table of contents

  1. Issues in the Market

      • Key themes in the report
        • Definitions
          • Data sources
            • Abbreviations
            • Insights and Opportunities

              • Data Diners
                • Buy Local
                  • Variety is the spice of life
                  • Market in Brief

                    • Return to form predicted for 2012
                      • Breakfast is becoming a battleground
                        • NI consumers prefer takeaways, restaurants favoured in RoI
                          • Healthy eating is impacting the market
                          • Fast Forward Trends

                              • Trend 1: Factory Fear
                                • What’s it about?
                                  • What we’ve seen
                                    • What next?
                                      • Trend 2: The Big Issue
                                        • What’s it about?
                                          • What we’ve seen
                                            • What next?
                                            • Internal Market Environment

                                              • Key points
                                                • Food tourism set to grow
                                                  • Figure 1: Estimated visitor numbers (overseas and domestic) for IoI, 2007-16
                                                • High commodity prices drive costs
                                                  • Figure 2: UN Food and Agriculture Organization Food Price Index, January 1990-January 2012
                                                • Organic wanes in popularity
                                                  • Origin of food more important than organic
                                                    • Figure 3: Consumer agreement with selected important factors considered when buying food and drink, NI and RoI, 2011
                                                  • Greater variety in the Irish diet
                                                    • Figure 4: Restaurants and takeaways where consumers have eaten ethnic cuisine over the past 12 months, by style of food, NI and RoI, June 2011
                                                  • Increased awareness of healthy eating
                                                    • Figure 5: Top issues concerning Irish consumers, NI and RoI, 2011
                                                  • Healthy eating outside the home
                                                    • Calorie labelling
                                                    • Broader Market Environment

                                                      • Key points
                                                        • Economic situation remains weak
                                                          • Figure 6: Economic outlook, RoI and NI, 2009-12
                                                        • Consumers cutting back on dining due to weak economic outlook
                                                          • Figure 7: Agreement with the statement ‘I prefer to spend a quiet evening at home than go out’, NI and RoI, 2007-11
                                                        • Unemployment keeps consumers at home
                                                          • Figure 8: Unemployment rates, NI and RoI, January 2009-December 2011
                                                        • Job security concerns remain
                                                          • Ageing population
                                                            • Figure 9: Population, by age, NI, 2010-56
                                                            • Figure 10: Population, by age, RoI, 2006-41
                                                        • Market Size and Segmentation

                                                          • Key points
                                                            • Recessionary impact still remains
                                                              • Figure 11: Estimated value of the Irish foodservice market (at consumer prices), NI, RoI and IoI, 2005-15
                                                            • Fast food set to show high growth
                                                              • Figure 12: Estimated value of the Irish foodservice market value, by sector, IoI, 2003-15
                                                          • Strengths and Weaknesses

                                                            • Strengths
                                                              • Weaknesses
                                                              • Who’s Innovating?

                                                                • Key points
                                                                  • Technology driving innovation
                                                                    • Awareness of food sensitivity rises
                                                                      • New channels
                                                                        • Figure 13: Where consumers buy/eat breakfast, NI and RoI, 2011
                                                                    • Competitive Context

                                                                      • Key points
                                                                        • Growth in home cooking a threat to foodservice
                                                                          • Figure 14: Agreement with statements pertaining to home cooking, NI and RoI, 2011
                                                                        • Predicted growth in grocery sales
                                                                          • Figure 15: Value of all-Ireland grocery sales, 2005-15
                                                                      • Companies and Products

                                                                        • Key points
                                                                          • Burger King
                                                                            • McDonald’s
                                                                              • KFC
                                                                                • Subway
                                                                                  • Supermac’s
                                                                                    • PizzaExpress/Milano
                                                                                      • Eddie Rocket’s
                                                                                        • Boojum
                                                                                          • Gourmet Burger Kitchen (GBK)
                                                                                            • T.G.I. Friday’s
                                                                                              • O’Briens Sandwich Bars
                                                                                                • Doorsteps
                                                                                                  • Deane’s (NI only)
                                                                                                    • Fitzers
                                                                                                      • Little Wing Pizzeria
                                                                                                        • Convenience retailers
                                                                                                          • The Musgrave Group
                                                                                                            • Centra
                                                                                                              • Mace (NI)
                                                                                                                • BWG Foods
                                                                                                                  • Mace (RoI)
                                                                                                                    • Spar (RoI)
                                                                                                                      • Henderson Group
                                                                                                                        • Spar (NI)
                                                                                                                          • Coffee shops
                                                                                                                            • Costa Coffee
                                                                                                                              • Starbucks
                                                                                                                              • The Consumer – Usage of Foodservice

                                                                                                                                • Key points
                                                                                                                                  • Takeaways preferred to eating in
                                                                                                                                    • Figure 16: Consumers who have eaten a takeaway in the last 12 months, by age, NI and RoI, 2011
                                                                                                                                  • Fast food restaurants see less usage than takeaways
                                                                                                                                    • Figure 17: Consumers who have eaten in at a fast food restaurant in the last 12 months, by age, NI and RoI, 2011
                                                                                                                                  • Fast food more popular in NI
                                                                                                                                    • Figure 18: Frequency of takeaway consumption, NI and RoI, 2011
                                                                                                                                  • Only 3% of Irish consumers dine in fast food restaurants each week
                                                                                                                                    • Figure 19: Frequency of eating in fast food restaurants, NI and RoI, 2011
                                                                                                                                  • Evening the key time for fast food
                                                                                                                                    • Figure 20: Time of visiting any takeaways and fast food outlets, NI and RoI, 2011
                                                                                                                                  • Coffee shops favoured by women
                                                                                                                                      • Figure 21: Usage of coffee shops/sandwich bars, by gender, NI and RoI, 2011
                                                                                                                                    • Fewer visitors to coffee shops and sandwich bars
                                                                                                                                      • Figure 22: Usage of coffee shops/sandwich bars, NI and RoI, 2007-11
                                                                                                                                    • Pub dining favoured in RoI
                                                                                                                                        • Figure 23: Consumers who have eaten a meal in a pub over the last 12 months, by age, NI and RoI, 2011
                                                                                                                                      • Women favour restaurant meals
                                                                                                                                          • Figure 24: Consumers who have eaten in a restaurant in the past 12 months, by gender, NI and RoI, 2011
                                                                                                                                        • Greater lunchtime opportunities in RoI
                                                                                                                                          • Figure 25: Main meal eaten during the week, NI and RoI, 2011
                                                                                                                                      • The Consumer – Attitudes towards Foodservice

                                                                                                                                        • Key points
                                                                                                                                          • RoI consumers more adventurous
                                                                                                                                              • Figure 26: Agreement with the statement ‘I like to try new food products’, by age, NI and RoI, 2011
                                                                                                                                            • NI consumers enjoy takeaway meals more
                                                                                                                                              • Figure 27: Agreement with the statement ‘I like to eat takeaway meals’, NI and RoI, 2004-11
                                                                                                                                              • Figure 28: Agreement with the statement ‘I like to eat takeaway meals’, by marital status, NI and RoI, 2011
                                                                                                                                            • Couples prefer dining out
                                                                                                                                              • Figure 29: Agreement with the statement ‘I enjoy splashing out on a meal in a restaurant’, NI and RoI, 2004-11
                                                                                                                                              • Figure 30: Agreement with the statement ‘I enjoy splashing out on a meal in a restaurant’, by gender, NI and RoI, 2011
                                                                                                                                            • Home cooking grows in popularity
                                                                                                                                              • Figure 31: Agreement with the statement ‘I really enjoy cooking’, NI and RoI, 2007-11
                                                                                                                                            • Over half are healthy eaters
                                                                                                                                              • Figure 32: Agreement with the statement ‘I am eating more healthy food now than I have in the past’, by age, NI and RoI, 2011
                                                                                                                                            • Trendy places the preserve of the young
                                                                                                                                              • Figure 33: Agreement with the statement ‘I like to go to trendy places to eat and drink’, by age, NI and RoI, 2011
                                                                                                                                          • Appendix

                                                                                                                                            • TGI data – RoI
                                                                                                                                              • Figure 34: Takeaway and fast foods eaten in the last 12 months, by demographics, RoI, 2011
                                                                                                                                              • Figure 35: Frequency of takeaway consumption, by demographics, RoI, 2011
                                                                                                                                              • Figure 36: Frequency of takeaway consumption, by demographics, RoI, 2011 (continued)
                                                                                                                                              • Figure 37: Frequency of eating in takeaways and fast food outlets, by demographics, RoI, 2011
                                                                                                                                              • Figure 38: Frequency of eating in takeaways and fast food outlets, by demographics, RoI, 2011 (continued)
                                                                                                                                              • Figure 39: Time of visiting takeaways and fast outlets (any), by demographics, RoI, 2011
                                                                                                                                              • Figure 40: Coffee shops and sandwich bars visited in the last 12 months, by demographics, RoI, 2011
                                                                                                                                              • Figure 41: Frequency of visiting coffee shops, by demographics, RoI, 2011
                                                                                                                                              • Figure 42: Frequency of visiting coffee shops, by demographics, RoI, 2011 (continued)
                                                                                                                                              • Figure 43: Frequency of visiting sandwich bars, by demographics, RoI, 2011
                                                                                                                                              • Figure 44: Frequency of visiting sandwich bars, by demographics, RoI, 2011 (continued)
                                                                                                                                              • Figure 45: Sit in or takeaway, by demographics, RoI, 2011
                                                                                                                                              • Figure 46: Drink or meal consumed in a pub or bar in the last 12 months, by demographics, RoI, 2011
                                                                                                                                              • Figure 47: Frequency of visiting pub or bar during the day for a meal only, by demographics, RoI, 2011
                                                                                                                                              • Figure 48: Frequency of visiting pub or bar during the day for a meal only, by demographics, RoI, 2011 (continued)
                                                                                                                                              • Figure 49: Eating out in restaurants in the last 12 months, by demographics, RoI, 2011
                                                                                                                                              • Figure 50: Frequency of eating out in restaurants, by demographics, RoI, 2011
                                                                                                                                              • Figure 51: Frequency of eating out in restaurants, by demographics, RoI, 2011 (continued)
                                                                                                                                              • Figure 52: Time of eating out in restaurants (regularly), by demographics, RoI, 2011
                                                                                                                                              • Figure 53: Time of eating out in restaurants (occasionally), by demographics, RoI, 2011
                                                                                                                                              • Figure 54: Types of restaurants visited in the last 3 months, RoI, 2011
                                                                                                                                              • Figure 55: Types of restaurants visited in the last 3 months, RoI, 2011 (continued)
                                                                                                                                              • Figure 56: Types of restaurants visited in the last 3 months, RoI, 2011 (continued)
                                                                                                                                              • Figure 57: Main meal during the week, by demographics, RoI, 2011
                                                                                                                                              • Figure 58: Agreement with the statement ' I like to try new food products', by demographics, RoI, 2011
                                                                                                                                              • Figure 59: Agreement with the statement 'I like takeaway meals', by demographics, RoI, 2011
                                                                                                                                              • Figure 60: Agreement with the statement 'I am eating more healthy food than in the past', by demographics, RoI, 2011
                                                                                                                                              • Figure 61: Agreement with the statement 'I like to go to trendy places to eat and drink', by demographics, RoI, 2011
                                                                                                                                              • Figure 62: Agreement with the statement 'I enjoy splashing out on a meal in a restaurant', by demographics, RoI, 2011
                                                                                                                                              • Figure 63: Activity most enjoyed while on holiday or short break, by demographics, RoI, 2011
                                                                                                                                              • Figure 64: Agreement with the statement 'I love cooking', by demographics, RoI, 2011
                                                                                                                                            • TGI data – NI
                                                                                                                                              • Figure 65: Takeaway and fast foods eaten in the last 12 months, by demographics, NI, 2011
                                                                                                                                              • Figure 66: Frequency of takeaway consumption, by demographics, NI, 2011
                                                                                                                                              • Figure 67: Frequency of takeaway consumption, by demographics, NI, 2011 (continued)
                                                                                                                                              • Figure 68: Frequency of eating in takeaways and fast food outlets, by demographics, NI, 2011
                                                                                                                                              • Figure 69: Frequency of eating in takeaways and fast food outlets, by demographics, NI, 2011 (continued)
                                                                                                                                              • Figure 70: Time of visiting takeaways and fast outlets (any), by demographics, NI, 2011
                                                                                                                                              • Figure 71: Coffee shops and sandwich bars visited in the last 12 months, by demographics, NI, 2011
                                                                                                                                              • Figure 72: Frequency of visiting coffee shops, by demographics, NI, 2011
                                                                                                                                              • Figure 73: Frequency of visiting coffee shops, by demographics, NI, 2011 (continued)
                                                                                                                                              • Figure 74: Frequency of visiting sandwich bars, by demographics, NI, 2011
                                                                                                                                              • Figure 75: Frequency of visiting sandwich bars, by demographics, NI, 2011 (continued)
                                                                                                                                              • Figure 76: Sit in or takeaway from coffee shops and sandwich bars, by demographics, NI, 2011
                                                                                                                                              • Figure 77: Drink or meal consumed in a pub or bar in the last 12 months, by demographics, NI, 2011
                                                                                                                                              • Figure 78: Frequency of visiting pub or bar during the day for a meal only, by demographics, NI, 2011
                                                                                                                                              • Figure 79: Frequency of visiting pub or bar during the day for a meal only, by demographics, NI, 2011 (continued)
                                                                                                                                              • Figure 80: Frequency of visiting pub or bar during the day for a meal only, by demographics, NI, 2011 (continued)
                                                                                                                                              • Figure 81: Frequency of visiting pub or bar during the evening for a meal only, by demographics, NI, 2011
                                                                                                                                              • Figure 82: Frequency of visiting pub or bar during the evening for a meal only, by demographics, NI, 2011 (continued)
                                                                                                                                              • Figure 83: Frequency of visiting pub or bar during the evening for a meal only, by demographics, NI, 2011(continued)
                                                                                                                                              • Figure 84: Eating out in restaurants in the last 12 months, by demographics, NI, 2011
                                                                                                                                              • Figure 85: Frequency of eating out in restaurants, by demographics, NI, 2011
                                                                                                                                              • Figure 86: Frequency of eating out in restaurants, by demographics, NI, 2011 (continued)
                                                                                                                                              • Figure 87: Time of eating out in restaurants (regularly), by demographics, NI, 2011
                                                                                                                                              • Figure 88: Time of eating out in restaurants (occasionally), by demographics, NI, 2011
                                                                                                                                              • Figure 89: Types of restaurants visited in the last 3 months, NI, 2011
                                                                                                                                              • Figure 90: Types of restaurants visited in the last 3 months, NI, 2011
                                                                                                                                              • Figure 91: Types of restaurants visited in the last 3 months, NI, 2011
                                                                                                                                              • Figure 92: Main meal during the week, by demographics, NI, 2011
                                                                                                                                              • Figure 93: Agreement with the statement 'I enjoy splashing out on a meal in a restaurant', by demographics, NI, 2011
                                                                                                                                              • Figure 94: Agreement with the statement ' I like to try new food products', by demographics, NI, 2011
                                                                                                                                              • Figure 95: Agreement with the statement 'I like takeaway meals', by demographics, NI, 2011
                                                                                                                                              • Figure 96: Agreement with the statement 'I am eating more healthy food than in the past', by demographics, NI, 2011
                                                                                                                                              • Figure 97: Agreement with the statement 'I like to go to trendy places to eat and drink', by demographics, NI, 2011
                                                                                                                                              • Figure 98: Activity most enjoyed while on holiday or short break, by demographics, NI, 2011
                                                                                                                                              • Figure 99: Agreement with the statement 'I love cooking', by demographics, NI, 2011

                                                                                                                                          Companies Covered

                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                          Foodservice - Ireland - February 2012

                                                                                                                                          £1,095.00 (Excl.Tax)